Established in 1985, Travelodge has become one of the most well-known budget hotel brands in the UK. This hub provides a comprehensive business analysis and recommends an international expansion plan
Audits aren't just about ticking boxes, a lot different skills are need to conduct them properly. One of the biggest skill sets you need are soft skills which can help make your audit results stronger
You may have heard about prison library careers. I wrote this as an introduction to the profession and to help answer any questions and dispel any myths.
You'll never get rich being a summer camp counselor, but the job will provide you with some of the greatest life experiences ever. Find out why everyone should be a camp counselor at least once.
Alternative energy fields promise to create thousands of sustainable jobs in the United States over the next decade.
To the good customers—we appreciate you. We adore you. To the bad customers— Please just stay home!!!!
Influencer marketing is a new term for celebrity advertising, which has been around for decades. But there are twists that make it a new, and challenging, tool in a company's marketing arsenal.
It is important for your startup's logo to be effective and to send the right message. These logo design tips can help!
Once you've got people to subscribe to your emails, then the challenge is to get them to respond as you hope. Discover how to improve email marketing open rate and click rate.
In a world of instant online communication, is there a place at all for printed marketing material? Here’s why even the most tech-savvy companies are still producing printed flyers.
These days when you mention a webinar, you might hear, "Not another one!" Why the negativity? Discover why people hate webinars and how to make a great webinar that participants will value.
Selling items online is big business. A great description is essential when it comes to converting a browse to a sale. Find out how to write a product description that works.
Micro-influencers are considered better at explaining how a product works and how to use it. An influencer can increase your brand awareness and grow your business.
Here are tips on what not to do as part of a link-building campaign and on the right way to receive high quality backlinks.
Just because insurance is boring, doesn't mean your social media has to be. Creativity and honest value in customer interactions can create lifelong repeat customers.
ROI (return on investment) in marketing can often be difficult to assess. Learn marketing ROI definition and basic principles of calculating marketing ROI.
Marketers becoming more cautious about ROI & sales, 2017 is going to be the year where data will show the real strength of influencer marketing and it can be the game changer for your business
What are infographics? In brief, they are graphical presentations of facts, figures or other information. Learn more about what they are and how to use them here.
Over the years I got very used to family and friends telling me they had no idea what I do for a living. When I applied for audit roles at accounting firms they also didn't know where I fit!
Not sure how to set up an account on PayPal? This will walk you through the process quickly and easily.
Doing what you are told is the easy part; being willing to understand the reason behind it and consequences of your actions takes a bit more effort and courage.
Influencer marketing has evolved over the past decades, and now it’s a strategic marketing technique used by brands all around the world.
Grocery stores can increase sales by providing services that attract more customers and that are likely to increase the amount of money people spend per order.
UX is a shorthand acronym for "user experience." While commonly used in relation to a website's user interface (UI), the concept has applications for offline sales and marketing, too.
I love Twitter. I've been active on it since late 2008 and it's been very good to me. But my relationship and activity with Twitter has changed. Does it still work as a business social media channel?
When it comes to prospecting a wealthy client, there's some things you need to know about them, besides their net worth.
Insurtech is quickly advancing to replace insurance sales professionals and the only way to fight it is to forget making "numbers" and focus on making relationships. Social Media is the best tool.
When you work in any position that makes you dependent on your tips, you will want to know how to make the most money possible! Let's look at what you could be doing different to make higher tips!
The web is full of articles telling you how to double your profits & supercharge your customer engagement using social media. But if you start off in the wrong direction, no amount of "how tos" helps!
As we approach the year 2020 it is no longer a question of “does my business need an online presence?” Rather, it is a question of “how much do I need to spend to increase my online presence?"
Having a forklift license can help you when looking for a job. Even though each company has its own certification, they serve as proof of experience to get your foot in the door.
Do letter carriers get their kicks punting pooches? Or are there legitimate reasons why flailing feet sometimes launch furry footballs into orbit? The Postal Tsunami explores a San Diego case.
What is a local directory listing service, and how does it impact your local SEO? When should you consider using a directory listing service, and how else can you improve local SEO?
It can be intoxicating for a business owner to be approached with an unsolicited offer from a larger company to buy his/her company. Smart buyers want to limit the process to a single buyer.
"Choosing the right digital marketing tools has become one of the single-most important factors in determining how effectively you hit your ad targets, while staying within your budget"
Are you an Over-Networker who attends too many networking events and connects with too many people? Get tips to stop chasing and begin choosing for better networking results.
How can you use local reviews and testimonials to improve local SEO? How do reviews affect local SEO?
Sadly most fire departments are lacking in one of the easiest components of our job... communication. In this easy drill you will learn how to improve communications in your fire department.
Earned media can be "free" advertising and public relations. But you can't obtain it without an investment. See how media mentions and social sharing are earned.
While the term is a buzzword in the advertising world, the concept of marrying content with advertising is not. Learn what is native advertising, along with guidelines for using this strategy.
There are many choices to make in size and printing options when planning for a marketing brochure. Learn how to use brochure printing for your business.
There are several misconceptions about servers in general: For example, exactly how they are paid and what they truly make. This article is going to shed a light on some of those errors.
As social takes over businesses are experiencing growing pains on the internet. FourSquare is one such growing website where customers can leave tips about your business that you may not even be aware of. Claim and Monitor your FourSquare tips. If you want a FourSquare tip removed, this is how to go about deleting it.
What I got wasn't at all what I was expecting, but the places I went brought me stability, prosperity and most importantly: clarity.
What type of jobs are available to nurses in the operating room. Here is a review of the circulator, scrub and float nurse roles. These are a few of the opportunities available to a nurse in the OR.
If you are considering a career in real estate, decide on the path you want to take before wasting time and money. You may find there is a niche that is better than simply buying or selling homes.
Content and Design: interaction explained, and how to achieve it in teams when working on web design projects.
Planning to launch an influencer marketing campaign, but don’t know how to connect with influencers? Here are some effective ways to use social media for your influencer outreach.
A history of deadly mine disasters in North America is contributing to a decline in coal mining as an occupation.
People continue to shop in retail stores despite the ease of internet purchasing. Here are a few things salespeople do that help run customers out of your store.
Firefighting is dangerous, but if we take the time to learn and train for anything we will be prepared for everything, including these four hostile fire events.
Newspapers receive dozens of emails a day from groups looking for coverage or hoping to have someone write a story to promote an upcoming event. Want to set your proposal apart? These are the ways.
Firefighter Fun Quiz#1. Fireman are warriors in every respect. Statistics and questions about fire, gender, income, death, false alarms, trucks, and more. The original fireman's prayer and charts.
An in-depth guide to the trucking industry from a seasoned professional dedicated to helping people who are considering a career as a professional driver.
Why are several dozen British pubs closing every week when they are seen as a local institution? Why are British pubs disappearing?
My career started with a bang in the sense that the fundamental values of US crops underwent a paradigm shift before I completed my first year as a merchandising management trainee in Kansas.
A brief overview of the psychological tricks employed by door-to-door salesmen, to teach you how to see right through them.
In the past, working as a commercial lorry driver was looked down upon as a career. Today's driving jobs require a two-part exam and offer excellent salaries.
A comprehensive business analysis of Walmart Stores Inc., one of the most well-known, internationally-recognized retailers, for the US market.
A business party is a great way to make connections to build your sphere of influence. However, one little mistake can end up costing you more than you bargained for!
Predictions of enormous increases in aviation-industry jobs began in the mid-2010s. Trucking-industry predictions then mirrored those forecasts. Both predictions were correct.
How does branding affect search engine optimization? How much weight do search engines give brands versus other factors?
Serving in a restaurant can be the start of a good career. Be the best and you will have happy customers and get noticed by management. Here are some tips for success.
The fashion photography niche is quickly becoming one of the most lucrative areas of photography leaving some to question what is driving the surge in submissions.
This article explores various definitions of relationships marketing, its component, challenges in the global market and the adoption of relationship marketing by Zara.
As I continue my Instagram-for-business adventure, here are some dos and don'ts I've discovered that can help build your following and create a positive experience for both you and your followers.
M Modal is a company that does medical transcription. M Modal treats its employees like slaves and creates a culture of mistrust and resentment.
Suggestions for improving inbound marketing and business writing. Thinking outside of the blog involves alternative content strategies.
Learn how to increase productivity as a medical transcriptionist and improve your accuracy rate while making automated speech recognition work for you.
USA Today recently reported that two promising new drugs approved by the FDA called PCSK9 inhibitors can reduce LDL cholesterol by 60%. The biggest drawback is the annual price of $14,000 per person.
How a well designed office phone system should quickly route callers to the desired customer service desk.
A short essay wherein I answer the question: what is my archival identity? In this way, I search for my own meaning of archives in today's digital world.
What is voice search? How can you create content that ranks well for voice search? How is voice search engine optimization different from conventional SEO?
Most of Generation Alpha hasn't been born yet, but that won't stop marketers from strategizing about how to prepare to tap into their perceived purchasing power.
How does Amazon SEO differ from traditional SEO? How do you optimize your product listing for Amazon as compared to general search engine optimization?
If you are a professional painter or you like to paint houses, buildings, fences and want to branch out career-wise, consider being a set painter for the film industry.
How do you get those perfect social media images like the pros? Use this app and see those pictures get more engagement than ever!
Find where your blogs and articles have been shared on social media sites like Twitter, Facebook, Reddit, Pinterest, and more! Learn what gets shared to create even more shareworthy content!
The important roles that case studies play in inbound marketing strategies. An overview of customer-centric sales processes and educational content.
A former flight attendant shares the inside scoop about practical jokes and on-the-job training for the airlines.
IFRS and GAAP Convergence has been a big issue in the Accounting world. Here are a few reasons why it won't be realized any time soon.
Getting email subscribers is hard. Really hard. Learn what you need to know to build an email marketing list from scratch for your small business.
Overview of inbound marketing and customer-centric sales processes. Strategies include white papers, case studies and content research.
Businesses build their brands every day through many different elements that go beyond logos and packaging. Learn how to make preparations for building a successful brand.
A short talk with Nolan Hirte, the founder of Proud Mary Cafe of Melbourne, Australia, about his career.
What does the circulating nurse do in an operating room. What is his/her role during the surgery? Read and find out.
As a marketer, we all know how important data is to always stay on top. But where do we get that data to guide us on formulating effective strategies and promotions?
Make your videos amazing, not unintentionally amusing, with these video presentation tips. Tips for making videos cheaply, including Facebook Live, are discussed.
Running a biz is often time-consuming, overwhelming and downright schedule-busting.The last thing you need is trying to promote it on social media, right? Wrong! Find out why it's so critical.