Branding Yourself With LinkedIn

Updated on May 7, 2020
Lolcrow profile image

The Laughing Crow is a moniker whose voice I borrow: a rascal who is abrasive but honest, curious, and outgoing.

Learn how to brand yourself and make connections on LinkedIn.
Learn how to brand yourself and make connections on LinkedIn. | Source

LinkedIn: Just for Resumes?

When you browse through random profiles on LinkedIn, you are going to run into many which are exactly the same—they feature a name and picture, they list their current employment, and then go into a list of previous positions and educations they followed to get there.

While this is a great strategy if you want to have information laid out in a clear format, it does not make you stand out in a crowd.

Imagine a stack of resumes on the desk of an HR manager. All of them the same list, fastened with a paperclip—a stack as high as his stress levels. But jobs today aren't just about what you can do or what you were responsible for—it's also the lessons you learned, the added value you've been to your company, and how your personal philosophy meshes with that of the company that seeks to hire you.


The Road to a Smashing Profile!

When you are preparing your Linkedin profile, timing is key. Here are a few pointers to what you should (and should not) do when you want to brand yourself properly:

  • Make sure that you have worked out exactly what you want to achieve in life, and what motivates you.
  • Get pictures taken by a professional photographer—include a face-shot with shoulders slightly off-center, a wide shot from the chest up for articles, and one or more full-body shots. Wear a nice suit and look your best. For the full-body shots, imagine positions of power—at a desk, at a presentation screen, talking in front of people.
  • Do not make a lot of connections or ask for recommendations until your profile is what you want it to be—don't waste effort (and possibly fail!) with a profile that does not express what you want it to.
  • Don't get Linkedin Premium, it's not worth it unless you have need of its advanced features. Some people say the special "premium" logo attracts recruiters, but others say that recruiters are wary of people who pay for special privileges.

Dress for success!
Dress for success! | Source

Your Profile Picture

Your picture on LinkedIn says more than a thousand words; make sure it is a clear photograph from the front or 3/4 and that it has a calm (preferably single color) background. Avoid text or logos in the picture, and look your Sunday best!

This means that it's best not to use a personal picture or where you wear a casual outfit! You make a much better impression with a semi-professional picture of yourself while wearing a nice suit, instead of fading away among all the others—or worse, making a bad impression!

Improving Your Tagline

The tagline is the line below your name; it's the first thing people see when they search profiles. Most people simply add their job title and the company they work for. Of course, if you are job-hunting, or don't have a job at all, you need to be more creative.

Let's start with some don'ts:

  • Do not add "unemployed", "looking for a new challenge" or something like that in your tagline. Depending on how slick the rest of your profile looks, this can make you look desperate.
  • Do not add stars, asterisks or other special characters as a way to draw attention. At best you look childish, at worst an annoying attention-seeker.

And some definite good things to do:

  • Add a really special skill or talent you have. "Solving your HR tooling issues with gusto", "I manage spreadsheets like bonsai", or
  • If you want to show you are available you can add "Will we become colleagues in the near future?" or "Seeking ways to gain experience in [industry of choice]". Rather than annoying, it reflects an interest in others.
  • Check out the taglines of important people in the industry you want to work in, or doing the job you want to have.

Recruiters, This One Is for You!

What do you look at first when reviewing a profile?

See results

Your Summary

Your summary is where you put your soul on the table. It should reflect you, your strengths and your character. There is no need for false modesty, but keep your summary realistic.

In the first paragraph, explain what drives you and what you want to achieve in life. Then tie this in with work; what kind of work do you want to do that connects to those values?

Then speak of your success stories—where have you added value to your job? Impressed a customer? How have your special skills come into play—and why should a recruiter take notice?

Finally, explicitly state that you are looking for a job or career that resounds with the above; make sure that your contact details in your profile are public, so a recruiter can contact you when needed.

Don't Lie—But Don't Sell Yourself Short!

Everyone may have a non-glamorous past job, or some holes in their resumes. It's important to be truthful, but there is nothing wrong with shifting focus on what you have done and learned.

Perhaps you had a night job cleaning up, but it's taught you perseverance, reliability and punctuality. Focus on that. A year trying to find yourself after a stressful period in your life can easily become a sabbatical where you re-evaluated your life strategy.

In the end, what is important is that people are impressed with who you are, and what you can do for them! Your network sees you as someone who shares interesting news or options, while recruiters see you as a potential high-flyer.


Join the Club!

When you are ready to start hunting for jobs or immerse yourself in your field of expertise, join relevant groups that are about subjects related to your job. A Project Manager might join groups on Project Management, Agile Scrum, Time Management or similar subjects. A personal assistant might be interested in groups about Management, Networking and Travel.

Likewise, make sure to look at other people's profiles and find out what groups they have joined—this allows you to quickly find a lot of common ground with colleagues in the industry.

The same goes for companies—follow all companies you would want to work at, or are operating in your field of expertise, This will give you a pool of new network connections, but also allows you to quickly check the job opportunities they have and their latest news.

Finally, if you have a portfolio of work (which can range from art to a story to a picture of your latest scrum session's task board) or have a skill at writing short articles, feel free to add them. This can be daunting at first, but will help in bouncing your name around and establish you as someone who is an expert in their field.

Use Media!

In several sections of your profile, including your summary and projects, you will be able to upload media of your choice. Using this space to add pictures, links to your blog posts or infographics that show more about you so that recruiters will be intrigued by what they find.

Videos are also a great way to upgrade your profile, and you can also add them to any posts you make. Several influencing people on Linkedin combine an introductory video with their blog posts (or link to a blog post) to draw readers in and bring more personality into the post.


In Closing

Linkedin is all about your network. It's not just about jobs but also about your personal brand. Perhaps one day you might no longer be working at your company, and a prior established reputation as an expert will get you hired quicker—or give you a pool of clients if you decide to start your own business instead.

In the end, don't be afraid to get your feet wet. Express yourself, and share yourself with your network!

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.

© 2016 Lolcrow


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)