Fredrick is a freelance copywriter and SEO analyst. He writes articles for sales pages and does on-page optimization to improve page rank.
Search Engine Optimization (SEO) is a tricky process.
Because there is so much poor content on the web, search engines have developed algorithms to rank pages based on their worthiness and usefulness. For example, Google has algorithms such as Panda, Penguin, and Hummingbird which improve the rankings of websites with valuable content and penalize the ones with low-quality content.
A SEO analyst or webmaster needs to work with these new algorithms to improve their website's ranking in Google and other search engines.
Best SEO Tips for Improving Google Ranking
1. Identifying the right keywords and key phrases
2. Creating quality content and performing on-page optimization
3. Tapping the SEO benefits of social media
4. Getting enough quality backlinks
1. Identifying the Right Keywords and Key Phrases
One of the best ways to find keywords and key phrases is through keyword research: finding and analyzing search words and phrases that bring visitors to a website. Keyword research can be done with tools such as Google Keyword Planner, Niche Finder, Wordtracker, and Ubersuggest.
Before writing your content, use these tools to choose and analyze a few keywords and key phrases for your topic. Then include these words and phrases naturally in your content.
Another important thing in keyword research is to come up with secondary and tertiary keywords and key phrases. These are basically the alternatives to your primary key terms or key phrases, and are also crucial in driving visitors to your website.
The keywords and key phrases should appear in the URL, title, summary, headings, and throughout the rest of the body text. But it is not recommended to stuff them (use them in a way that seems unnatural). Stuffing can cause your website to be categorized as spammy and consequently get ranked poorly.
2. Creating Quality Content and Performing On-Page Optimization
Creating quality content and performing on-page optimization are great ways to make your pages appear highly relevant to search engines. In this section, I will touch on the title, URL, summary, and body copy, but focusing on on-page optimization. Remember, on-page optimization includes other techniques such as keyword research and link building, but these have been covered in other sections of this article.
It is highly recommended to choose a title that accurately describes the content of your page. The title also needs to be short but informative. In addition, it should not be stuffed with keywords as this can lead to your website being penalized by search engines.
According to webmasters, it is important to create search engine friendly URLs that feature some of your keywords. Search engines crawl URLs, so you need to make them pleasing to the engines. Short URLs with the right key terms are highly recommended.
In most cases, a summary appears in the search results alongside the title. So it needs to be informative and interesting, and convey what the page is all about. It is also recommended to add some of your keywords in the summary.
People enjoy reading well written and informative content. You should therefore create a copy that is free from spelling and grammar mistakes. Your content should also be unique and well organized and consisting of at least 300 words.
To improve the readability of your text, you need to include headings such as H1, H2 and H3, and it is recommended to add some keywords in them.
If your text features images and videos, it is highly recommended to describe them and add alternative text (ALT text), titles, and captions.
Other things that you can add to your page include anchor text or internal links and tags. According to SEO analysts, these components should be descriptive, concise, and relevant. Moreover, if you decide to include link ads or even banner ads, you should ensure that they don't interfere with the readability of your page.
3. Tapping the SEO Benefits of Social Media
According to SEO professionals, web pages with a large number of social signals appear in the top SERPs. Social signals here refer to Facebook likes, comments and shares, tweets, and Pinterest pins, among other social channel interactions.
Most website design platforms offer simple and quick ways to add social media links to your pages.
4. Getting Enough Quality Backlinks
Backlinks show the relevance and usefulness of your content, and they can therefore give your website an edge in search engine rankings. The SEO effect of backlinks is determined by the number and quality of backlinks.
Websites with a large number of backlinks have been found to rank higher compared to ones with a small number of backlinks. The links are more valuable if they come from websites with content that relates well to your content.
On the side of quality, backlinks that have your keywords and the "Follow" feature are usually of high quality and can improve the rankings of your page. In addition, if the backlinks are from the same country as your website, you can enjoy even higher quality from them.
Backlinks from a website with high SEO visibility are more valuable than backlinks from a website with low SEO visibility. This is because websites with high SEO visibility are usually in good standing with search engines and generate high traffic.
Bonus SEO Techniques
These are basically off-page SEO techniques. When implemented together with social media, they can significantly improve your website's ranking in search engines.
- Forum Posting
- Search Engine Submission
- Directory Submission
- Social Bookmarking
- Link Exchange
- Link Baiting
- Cross Linking
- Photo Sharing
- Video Promotions
- Business Reviews
- Local Listing and Yellow Pages
- Article Submission
- Press Release Promotion
- Classifieds Submission
- Social Shopping Network
- Answer Platforms
- Document Sharing
- CSS, W3C and RSS Directory Submission
- Widget and Gadget Development
- PPC Ad Campaign
As you can see, it can be a lot of work to implement all these tips and techniques in your website, but it is possible to use all of them in your site. Start implementing them, and your website will start performing better in search engines.
This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.
© 2015 Fredrick aka JS
Mohamed abbas on June 09, 2018:
thanks for this helpful article .
Erric Ravi from India on March 23, 2018:
Well, this is useful information, but you should add more On Page activity like, Image alt tag optimization, page loading speed, Heading tags, Schema code, Voice search seo, Broken links redirection to relevant pages
Anish Chaube from Pune on March 13, 2018:
Love your posts, Januaris!
I would just like to add that now link earning SEO techniques are getting more popularity than the traditional link building.
Shaloo Walia from India on February 13, 2018:
Karishma Ghumare from Pune on January 13, 2018:
All the factors are very well placed. Keep up the good work!
Anton Costel on June 18, 2017:
Keep writing good articles. I completly agree within everything you writen here. Good article.
monkeyofstick on March 24, 2017:
Fredrick aka JS (author) from Intercontinental on February 10, 2017:
Thanks for finding my article being informative!
Amy from East Coast on February 10, 2017:
Thank you for the list of ideas. It was very informative. Great hub! I enjoy reading more of your work.