Grant Cardone Books - Professional Sales Strategies for Massive Success

Updated on June 3, 2020
David R Bradley profile image

I work as a Sales and Marketing Manager, and I've worked in the car business in the past.

What Is the Best Way to Read Grant Cardone's Books?

Which Grant Cardone book should you read first? Did you know there's an order to them? Each one builds on the other and, when read correctly and applied, a Grant Cardone book will offer strategies for success in life as well as in your career.

Grant Cardone is the #1 business expert on Twitter, his book, If You're Not First You're Last, became a NY Times bestseller, and as a sales trainer, he's not just at the head of the pack; he's way out front!

Grant Cardone's books focus not just on strategies for selling, marketing, and promoting, they also teach you haw to communicate with people, how to have the right attitude when interacting with someone, and how to approach people in a non-confrontational way.

If you're looking to create success for yourself, regardless of your current position in life, read on...

And while each one of Grant Cardone's books holds its own lessons and will benefit you, the synergy that occurs when you read them in the order I'm about to tell you will only add to the success you will be able to take when you apply the principles in these books.

Your True Potential Is Your Target

Eighth Update from Xtreme Everest
Eighth Update from Xtreme Everest

Sell or Be Sold - How to Get Your Way In Business and In Life

Selling is first and foremost a skill that can be learned and also the most important business skill you can have.

Selling will also find its way into your life outside of the office as well. You will find your self-looking to get a loan on your first house or a small business your looking to start. You will need to convince your significant other why sushi is better than Indian tonight. You will get to talk yourself (or not) out of a ticket. The list is endless.

Sell Or Be Sold is your foundation. This foundation must be solid. If you're a customer-facing employee, you're part of the sales department. Does that make sense? You're selling a customer on why they should continue on with you or try the guy the guy down the street. Ask yourself, what kind of experience do you want your customer to have? In this market, does a customer want to be serviced or sold? Nobody wants to "get sold." They want to have an easy positive experience doing business with you.

Sell Or Be Sold will teach you how to service a buyer all the way to the sale and then after. You'll learn what the #1 rule in selling is, how much activity is necessary to reach a goal, how to get fanatically sold on your product or service, how to control time before it controls you and so much more.

This is your foundation. You will never be able to read this book enough. Know this material and hold yourself fully accountable for embracing its contents. This is the definitive guide to thrive in any economy.

Get Clear On The Winner's Exchange

Get Clear On The Winner's Exchange
Get Clear On The Winner's Exchange | Source

What Does It Mean to Close the Deal?

Next up is The Closer's Survival Guide. Closing as a practice has plenty of misconceptions. There has, courtesy of several bad apples, developed in this country a literal fear and disdain for closing a deal and asking for the business. Could it be that closing is actually a service? If you could get your head around that idea, would that help you move the needle in the right direction? What if closing could be studied as a separate art, science, and craft all in itself? Is selling and closing two different things altogether?

Once your foundation is laid and strong, The Closer's Survival Guide is your workbook, your guide to closing the sale each and every time. Inside this workbook is over 120 closes you will be able to use in any type of sales situation that you will come into contact with.

In order to become a master closer, you need a lot of ammunition.

This book will enable you to sell and close from a place of confidence and not selling and closing from fear.

Selling from fear usually results from a lack of knowledge. There may be something you don't know. Whether that something is something you don't know about your buyer or yourself. Being able to close with confidence means you know beyond a shadow of a doubt that you, your product and your service is the best value in the marketplace and for your client to not do this would be a mistake.

Now, to be in that place of conviction and certainty, you need to have an arsenal of closes so you can be in the right frame of mind and have enough of the right things to say to get the deal done.

If You're Not First You're Last

Can you create success in any economy? Yes. You can either wait for something to happen or you can go out and get exactly what you want.

If You're Not First You're Last is all about you going into the marketplace and dominating in your sector. Dominating does not mean whips and chains and being overbearing. It means becoming omnipresent. It means dominating your customer's thinking. Being so known that you are literally the first thing that comes to mind when it comes to your product or service.

How do you create prosperity for yourself, your family and your business when the world seems to be imploding on itself?

And who is your competition these days? Is it really just the other players in your market or are there even more mysterious and intangible forms of competition out there that you have to deal with?

If You're Not First You're Last is a New York Times best-selling book because it supplies you proven, practical and real-world strategies to make sure you dominate your market.

In any economic contraction, some people rise to the top while others remain average or sink. If for no other reason than not having the tools to build, instead of a lifeboat, a yacht!

Who's Dominating?

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The 10x Rule (Game Changer)

The 10x Rule is the game changer. It is the cherry on top of the Cardone book sundae. This book is a lifestyle, it's a state of mind, it's an attitude. What it really is, is an attitude adjustment.

What do you want from life? What are you doing in life? Is abundance something of value to you in your life? What does success mean to you? Is it possible to create abundance and have success in all areas of your life? Not only financial and career success, but abundance and success at home, in your personal life and in your spiritual life as well.

10x is about success. Whatever success is to you, this is how to have it, take it, make it and create it. What's your goal? Name it. This book, The 10x Rule, will lay the groundwork and foundation for you to have success and abundance in every area of your life.

What if you were able to see success as your duty and not some far away concept rich people have? Is it possible to assume control and take responsibility for everything that happens in your life? Is an average thinking and a middle-class mindset killing your chances at a better life? Competition is healthy for who? How do you handle fear and use it to your advantage? Is there a proven, easily applicable formula for success? Grant answers these questions in the 10x Rule.

Tips for Getting the Most From These Books

Here are a few considerations as you start to dig!

  1. Read them in the following order: Sell Or Be Sold, Closer's Survival Guide, If You're Not First You're Last, and The 10x Rule. Each book builds on the other and while you can pull value from just one, all four in this order will create a synergy that will propel you to even higher levels of success.
  2. Commit and write down the exact date you will finish the book by. You figure it out and plot your timeline, but do that for yourself and see what happens.
  3. Answer truthfully the questions at the end of each chapter.
  4. Do not go to the next chapter until you have completed step 3.
  5. Use these books. Do not just read them and move on. Use them for inspiration, motivations, and solutions.

Your success in this life depends on you. And you depend on you being the absolute best you can be. These four books can and will help you create a better you. Guaranteed.

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.


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    • David R Bradley profile imageAUTHOR

      David R Bradley 

      5 years ago from The Active Side of Infinity

      @Keith - yeah the audios are dynamite - it's like getting an extra book!

    • profile image


      5 years ago

      Nice writeup. I have read Sell or be sold, 10X, and If You Are Not First You're Last. Actually I used audible for the audio books and Grant reads them all. He also adds information as he sees fit in places he did not elaborate.

    • profile image

      Gilbert J. Obakoma 

      5 years ago

      It looks very certain that if these four great books are carefully studied in the order that has been suggested, one is sure of an extraordinary breakthrough in life.


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