Content Writer Interview Questions and Tips

Planning to take up a fulfilling job as online content writer or taking up writing as a career? Well as with all creative pursuits’ content writing also demands a fair bit of creativity apart from consistent quality. But when you have both, writing can be a fulfilling calling indeed. This small content/copy writing interview guide lists the interview questions common to all jobs apart from focusing on the questions more likely to be asked in any interview for a content or Web copywriter. While I was planning to write a small content writing interview guide for a long time what finally made me put my fingers to the keyboard was the truly vast experience gained after giving 11 interviews in 14 days! Persistence does pay at the end of the day.

The Getup: As content writing is a relatively informal job, even an informal getup with a semi-formal shirt should do fine. No need for any tie or suit.

Punctuality: This is a must irrespective of the job you apply for. Make sure you reach the venue at least 15-20 minutes before the appointed time and put your documents or reference of past work in order and do remember to have an attractive resume in hand.

1) Tell me something about yourself.

This is the most common interview question which will almost certainly be asked to any candidate. While it seems a pretty straightforward question many find it the toughest as it’s quite open ended and people fumble when required to speak about themselves rather than about their work and/or skills. But fear not friends. The question is asked merely to know more about your personality than actually seeking your personal details. The best way to approach this question is to start with your high school, go up to graduation/post graduation and move towards your work experience. If the interviewer seeks family details only then you should provide it, otherwise it’s not necessary.

2) Your Strong and Weak points.

Although this question is normally asked in a written submission but it’s quite relevant as it can be used to convey a good impression when handled with tack. Obviously you will easily jot down your strong points like organic SEO writing, discipline, creativity, originality, consistency, team work and so on but what about the weak points. lies the sticky point. Write the weak points in such a manner that they seem like your strong ones. For instance you may say/write that you are a stickler for deadlines, grammar, creativity and originality and so on. Just remember you should only convey such points which will either give a good or neutral impression and not any negative one.

3) What was/is the profile in your previous/present company?

This question is relevant only for candidates with previous content writing experience. If you have written on variety of topics then it will be definitely better than having written just one type of content as most companies want writers for all types of writing jobs and not just one or two. Still, hardcore technical writers will not be expected to have a wide writing range except for their own domain. For others it’s advantageous to present yourself as generic content writer and not specialized unless the job demands so; for instance, travel writing job. Apart from the writing part also mention other associated responsibilities like, finding keywords, URL suggestion, title tags, page layout decisions, content selection, handling a team, editing etc.

4) Do you know something about Search Engine Optimization (SEO)?

Although content writers aren’t supposed to know much about SEO but if they do it’s a added bonus because writing and SEO go hand-in-hand and website popularity depends on the right balance between the two and not just one of them. Obviously if you have mentioned SEO as one of your skills then be prepared for some searching SEO questions from the interviewer. Even if you mention SEO as a separate skill as distinct from SEO content writing, mention it after your writing skill and not before that. But handle all SEO related questions with tact. If the interviewer just has some basic SEO knowledge then you can convince him/her quite easily by talking about on-page and off-page optimization but if the interviewer has in depth knowledge then you will need more than just SEO basics. So it’s advisable to state upfront your comfort level with all things SEO.

5) Give some reference of your previous work.

Keep in handy a pen drive containing your best write ups. Yes, you need to be selective; we all know the nonsense we write in the early days of our content writing career and even when we just don’t feel like proof reading some write up, so skip such stuff. It’s always advisable to show a wide variety of write-ups like blogs, articles, home page and on different topics. Also if the write-up is under your name it’s even better for sake of authenticity. But as we know copywriting signifies that the identity of the actual writer is not disclosed so I’ll suggest another way to prove your credentials. Post some articles on varied topics like technology, travel, tourism etc on article submission sites like Hubpages, Ezine, Buksia and so on. I did that and it paid off in a big way. Writers looking for a career in web journalism should have posted related articles on some online magazines or current affairs sites.

6) Why did you choose content writing as a career?

This one is pretty easy. Because I always felt writing is in my bones J I am an Engineering graduate and understandably this was a standard question in all interviews. I gave the same reply in all interviews and it worked just fine.

7) Where do you see yourself 5 years from now?

As a successful writer possessing wide experience and ability to consistently write high quality write-ups that are relevant yet simple to grasp. Anything you might want to add here.

8) Write a short article on the given topic (test).

As a candidate for content writing job this small test is to be expected. But don’t get nervous, remembering that you have written enough content previously (even if you have no formal work exp.) to write the small piece. Be cool and calm and take your time to write a good, simple, relevant article without any grammatical errors. Any error will definitely give a negative impression, so avoid it like plague.

9) What do you know about Social Media Optimization (SMO)?

SMO is an upcoming and very exciting avenue for enhancing website popularity and traffic by harnessing the power of various social media like Twitter, Facebook, Digg, YouTube etc. Be prepared to suggest some ways to promote a product, service or website on Facebook and Twitter. So go sign into your Twitter and Facebook accounts and try out a few things to develop enough confidence in the field. Nowadays SMO is an expected skill for most content writers and SMO has blurred the distinction between SEO and content writing as both, Search Engine Optimizers and Content Writers dabble in the field. Check out my post on SMO tricks to get a better grasp of the subject.

10) Short Grammar Test

A Content Writer is expected to be grammatically correct and international clients will expect nothing but the best written material which they won't require to proofread after having paid anything between $ 8-15 per article. So any reputed company is likely to test your grammar skills before going to the second round. Most of the grammar tests focus on punctuation, verb and conjunction usage and few other topics. So brush up, or more correctly, dust off the cobwebs by going through that family heirloom called Wren & Martin.

Remember, of all the questions, those relating to your past and current writing profile and the written test will be crucial in determining your interview success and your compensation package. So impress the interviewer as much with your words as with your writing.

As I mentioned above you should have a collection of articles under your name to impress your prospective employer and what better way than to write some quality Hubs on HubPages.

Join HubPages, ace your interview, and earn some easy money as well!

All the best and don’t forget to keep the spirits high while you try!

Comments 60 comments

Mohd Kashif  6 years ago

Amazing dude !!!!!!!!!!!!1

Vimlaksh G profile image

Vimlaksh G 6 years ago Author

Thanks Kashif. I am glad you found it useful.

Helen Vayner 6 years ago

I searched Google for quick answer on how to interview a content writer and this is so far the most short and adequate answer for what I searched for. Nothing can compare! Great Job!!!!

Vimlaksh G profile image

Vimlaksh G 6 years ago Author

Thanks Helen. Although the Hub was originally intended for job-seekers, I am very happy to know that even employers are finding it useful!

John C 6 years ago

Came across your interview tips through a google search. Your tips will anyone well preparing for an interview.

John C 6 years ago

It appears that I should practice my proofreading skills. Your advice is great. Thanks.

Vimlaksh G profile image

Vimlaksh G 6 years ago Author

Glad you found it useful John!

Anupama 6 years ago

Absolutely great advice given up there! It has calmed the jitters in me to some extent....hope am able to crack the content writer interview!

Vimlaksh G profile image

Vimlaksh G 6 years ago Author

Sure you will Anupama. The market has turned bright for content writing jobs, only advice, don't sell yourself cheap. Writing requires skills.

swati 6 years ago

i am an mba finance graduate....i got an offer of content writer from northern softech ltd, chandigarh...

should i go for it?salary they are offering is 15000per month and i am a fresher.

Vimlaksh G profile image

Vimlaksh G 6 years ago Author

Hi Swati,

Considering you are an MBA I assume Content Writing is only a stop gap arrangement for you. In that case, 15K is a good beginning. Go for it.

nidhi pawar 6 years ago

hi i m an engineer graduate n my interview is on sat can u help me by telling some technical questions which they ussaully ask

Vimlaksh G profile image

Vimlaksh G 6 years ago Author

Hi Nidhi,

I assume you are referring to an interview for content writing. In that case focus on your written skills, particularly grammar as I can observe you have made simple spelling errors in your comment. For rest of the questions just re-read my article. All the best!

kiran bisht 6 years ago

that's great tips.and really useful for a fresher as well as an experienced person. hope! i will catch the job with such intelligent answers.

Vimlaksh G profile image

Vimlaksh G 6 years ago Author

You sure will Kiran, wish you luck!

joe 6 years ago

Thanks for that interview is scheduled today i hope your tips will work out..thanks again

vj 6 years ago

thanx a tonne. this pretty much covered most points.

now all that remains is to clear an interview of my own;-)

Rajiv Ranjan 6 years ago

Nice post, keep it up with more topics regarding social media optimization.

Rajiv Ranjan

Vimlaksh G profile image

Vimlaksh G 6 years ago Author

Thanks @ Joe, VJ and Rajiv. I hope u guys got the Writer's job u so craved for and yes I should post something on SMO :)

riten 6 years ago

Your suggestions will go a long way in preparing me for the interview.It was an eye opening experience.Your posts are worth gold dust for this (me)hard up guy.thanks!!!!!!!!!!!!!!!

Nishtha 6 years ago


I am a Engineer graduate and i got a call for content writer.can u tel me the interview procedure and some questions for freshers.


Saood Khan 6 years ago

By reading this article, I have come to know some fantastic points which I never heard in the past. I am a content writer and looking forward for a bright future in this arena.

Thanks a lot!

Vimlaksh G profile image

Vimlaksh G 6 years ago Author

Thanks@ riten, Nishta and Saood

PassionJunkie profile image

PassionJunkie 5 years ago from New Delhi

Hi Vimlaksh,

Thanks for the info. I'm in fact compiling a questionnaire meant for judging content writers skills and your post indeed was helpful :).

Vimlaksh G profile image

Vimlaksh G 5 years ago Author

Wow! That's some recognition. Thanks

Komalsalunkhe 5 years ago

It's very useful for any kind of interview. All the topics are covered here very nice

Vimlaksh G profile image

Vimlaksh G 5 years ago Author

Thanks. I tried to make it as relevant as possible.

pavan 5 years ago


I am a B.Sc graduate from bangalore and very interested in content writing, what would be starting salary for B.Sc grad.

What is the future of content writing ?

Mohammed Ashraf 5 years ago

Thanks for your great guidance

Upasana 5 years ago

hi,I have done my Masters in Communication n Journalism and have applied a job for content writing.I have gone through your article and it seems very useful.But i have a confusion while telling the interviewers about my self.While answering the question,as you have advised, to tell about the personality not the personal details, should i approach answer with my high school to my post graduation records or something else like how am i?

Vimlaksh G profile image

Vimlaksh G 5 years ago Author

@ doesn't matter in writing. What matters is your skill. It's a creative vocation. Anything between 8-15K. Don't sell yourself short though.

Vimlaksh G profile image

Vimlaksh G 5 years ago Author

@Upasana...Talk about something you're comfortable's not what you say but How you say it that matters

mahesh 5 years ago

Hi I am interested in this field but anxious to know the future of content writing ? what is the pay package of content writer ? can we deprnd on this financially by joining a company ?

aamir  5 years ago

what is the position of a content writer after 3-4 yrs of exp ? what would be his pay package? can we take it as a full time job ?

writer 5 years ago

Nice article.................

Himadri Dimri 5 years ago

Hey this is really helpful! Hopefully I'll impress my interviewer this time. Right now I am getting 1.20lpa and I want atleast 15-20,000 pm how should I go about it. I always get this question being an engg graduate y do u want to b a content writer and I always say that this is something I love doing. If I do what I love i'll do excellently. :)

soni2006 profile image

soni2006 5 years ago from New Delhi, India

Hello Vimlaksh G, tomorrow is my first interview as a travel content writer in a company based in Delhi and while searching google for keywords, "content writer interviews", I found the link to your hub on the first page first point of google. You have laid down some extensive and nice points here on most questions related to content writing. Thank you so much for sharing your wonderful experience as a content writer. Voted up and shared on facebook. Cheers.

Pankaj Deshmukh 5 years ago

Thanks buddy, i have completed my graduation in BCA.

And i think its a good opprtunity for me. definitely i will go there for the interview with your outstanding guidance.....

Anita 5 years ago

hi, buddy

i have an interview for content writer and this is the first time i am going for this job. i read your page for some tips and i really liked it. i hope this will help me to get a good job in content writing.


Illyas 5 years ago

Hi Vimlaksh,

you said that you are engineering.. Please give a pragmatic opinion about the rewards this career offers as compared to engineering. I am an Electrical Engineer and feel that the time has come to set my career path

Priyanka 5 years ago

it really wonderfull!!!

I have an opportunity in contant writing was seaching infi found your link its realy usefull

Nouman Zaka (M.A.J.U)-03145836224 5 years ago

Wow, i am so impressed from your experience thank you so much for sharing your golden words. God bless you.

rembrandz profile image

rembrandz 4 years ago from Dubai Media City

Hey Vimlaksh

Congrats for a very hub. Thank you for sharing!

vidhimayur profile image

vidhimayur 4 years ago

very useful Hub. I was searching for content writing job and I came across this hub.Thank you very much for sharing it.Voted up and useful.Following you now on.

vidhimayur profile image

vidhimayur 4 years ago

It is good to see other Indians in hub pages. Can you please tell me where should I look for content writing jobs? I am in search of one.

pankaj 4 years ago


I am a Engineer graduate and i got a call for content writer.can u tel me the interview procedure and some questions for freshers.

Sheela Sagar (Karnataka) 4 years ago

M Preparing For Content Writer Interview. its a it will usefull to me

Amit Dwivedi 4 years ago

How to ask a question by panel ? you are explaining nicely and covered maximum topics.


Saurabh Saxena 4 years ago


I am a Engineer graduate in I.T and i got a call for content writer.can u tell me is it a suitable line for me.


Fawad 4 years ago

I am also a content writer and i have faced the above given question in my interviews which I have given in recent past so the other fellows have to follow these questions. Best of Work and Best of Luck to all.

piyush 4 years ago

thanks to provide information .it is vary useful for mw..

Uma Maheswari. R 4 years ago

hi, could you please tell me how to improve my grammatical skills. I am a content writer, and working with But, I want to get into an MNC soon, so I thought practicing some content writing grammar quizzes will be fruitful. Thanks in advance!

rupali nsaxena 4 years ago

Ur tips are really amazing and i will definitely will be benefited from these.


april 3 years ago

You only make between 8-15$ per article??? Please tell me that's a mistype.

satvir singh 3 years ago

your interview questions are really amazing and knowledge full i will definitely will be benefited from these.


Rohini 2 years ago

thnx a lot...

DEVI 8 months ago

Thank you, for your valuable tips

safa samad 4 months ago

verygood article.i think, this will be very helpful for me in today's interview.

duncan githinji 3 months ago


Aakriti 4 weeks ago

I had an interview today and this is exactly what they asked. I already had the idea of the questions because my friend had been there earlier. But still, this piece is great!

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