5 Clever Ways to Generate Insane Results With QR Codes
Smartphone technology has remained a continual disruption to the marketing and advertising industries for quite some time now.
Though the rise of the Internet diverted consumers' attention away from traditional marketing and advertising platforms, smartphones have enabled brands to touch audiences in ways traditional advertising lacked.
Among the many methods employed by digital marketers are "Quick Response" (QR) codes.
Statistics show that QR codes are growing in popularity among smartphone users as well, which has resulted in brands devising awesomely creative QR code ideas and promotional campaigns.
So, what are some of these ideas? How can you utilize them? Keep reading to find out. Chances are, this list will inspire you.
1. Promotions, Discounts, and Free Giveaways
Considered one of the oldest enticements in the history of marketing, limited time promotions, special discounts, and free giveaways have always won the hearts of customers.
As the old saying goes: everyone likes to receive something for free.
A great way to inspire patronage from Android and Apple users is to use QR codes all throughout your online and physical stores, run them in ad campaigns, and share them on various social media platforms.
And keep in mind that quality matters here as much as anywhere else in marketing. Offer consumers promotions, discounts, and giveaways that have value.
2. Creative and Artistic QR Codes In Ads
Though this whole mobile QR code trend is still picking up speed, early adopters in the game are attracting smartphone users with their creative and artistic QR codes.
One example is a marketing campaign ran by Instagram inviting consumers to download the application by merely scanning the QR code.
This way, people don't have to leave whatever it is they're doing when they're directed to the Play Store or Apple Store.
Adding to that, Instagram's QR code showed consumers brand creativity by displaying the blocks that make up the code as a collection of miniature photos.
The Angry Birds mobile game did the same thing as well.
Nothing promotes brand awareness like unique creativity.
3. Challenge People With Fun Scavenger Hunts
Another pretty popular QR code marketing strategy is scavenger hunts.
Obviously, rather than ask people to find an item of some kind, you're challenging them to locate a hidden QR code.
This definitely requires an appropriate reward since you're asking consumers to spend energy and possibly time and money traveling in search of your QR code.
Nevertheless, a lot of people out there enjoy brand-sponsored scavenger hunts, so it's worth doing if the idea fits well with your company.
Such QR code hunts are predominantly used by destination marketing for the tourism industry.
However, Marvel Comics employed a sort of scavenger hunt in its Marvel AR application where readers were asked to keep an eye out for a certain small symbol in the corner panel.
Once located, the entire page where the code was found is scanned, taking readers to exclusive material and behind the scenes content inside the application.
4. Celebrate With QR Code Greeting Cards
Get consumers feeling festive or celebratory with QR code greeting cards.
This idea has been around since at least 2011 when Hallmark Cards first began using QR codes in Halloween greeting cards for children.
According to Business2Community, the card company added this touch in order to "add a second layer of engagement for children."
The thing is, your business doesn't have to be selling greeting cards to apply this idea to your marketing strategy.
Whether it's holiday greeting cards, birthday cards (in the event you know a customer's B-Day), or any other card idea you can think of, QR greeting cards are great ways to establish a relationship with consumers.
5. Get Likes and Follows on Social Media Using QR Codes
Facebook is a fantastic platform for creating mobile-friendly landing pages.
Thus, scattering QR codes throughout your domain allowing customers and potential leads to automatically follow or like your page without having to open up Facebook is an easy way to build up your Facebook authority.
This idea goes for other social media platforms as well, such as Twitter, Instagram, YouTube, among others.
However, one thing to keep in mind when using these kinds of QR codes is the importance of creating and maintaining a regular stream of valuable content for your followers.
Today's consumer is quick to grow uninterested with brands on social media that don't offer some sort of reward or engagement opportunity.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
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© 2019 Russell William Fry