Suggestions for improving inbound marketing and business writing. Thinking outside of the blog involves alternative content strategies.
Influencer marketing has evolved over the past decades, and now it’s a strategic marketing technique used by brands all around the world.
Are you a letter carrier with a sense of urgency? Just what is a sense of urgency? Furthermore, is your urgency my emergency? Mel ponders the particulars of postal philosophy on The Postal Tsunami.
My career started with a bang in the sense that the fundamental values of US crops underwent a paradigm shift before I completed my first year as a merchandising management trainee in Kansas.
Sometimes the customer is not only wrong, but asking for something in violation of the laws of physics. Where engineering and customer service collide.
As the sales world evolves and ever more transactions take place online, the need for smart lead generation tools increases. Let's see how Leadberry and Leadfeeder compare.
This was originally a school assignment. It is presented here with the original questions as headings.
An account of my training in plumbing as an adult. Re-training in plumbing in France at the age of 52 was a big step, but worth every minute. This account of the course will help you decide if you would like to qualify as a plumber and if training in France is for you.
Keyword research and on-page search optimization is an art akin to poetry; the trouble is, there's a lot of people out there who write doggerel.
You'll never get rich being a summer camp counselor, but the job will provide you with some of the greatest life experiences ever. Find out why everyone should be a camp counselor at least once.
It is important for your startup's logo to be effective and to send the right message. These logo design tips can help!
The pros & cons of mobile apps vs. mobile websites for marketing. Hybrid approaches, which integrate the best features of both may be an optimal approach.
This hub attempts to bring attention to a widespread problem in the fast food service industry. Restaurant are not designed to help crew succeed in their duties safely. Restaurants are built to wear and tear the body down. In this article, I offer some possible solutions.
If you are considering a career in real estate, decide on the path you want to take before wasting time and money. You may find there is a niche that is better than simply buying or selling homes.
Are you an Over-Networker who attends too many networking events and connects with too many people? Get tips to stop chasing and begin choosing for better networking results.
What is a local directory listing service, and how does it impact your local SEO? When should you consider using a directory listing service, and how else can you improve local SEO?
This article shares all of the safety tips and suggestions a machine shop and a fabricator can adapt to keep accidents and injuries at bay.
The web is full of articles telling you how to double your profits & supercharge your customer engagement using social media. But if you start off in the wrong direction, no amount of "how tos" helps!
Doing what you are told is the easy part; being willing to understand the reason behind it and consequences of your actions takes a bit more effort and courage.
There are several misconceptions about servers in general: For example, exactly how they are paid and what they truly make. This article is going to shed a light on some of those errors.
Insurtech is quickly advancing to replace insurance sales professionals and the only way to fight it is to forget making "numbers" and focus on making relationships. Social Media is the best tool.
Career Postal employees might think "It's not my problem," but there are reasons why worrying about the Trump hiring freeze is not just for CCAs and PSEs anymore.
Pinterest and Instagram are both visually oriented social media platforms. But which one wins for business? Advantages and challenges of each are discussed.
What I got wasn't at all what I was expecting, but the places I went brought me stability, prosperity and most importantly: clarity.
ROI (return on investment) in marketing can often be difficult to assess. Learn marketing ROI definition and basic principles of calculating marketing ROI.
Planning to buy content on iWriter? Well, find all you need to know to use this freelance site. Learn how to sign up, deposit money into your account, post work and make use of other site features.
When it comes to prospecting a wealthy client, there's some things you need to know about them, besides their net worth.
What should you take with you on your medical interpreter assignments? Be fully prepared with these essentials.
Starting a new small business is exciting, but it can be difficult to get your company noticed during it's first few years. Follow these tips to stand out, gain new clients, and build a reputation
Here are great tips for beginner copywriters that will help you to write great copy and become a successful copywriter.
The job market has been tough, over the past several years, for marketing professionals wanting to change jobs, as well as for new graduates with degrees in marketing and advertising. The good news is that the economic situation has improved a bit, and many employers are once again hiring people with top-notch skills and experience. This article takes a look at jobs, salary ranges, and what employers might be looking for as they seek to fill top jobs in marketing.
Since bank bailouts keep happening, have we forgotten to learn from history? Here is an overview of recent bailouts.
These days when you mention a webinar, you might hear, "Not another one!" Why the negativity? Discover why people hate webinars and how to make a great webinar that participants will value.
A promotional giveaway can be a long-term marketing tool that customers and prospects will want to receive. Learn more about this cost-effective advertising medium here.
There are many choices to make in size and printing options when planning for a marketing brochure. Learn how to use brochure printing for your business.
I recently performed a job that was the worst job I ever had - delivering phonebooks. It was such an awful job for me that I was really embarrassed that I even performed this job. I didn't even know if I was going to get paid at all. But...
Law enforcement jobs at the Central Bureau of Investigation (CBI), which investigates serious crimes, can be obtained by examination, promotion, or application for contract positions.
While logic would dictate that hiring an influencer that has a huge following would be a good investment, that's not always true. Learn more about working with micro-influencers, experts and personalities that have hundreds of followers, not millions.
What is voice search? How can you create content that ranks well for voice search? How is voice search engine optimization different from conventional SEO?
UX is a shorthand acronym for "user experience." While commonly used in relation to a website's user interface (UI), the concept has applications for offline sales and marketing, too.
As a marketer, we all know how important data is to always stay on top. But where do we get that data to guide us on formulating effective strategies and promotions?
"Choosing the right digital marketing tools has become one of the single-most important factors in determining how effectively you hit your ad targets, while staying within your budget"
People continue to shop in retail stores despite the ease of internet purchasing. Here are a few things salespeople do that help run customers out of your store.
Earned media can be "free" advertising and public relations. But you can't obtain it without an investment. See how media mentions and social sharing are earned.
Pop Up Displays are Exhibition Stands with Pop Up Graphics. A compact, portable display stand is a great way for your company to earn from Exhibitions and Trade Shows.
Established in 1985, Travelodge has become one of the most well-known budget hotel brands in the UK. This hub provides a comprehensive business analysis and recommends an international expansion plan
Firefighter Fun Quiz#1. Fireman are warriors in every respect. Statistics and questions about fire, gender, income, death, false alarms, trucks, and more. The original fireman's prayer and charts.
Populations of buyers can be grouped by several demographic and market factors. Types of market segments are reviewed.
Why are several dozen British pubs closing every week when they are seen as a local institution? Why are British pubs disappearing?
Predictions of enormous increases in aviation-industry jobs began in the mid-2010s. Trucking-industry predictions then mirrored those forecasts. Both predictions were correct.
Portable Exhibit Booths or pop up trade show displays, stands and banners come in many varieties. If you are exhibiting at a trade show for the first time, here are your options.
"Know, like and trust" is not enough when using social media for business. Find out why, along with tips for making social media more effective and productive.
Influencer marketing is a new term for celebrity advertising, which has been around for decades. But there are twists that make it a new, and challenging, tool in a company's marketing arsenal.
A comprehensive business analysis of Walmart Stores Inc., one of the most well-known, internationally-recognized retailers, for the US market.
As I continue my Instagram-for-business adventure, here are some dos and don'ts I've discovered that can help build your following and create a positive experience for both you and your followers.
Sometimes we rack our brains trying to figure out which prospecting approach will get the attention of a target client- and a classic method can come through when we have exhausted other options.
Choosing a career in nursing is a decision not to be taken lightly. Ask yourself the right questions to decide whether nursing is right for you. And if you are already a nurse, take the proper steps towards being a successful nurse.
In a world of instant online communication, is there a place at all for printed marketing material? Here’s why even the most tech-savvy companies are still producing printed flyers.
Whether it's ego, ignorance or fear, business owners will often get it wrong with social media and subsequently elsewhere online. Here are nine don't's with follow-up options about what you can do to sustain your reputation with customers who seem at first to be more virtual than actual.
The travel nurse is an answer to America's continuing nurse shortage and one of the most lucrative health-care professions in terms of higher pay, greater numbers of benefits, and less stress.
Accounting is concerned with collecting, analysing and communicating economic information (Atrill & McLaney, 2004, p1). However in order to develop a broader understanding of accounting and the central role it plays in society, we need to consider...
Hub examines "micro" marketing environment, elements external to marketing management, and the effects exerted on a firm's ability to serve or respond to customers, suppliers, and others.
M Modal is a company that does medical transcription. M Modal treats its employees like slaves and creates a culture of mistrust and resentment.
Career opportunities for Child Life Specialists continue to rise with virtually every children’s hospital across North American creating a “child life team.” Learn the details about this unique field of work.
PEST Analysis for Coca-Cola: The Coca-Cola Company, describes the PEST factors that influence Coca-Cola, and analyzes the subfactors of each PEST Analysis factor.
I will help you find the best free press release services that will generate ongoing publicity for your business, new product or service...or whatever it is you need to promote to a global audience. Having worked in public relations and SEO marketing for more than a decade, I have handpicked the following free PR services that I use frequently—and repeatedly—for my business and clients.
Alternative energy fields promise to create thousands of sustainable jobs in the United States over the next decade.
VE, a very powerful tool in facility development, often abused, because it is introduced into the project too late in the process offering little value & usually results in long-term facility issues.
Engineers apply theoretical knowledge of math and the physical sciences to create practical solutions for everyday problems. The following list shows the top 10 engineering disciplines that will add the most jobs, arranged in descending order.
Not only did Texas thrive overall during the recent recession, but Westlake, Texas is America's richest city. It's the hometown of the Jonas Brothers.
This article explores Cathay Pacific Airways's competitive advantage and strategy, from its growth to become one of the world's leading airline.
Having a forklift license can help you when looking for a job. Even though each company has its own certification, they serve as proof of experience to get your foot in the door.
Getting people to subscribe to email marketing lists is getting tough. So marketers are turning to alternatives that are still permission-based, but without sharing email. See what push web notifications and chatbots are all about, and why they might not be a panacea to email marketing challenges.
A press release can be a low cost and cost-effective PR and marketing tool for small business. Find out what is a press release and how to write and distribute it.
A life or figure model is a model that poses for people to draw. Often they do this nude, and for periods of time that range from 30 seconds to over an hour.
Learn how to increase productivity as a medical transcriptionist and improve your accuracy rate while making automated speech recognition work for you.
A guide to bargaining and negotiating a lower price in Chinese wholesale markets with practical haggling techniques to obtain lower prices from a Chinese wholesaler.
Need web hosting and domain name solutions in Kenya? Here is a comprehensive list of the best 5 web hosting and domain solution companies in Kenya to work with.
Businesses build their brands every day through many different elements that go beyond logos and packaging. Learn how to make preparations for building a successful brand.
Serving in a restaurant can be the start of a good career. Be the best and you will have happy customers and get noticed by management. Waiting on tables need not be a dead-end career.
If you cringe while watching movies when you see a discontinuity on the screen, then this is the job for you.
Twitter's monthly active users are growing slowly. Additionally, technically speaking, the stock looks great for bullish investors.
To the good customers—we appreciate you. We adore you. To the bad customers— Please just stay home!!!!
Measuring the success of your marketing strategies is an important part of a business's growth strategy. Here is a list of Key Performance Indicators (KPIs), from A to Z, to help you get started.
Buyer's remorse can quickly turn excitement of a purchase into a regretful experience. But there is a way to curb buyer's remorse—buy from companies that support missions that you believe in.
Working a customer service job can be harder than anything else out there, as customers are picky and difficult. Learn what you need to do to help your customers, business, and yourself.
Curious about a career in data analysis? It's a relatively secure job that pays well and comes with a lot of job satisfaction for the right person. Here's an overview of what you can expect if you're starting out on the path to become one.
Make your videos amazing, not unintentionally amusing, with these video presentation tips. Tips for making videos cheaply, including Facebook Live, are discussed.
What to expect when join a job as a desktop support engineer. This hub will address what is expected by you and how you should go about doing your daily job.
Most of Generation Alpha hasn't been born yet, but that won't stop marketers from strategizing about how to prepare to tap into their perceived purchasing power.
A look at the segmentation process marketers use in determining a target market, and then positioning themselves in that market
In the past, working as a commercial lorry driver was looked down upon as a career. Today's driving jobs require a two-part exam and offer excellent salaries.
All careers in healthcare science are noble and fulfilling. However, a job like this is not for everyone. If you’re absolutely sure you want to pursue this career path, you need to know all about it. Hopefully, the above-listed points helped you see your future in a clearer way.
An engineer's career path can be accelerated by finding the right mentor. Learn how to position yourself to connect with an engineering mentor and the benefits of branching out with the types of people you consider for mentorship.
The convergence between U.S. GAAP and IFRS will put an end to the LIFO method of inventory valuation. The result will be tax implications for many companies, but also a more accurate representation of costs.
HVAC was already a great career choice with a lot of opportunity for growth but with over half the U.S. and Canada now legalizing marijuana in some shape or form a whole new HVAC career opportunity has been created.
A highly-trained security guard who can quickly assess and react appropriately to a potentially dangerous situation provides a fighting chance for everyone involved in a crisis.
Running a biz is often time-consuming, overwhelming and downright schedule-busting.The last thing you need is trying to promote it on social media, right? Wrong! Find out why it's so critical.
Audits aren't just about ticking boxes, a lot different skills are need to conduct them properly. One of the biggest skill sets you need are soft skills which can help make your audit results stronger
It is good to have a high school diploma or GED certificate, but sometimes you need to work before earning one. In a number of states, home health aide training is a matter of only a few weeks and tuition is sometimes paid by the local county jobs offices.
A detailed guide to the pros and cons of working for the big box retailer, The Home Depot. Answers the question, "Why should I work for The Home Depot?"
How does Amazon SEO differ from traditional SEO? How do you optimize your product listing for Amazon as compared to general search engine optimization?
The fashion photography niche is quickly becoming one of the most lucrative areas of photography leaving some to question what is driving the surge in submissions.
These strategies will help ambassadors create quality video content and develop valuable relationships with their favorite brands.
When a client requestsa company to design and manufacture a product for them, the company’s designer needs to communicate with the client to ensure that they really know what is being requested.
Planning to launch an influencer marketing campaign, but don’t know how to connect with influencers? Here are some effective ways to use social media for your influencer outreach.
Continuous Audit Techniques are used by auditors to verify transactions in real time. They are essential for auditing businesses which generate a huge volume of transactions over a short period.
A history of deadly mine disasters in North America is contributing to a decline in coal mining as an occupation.
Sadly most fire departments are lacking in one of the easiest components of our job... communication. In this easy drill you will learn how to improve communications in your fire department.
A brief history of the last 20 years of the working lives of United States Postal Service City Letter Carriers, with a look into the cloudy crystal ball at the future.
If you are looking for a way to increase traffic, sales, or readership, then you should know that email marketing done right is one of the most effective methods. Learn how to make it work for you.
Here are tips on what not to do as part of a link-building campaign and on the right way to receive high quality backlinks.
Electronic billboards are the billboards of the future. Find out what an electronic billboard is, as well as best practices and challenges for using them to advertise a business.
The roles that case studies play in inbound marketing strategies. An overview of customer-centric sales processes and educational content.
What type of jobs are available to nurses in the operating room. Here is a review of the circulator, scrub and float nurse roles. These are a few of the opportunities available to a nurse in the OR.
USA Today recently reported that two promising new drugs approved by the FDA called PCSK9 inhibitors can reduce LDL cholesterol by 60%. The biggest drawback is the annual price of $14,000 per person.
IFRS and GAAP Convergence has been a big issue in the Accounting world. Here are a few reasons why it won't be realized any time soon.
Content and Design: interaction explained, and how to achieve it in teams when working on web design projects.
Do you work in an environment that requires lots of phone contact with customers/clients? Are you looking for ways to improve your customer service? Review these tips and make them a daily habit now!
Owned media is a hedge against marketing investments in volatile social media networks. But it is not a panacea and has its own risks.
How does branding affect search engine optimization? How much weight do search engines give brands versus other factors?
It can be intoxicating for a business owner to be approached with an unsolicited offer from a larger company to buy his/her company. Smart buyers want to limit the process to a single buyer.
Profit is the yard-stick for evaluating performance of any business concern. Since ultimate profit depends upon plan and control, cost accounting plays a vital role. Previously, cost accounting was mostly engaged in ascertaining costs of products or...
A brief overview of the psychological tricks employed by door-to-door salesmen, to teach you how to see right through them.
A look at considerations related to customer value. It's a fact: Successful marketers understand the need for a consumer-focused marketing that emphasizes creating and sustaining customer value.
If you are exhibiting at a trade show with a stand or booth, get helpful advice and tips for successful preparation: display stand staffing and training.
A short talk with Nolan Hirte, the founder of Proud Mary Cafe of Melbourne, Australia, about his career.
How can you use local reviews and testimonials to improve local SEO? How do reviews affect local SEO?
Overview of inbound marketing and customer-centric sales processes. Strategies include white papers, case studies and content research.
Reserve Commission Officer Training, or RCOT, is Air Force training specifically for Air National Guard and Air Reserve officers who have high-demand skills.
Getting email subscribers is hard. Really hard. Learn what you need to know to build an email marketing list from scratch for your small business.
Quarterly and annual SEC filings for ISC, SMI and DM show television has become the driving financial force for NASCAR's tracks.
Do letter carriers get their kicks punting pooches? Or are there legitimate reasons why flailing feet sometimes launch furry footballs into orbit? The Postal Tsunami explores a San Diego case.
As we approach the year 2020 it is no longer a question of “does my business need an online presence?” Rather, it is a question of “how much do I need to spend to increase my online presence?"
Grocery stores can increase sales by providing services that attract more customers and that are likely to increase the amount of money people spend per order.
Sustainability jobs are becoming more popular and greater in number around the United States. This should make for a brighter economic growth and a healthier country. Some of these jobs are fun, too!
This hub has been published in a view to help candidates who pursue their NVQ in business and administration.
So you are considering or you've just been accepted as a Postal City Carrier Assistant (CCA) and you are wondering what is in store for you. Warning - results may vary! Be prepared to travel.
Being unique or offering a unique product or service can provide competitive advantage. But being too unique can sometimes be a disadvantage. Rarity and uniqueness factors when pricing are discussed.
The New York Police Department enrolls college men and women in cadet training before they graduate from school and enter the police academy. NYPD has other jobs in criminology and forensics.
As social takes over businesses are experiencing growing pains on the internet. FourSquare is one such growing website where customers can leave tips about your business that you may not even be aware of. Claim and Monitor your FourSquare tips. If you want a FourSquare tip removed, this is how to go about deleting it.
How do you get those perfect social media images like the pros? Use this app and see those pictures get more engagement than ever!
Over the years I got very used to family and friends telling me they had no idea what I do for a living. When I applied for audit roles at accounting firms they also didn't know where I fit!
Answering your phone at work can be a little more stressful than taking a call at home. Find out ways to be a professional on the telephone, and keep your customers satisfied.
Just because insurance is boring, doesn't mean your social media has to be. Creativity and honest value in customer interactions can create lifelong repeat customers.
Basic duties of a cashier are to greet customers, ring up merchandise, bag the items, take the customer's payment and thank them for their business. What training or skills are needed?
Traditional valuation techniques focus on easily quantifiable metrics such as EBITDA, revenue, and projected sales. These models fail to capture the leverage of technology and strategic value.
The cashier is one of the most important employees of any business. The position of a cashier may seem simple, but the job goes far beyond that of ringing products up and giving out a receipt.
Micro-influencers are considered better at explaining how a product works and how to use it. An influencer can increase your brand awareness and grow your business.
A business party is a great way to make connections to build your sphere of influence. However, one little mistake can end up costing you more than you bargained for!
What makes a blog successful? Traffic? Income? Personal satisfaction? Interactivity? It could be any or all of the above. Discover factors for measuring blogging success.
Embed an Amazon aStore into a Facebook page with a quick click of an app and a snippet of code. Super easy, start to finish in 10 minutes.
An in-depth guide to the trucking industry from a seasoned professional dedicated to helping people who are considering a career as a professional driver.
Peachtree by Sage is a great choice for your small business bookkeeping needs. It is easy to setup, easy to use, affordable, and plenty of reports.
I love Twitter. I've been active on it since late 2008 and it's been very good to me. But my relationship and activity with Twitter has changed. Does it still work as a business social media channel?
While the term is a buzzword in the advertising world, the concept of marrying content with advertising is not. Learn what is native advertising, along with guidelines for using this strategy.
Advertisers have always pushed the edge when it comes to getting the word out on a product. Here are 5 tried and true advertising gimmicks that are guaranteed to coerce the consumer into spending their money.
Tips on how to create a business communications plan that includes identifying your audience; planning your message and purpose; devising a method; and constructing a timeline for delivering to stakeholders.
Firefighting is dangerous, but if we take the time to learn and train for anything we will be prepared for everything, including these four hostile fire events.
Newspapers receive dozens of emails a day from groups looking for coverage or hoping to have someone write a story to promote an upcoming event. Want to set your proposal apart? These are the ways.
A short essay wherein I answer the question: what is my archival identity? In this way, I search for my own meaning of archives in today's digital world.
Use the Magician archetype to fascinate an enthralled audience-- or make them reconsider everything they think they know.
Marketers becoming more cautious about ROI & sales, 2017 is going to be the year where data will show the real strength of influencer marketing and it can be the game changer for your business
This is an adapted situational analysis of the Rio Tinto Iron Ore group from 2012. It identifies their strategic objectives and analyses them in an attempt to ID issues and provide recommendations.
When it comes to business to business sales, in-person prospecting is still the most effective method when targeting small-to-medium sized organizations. Beyond the activity, a polished skill set and something of value to offer is key to progressing towards a sell.