Sally believes that using social media prudently is essential for anyone trying to move ahead at work.
Even if you aren't in the middle of making a career move, you should be paying attention to what you are doing online. You never know when your past activity can come back to haunt you or help you.
1. Stay Connected
Reach out to somebody on Facebook whom you haven't connected with online. Like something, leave a comment, be a good Facebook citizen. But put some thought into what you are posting. Anyone can press the 'Like' but not everyone takes the time to contribute something useful to the conversation.
2. Spread Some Positive Vibes
Give sincere compliments and recommendations to people you've worked with, done business with or whom you've hired.
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
— Maya Angelou
3. Keep Your Networking Profiles up to Date
You wouldn't hand out a business card with your phone number, email address or professional title printed incorrectly on it, so why would you allow your social media and networking profiles to become outdated? If you are contemplating a career change, make sure that your online profiles are an accurate reflection of who you are and what you want to do. Always make sure there's a clear way for people to contact you.
4. Change Your Social Media Passwords on a Regular Basis
Have you ever seen what happens when your friends' Facebook profiles or Twitter accounts gets hacked? All of a sudden your newsfeed is filled with tacky spam messages, advertisements, and status updates that make no sense. If you are in the process of switching gears and changing careers, you can't afford to have your vital social media accounts get hacked. What if you start spamming your network with get rich quick schemes and ads for 'enhancement' products? Yikes! So before that happens, make sure you're keeping your social media accounts secure by changing your passwords on a regular basis.
5. Follow the Employers and Companies You Want to Work For
Experts always suggest you do your homework and find out as much as you can about a company before you show up to a job interview. One easy way to research a company in preparation for such a meeting is to follow the company's social media profiles, blogs, and LinkedIn posts.
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6. Separate Business and Pleasure
It's a good idea to always maintain clear boundaries between your personal life and your work life. People who overshare at work can sometimes make people feel uncomfortable. So too can oversharing on social media when your friends' list includes both professional and personal contacts. Always remember that anything you post online (i.e.; drunken party pictures, angry rants, etc.) can never truly be erased from the internet.
I believe in always using good grammar and correct spelling no matter how casual the social media platform you are using is. Take time to review your blog posts, status updates, and online profiles for spelling mistakes.
8. Create a One-Of-A-Kind Online Voice
These days, looking for a new job is as much about branding yourself as it is about having a resume that stands out in a pile of bland applications. People hire people, not pieces of paper with the right font on it. Spend some time thinking about what you want your online voice to sound like. Do you want to sound like a know-it-all or do you want to have a more relaxed yet confident style? Is casual language and jargon appropriate for your particular industry, or do you need to use precise language?
Always be a first rate version of yourself and not a second rate version of someone else.
— Judy Garland
9. Set up Google Alerts
Use Google alerts to monitor what is being said about you, your small business, or past and future employers. That way, every time your name appears online, you'll get links to those pages. If your name is a common one like John Smith, unfortunately, you'll get alerts every time every John Smith on the planet is written about online. But if you have a unique name, it will be easier to weed out unrelated websites and zero in on those sites that do concern you. If you're a blogger, Google Alerts is also a great way to find out if your content has been stolen and posted on other websites.
10. Maintain as Much Control as Possible Over How People Can Interact With You on Social Media Platforms
When you're looking for a new job, it's important that you maintain as much control over your social media accounts as possible. You can't take responsibility for how other people use social media and the tacky things they do online (i.e.; posting questionable photographs or letting loose an expletive-laden political rant.) But you can prevent that non-sense from being posted on your wall. Make sure your notifications and alerts are on so that if a friend decides to tag you in a photo or post you can review it and untag yourself if necessary. You're responsible for maintaining your professional reputation. If you want to build your personal brand, your online activities should always reflect that.
This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.
© 2016 Sally Hayes