Do Videos to Help Promote Your Business

Updated on November 30, 2019
Ryan Cornelius profile image

Ryan is a poet, article writer, screen writer, copywriter, and song writer.

I Thought I Couldn't Shoot My Own Videos

When I first started content writing a few years ago I became discouraged. That was because I knew that I needed videos for my blog, but I did not have the equipment for it. As a result, I completely stopped trying. I waited until it came and it never did. The wait lasted almost 10 years before I chose to start doing it again. I still have no equipment, but I know now that you do not need it.

You can record a video on any cellular phone. They now shoot videos in HD and in 1080 formats. Most people have a smartphone with built-in software. The technology today has made sure it is easy to record and it continues to advance.

Along with the video software, there are lights, and a mic. However, I find it more useful to use the natural lights around me. I think they are better unless I am recording at night. The mic picks up everything. Research has proven that it is best to put your phone on airplane mode when recording. Additionally, shut down all the apps on the phone. They may create unnecessary noise on your videos.

Shooting the Video

Shooting the video is easy but you need to do a few things first. Make sure that all are at your disposal. Set the scene that you want. Look for a surface to lean on. You could use a table, a chair or a wall. Anything that will provide stability will be useful. The more stability, the more you will be able to hold your camera.

It is important that you find a position that is neutral and comfortable for your body. Keep your knees bent slightly and your elbows tucked against your side while recording. If you want to pan your camera, move it from your body's center, instead of your wrist.

Shoot wide and close. Move your body in and out. Try not to use the zoom feature for your camera during this process. Use it when you have to.

If you are shooting indoors ,look for windows. If you are shooting outdoors use the light sources. Lack of light will make your footage grainier and darker.

The mic is sometimes not loud enough for some. As a response, they just add another mic, but I am not one of those that do. I just move close up to the mic.

Lastly, avoid shooting your video in windy places.

Editing the Video

There are multiple ways that you could do this. I often use my phone but you could also use your computer. Research editing programs. Purchase your program, or if it is free just download it. Since the video is already in the system just upload it into the program.

A great program to do so is Promo, an online video editor. Many businesses use this editor to create their videos; it's a valuable tool. It is often used for paid advertisements. Promo requires you to pay for a plan to use it but you could try it out for free. I often see the videos on social media that have used the tool. I must say that it is impressive.

First, go to the promo website to sign up. Click on the "try for free" tab on the homepage. Afterwards, you will be asked to select your video category and subcategory from a drop-down menu. You will be given access to a library of millions of high quality videos to use on your personal project. Set the right tone for your video by picturing it in your mind before anything. Go to "select your video."

Then, when writing the script, picture the customer in your mind. Make a note of what you want them to do after they watch the video. If the script involves more than two characters, you could use real people. The people will inspire those watching the video and make it more organic and trustworthy.

If you are going to make explainer video scripts, keep in mind a few tips. They often present problems so present solutions. Keep your script engaging, and easy to understand. Avoid presenting boring facts and stats in your video. Keep your focus on highlighting the benefits of your products or services. Find a way to showcase stories from other customers. You could use humor as a tool for that. Just make sure that it supports the core message.

Lastly, get feedback on the videos from your friends and co-workers. Even a loved one could provide it for you. Some feedback may be negative, and some may be positive, but either way, it helps you.

Making a Video Accessible to the Public

Now that you have created your video, you are not done. You need to make the video accessible to the public so they can see it, and you need to make it easy for them to share. The best way to do this is by creating a YouTube account.

In some cases, you may need to access the account of a business to upload new videos, and manage existing ones. If the channel is linked to a brand account, multiple people can manage it from Google accounts. You will not need a separate username or password to manage it.

After gaining access to the channel, you upload your video. You log in, click on the upload button, and upload it. Follow the instructions that they give you. Make sure that the video is an MPEGG4 or H264 format to ensure that the videos show up in high quality. Your video should have a minimum resolution of 1080p or 1920 by 1080. Make sure it has the appropriate information including the title, metadata, and descriptions. YouTube will make sure it is accessible to the public.

Conclusion

Videos get significant engagement, they are less predictable than text, and they make viewers feel like they are missing out on something if they do not watch. They make audience members interact with one another like it is a live event.

Software makes things a lot easier. It will allows you to control features such as focus, effects and zoom. After saving your video, it you will be able to share it to many others.

On and off social media. I use videos all the time. I record videos and edit them with an app that I have on my phone. Then it I post it where I want it to go. Sometimes I do not even edit it. You have everything that you need so use it.

In the past, it was often hard to make compelling videos. You had to spend money, time and resources to create them. Video was used by enterprises with a large budget and production teams. Now, video is right at your feet. Take advantage of it.

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    © 2019 Ryan Jarvis Cornelius

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