21 Unique Tweaks for Facebook and Twitter Posts to Engage Your Audience
Overcoming the “Creative Block” while Writing Social Media Posts
Nearly every writer faces the obstacle called “writer’s block” at some point.
As a content marketer, I have also often struggled with a creative block. It comes out of nowhere, and things get worse when a deadline is nearing. A few years ago, at the beginning of my journey into social media writing, I was clueless about getting ideas to write social posts.
Original concepts were hard to come by, and that made me even more frustrated. Luckily, I did found some best practices, and over the years, I have used them in my way with some tweaks. It is a fact that we writers feel rusty at times and need some inspiration to find the spark again.
Does it sound like you? If yes, then read on.
In this post, I have shared 21 unique tweaks that I have used to make my Facebook and Twitter posts more engaging.
The examples in this post are mostly from my past work and used just for illustrating each method.
Here is the list of 21 unique tweaks that you can use in your social media posts:
1. Post Some Facts
The first in the list is using facts because facts or statistics always sound authentic to the audience, especially when quoted from reliable sources. Do some research and find relevant statistics about a specific product, service, or industry that will appear genuine to the audience.
“Did you know that acne is the most common skin problem in the USA? This skin disorder also causes anxiety and lack of self-esteem. But not anymore because Light Emitting Diode or LED treatment is here.”
2. Post on Holiday Seasons
There are many global as well as country-specific holidays that are observed all over the world, including Thanksgiving Day, Christmas, New Year, Memorial Day, Diwali, Good Friday, and others. Writing posts on these occasions lifts the spirit of the target audience and sparks the mood of celebration.
“Christmas is about counting your blessings.
It is about your family, friends, and cozy home where you all can enjoy together!
VDB wishes that may your heart fills with happiness, your soul with joy, and your home with prosperity.”
Besides wishing the followers during holidays, another useful social media post idea is suggesting the audience to take specific action during a holiday season.
In the example below, the Twitter post encourages people to declutter their homes during the festive season. The company is a hauling service provider, which is relevant in this context.
“It is time to declutter your house and gear up for the upcoming festive season! If the clutter or junk in your yard, garage, or elsewhere are getting out of hand, call us now!
3. Post to Educate People
An organization needs to debunk misconceptions about specific issues and provide potential consumers with correct information.
Informative posts do just that. These posts are like wake-up calls for readers and help them mend their ways.
“Are you confused if your skin is dry or dehydrated? Dry skin indicates a lack of oil, and dehydrated skin lacks water. We offer Dermalogica treatment to figure out your skin type and treat it accordingly.”
4. Fill in the Blanks
Fill-in-the-blank posts encourage the audience to participate and answer. There is no correct or incorrect answer because here, the purpose is to get different versions of people based on their needs.
“Fill in the blank with your answer:
I do family or small farming because _________________.
You can give as many answers as possible. You can both creative and realistic. Happy farming!”
5. Post About Services Available
In the course of living, people do many activities throughout the year. This is where utility service providers come into the picture.
Services utility posts, keeping in mind customers’ requirements, often go in sync with what they might be thinking.
“If you need to remove furniture or many move-in boxes, you need a professional hand. We can quickly remove furniture, move-in boxes, or any stuff that you don’t need. Call Express Hauling Services for junk and trash pickup.”
6. Post Customer Testimonials
Positive customer testimonials work every time. It is because testimonials are social proofs that assure potential customers about a specific product or hire a service.
“I recently started seeing Diana for facials. She is fabulous, and the space is gorgeous. I enjoyed my facial very much. It was relaxing, and I got incredible results. She helped me understand why I was having certain skin sensitivities and suggested...” – Andrea T.
7. Post Industry News
Posts on related industries create awareness among the audience. Keep a tab of national and state government policy changes, industry-specific announcements, and create timely posts.
Ask the audience to provide their opinions on specific news and updates to increase engagement.
“India’s recent GDP growth was only 5%, and it reflects in the real estate sector as well.
The MD of VDB refers to the current economic scenario as “very dark days.” He further states that the situation is even more alarming because it “creates more anxiety” due to “the lack of transparency by the government in admitting that there are problems.” Mr. Varghese also expressed concern about how the real estate “sales have dropped drastically” due to the slow economy.”
8. Post Something Local
Posts targeting potential customers in the local area or city narrows down the audience for better reach. It is because both communication and transportation will be easier for product or service delivery.
This is the reason why many customers prefer “locally-owned” companies for service availability.
“If you live in the South Bay Area and looking for a junk removal service, we will be glad to help you. We are a locally owned hauling business and offer highly affordable hauling services. Call us now or fill out the contact form.”
9. Post About a Problem
Pointing out the possible pain areas of customers often work as effective persuasion. Potential customers, who are facing specific issues, instantly relate to such posts.
In the following example, many women could relate the issues such as “dull skin” and “signs of aging” would think to take action, which is undergoing effective skin treatment.
“Is your skin looking dull and showing signs of aging? It’s time to give it a customized treatment. A ProSkin60 session along with Double Cleanse and Face Mapping can get your face a youthful and glowing look.”
10. Persuasive Post
Another way of persuasion is talking about the dreams and aspirations of people. Every human being, at some point, thinks of a “dream home” and look for ways to fulfill that dream.
The example below is about a real estate company, which addressed people’s needs for a beautiful home surrounded by nature. Fulfilling such a dream can be expensive. However, it is also about choosing the right target audience and their affordability.
“Would like to live in a place that perfectly blends nature and modernity seamlessly? Then grab this chance to fulfill your dream. Check the charming villas, Duplexes, and Simplexes on the 7-acre wooded property in VDB Willow Farm, Whitefield, Bangalore.”
11. Post a Puzzle
Puzzles challenge the human intellect, and more often than not, people accept such a challenge. Posting puzzles encourage the audience to participate, and announcing rewards for solving them, generate more interest.
“Can you solve this puzzle? Guess the missing part of our favorite VST Shakti Branson Tractor! Do reply with your answer in the comments section.”
12. Post Motivational Quotes
Sometimes just a few words make our day or change the way we think. That is the beauty of inspiring quotes, as they touch the emotions of the audience.
You can periodically use inspiring quotes on a social platform to bring in some refreshing change.
“Not all who wander are lost.”
~ J. R.R. Tolkien
13. Recall Past Achievements
Posts on achievements give a touch of credibility the way an audience perceives a brand.
If an organization did something remarkable in the past, letting the audience know about it will improve the brand image.
"Did you know that #Deep Ocean Engineering was among the first to have collaborated with #NASA to develop #ROV technologies? Learn more about this collaboration, and the #supersnake ROV at www.nasa.gov."
14. Focus on the Environment
Increasing awareness about saving the environment makes most organizations consider this aspect and contribute to the “Green” cause. This is why, while carrying out any commercial activities, businesses make sure that there is no negative impact on the environment.
“We are saying no to single-use plastic.
15. Post About the Company’s Staff
Employees are the most vital cog in an organizational wheel because their hard work and commitment make it successful and grow in the future.
Facebook or Twitter posts with photographs showing behind-the-scene activities of the staff make customers realize who all are serving them.
“Any questions that you have on any of our #ROVs or #USVs can be handled by our highly dedicated customer support team that has unparalleled technical knowledge and expertise. #DOE always prioritizes the needs of the customers.”
16. Post Product Images to Identify
In your Facebook or Twitter posts, you can ask the audience to identify a product from an image. You can also invite readers to share their experience if they are using the product.
“Can you identify the car models from the images? Give your answer in the comment section.”
17. Post Useful Tips
Posting useful tips makes life easier for followers. You can post the tips as a series, and use numbers or a sequence (E.g., Tips# 17).
“Deep plowing is an effective way to reduce soil erosion while farming.
With this technique, the deep soil comes on the top and improves soil fertility.”
18. Post a Selfie Contest
Selfies have become a rage these days, and you can capitalize on that by organizing selfie contests before major holidays.
The contest will begin with a post announcing the event as the example shown below.
“Pose, Click, and Share!
A selfie contest for the love of soil!
Share your best selfie with a VST Shakti product and get a chance to be featured on our Facebook page this Valentine’s Day.
Read the T&C here.”
Once the contest is over, there will be another post announcing the winners and their rewards. You need to provide terms and conditions as well.
19. Post an Infographic
Infographics make posts on Facebook and Twitter interesting. Infographics are great for storytelling or giving visual appeal to a process flow. It is easier to convey a brand message or explain a concept to the audience.
20. Promote your products or services
Posts for promoting a product or service occasionally will create brand awareness among the audience. However, it is ideal to use these posts once you build a rapport with your audience.
“Deep Ocean had manufactured 500 ROVs as of January ’06 and 650 ROVs by today, as well as repair, rebuild and support all those active ROVs in our proud fleet.”
21. Post a Poll
You can create polls on Facebook or Twitter using their built-in features. Polls are a key tool for collecting the audience’s view on a specific subject. However, you can also do it manually, which works equally well for increasing audience engagement.
When applying these tweaks to your Facebook and Twitter posts, keep in mind that the purpose here is audience engagement.
The posts should reflect the honest intent of a company or brand to interact with people on these social platforms. Regardless of whether you are a full-time company staff or a freelance writer, you are the social voice of that organization, not a stand-alone entity.
This is not an exhaustive list of ideas, there are hundreds of them, and you can use each method in your unique way considering the nature of a product or service or a company’s brand voice.
Let me know what you think of this article by putting your valuable comments. See you soon.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
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© 2020 Sumit Chakrabarti