The Internet has fundamentally changed the advertising business. Discover the different types of Internet advertising.
Career Postal employees might think "It's not my problem," but there are reasons why worrying about the Trump hiring freeze is not just for CCAs and PSEs anymore.
Influencer marketing has evolved over the past decades, and now it’s a strategic marketing technique used by brands all around the world.
Earned media can be "free" advertising and public relations. But you can't obtain it without an investment. See how media mentions and social sharing are earned.
A short essay wherein I answer the question: what is my archival identity? In this way, I search for my own meaning of archives in today's digital world.
A highly-trained security guard who can quickly assess and react appropriately to a potentially dangerous situation provides a fighting chance for everyone involved in a crisis.
A brief overview of the psychological tricks employed by door-to-door salesmen, to teach you how to see right through them.
A business party is a great way to make connections to build your sphere of influence. However, one little mistake can end up costing you more than you bargained for!
If you are a professional painter or you like to paint houses, buildings, fences and want to branch out career-wise, consider being a set painter for the film industry.
What is voice search? How can you create content that ranks well for voice search? How is voice search engine optimization different from conventional SEO?
This article will introduce you to the medical interpreter profession by answering basic questions about credentials, training, and certification.
As we approach the year 2020 it is no longer a question of “does my business need an online presence?” Rather, it is a question of “how much do I need to spend to increase my online presence?"
Many Texas firefighters are unaware that state law grants tuition exemption for a number of professional certifications and degrees. This explains the process and reasoning for using the benefit.
Are you an Over-Networker who attends too many networking events and connects with too many people? Get tips to stop chasing and begin choosing for better networking results.
To the good customers—we appreciate you. We adore you. To the bad customers— Please just stay home!!!!
What are the best paying jobs in the USA? The official figures are surprising. You might have thought overpaid bankers and CEOs hoard all the money, but apparently it ain't so - at least not if you believe the official figures.
Pinterest and Instagram are both visually oriented social media platforms. But which one wins for business? Advantages and challenges of each are discussed.
Looking for a rewarding home business. Consider the opportunities available as a Nursing Home Entertainer.
Here are tips on what not to do as part of a link-building campaign and on the right way to receive high quality backlinks.
Suggestions for improving inbound marketing and business writing. Thinking outside of the blog involves alternative content strategies.
The fashion photography niche is quickly becoming one of the most lucrative areas of photography leaving some to question what is driving the surge in submissions.
Advice that will help waiters and waitresses to improve their incomes using proven methods that work!
PEST Analysis for Coca-Cola: The Coca-Cola Company, describes the PEST factors that influence Coca-Cola, and analyzes the subfactors of each PEST Analysis factor.
Effective promotional product buying does more than help promote your company, it can also help you save marketing dollars. Learn how to develop a good promotional product strategy with these tips.
How does branding affect search engine optimization? How much weight do search engines give brands versus other factors?
Don’t pester your friends and family to share your articles. There are online networks like Empire.Kred to promote them for you. But is the site everything it claims to be?
As a marketer, we all know how important data is to always stay on top. But where do we get that data to guide us on formulating effective strategies and promotions?
As I continue my Instagram-for-business adventure, here are some dos and don'ts I've discovered that can help build your following and create a positive experience for both you and your followers.
How does Amazon SEO differ from traditional SEO? How do you optimize your product listing for Amazon as compared to general search engine optimization?
If you've just received excellent customer service at your supermarket, thank the store's trainer. They are responsible for ensuring the staff's training is up to date and everyone is working safely.
Content and Design: interaction explained, and how to achieve it in teams when working on web design projects.
Newspapers receive dozens of emails a day from groups looking for coverage or hoping to have someone write a story to promote an upcoming event. Want to set your proposal apart? These are the ways.
Continuous Audit Techniques are used by auditors to verify transactions in real time. They are essential for auditing businesses which generate a huge volume of transactions over a short period.
Ignoring social media channels is not merely a wasted opportunity, it can actually cause serious damage to your business. I did an experiment.
Established in 1985, Travelodge has become one of the most well-known budget hotel brands in the UK. This hub provides a comprehensive business analysis and recommends an international expansion plan
Alternative energy fields promise to create thousands of sustainable jobs in the United States over the next decade.
UX is a shorthand acronym for "user experience." While commonly used in relation to a website's user interface (UI), the concept has applications for offline sales and marketing, too.
Marketers becoming more cautious about ROI & sales, 2017 is going to be the year where data will show the real strength of influencer marketing and it can be the game changer for your business
Audits aren't just about ticking boxes, a lot different skills are need to conduct them properly. One of the biggest skill sets you need are soft skills which can help make your audit results stronger
Businesses build their brands every day through many different elements that go beyond logos and packaging. Learn how to make preparations for building a successful brand.
Well, I used to be a travel agent ("travel consultant" was my official title) and must have done something right as I consistently got highest sales for my area. I have since moved on to another job and don't mind telling you now some of my tips and...
Overview of inbound marketing and customer-centric sales processes. Strategies include white papers, case studies and content research.
Do you work in an environment that requires lots of phone contact with customers/clients? Are you looking for ways to improve your customer service? Review these tips and make them a daily habit now!
Populations of buyers can be grouped by several demographic and market factors. Types of market segments are reviewed.
These days when you mention a webinar, you might hear, "Not another one!" Why the negativity? Discover why people hate webinars and how to make a great webinar that participants will value.
How do you get those perfect social media images like the pros? Use this app and see those pictures get more engagement than ever!
Having a forklift license can help you when looking for a job. Even though each company has its own certification, they serve as proof of experience to get your foot in the door.
"Know, like and trust" is not enough when using social media for business. Find out why, along with tips for making social media more effective and productive.
Since bank bailouts keep happening, have we forgotten to learn from history? Here is an overview of recent bailouts.
Insurtech is quickly advancing to replace insurance sales professionals and the only way to fight it is to forget making "numbers" and focus on making relationships. Social Media is the best tool.
While the term is a buzzword in the advertising world, the concept of marrying content with advertising is not. Learn what is native advertising, along with guidelines for using this strategy.
My career started with a bang in the sense that the fundamental values of US crops underwent a paradigm shift before I completed my first year as a merchandising management trainee in Kansas.
The pros & cons of mobile apps vs. mobile websites for marketing. Hybrid approaches which integrate features of both may be an optimal approach.
Selling items online is big business. A great description is essential when it comes to converting a browse to a sale. Find out how to write a product description that works.
USA Today recently reported that two promising new drugs approved by the FDA called PCSK9 inhibitors can reduce LDL cholesterol by 60%. The biggest drawback is the annual price of $14,000 per person.
Rising labor costs are forcing farmers to embrace new technology. Developments in robotics mean even delicate soft fruit can be harvested by machine.
As social takes over businesses are experiencing growing pains on the internet. FourSquare is one such growing website where customers can leave tips about your business that you may not even be aware of. Claim and Monitor your FourSquare tips. If you want a FourSquare tip removed, this is how to go about deleting it.
These strategies will help ambassadors create quality video content and develop valuable relationships with their favorite brands.
Firefighting is dangerous, but if we take the time to learn and train for anything we will be prepared for everything, including these four hostile fire events.
A life or figure model is a model that poses for people to draw. Often they do this nude, and for periods of time that range from 30 seconds to over an hour.
What is a local directory listing service, and how does it impact your local SEO? When should you consider using a directory listing service, and how else can you improve local SEO?
An in-depth guide to the trucking industry from a seasoned professional dedicated to helping people who are considering a career as a professional driver.
What type of jobs are available to nurses in the operating room. Here is a review of the circulator, scrub and float nurse roles. These are a few of the opportunities available to a nurse in the OR.
Not only did Texas thrive overall during the recent recession, but Westlake, Texas is America's richest city. It's the hometown of the Jonas Brothers.
VE, a very powerful tool in facility development, often abused, because it is introduced into the project too late in the process offering little value & usually results in long-term facility issues.
Multi-Level Marketing (MLM) is becoming a booming industry. Companies with top of the line products are using this form of marketing to take the internet and home business opportunity markets by storm.
This article explores Cathay Pacific Airways's competitive advantage and strategy, from its growth to become one of the world's leading airline.
As the sales world evolves and ever more transactions take place online, the need for smart lead generation tools increases. Let's see how Leadberry and Leadfeeder compare.
Law enforcement jobs at the Central Bureau of Investigation (CBI), which investigates serious crimes, can be obtained by examination, promotion, or application for contract positions.
You may have heard about prison library careers. I wrote this as an introduction to the profession and to help answer any questions and dispel any myths.
There are several misconceptions about servers in general: For example, exactly how they are paid and what they truly make. This article is going to shed a light on some of those errors.
Planning to buy content on iWriter? Well, find all you need to know to use this freelance site. Learn how to sign up, deposit money into your account, post work and make use of other site features.
Once you've got people to subscribe to your emails, then the challenge is to get them to respond as you hope. Discover how to improve email marketing open rate and click rate.
The New York Police Department enrolls college men and women in cadet training before they graduate from school and enter the police academy. NYPD has other jobs in criminology and forensics.
Discover how to become a sports broadcaster from an industry insider who reveals the top four ways of getting your foot in the door of the sports broadcasting industry.
Do letter carriers get their kicks punting pooches? Or are there legitimate reasons why flailing feet sometimes launch furry footballs into orbit? The Postal Tsunami explores a San Diego case.
If you are considering a career in real estate, decide on the path you want to take before wasting time and money. You may find there is a niche that is better than simply buying or selling homes.
Are you a letter carrier with a sense of urgency? Just what is a sense of urgency? Furthermore, is your urgency my emergency? Mel ponders the particulars of postal philosophy on The Postal Tsunami.
What I got wasn't at all what I was expecting, but the places I went brought me stability, prosperity and most importantly: clarity.
Just because insurance is boring, doesn't mean your social media has to be. Creativity and honest value in customer interactions can create lifelong repeat customers.
Make your videos amazing, not unintentionally amusing, with these video presentation tips. Tips for making videos cheaply, including Facebook Live, are discussed.
Most of Generation Alpha hasn't been born yet, but that won't stop marketers from strategizing about how to prepare to tap into their perceived purchasing power.
Doing what you are told is the easy part; being willing to understand the reason behind it and consequences of your actions takes a bit more effort and courage.
Micro-influencers are considered better at explaining how a product works and how to use it. An influencer can increase your brand awareness and grow your business.
Firefighter Fun Quiz#1. Fireman are warriors in every respect. Statistics and questions about fire, gender, income, death, false alarms, trucks, and more. The original fireman's prayer and charts.
Getting email subscribers is hard. Really hard. Learn what you need to know to build an email marketing list from scratch for your small business.
It can be intoxicating for a business owner to be approached with an unsolicited offer from a larger company to buy his/her company. Smart buyers want to limit the process to a single buyer.
You'll never get rich being a summer camp counselor, but the job will provide you with some of the greatest life experiences ever. Find out why everyone should be a camp counselor at least once.
Sometimes the customer is not only wrong, but asking for something in violation of the laws of physics. Where engineering and customer service collide.
This was originally a school assignment. It is presented here with the original questions as headings.
What's the big deal about being an OR nurse? Why would anyone want to be one? This article will tell you some of the reasons operating room nurses love their jobs.
The web is full of articles telling you how to double your profits & supercharge your customer engagement using social media. But if you start off in the wrong direction, no amount of "how tos" helps!
How can you use local reviews and testimonials to improve local SEO? How do reviews affect local SEO?
Choosing the right blueprints for your kitchen is one of the most critical decisions any new proprietor must make. While the vast majority of customers will never step foot into the kitchen, it will be the determining factor if any customers will...
The important roles that case studies play in inbound marketing strategies. An overview of customer-centric sales processes and educational content.
A short talk with Nolan Hirte, the founder of Proud Mary Cafe of Melbourne, Australia, about his career.
It is time to start charting your career path within the interior design industry. What are your options? This article should convince you that job opportunities for interior designers abound.
I love Twitter. I've been active on it since late 2008 and it's been very good to me. But my relationship and activity with Twitter has changed. Does it still work as a business social media channel?
Predictions of enormous increases in aviation-industry jobs began in the mid-2010s. Trucking-industry predictions then mirrored those forecasts. Both predictions were correct.
Planning to launch an influencer marketing campaign, but don’t know how to connect with influencers? Here are some effective ways to use social media for your influencer outreach.
If you are looking for a way to increase traffic, sales, or readership, then you should know that email marketing done right is one of the most effective methods. Learn how to make it work for you.
Over the years I got very used to family and friends telling me they had no idea what I do for a living. When I applied for audit roles at accounting firms they also didn't know where I fit!
Here are great tips for beginner copywriters that will help you to write great copy and become a successful copywriter.
Why are several dozen British pubs closing every week when they are seen as a local institution? Why are British pubs disappearing?
A history of deadly mine disasters in North America is contributing to a decline in coal mining as an occupation.
Grocery stores can increase sales by providing services that attract more customers and that are likely to increase the amount of money people spend per order.
In the past, working as a commercial lorry driver was looked down upon as a career. Today's driving jobs require a two-part exam and offer excellent salaries.
How a well designed office phone system should quickly route callers to the desired customer service desk.
It is important for your startup's logo to be effective and to send the right message. These logo design tips can help!
ROI (return on investment) in marketing can often be difficult to assess. Learn marketing ROI definition and basic principles of calculating marketing ROI.
Influencer marketing is a new term for celebrity advertising, which has been around for decades. But there are twists that make it a new, and challenging, tool in a company's marketing arsenal.
Starting a new small business is exciting, but it can be difficult to get your company noticed during it's first few years. Follow these tips to stand out, gain new clients, and build a reputation
In a world of instant online communication, is there a place at all for printed marketing material? Here’s why even the most tech-savvy companies are still producing printed flyers.