John is a fervent writer, gamer, and guitar lover. Former automatic-transmission repairer, welder and hobbyist game developer.
The Internet offers us a wealth of opportunity when it comes to marketing. It's like standing in a room full of the very people you want to attract and having free reign to say whatever you like. The problem? That room is also full of people you're not interested in, and they also have free reign to say whatever they like.
Unlike the pre-Internet era, marketing is not so much about finding a platform—we all have one now—it's about getting noticed, and getting noticed by the right people. If you are marketing medical supplies specifically, a firehose approach to advertising—where you market to any and all comers—is incredibly inefficient and, to be frank, a waste of money. You want to target people who are procuring medical supplies.
By zeroing on those people and businesses that are relevant to your product, you not only make the most efficient use of your marketing budget, but you also increase the likelihood that any given set of eyeballs that see your brand will become a lead.
You may be thinking, "this is great, but how?". Don't worry; we're here to help. Read on for my top three ways to promote your website in the long term.
There is a multitude of ways to promote your website, but the single most fundamental of those ways is SEO or search engine optimization. Search engine optimization is the process of making your website as search engine friendly as possible. That doesn't just mean stuffing keywords into your content, so Google knows what you want it to think your site is about. It means having a clear internal linking structure, authoritative content, and a portfolio of quality links leading back to your site.
So, let's tackle this a piece at a time. What do I mean by authoritative content? When your content has authority, search engines see it as a valuable resource for whatever the subject matter is.
It is important to remember that a search engine's business is providing the people who use it with the thing they are looking for. That is the only metric by which they are judged to be successful. They are continually looking for ways to ensure that the results they provide are useful, so the best way to rank highly in their search results is to be useful to the people searching for your content.
It is for this reason that quick fixes never work. Buying traffic does nothing to help your visibility, and rarely translates to leads. Advertising can get you noticed, but if you don't have that solid foundation of SEO in place, the effects of advertising will soon die off when you stop your campaign.
SEO For Beginners
The only surefire way to ensure your SEO is effective in the long term is to prioritize the value you offer to your prospective leads over whatever the latest search engine-beating method is. Sure, incorporate known good SEO practice into your website, but don't do anything that sacrifices what you are offering those who visit your site.
Regarding quality links back to your site, there is no hidden meaning here—the more links from related, quality sites, the better. Search engines see those links as an endorsement of your website. This is why it is also important not to just buy links from anywhere, as links from bad sites, or sites that have nothing to do with your subject matter, will not help your SEO.
One of the best ways to achieve those quality links I just mentioned is by guest posting on quality blogs in your field. This not only provides you with a quality backlink to your site, but it also gets your brand out there in much the same way advertising does.
Of course, it's not as simple as it sounds. Firstly, you will need to find blogs in your field. The next step is getting the owner or person running that blog to let you write something for them. If you don't want to write (or buy, we'll touch on that in a moment) your blog post before you know it will have a home, you can pitch your prospective blog owners. Don't spam them, and spend a little time reading the blog. They are far less likely to be interested in a guest post from someone who clearly doesn't know the blog that well.
If you don't want to write your own blog post, you can buy SEO content from several places online, such as content writing services, or freelance content writers.
Guest Blogging: 5 Easy Steps to the Perfect Pitch
An excellent way to both create quality backlinks and get your brand out there is to answer questions on sites like Quora, and Yahoo Answers. These services allow people to ask questions on any topic, and then knowledgable people can answer the question. These answers often come with links and citations.
Searching these sites for questions related to your site can turn up some great opportunities to get your brand out there by answering those questions and linking back to relevant content on your website. If you don't have the specific content needed for a particular question, why not treat this as an opportunity to create that content? You can use it to answer the question while simultaneously boosting your SEO profile with more useful information. Which brings us to my next tip;
Create Your Own Blog
If your website does not have a blog, you should strongly consider starting one. Having a blog not only provides you with a creative outlet and an ability to get valuable information to your target market, but it also hits all of the points I mentioned above. It adds value to your website in the eyes of search engines, helps to make you an authority, and gives those in your target market a reason to come back to your site.
You don't have to be an expert writer to write an excellent blog if you have valuable information to convey. Most people are capable of writing readable content, and the technical side of things—spelling and grammar—can be helped by services like Grammarly.
Failing that, there are always the content writing services I mentioned earlier. Paying professional writers to create content is a common thing in marketing, but be sure to proofread any content you pay for, however. Even though you didn't write the content yourself, it will be going on your website, and so needs to match the tone of the rest of your website.
So there are my four tips for long term success in promoting your website. Remember, short term gains are rarely worth the costs, and can often be damaging to your brand in the long run. Ultimately, the key to your success lies in solid SEO. If you have that, the rest will come naturally. Without it, all the guest blogs and useful answers you can muster will only have a fleeting effect on your brand's success.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2020 John Bullock
peachy from Home Sweet Home on August 17, 2020:
Oh thanks for your hub, i din know that wuora allows links, i have my own blog too but adsense earning is way too slow