12 Greek Gods Archetypes for Effective Staffing

Updated on October 7, 2019
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Yong earned a bachelor's degree in communication studies in 1999. His interests include history, traveling, mythology, and video-gaming.

An effective staffing strategy is crucial for business success.
An effective staffing strategy is crucial for business success.

Right. So you want to be an entrepreneur. How should you go about it? What sort of staffing strategy is necessary for you to succeed in the cutthroat world of business?

Ancient Greece has the answer! In the form of the 12 Olympians, the most powerful of the Greek Gods. An expression of what Ancient Greeks considered as requisites for a prosperous civilization, understanding the Greek pantheon will provide you with many insights on effective staffing. In turn, apply it well to business and pretty soon you’d be accumulating an Olympus of profits in your pockets. Figuratively speaking, of course.

Here's ancient wisdom from the Greek Gods for all ye aspiring entrepreneurs!

PS: I'm using illustrations from playing cards I bought in Athens years ago. I have no idea who's the artist or company involved.

PPS: There are different versions of the 12 Olympians. I'm using the version with Hestia for this article.

1. Zeus: The Big Boss I.E. You

Like the King of the Greek Gods, your primary task is growing your pantheon and ensuring everyone gets along well. Effective staffing begins and ends with this.
Like the King of the Greek Gods, your primary task is growing your pantheon and ensuring everyone gets along well. Effective staffing begins and ends with this.

Primary duties: Talent creation, recognition, and management.

Zeus, King of the Greek Gods, Lord of the Sky, is renowned for many things. Foremost of which being his constant emphasis on the (pro)creation of heroes. Heroes who could be considered as talents, leaders, or managers in the business process of staffing.

Thus, as the "king" of your setup, your primary tasks should be talent recognition and recruitment. Do not take leadership to simply be a matter of management or vision casting; before you can manage, you need to have the people who can execute your will. Think of how Lord Zeus himself did it. How he gathered the Greek Gods and successfully overthrew the despotic Titans. How he then churned out hero after hero to ensure worship of his pantheon for centuries. Now, I'm not saying you should literally emulate Lord Zeus' (pro)creation methods; actually, please don’t! I'm suggesting you follow his philosophy of always being on the lookout for talents. Naturally, you should also constantly have on hand a variety of methods to rope in talents. For example, reliable staffing software. A strong partnership with dependable human resource agencies. And so on.

2. Hera: Chief Financial Officer

Hera can be naggy. But woe be to you if you do not heed her warnings.
Hera can be naggy. But woe be to you if you do not heed her warnings.

Primary duties: Financial stewardship and management.

The Queen of the Greek Gods is usually portrayed as spiteful in myths. To be fair, even if she was, who could blame her? The kind of recreation Zeus indulged in. At the same time, Hera was also the Goddess of Women and Marriage. All these make it rather difficult to associate her with business and entrepreneurship. In a lot of ways, Hera feels completely distanced from money-making commerce.

That is not the case, though, if you examine Hera’s Roman counterpart, Juno. Historically, Juno played a far heavier role in Roman worship, with the Queen of the Gods for the Romans enjoying many additional epithets, one of which was Juno Moneta, the protectress of money. For entrepreneurs, the Hera/Juno in the company should thus be the person in charge of financial supervision and stewardship. He or she sounds the alarm bell when funds are shrinking, or worse, vanishing mysteriously. The sheer importance of this task, particularly for new setups, means the boss must always work harmoniously with his Hera, not too unlike an actual husband and wife duo. Conversely, a rebellious Chief Financial Officer could also easily flip a company onto its belly. It is therefore paramount to always select the right “Hera” during the staffing process, and to constantly keep her happy.

The First Roman Coins

The temple of Juno Moneta was where the first Roman coins were minted.

3. Poseidon: Business Development Director

The great Greek God of the Seas will serve you well. But be warned. He can also be your worst enemy.
The great Greek God of the Seas will serve you well. But be warned. He can also be your worst enemy.

Other than air, water is the next crucial requisite for life. Astronomers would readily tell you that having bodies of water is fundamental to the ability of any planet in supporting life. For that reason, Poseidon, elder brother of Zeus, was considered by the Ancient Greeks to be the second most powerful god in the Ancient Greek pantheon. One of the most feared too.

In business, the water of life is deals. Or jobs, projects, contracts, whatever you call it. (Air would be your cash flow, watched over by your "wife") The sheer importance of this, it must always be vigorously supervised by your "brother," as in someone you can completely trust. To find someone like that is arguably one of the most arduous tasks of effective staffing, actually, it often gets so difficult the boss absorbs the task into his own portfolio. Should you ever find your Poseidon, one who wouldn't churn the seas against you, congratulations. You have successfully recruited someone to watch over the most crucial part of your business. Just be sure to always keep your Poseidon contended and happy, though. Remember, seas are often unpredictable. Tempests occur within seconds when they come.

4. Athena: Chief Analyst

Embracing the importance of a blunt-speaking advisor is a cornerstone of successful entrepreneurship.
Embracing the importance of a blunt-speaking advisor is a cornerstone of successful entrepreneurship.

Primary duties: Data analysis and strategy forming.

After Zeus, Athena is likely the most famous of all Greek Gods. Not only is the current Greek capital named after her, she also features heavily in video games, mangas and movies. Because of this, there are many, many versions of Athena. For this list on effective staffing, I'm referring to the traditional manifestation of the Goddess of Wisdom. This would be that of a stern, no-nonsense, armor wearing strategist.

Or blunt-speaking, harsh counsellor, to put it in another way. The Athena in your company is the person capable of objective data analysis and interpretation. Also the one who wouldn’t hesitate to twist your head or arm a little bit, should you refuse to heed warnings. In order to maximize objectivity, your Athena might sometimes need to be someone outside your setup, in which case, a professional consultant or a genuine friend should suffice. Lastly, remember that knowing whom to listen to and whom to ignore is itself a complex skill. It is most unwise, to say the least, to mistake saboteurs for sages.

5. Ares: Operations Director

Ares is one of the least popular Greek Gods. But that doesn't mean there's nothing to learn from him.
Ares is one of the least popular Greek Gods. But that doesn't mean there's nothing to learn from him.

Primary duties: Production supervision. Company policy enforcement. Etc.

Ares, Greek God of War, does not enjoy positive publicity in ancient or modern times. Unlike his half-sister Athena, who personified strategy, Ares represented the violent and untamed aspects of war. An uglier way to put it would be that he personified brutality and physical violence.

Not characteristics for any ethical business, I should highlight, but consider one of the more obscure aspects of the Ares persona. That of the sheer determination to get things done. That raw, unyielding drive to see objectives accomplished, even if it means camping in icy sleet for weeks and months. Consider too the Roman version of Ares, who symbolized order, discipline and structure. Like Hera, the Roman version of Ares played a far heavier role in the Roman pantheon, and in many ways, Mars epitomized the foundation for Rome's success. Apply these values to your company and you will soon succeed in the same way. Like that great empire of old, your centurions and legions would be unstoppable across the continents.

6. Apollo: Communications Director

I am Apollo, your sunny boy. I sing only the best things about you.
I am Apollo, your sunny boy. I sing only the best things about you.

Primary duties: Marketing, service write-ups, crisis management.

Let's see. What’s there to say about Apollo? Other than being the Greek Sun God, Apollo was also the god of music, poetry, medicine, prophecies, healing, etc.

So many portfolios!

But it becomes clear after a while, does it not? The Apollo of your company is the person responsible for public communications such as speeches, press releases, and marketing collateral. His way with words and his ability to attractively package information establish the crucial links between you and the all-important customer. With Apollo also a god of healing, the human version in your company is the one tasked with crisis management too. He heals, or at least encourages healing, in the face of conflict. Whatever he says in those times then facilitates recovery and mending. Important note here. Tempting as it might be, do not use Apollo's glib words to badmouth your competitors. Such efforts typically come to no good end. In fact, they tend to backfire. Keep communications sunny and clean. As the sun is.

7. Artemis: Purchasing Director

Your Artemis ensures only healthy children i.e. supplier relationships are born.
Your Artemis ensures only healthy children i.e. supplier relationships are born.

Primary duty: Management of suppliers.

Like her twin brother, Artemis held many portfolios in Greek mythology. She was the Goddess of the Moon, the Hunt, and of virginity and childbirth too. Historians generally consider Artemis to be one of the most venerated Greek Goddesses. Incidentally, many Greek myths involving Artemis also describe her as chaste and stoically wise.

Hereby, I’d focus on the childbirth aspect of Artemis and apply that in a metaphorical way to the art of effective staffing. As Purchasing Director, the Artemis of your company keeps a watchful eye over your suppliers, on top of always being on the lookout for new ones. She’s the one who watches over the children of business relationships and ensures only healthy ones are born. Now, by calling them children, I am not encouraging a derisive view of suppliers. I am of the view that no business can survive without ardent support from suppliers. However, it is also an established fact that unreliable suppliers promptly bring about the doom of even the strongest company, thus necessitating proper management of them right from the start. In addition, the chaste nature of Artemis keeps such supervision clean and healthy i.e. no under-table dealings, to put it simply. With increasing scrutiny and regulations in the business world, such chastity is crucial for long-term survival. I’m sure you don’t need me to give examples on why you don’t ever want to be caught in bed with your suppliers.

8. Hephaestus: QA Chief

Don't sulk if your Hephaestus turns up at company meetings looking gruffly and grumpy. Effective staffing is not about getting the most presentable people.
Don't sulk if your Hephaestus turns up at company meetings looking gruffly and grumpy. Effective staffing is not about getting the most presentable people.

Primary duties: Production quality assurance, R&D.

It's easy to see why any entrepreneur would dream of having a Hephaestus in his setup. The Greek God of the Forge was the personification of invention. He was also the creator of numerous miraculous weapons and gadgets. Many of these saved the lives of heroes and mortals in memorable tales.

In real life, it's hard to find a real Hephaestus. But you wouldn't actually need one; you just need someone who believes in the values of Hephaestus, these being quality and innovation. Your Hephaestus is that hands-on, production level person who understands what quality is, and what must be done to maintain quality. He/she is sometimes also the irritable and quirky one, who would constantly cook up new ways to improve processes or churn out creative product concepts every other month. Now, to keep Hephaestus going, there naturally needs to be a continuous provision of funds, a requisite that could get painful during business downtowns. Don't be tempted to evict your Hephaestus when facing such a situation, though. Remember, a company that doesn't innovate is a stagnant company. Stagnancy inevitably leads to rotting death. Always be glad you have weird new ideas to listen to, even when you aren’t asking for them. You'd be begging for these ideas when the industry has forgotten your setup.

9. Aphrodite: Publicity Head

I am Aphrodite. I encourage love for your setup.
I am Aphrodite. I encourage love for your setup.

Primary duties: General publicity. Branding of company name (not company product).

I have to be very careful with what I write about Aphrodite when it comes to staffing strategies! After all, Aphrodite is the Greek Goddess of Love and Sexuality. The goddess with the most scandalous affairs too!

I'd therefore approach this by encouraging you to ... embrace the power of LOVE. Love, not as in the amorous type, but general love for your company. Your Aphrodite is the poster girl responsible for disseminating positive vibes about your setup. The one who also encourages smiles whenever your company name is spoken. In case you feel this sort of publicity is beneficial only for retail companies, remember real publicity goes far beyond that sort of definition, and is a crucial criterion during large tenders and bank financing. With consistent effort, achieved through the careful use of words and campaigns, the Aphrodite of your company grows the reputation of your setup. Over time, her efforts become a magnet in your setup; one that pulls customers towards you. Eventually, you might even find your Aphrodite to be indispensable. This is not too unlike how most male Greek Gods find the absence of the real Aphrodite absolutely unbearable.

Hermes: Information Systems Director

The Messenger of the Greek Gods is ever efficient. Don't you want your IT systems to be the same?
The Messenger of the Greek Gods is ever efficient. Don't you want your IT systems to be the same?

Primary duties: Management of information, data and communication systems.

When reading Greek myths as a kid, I absolutely adored Hermes. The Messenger of the Greek Gods was always so cool and mischievous, with such cool winged boots! Love him as I did, though, I didn't quite understand why he made it as one of the 12 Olympians. At the risk of incurring his divine wrath, I'd confess I thought it was because he was Zeus' little boy. Or simply because the Ancients Greeks preferred an even number for their pantheon.

As a working adult, I finally understood his importance, especially with regards to entrepreneurship and effective staffing. Hermes was not just a messenger or an errand boy, he personified efficient channels of communications. If you do not see the importance of this, just do a google and see for yourself how companies painfully lost millions because of delays or inaccuracies in information. With this in mind, the Hermes in your setup should thus be the one responsible for keeping your communication channels updated, running, and vigorous. Like the case of Athena, he also doesn't always need to be an actual staff; sometimes an external vendor would do. Last but not least, remember Hermes must be providing a functional service. It is meaningless if you have to pay through the roof for him, or if the system itself is too burdensome to use. The latter is no winged boot. It's dead weight.

11. Demeter: Environmental Representative

Environmental consciousness is something all businesses would soon have to be conscious of.
Environmental consciousness is something all businesses would soon have to be conscious of.

Primary duty: Er ... environmental affairs liaison?

I'd be honest. I'm wasn’t sure what to write about Demeter. The Goddess of the Harvest didn’t feature prominently in Greek myths. The whole agricultural association also makes Demeter somewhat ill-associated with modern concepts of commerce.

But I can't leave Demeter out. Therefore, I'd associate her with environmental issues. Now, some businessmen would be disdainful about this, but please consider the monetary benefits of environmentalism. Costly as it might be to set up, a deliberate effort towards environmental conservation brings longs term savings. For example, while LED lights cost more to install, they significantly reduce your yearly electricity expenditure. This is a saving that never stops accumulating.

Moreover, environmental consciousness is increasingly insisted upon by governmental bodies. You might be getting away with it now, but how long would it stay that way? Personally, I think the world would eventually be forced to insist on all industries adopting environmental friendly practices, with this, in turn, having significant repercussions on business processes. If you're in an industry that produces a lot of rubbish, do consider getting some Demeter-ish advice. Hey, with enough effort, you might be recognized as a trend setter.

12. Hestia: Administration Director

Effective staffing isn't possible, without a watching eye protecting the hearth.
Effective staffing isn't possible, without a watching eye protecting the hearth.

Primary duties: House management. Housekeeping.

Hestia, Goddess of the Hearth, is the most mysterious of the Greek Gods. And I don't mean "mystery" in the worship sense. There's simply not a lot of stories about her. Sometimes, she's even not one of the 12 Olympians, despite being an elder sister of Zeus.

This fact, and her actual role as keeper of the sacred fire, gives me the impression of a quiet housekeeper. The one who diligently keeps everything up and running. Sounds to be a very menial role, yes? But how would you be if you return home and there's no water, no bed, no electricity, and no INTERNET?

That's how important Hestia's role actually is. She keeps the house in order so that you can forget about these menial things and focus on doing business. She also ensures paperwork are always in order, things are where they need to be, and office equipment is not outdated or faulty. To put it in another way, Hestia is the silent, almost invisible force that keeps everyone and everything together from the backend. Mundane as this sounds, you'd be really foolish to ignore the importance of this role. Doing so is akin to courting catastrophe right within your office.

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.

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    © 2017 Kuan Leong Yong

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