Patrick is a digital marketing expert with over five years of experience in content writing and digital marketing management.
Why Your Business Must Have a Website
You’ve probably heard the old adage, "If you build it, they will come." While that’s not always entirely true when it comes to your business, it’s certainly worth considering as you consider whether or not you need a website. People are constantly on the go, so making sure that potential customers can find your information (and contact information) anywhere and at any time is essential to keeping up with today’s digital world.
Simply said, in the modern landscape of business, having a website is a must.
Here are six reasons why your business needs a website this year, as soon as possible:
The Need for Good Content
In recent years, there’s been a steady decline in spammy content. While bad SEO practices are still far too common, Google is getting better at distinguishing between content that adds value to users and content that adds value to businesses. The need for good, relevant content isn’t going away anytime soon. In fact, it’s only going to get more important as our devices integrate with AI and we search for answers to questions instead of specific products or services.
Even if you don’t plan on being an online publisher (and we hope you do), your business needs high-quality content for SEO purposes. The days of using thin affiliate content to rank for keywords are long gone. You can expect Google to continue raising the bar on what it takes to rank well in their results. Having a website where you can publish original content will be critical—not just because it helps boost rankings but also because people who visit your site will be able to quickly find information they’re looking for.
If they have a question about something, chances are they won’t call you—they’ll look online first. And if all they find is low-quality, salesy junk? They might not call you anyway!
Mobile-Friendly Websites Are Crucial
It’s no secret that people are spending an increasing amount of time on their mobile devices. In fact, as much as 57% of internet users now use only mobile devices to go online and this number is expected to rise. That means you’re going to need a website that’s optimized for these smaller screens. And when we say optimized, we mean it has content targeted specifically for these users and uses responsive design so it automatically reformats itself to fit whatever screen is being used to access it.
Creating a mobile-friendly site should be your number one priority in the coming years; if you don’t do it, your business could face serious losses down the road.
Internet Users Are Projected to Rise
You need to prepare for an ever-increasing number of internet users. As more people go online, and as technology evolves, you must increase your visibility online. A website is just one step towards reaching potential customers on these platforms. Your website needs to be accessible from all devices so that everyone can find your business no matter what platform they use.
If you're unsure about how to properly prepare for your business's growth online, hire a professional who specializes in online marketing. Ask them about using paid search strategies, such as Google AdWords campaigns, or any other strategies that could help you get more views on your site's homepage.
People Check Reviews Online Before Buying
A study from BrightLocal found that people look at reviews and local rankings before making purchase decisions for businesses. More than two-thirds of respondents (68 percent) said they looked at reviews online before making a purchase, while 82 percent checked their business' local ranking.
Reviews are powerful because they offer transparency into what customers are saying about your business—and whether you’re meeting expectations. If your online reputation doesn’t reflect well on your business, it can quickly make or break sales. Make sure you regularly check your site's reviews to see how customers perceive your company and use them as an opportunity to address customer concerns or improve customer service by responding directly to reviewers on sites like Yelp.
Everyone Has Smartphones Now
These days, everyone has smartphones and tablets. That means people can access your business 24/7, no matter where they are or what they’re doing. Not having a website could be causing you to lose out on clients and money. In fact, 87% of consumers say that customer service is more important than product offerings when buying online.
Plus, websites have never been easier to create; you can easily build one using an online platform like Wix, Weebly, or WordPress with just a few clicks of your mouse—or hire someone else to do it for you! Having an attractive website—and making sure it’s optimized for search engines (not just pretty)—will help your business reach more people around the world.
You Can Target Your Customers Personally
Personalization isn’t just for marketing. Technology makes it easy to customize your website to customers and even potential clients. When you tailor web pages for specific individuals, everyone gets what they want; you get more clients or customers, and they get a better experience that meets their needs. For example, if someone wants information about Internet marketing but is wary of signing up for an email newsletter, give them one-click access to an email subscription page instead. Or if someone loves your store, make sure they can visit online easily by sending them an SMS text message with your URL.
Websites enable you to send customized messages that get real results—which is why effective online marketing relies on websites as much as it does on social media channels like Facebook and Twitter.
If you’re concerned about your business not having enough online presence and traffic to be successful, don’t worry—you can use these resources to make sure you’re reaching as many consumers as possible. You’ll have an easier time selling your products, making connections with new customers, and creating long-lasting partnerships. These are all good things for any entrepreneur! This year, make your website a big part of your business—because it is!
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2022 Patrick M