Always Have a Plan B

Updated on May 29, 2020
bushaex profile image

Stephen Bush is a consulting and career training expert. He is the CEO and Founder of AEX Commercial Financing Group.

What Is Plan B?

Advice to "always have a plan B" appears in many settings, but what is plan B? Under the prevailing wisdom that what you are really trying to do can be referred to as plan A, then plan B refers to an alternative strategy (contingency planning) or goal if something prevents you from accomplishing plan A.

What should you do if something goes wrong? This question usually causes stress and uncertainty because it involves looking at possible failure before it happens. However, this kind of thinking is exactly what contingency business planning is designed to feature as a key element in coping with the possibility of shifting outcomes. But contingency plans have practical applications that extend far beyond business planning. One of the best examples is using a plan B mentality to examine career planning alternatives. What is your career plan B?

The usual rationale for planning of any kind is to reduce the risk of undesirable outcomes. While it might be more "normal" to have a contingency plan for catastrophic disasters such as hurricanes, personal planning for your career and business can also reduce risks.

The enduring value of this simple but practical strategy ("always have a plan B") has become more clear during the past 20 years because so many unexpected changes have occurred. Whether we look at real estate or banking or career plans (to choose just three examples), the importance of having a Plan B has been dramatically illustrated. More observations are provided in this article.

Make it a Habit

Just like fastening your seat belt, using a plan B approach can and should become habit-forming.

What Can Go Wrong?

The overwhelming reason that most individuals and small business owners engage in any variation of planning is because of some underlying uncertainty about what is going to happen. A contingency business plan is a specialized approach that takes a different perspective. This kind of business planning focuses on "what if" scenarios so that when or if something goes wrong, the next course of action has already been evaluated and can be pursued without further delay.

This perspective has proven to be especially helpful and successful for small businesses attempting to navigate through the murky waters surrounding troubled banks and commercial loans. The prudent planning strategy of evaluating what might go wrong (while hoping that nothing bad happens) probably makes more sense to many small business owners today than it did prior to the financial chaos beginning during the 2006–2008 time frame.

The fact that some major things have gone very wrong in recent years in no way reduces the likelihood of there being more business and financial uncertainties as we move forward. An area that continues to deserve special attention and precautions is the banking environment. Banks are still in a precarious state, and particular care is still needed for all services that involve a bank.

What can you do? Always have a plan B and develop contingency business plans.

The best way to predict your future is to plan it.

— Peter Drucker

Planning and Predicting

As noted by Peter Drucker and others, a prudent plan can be a viable strategy for predicting the future. However, plan B is not a prediction of the future—but it can be used as a practical tool for achieving a desired future outcome.

Plan B is a simple and straightforward use of contingency planning. This does not mean that such an approach is widely used in actual practice. The failure to use contingency business plans on a regular basis is similar to the initial slow acceptance of using seat belts in cars even though seat belts took very little time or effort to fasten. It (using seat belts) was simply not an established habit and it was not always clear how seat belts saved lives. That required time and personal adaptation to drive the point home. Just like fastening your seat belt, using a plan B approach can and should become habit-forming.

Plan B Poll

Have you used any variations of Plan B for personal or business planning?

See results

Changing Strategies

The importance of having goals and strategies seems to be well-known and accepted. What is much less common is an awareness that each individual goal and strategy needs to be regularly monitored and revised as necessary.

Steve Jobs, George Lucas, and Pixar are true "household names" in the best sense of the phrase. These two individuals and one company represent many of the good things that have happened in entertainment and technology during the past 30 years or so.

But what frequently gets lost in talking about success of any kind is a clear realization and acknowledgment that the positive outcome required change, flexibility, and mistakes along the path to eventual success. Just as the Pixar of today (now owned by Disney) is not the company it was when Steve Jobs purchased it from George Lucas, Apple has evolved into one of the best and most valuable companies in the world today because their strategies were regularly updated and changed.

Revising, updating, improving, learning, and changing. Sounds like a plan to me.

Some Planning Is a Waste of Time

When executed properly, having an effective plan B is definitely not a waste of time. The key, however, is effectiveness. I prefer to focus on a specialized version known as cost-effectiveness. This decision-making tool is useful for distinguishing between "waste of time" planning and what you should be doing with your time.

Time management skills are often required to get things done—but you might need help to get on the most effective path for managing time. For example, the skills that Peter Drucker referred to as those for "getting the right things done" can be in short supply.

It is frequently difficult for small business owners to ask for help. In many cases, there is simply not a clear realization that assistance is needed. But if an activity involves something that a business manager literally hates, that task probably won't get much serious attention unless additional skills and help are brought into the picture. Two common examples of important tasks that many business owners really do hate are planning and negotiating.

Plan B in Motion
Plan B in Motion
5 Examples: Using Plan B to Prepare for Uncertainties
Personal Career Plans
Investing in Stocks, Real Estate and Precious Metals
Business Plans
Small Business Financing
Business Career Training

Suzy Toronto: Life is All About How You Handle Plan B

Plan A is always my first choice.

You know, the one where

Everything works out to be

Happily ever-after.

But more often than not,

I find myself dealing with

The upside-down, inside-out version --

Where nothing goes as it should.

It's at this point that the real

Test of my character comes in..

Do I sink, or do I swim?

Do I wallow in self pity and play the victim,

Or simply shift gears

And make the best of the situation?

The choice is all mine...

Life is all about how you handle Plan B.

One More Thing: Plan C and Plan D Are the New Plan B

  1. It is time to update "Always have a plan B" to reflect the fact that plan B might not be enough. Because changes are occurring more rapidly (and unpredictably), additional contingency planning beyond Plan B is prudent. When exploring what to do if plan A falls through, be prepared to consider not only a plan B but also plan C, plan D, etc. (because something can always go wrong with plan B).

Revising, updating, improving, learning, and changing. Sounds like a plan to me.

— Stephen Bush

Examples of Plan B Strategic Thinking

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.

© 2012 Stephen Bush

And now, your thoughts on the subject...

    0 of 8192 characters used
    Post Comment
    • bhattuc profile image

      Umesh Chandra Bhatt 

      16 months ago from Kharghar, Navi Mumbai, India

      Very useful and nice article. Thanks.

    • profile image


      7 years ago

      My Plan B is ongoing right now. It involves getting my Master's Degree to give me more flexibility in the job market.

    • Elaine Chen profile image

      Elaine Chen 

      7 years ago

      Plan B is important. Past year I had no Plan B and it usually lead to unhappy ending in case any accident happen.

      Now, I am practicing to come out Plan B on top of my original plan.

    • TransplantedSoul profile image


      7 years ago

      Thinking ahead for contingency is important. Something I need to personally do more of.

    • RetroMom profile image


      7 years ago

      Having a contingency plan hurts nobody. It is good to be always prepared.

    • profile image

      NC Shepherd 

      7 years ago

      I always try to have a Plan B. If A doesn't work out, I won't waste time casting about for alternatives because I have it ready.

    • belinda342 profile image


      7 years ago

      Everyone should always have a Plan B...and maybe a C too. Life happens.

    • DIY Mary profile image

      DIY Mary 

      7 years ago

      I agree completely with the importance of having a Plan B (and maybe even a Plan C, D, etc.). If I don't have one in whatever project I'm trying to pursue, whether in business or in life, I feel lost and unprepared to move forward with my Plan A.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)