How to Write Better Business Reports and Presentations

Updated on June 12, 2020
CatherineGiordano profile image

Ms. Giordano was president of AnswerSearch, Inc, a market research company, for 30 years.

Think of reports and presentations as a journey—for you and your audience.
Think of reports and presentations as a journey—for you and your audience. | Source

In business, we are often called upon to write a report or memo or to give a presentation. Here are a few tips to help you be a more effective communicator.

Let’s think of this task as a journey. There are things to do at the beginning of a journey, things to do to make the journey easier and more enjoyable, and things to do at the end of a journey.

Tips for Presentations From Start to Finish

  1. Start With an Outline
  2. Put First Things First
  3. Go From Big Picture to Details
  4. Follow Conclusions With Supports
  5. It’s OK to Start in the Middle
  6. Use Plain English
  7. Be Concise and Straightforward
  8. Don't Abuse Power Point
  9. Make Sure Your Formatting Works Well
  10. Make White Space Your Friend
  11. Write for Your Audience
  12. Tie It All Together With a Summary
  13. Accomplish Your Objective

Get off to a good start with planning and organization.
Get off to a good start with planning and organization. | Source

Starting the Journey

Before embarking on a trip, you may want to collect information—for instance, researching transportation and lodging options and obtaining brochures for the destination. Similarly, the first stage for preparing a business report or presentation is collecting and organizing the information about the facts and data you want to include.

Here are some tips to help you get started.

1. Start With an Outline

List all the points you want to make in your report, memo, or presentation. Group them into topic areas. Decide which points are your conclusions and which are your supporting evidence.

This is your road map. Map out your route—how you will get from the start to the conclusion. You may find a better route as you go along, so feel free to make changes as you progress.

2. Put First Things First

If you plan a trip, there are certain things you have to know first before you can proceed. For instance, you wouldn’t decide what clothing to pack before you decided on your destination.

Likewise, in a report, your points must be presented in their proper order. Don’t start discussing a point before you have introduced all the information that your audience will need in order to understand that point.

If you will be using a technical term that your audience might not be familiar with, you should define that term before you introduce it into the report or presentation.

3. Go From Big Picture to Details

If you were on a road trip, you would start with the interstate, then move to the state roads, and finally arrive in the city streets or dirt roads.

When writing a report, you want to start with the big picture--the major issues, the most important points. From there, you will move to the details and less important points.

4. Follow Conclusions With Supports

Here is where your outline will come in handy.

Each paragraph should start with a conclusion. Next, you will provide the evidence that supports that conclusion. Each conclusion should have two or three supporting statements.

If you have a long list of supporting statements, you need to rethink your outline. Perhaps you are trying to jam two or three different conclusions into one conclusion. Try to regroup your points into two or even three headings instead of putting them all under one heading.

5. It’s OK to Start in the Middle

When you are traveling, you can’t start in the middle of a trip. Fortunately, when you are writing, it is just fine to start in the middle.

Sometimes we have writers’ block. We just can’t find the right way to begin. When that happens, look at your outline. Find the part that you are most comfortable with. Write that part. Once you have that done, the rest will often flow easily.

You can rearrange the parts of the report or presentation later to get the right flow.

Go first-class. Always write with style.
Go first-class. Always write with style. | Source

Traveling in Style

On a trip, it is always nice to travel in style—if you can afford it.

Luckily, it doesn’t cost extra to write with style. You should always write with style because how you write or speak can be as important as what you say.

Here are some tips to write and present with style.

6. Use Plain English

Forget the buzz words and jargon. You may be trying to sound like an insider or trying to impress your audience, but you may end up just sounding pompous.

Use ordinary language that everyone can understand. Take a conversational tone as much as possible. This advice is not just for presentations, but also for written reports and memos.

7. Be Concise and Straightforward

Keep it simple. Give the conclusion and the supporting statements and then move on. Don’t be repetitive. Don’t pad the presentation. Don't overload it with gimmicks.

If you are using charts or tables, limit the amount of information on each one to the bare essentials.

  • Try to have only one to three columns in a chart--five should be the maximum. You can always provide the remaining data in another chart or table.
  • The reader or viewer should be able to take in the chart or table at a glance. You can provide detailed tables in the appendix of your report or in a separate handout.

8. Don't Abuse Power Point

Just because the Power Point software comes with a lot of bells and whistles, doesn’t mean you have to use all of them in one presentation. You don’t want to dazzle your audience; you want to inform them.

Keep the slides minimal. Sometimes one word or a brief sentence is enough. The purpose of the slide is to act as a cue for the point you want to make and to focus the audience's attention on the topic.

  • You don’t want people reading your slides while you are talking.
  • Additionally, when there is a lot of text on a slide, the text becomes too small for those in the back of the room to see.

If it takes two or three slides to complete the point you wish to make, repeat your header on each slide. Repeating the header lets the audience know that you are still making the same point. For instance, let’s say I want to report a list of sales figures for twelve major markets. My header is “Sales Figures,” and I would repeat that header for each slide with only three or four markets listed on each slide.

9. Make Sure Your Formatting Works Well

Don’t let the slides end up looking “too busy.” If you want to use pictures or special effects, keep them to a minimum.

Decide on a formatting scheme, and be consistent throughout your report or presentation. Your final review should include a format check.

  • Use only one font. If you vary the size of the font, be consistent. For instance, a header might be in a larger font. If so, check to see that you have used the same size font for every header.
  • Are you using indents or bullet points? If so, check to see that this format is used in a uniform way and that the number of spaces indented is the same.
  • Are you using special-effects in PowerPoint? If so, choose only one special-effect and use it in a consistent manner. For instance, support statements might fly-in, but not headers or conclusions.

If you are using an outline format, don't go past two levels. If you do, your text will be so far to the right it will look like it is about to fall off the page.

10. Make White Space Your Friend

Dense pages of text are not reader-friendly. The white spaces are like the little rest areas by the side of the highway.

Keep your paragraphs short. Keep your charts short. Use indents to set off the supporting statements from the conclusions.

You must guide your audience to the destination.
You must guide your audience to the destination. | Source

Getting to the Destination

You are almost there--Just a few more stops and your journey is complete.

Here are some tips for a “happy landing.”

11. Write for Your Audience

Did you write for your audience? Did you consider what they already know and what they want to know? Did you address any misperceptions that they might have? Are you telling them information they will be happy to hear or will they want to refute you?

Review your text with these questions in mind and make changes as needed. You want to anticipate questions and objections and answer them in the course of the report or during the presentation.

12. Tie It All Together With a Summary

The executive summary is not a place to repeat the data shown in the main part of the report or the presentation. It is a place to retell the story. It is a place to tie it all together.

In a written presentation, the summary will usually precede the text. In a presentation, it will come at the end. It is a summing up.

Avoid using numbers in the summary. Instead report the meaning behind the numbers. Hit the highlights and discuss the implications of the information you have provided.

You don’t need to present the facts in the same order that you used for the report. That’s a rehash, not a summation. Mention the facts in the order that best tells the story. Eliminate the tangential or unimportant information.

Use the summary to explain any contradictions in the data. If you can’t explain contradictions in the data, you are not ready to submit your report or give the presentation. Work with the data until you find the answers.

13. Accomplish Your Objective

Where do you want your readers and listeners to go? Is your goal to advocate a course of action? Do you want your audience to reach a certain conclusion?

You may have set your objective before you started to write, but sometimes the objective is not clear until you have worked with the data. When you have completed your first draft, review your work and edit to ensure that you are accomplishing your objective.

Think of yourself as taking your audience by the hand and leading them step by step to where you want then to go. When you get to your final conclusions or recommendations, you want your audience nodding yes, yes, yes. You have brought them exactly where you want them to be.

You are telling a story, not spewing a bunch of data. The audience should be able to see how all of the pieces of the story fit together. Like the plot of a story, each piece of information leads to the ending.

As you present each new fact, show how it fits together with the other previously–given facts.

Time to celebrate a great job.
Time to celebrate a great job. | Source

Enjoy the Trip

If you have followed the above advice, you will feel confident when you submit your report or memo or when you deliver your presentation. Just as importantly, your audience will be happy.

So now you can have that mai-tai on the beach. You've earned it.

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.

© 2016 Catherine Giordano

I welcome your questions and comments.

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    • CatherineGiordano profile imageAUTHOR

      Catherine Giordano 

      3 years ago from Orlando Florida

      Thank you Larry Rankin. I'm glad you liked it.

    • Larry Rankin profile image

      Larry Rankin 

      3 years ago from Oklahoma

      Wonderful process analysis.

    • CatherineGiordano profile imageAUTHOR

      Catherine Giordano 

      3 years ago from Orlando Florida

      teahes12345 It's so great to have a teacher tell me that my essay about writing better reports and presentations (esp. Power Point) are useful. The part I like best is the part about looking at a report or presentation as a journey and the writer/presenter as a guide leading the audience to the conclusion.

    • teaches12345 profile image

      Dianna Mendez 

      3 years ago

      I found your tips on Powerpoint excellent. This is the information I gave students for presentations and it helps point out the highlights. Your article gives readers valuable information that will lead to success.

    • CatherineGiordano profile imageAUTHOR

      Catherine Giordano 

      3 years ago from Orlando Florida

      AudreyHowitt: Thamks for letting me know you like the skills I taught in this article.

    • CatherineGiordano profile imageAUTHOR

      Catherine Giordano 

      3 years ago from Orlando Florida

      heidithorne: Thanks so much for showing your appreciation. I'm glad you found one of my tips useful.

    • AudreyHowitt profile image

      Audrey Howitt 

      3 years ago from California

      What an informative article--there is great skill in effective business presentations--

    • heidithorne profile image

      Heidi Thorne 

      3 years ago from Chicago Area

      Some great tips on PowerPoint slides and white space. Sharing here on HP!

    • CatherineGiordano profile imageAUTHOR

      Catherine Giordano 

      3 years ago from Orlando Florida

      ChitrangadaSharan: Thank you for your comment. It seems you already knew most of this, but I hope you picked up a tip or two. As you say, writing good reports and presentations is an important business skill.

    • ChitrangadaSharan profile image

      Chitrangada Sharan 

      3 years ago from New Delhi, India

      Business presentation is a skill that many professionals have while others learn it through experience.

      You have very nicely explained point by point how to write better reports and presentations. Really impressive.

      I am sure it will help many concerned professionals.

      Thanks for sharing!

    • CatherineGiordano profile imageAUTHOR

      Catherine Giordano 

      3 years ago from Orlando Florida

      FlourishAnyway: I agree. Overly busy PowerPoint presentations are more annoying than informative. It is the speaker's job to fill in the details. Text in PowerPoint is just to focus the viewer's attention on the topic. Pictures should be used only if they add something to the presentation, not just for the sake of having pictures. Thanks for your comment.

    • FlourishAnyway profile image


      3 years ago from USA

      Great tips here for business reports and presentations. One of my pet peeves is a jam-packed PowerPoint slide that is so busy that the audience's attention is diverted to reading rather than listening. No reason for the speaker really.


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