8 Best Tips for Beginner Copywriters
Do you want to improve your writing skills and make money as a copywriter? Here are 8 best tips for beginner copywriters that will help you write seductive web copy and become a successful copywriter.
Who Is a Copywriter?
Copywriters write sales promotions and other marketing materials. They write persuasive messages that get people to take action.
Copywriters use language to influence shoppers. They focus on benefits and advantages of the products. They should persuade people to think, feel or act in a certain way and buy the products.
What Does a Copywriter Do?
Copywriters usually write with the client's agenda to promote a product. Besides writing, copywriters do a few more things. They must research, interview, edit, proofread, manage projects, source images, plan and implement marketing campaigns.
A copywriter writes:
- Blog posts
- Social media posts
- Case studies
- Industry reports
- Website copy
1. Decide Which Type of Copywriter You Will Be
Here are the types of copywriters:
- A marketing copywriter writes advertisements and correspondence that address consumer's needs. He/she has to get a reader to take action.
- A creative copywriter writes catchy slogans and unique concepts for commercials or video ads. He/she should create a brand. Talented writers share the wonderful words.
- SEO copywriter is focused on the visibility of the article. SEO copywriters are creating content that will rank high in search engine results. They focus on writing the exact keywords mentioned a few times in the article.
- A technical copywriter has an extensive knowledge of a specific industry. Technical writers usually aren't professional writers.
- A content copywriter focuses on providing information to the consumer. He/she usually creates how-to-do articles, step-by-step guides, etc. He/she has to focus on one topic. The articles should be visually appealing to the audience.
Writing isn't necessarily what you spend most of their time doing. You need to research:
- the company or a person you write for
- the customers to know what to say to them
- a product or service to discover its main benefits
- their competition to know what makes your product or service different. They should find out what they sell and how they sell.
3. Write an Effective Title
The most important part of your copy is a title because it is the first thing that anybody will read about your work. You need to grab people’s attention. A title is your first opportunity to attract an audience. If you wrote a great copy, but you don’t have a good title your copy will fail.
• Write short, clear, simple, a unique title
• Set right tone and maintain it with all your copy
• Be believable and don't lie
• Talk directly to your readers and show you understand their situation
• A title should maintain the main benefits of products
• Write your title when you finish your copy.
4. Use Power Words
You improve copy and also make a company or person more visible. Here’s a list of power words you should use in your copy:
5. Include a Call to Action
Create urgency. People are more likely to take action when they feel a sense of urgency. People have to respond immediately. The call to action is the essential tool in the copywriting.
6. Make Your Copy Visually Appealing
There are many readers with short attention. Your copy should be visually appealing if you want to grab their attention. You should use:
• The short paragraphs. Each paragraph should connect with the one previous.
• The pictures
• Bolding, italicizing, underlining
• Bullets or numbered lists
• The tables
Subheadings should be a similar length. You should organize your thoughts well. The whole article should flow. The content should be easily digestible to the readers. Don't forget that your readers maybe want to read only some parts of the article.
• You should understand the customers and their situation.
• Give social proof because power exists in numbers.
• Use the principle of authority. People want to hear that someone whom they respect buy your product.
• Use the principle of scarcity. People will buy your products as soon as possible.
• Connect to the customer’s emotions.
"A copywriter should have an understanding of people, an insight into them, a sympathy toward them."— George Gribbin
8. Use Psychological Techniques
- Tell a short story with a beginning, middle, and end. People like to hear stories because they are vivid, memorable and compelling.
- Use positive language. Write "save money" instead of "cut costs".
- Evoke a sub-modality. Write words such as see, listen, smell.
- Use "how" or "what" questions.
- Use weasel words such as hundreds, thousands, help, up to, over, more than.
Writing great copy takes time and energy. If you are beginner copywriter but you want to become a successful copywriter, you should be persistent. If you know how to write engaging, compelling copy, you will never struggle to make money.