Suggestions for improving inbound marketing and business writing. Thinking outside of the blog involves alternative content strategies.
What makes a blog successful? Traffic? Income? Personal satisfaction? Interactivity? It could be any or all of the above. Discover factors for measuring blogging success.
What is a local directory listing service, and how does it impact your local SEO? When should you consider using a directory listing service, and how else can you improve local SEO?
How can you improve online customer service and IT tech support? What can you do to improve customer self-service and customer satisfaction?
The cashier is one of the most important employees of any business. The position of a cashier may seem simple, but the job goes far beyond that of ringing products up and giving out a receipt.
Getting people to subscribe to email marketing lists is getting tough. So marketers are turning to alternatives that are still permission-based, but without sharing email. See what push web notifications and chatbots are all about, and why they might not be a panacea to email marketing challenges.
It is important for your startup's logo to be effective and to send the right message. These logo design tips can help!
VE, a very powerful tool in facility development, often abused, because it is introduced into the project too late in the process offering little value & usually results in long-term facility issues.
Nothing personal, my fellow letter carriers and other postal employees, but the Postal Service thinks that you are stupid. You might find this a rather shocking thing to say, but it is demonstrated clearly by the creation of the new CCA class of...
Influencer marketing has evolved over the past decades, and now it’s a strategic marketing technique used by brands all around the world.
With the Post Office always hiring, I thought a job working outdoors might be just the change of pace I was looking for. Boy, was I wrong.
As I continue my Instagram-for-business adventure, here are some dos and don'ts I've discovered that can help build your following and create a positive experience for both you and your followers.
Here are tips on what not to do as part of a link-building campaign and on the right way to receive high quality backlinks.
We take a look back at how Amazon revolutionized the order fulfillment industry and how they did it for a second time.
Influencer marketing is a new term for celebrity advertising, which has been around for decades. But there are twists that make it a new, and challenging, tool in a company's marketing arsenal.
A brief history of the last 20 years of the working lives of United States Postal Service City Letter Carriers, with a look into the cloudy crystal ball at the future.
To the good customers—we appreciate you. We adore you. To the bad customers— Please just stay home!!!!
Firefighter Fun Quiz#1. Fireman are warriors in every respect. Statistics and questions about fire, gender, income, death, false alarms, trucks, and more. The original fireman's prayer and charts.
"Choosing the right digital marketing tools has become one of the single-most important factors in determining how effectively you hit your ad targets, while staying within your budget"
One of the top luxury brands in the world, this article discusses the various elements that make up the Brand Equity of Gucci.
A history of deadly mine disasters in North America is contributing to a decline in coal mining as an occupation.
Don't buy an email marketing package without knowing these simple tips. Learn how to find the right marketing agency, get the most out of your email marketing campaign, and stay within budget, from a 10-year veteran of internet marketing.
Businesses build their brands every day through many different elements that go beyond logos and packaging. Learn how to make preparations for building a successful brand.
Twitter's monthly active users are growing slowly. Additionally, technically speaking, the stock looks great for bullish investors.
Getting email subscribers is hard. Really hard. Learn what you need to know to build an email marketing list from scratch for your small business.
Investment opportunities in emerging and frontier markets may not be for the squeamish or faint of heart, but opportunities are available. Frontier markets are capital markets at the beginning stages of economic development that show at least some...
Ever wonder how much it will cost you to train to become a certified nursing assistant (CNA)? Learn from someone who went through the process herself.
When it comes to prospecting a wealthy client, there's some things you need to know about them, besides their net worth.
The convergence between U.S. GAAP and IFRS will put an end to the LIFO method of inventory valuation. The result will be tax implications for many companies, but also a more accurate representation of costs.
A some point, salespeople may need to make calls on prospects that are NOT warm leads. Learn some sales sins to avoid when cold calling.
Earned media can be "free" advertising and public relations. But you can't obtain it without an investment. See how media mentions and social sharing are earned.
When you work in any position that makes you dependent on your tips, you will want to know how to make the most money possible! Let's look at what you could be doing different to make higher tips!
All careers in healthcare science are noble and fulfilling. However, a job like this is not for everyone. If you’re absolutely sure you want to pursue this career path, you need to know all about it. Hopefully, the above-listed points helped you see your future in a clearer way.
Alternative energy fields promise to create thousands of sustainable jobs in the United States over the next decade.
What I got wasn't at all what I was expecting, but the places I went brought me stability, prosperity and most importantly: clarity.
Traditional valuation techniques focus on easily quantifiable metrics such as EBITDA, revenue, and projected sales. These models fail to capture the leverage of technology and strategic value.
Micro-influencers are considered better at explaining how a product works and how to use it. An influencer can increase your brand awareness and grow your business.
How does Amazon SEO differ from traditional SEO? How do you optimize your product listing for Amazon as compared to general search engine optimization?
Do letter carriers get their kicks punting pooches? Or are there legitimate reasons why flailing feet sometimes launch furry footballs into orbit? The Postal Tsunami explores a San Diego case.
What are infographics? In brief, they are graphical presentations of facts, figures or other information. Learn more about what they are and how to use them here.
When a T-shirt description says "5.5 oz.," what does that mean? Learn what T-shirt weight is and why it's important when purchasing custom T-shirt printing.
Certain trauma work professions have similarities in job function and expectations. Cops, counselors, and clergy are impacted in similar ways by job demands which make them more alike than different.
An account of my training in plumbing as an adult. Re-training in plumbing in France at the age of 52 was a big step, but worth every minute. This account of the course will help you decide if you would like to qualify as a plumber and if training in France is for you.
This hub attempts to bring attention to a widespread problem in the fast food service industry. Restaurant are not designed to help crew succeed in their duties safely. Restaurants are built to wear and tear the body down. In this article, I offer some possible solutions.
How can you use local reviews and testimonials to improve local SEO? How do reviews affect local SEO?
Find where your blogs and articles have been shared on social media sites like Twitter, Facebook, Reddit, Pinterest, and more! Learn what gets shared to create even more shareworthy content!
Overview of inbound marketing and customer-centric sales processes. Strategies include white papers, case studies and content research.
Running a biz is often time-consuming, overwhelming and downright schedule-busting.The last thing you need is trying to promote it on social media, right? Wrong! Find out why it's so critical.
People see and hear different types of traders speak to each other in what seems like a foreign language. It's the language of the trade, and it's the language keeping you out of your millions. This article equips you with some of the tools you'll need to become a great trader.
While logic would dictate that hiring an influencer that has a huge following would be a good investment, that's not always true. Learn more about working with micro-influencers, experts and personalities that have hundreds of followers, not millions.
Whether it's ego, ignorance or fear, business owners will often get it wrong with social media and subsequently elsewhere online. Here are nine don't's with follow-up options about what you can do to sustain your reputation with customers who seem at first to be more virtual than actual.
A thirty-year police veteran explains ten arresting reasons why you do not want to become a police officer. This is must-have information for any young man or woman considering a career in law enforcement, and it is presented in a humourous format that makes it an easy and fun read for all.
A life or figure model is a model that poses for people to draw. Often they do this nude, and for periods of time that range from 30 seconds to over an hour.
There are many choices to make in size and printing options when planning for a marketing brochure. Learn how to use brochure printing for your business.
IFRS and GAAP Convergence has been a big issue in the Accounting world. Here are a few reasons why it won't be realized any time soon.
The web is full of articles telling you how to double your profits & supercharge your customer engagement using social media. But if you start off in the wrong direction, no amount of "how tos" helps!
Postal OJI and web author Mel Carrier provides City Carrier Assistants with advice to simplify their thought processes and daily work flow.
Here are great tips for beginner copywriters that will help you to write great copy and become a successful copywriter.
If you are considering a career in real estate, decide on the path you want to take before wasting time and money. You may find there is a niche that is better than simply buying or selling homes.
In a world of instant online communication, is there a place at all for printed marketing material? Here’s why even the most tech-savvy companies are still producing printed flyers.
You'll never get rich being a summer camp counselor, but the job will provide you with some of the greatest life experiences ever. Find out why everyone should be a camp counselor at least once.
This article explores the many opportunities that are available in the human services field. This article will provide a general background on the qualifications needed and tips to be successful.
An engineer's career path can be accelerated by finding the right mentor. Learn how to position yourself to connect with an engineering mentor and the benefits of branching out with the types of people you consider for mentorship.
There is can be little doubt that United Parcel Service (UPS) enjoys being a Big Brown roadblock to the potential success of the United States Postal Service, but would they seriously resort to the sabotage of the Surepost product, even at the discomfit of its own customers? Mel investigates.
Use the Magician archetype to fascinate an enthralled audience-- or make them reconsider everything they think they know.
There are a number of online business networking sites that seem to offer efficient and effective networking opportunities for small businesses. But are they worth it?
The roles that case studies play in inbound marketing strategies. An overview of customer-centric sales processes and educational content.
If you are looking for a way to increase traffic, sales, or readership, then you should know that email marketing done right is one of the most effective methods. Learn how to make it work for you.
What should you take with you on your medical interpreter assignments? Be fully prepared with these essentials.
Doing what you are told is the easy part; being willing to understand the reason behind it and consequences of your actions takes a bit more effort and courage.
In the past, working as a commercial lorry driver was looked down upon as a career. Today's driving jobs require a two-part exam and offer excellent salaries.
The pros & cons of mobile apps vs. mobile websites for marketing. Hybrid approaches, which integrate the best features of both may be an optimal approach.
Customers can make or break a business, so during a job interview, you can bet your life that you will be asked questions about how you interact with them. Here's some top tips on answering questions.
The New York Police Department enrolls college men and women in cadet training before they graduate from school and enter the police academy. NYPD has other jobs in criminology and forensics.
People continue to shop in retail stores despite the ease of internet purchasing. Here are a few things salespeople do that help run customers out of your store.
A brief overview of the psychological tricks employed by door-to-door salesmen, to teach you how to see right through them.
Buyer's remorse can quickly turn excitement of a purchase into a regretful experience. But there is a way to curb buyer's remorse—buy from companies that support missions that you believe in.
What is Shigeo Shingo’s Single Minute Exchange of Die or SMED and how can you use it to reduce setup or changeover times for your process. Full details of how to implement this powerful lean tool.
Starting a new small business is exciting, but it can be difficult to get your company noticed during it's first few years. Follow these tips to stand out, gain new clients, and build a reputation
This is an adapted situational analysis of the Rio Tinto Iron Ore group from 2012. It identifies their strategic objectives and analyses them in an attempt to ID issues and provide recommendations.
It can be intoxicating for a business owner to be approached with an unsolicited offer from a larger company to buy his/her company. Smart buyers want to limit the process to a single buyer.
Why are several dozen British pubs closing every week when they are seen as a local institution? Why are British pubs disappearing?
These days when you mention a webinar, you might hear, "Not another one!" Why the negativity? Discover why people hate webinars and how to make a great webinar that participants will value.
There are several misconceptions about servers in general: For example, exactly how they are paid and what they truly make. This article is going to shed a light on some of those errors.
Make your videos amazing, not unintentionally amusing, with these video presentation tips. Tips for making videos cheaply, including Facebook Live, are discussed.
These days podcasts provide an easy way to keep up to date on the latest in the online entrepreneuring space.
A highly-trained security guard who can quickly assess and react appropriately to a potentially dangerous situation provides a fighting chance for everyone involved in a crisis.
Thinking of becoming a front-end web developer? Here's a guide that shows you everything you need to know to get a job.
The travel nurse is an answer to America's continuing nurse shortage and one of the most lucrative health-care professions in terms of higher pay, greater numbers of benefits, and less stress.
This article explores Google's competitive advantage and strategy, from its growth as a small search engine to one of the world's leading multinational corporation.
Choosing the right blueprints for your kitchen is one of the most critical decisions any new proprietor must make. While the vast majority of customers will never step foot into the kitchen, it will be the determining factor if any customers will...
Not sure how to set up an account on PayPal? This will walk you through the process quickly and easily.
Calculation of the effective interest rate is complex, because there is no formula for this calculation. The effective interest rate is the price of money.
The Internet has fundamentally changed the advertising business. Discover the different types of Internet advertising.
Do you want to learn more about targeted email marketing? Marketing has changed in the last decade and I have tips to help you better market to your email list. If you send the same email to your whole list, then read this!
Predictions of enormous increases in aviation-industry jobs began in the mid-2010s. Trucking-industry predictions then mirrored those forecasts. Both predictions were correct.
Populations of buyers can be grouped by several demographic and market factors. Types of market segments are reviewed.
Sometimes the customer is not only wrong, but asking for something in violation of the laws of physics. Where engineering and customer service collide.
If you are exhibiting at a trade show with a stand or booth, get helpful advice and tips for successful preparation: display stand staffing and training.
If you're seeking a healthcare career that only requires short-term training and offers the satisfaction of truly helping the sick and the elderly, becoming a nursing assistant may be just what the doctor prescribes for you!
A well-designed office phone system must be focused on customer service. It should quickly route callers to a live person and avoid sending potential customers to voicemail jail. I'll walk you through all the steps.
Are you an Over-Networker who attends too many networking events and connects with too many people? Get tips to stop chasing and begin choosing for better networking results.
This was originally a school assignment. It is presented here with the original questions as headings.
This hub has been published in a view to help candidates who pursue their NVQ in business and administration.
M Modal is a company that does medical transcription. M Modal treats its employees like slaves and creates a culture of mistrust and resentment.
Learn how to increase productivity as a medical transcriptionist and improve your accuracy rate while making automated speech recognition work for you.
As social takes over businesses are experiencing growing pains on the internet. FourSquare is one such growing website where customers can leave tips about your business that you may not even be aware of. Claim and Monitor your FourSquare tips. If you want a FourSquare tip removed, this is how to go about deleting it.
How does branding affect search engine optimization? How much weight do search engines give brands versus other factors?
Many a young man thinks he’s died and gone to heaven when he’s hired by a video game developer, then he discovers his hours of work will be brutal.
Most of Generation Alpha hasn't been born yet, but that won't stop marketers from strategizing about how to prepare to tap into their perceived purchasing power.
Continuous Audit Techniques are used by auditors to verify transactions in real time. They are essential for auditing businesses which generate a huge volume of transactions over a short period.
Do you work in an environment that requires lots of phone contact with customers/clients? Are you looking for ways to improve your customer service? Review these tips and make them a daily habit now!
You are an overwrought potential City Carrier Assistant who is terrified about your impending interview. Relax on Mel Carriere's postal therapy couch. Maybe he can soothe your worried mind, maybe not.
Newspapers receive dozens of emails a day from groups looking for coverage or hoping to have someone write a story to promote an upcoming event. Want to set your proposal apart? These are the ways.
Build-A-Bear Workshop is one of the few surviving toy retailers today, outlasting Toys "R" Us. What's behind the company's success?
Having a forklift license can help you when looking for a job. Even though each company has its own certification, they serve as proof of experience to get your foot in the door.
Social Media, Yelp!, LinkedIn. Do you really need to have and manage all these accounts? If customers can't find you online they may be doubtful about contacting you. Content is King, Online Matters!
Product catch phrases fill the commercial world,phrases so ubiquitous and sunk into folk memory that many people are aware of a phrase even if they never use the product. This article explores these devices and brings you through a catchphrase creation exercise.
While the term is a buzzword in the advertising world, the concept of marrying content with advertising is not. Learn what is native advertising, along with guidelines for using this strategy.
Cashiers everywhere groan when a customer wants to use cash rather than swipe a credit card. Making change really doesn't have to be all that difficult if you know these tips.
Grocery stores can increase sales by providing services that attract more customers and that are likely to increase the amount of money people spend per order.
Here we explore the relationship between staff, consumers and management of day programs for people with developmental disabilities and how the programs can run more efficiently and smoothly.
Embed an Amazon aStore into a Facebook page with a quick click of an app and a snippet of code. Super easy, start to finish in 10 minutes.
Law enforcement jobs at the Central Bureau of Investigation (CBI), which investigates serious crimes, can be obtained by examination, promotion, or application for contract positions.
Suggestions for how to choose a creative name for your technology domain or business. Find out more to come up with the perfect name.
Owned media is a hedge against marketing investments in volatile social media networks. But it is not a panacea and has its own risks.
Exhibiting at trade shows can be a huge expense... especially for small businesses! Discover helpful ideas for creating an effective trade show booth on a budget and optimizing the investment.
Pinterest and Instagram are both visually oriented social media platforms. But which one wins for business? Advantages and challenges of each are discussed.
You want to start marketing by email but don't know what the best email marketing software for small businesses is. Read this to find out my favorite email marketing options by price points and the features they offer.
A short essay wherein I answer the question: what is my archival identity? In this way, I search for my own meaning of archives in today's digital world.
As the sales world evolves and ever more transactions take place online, the need for smart lead generation tools increases. Let's see how Leadberry and Leadfeeder compare.
Pop Up Displays are Exhibition Stands with Pop Up Graphics. A compact, portable display stand is a great way for your company to earn from Exhibitions and Trade Shows.
Let me introduce you to Gloria Mayfield Banks. She is an Elite Executive National Sales Director for Mary Kay Cosmetics. She is a multi-millionaire with over 6,000 consultants under her. She is truly an inspiration for females in the business world today.
As we approach the year 2020 it is no longer a question of “does my business need an online presence?” Rather, it is a question of “how much do I need to spend to increase my online presence?"
Learn what a career in massage therapy is really like and find out how common expectations square with reality.
Tips on how to create a business communications plan that includes identifying your audience; planning your message and purpose; devising a method; and constructing a timeline for delivering to stakeholders.
The fashion photography niche is quickly becoming one of the most lucrative areas of photography leaving some to question what is driving the surge in submissions.
Writing a good advertisement is both a craft and an art. Perfecting it takes time, and it is never too soon to begin practising, Follow these tips for increased custom and revenue in your business.
Keyword research and on-page search optimization is an art akin to poetry; the trouble is, there's a lot of people out there who write doggerel.
Measuring the success of your marketing strategies is an important part of a business's growth strategy. Here is a list of Key Performance Indicators (KPIs), from A to Z, to help you get started.
A former flight attendant shares the inside scoop about practical jokes and on-the-job training for the airlines.
I love Twitter. I've been active on it since late 2008 and it's been very good to me. But my relationship and activity with Twitter has changed. Does it still work as a business social media channel?
What is voice search? How can you create content that ranks well for voice search? How is voice search engine optimization different from conventional SEO?
A look at considerations related to customer value. It's a fact: Successful marketers understand the need for a consumer-focused marketing that emphasizes creating and sustaining customer value.
All small businesses need an efficient marketing strategy. Developing a product or service is only the first step. This article explains five free ways small businesses with limited resources can develop a marketing strategy which costs little and brings a measurable, positive return on investment.
Well, I used to be a travel agent ("travel consultant" was my official title) and must have done something right as I consistently got highest sales for my area. I have since moved on to another job and don't mind telling you now some of my tips and...
Planning to buy content on iWriter? Well, find all you need to know to use this freelance site. Learn how to sign up, deposit money into your account, post work and make use of other site features.
ROI (return on investment) in marketing can often be difficult to assess. Learn marketing ROI definition and basic principles of calculating marketing ROI.
Being unique or offering a unique product or service can provide competitive advantage. But being too unique can sometimes be a disadvantage. Rarity and uniqueness factors when pricing are discussed.
Sadly most fire departments are lacking in one of the easiest components of our job... communication. In this easy drill you will learn how to improve communications in your fire department.
Are you a letter carrier with a sense of urgency? Just what is a sense of urgency? Furthermore, is your urgency my emergency? Mel ponders the particulars of postal philosophy on The Postal Tsunami.
Marketers becoming more cautious about ROI & sales, 2017 is going to be the year where data will show the real strength of influencer marketing and it can be the game changer for your business
Selling items online is big business. A great description is essential when it comes to converting a browse to a sale. Find out how to write a product description that works.
Audits aren't just about ticking boxes, a lot different skills are need to conduct them properly. One of the biggest skill sets you need are soft skills which can help make your audit results stronger
Portable Exhibit Booths or pop up trade show displays, stands and banners come in many varieties. If you are exhibiting at a trade show for the first time, here are your options.
What are the best paying jobs in the USA? The official figures are surprising. You might have thought overpaid bankers and CEOs hoard all the money, but apparently it ain't so - at least not if you believe the official figures.
"Know, like and trust" is not enough when using social media for business. Find out why, along with tips for making social media more effective and productive.
Working a customer service job can be harder than anything else out there, as customers are picky and difficult. Learn what you need to do to help your customers, business, and yourself.
Many people dream about becoming long haul truckers, but before you decide this is something you'd like to do, let this article share both the good and bad things that go along with having a career in the trucking business.
Looking for SEO tips and techniques to improve your website's ranking in Google? Learn how to rank your pages higher in Google and other search engines with the best SEO tips and techniques for 2018.
Career Postal employees might think "It's not my problem," but there are reasons why worrying about the Trump hiring freeze is not just for CCAs and PSEs anymore.
When it comes to business to business sales, in-person prospecting is still the most effective method when targeting small-to-medium sized organizations. Beyond the activity, a polished skill set and something of value to offer is key to progressing towards a sell.
As a server for many years in the restaurant business, I have put together a very real list of reasons why serving is in fact a real job. Servers, feel free to use it when asked this most disrespectful of questions.
An in-depth guide to the trucking industry from a seasoned professional dedicated to helping people who are considering a career as a professional driver.
Planning to launch an influencer marketing campaign, but don’t know how to connect with influencers? Here are some effective ways to use social media for your influencer outreach.
Quarterly and annual SEC filings for ISC, SMI and DM show television has become the driving financial force for NASCAR's tracks.
A trip down memory lane reminiscing over past names like Woolco, Korvette, GEM & many more discounters that opened their doors to ribbon cuttings, cheers & staged events in parking lots throughout North America. Sounds of crowds, cash registers & PA announcements fill my shopping memories as do the smells of popcorn, and hot dogs. They reinforce both my vivid and sometimes vague memories of large long flat buildings. And while the names have changed, the store's today remain very similar!
It is time to start charting your career path within the interior design industry. What are your options? This article should convince you that job opportunities for interior designers abound.
Discover how to become a sports broadcaster from an industry insider who reveals the top four ways of getting your foot in the door of the sports broadcasting industry.
Your Postal MDD Scanner has a tendency to freeze at awkward moments and run out of battery power on those long, gloomy postal nights. Do you know what to do?
A guide to bargaining and negotiating a lower price in Chinese wholesale markets with practical haggling techniques to obtain lower prices from a Chinese wholesaler.
Once you've got people to subscribe to your emails, then the challenge is to get them to respond as you hope. Discover how to improve email marketing open rate and click rate.
My career started with a bang in the sense that the fundamental values of US crops underwent a paradigm shift before I completed my first year as a merchandising management trainee in Kansas.