We often see teeth whitening mentioned in beauty industry professional groups, but there isn't a lot of real information out there for Canadians. The reason for this lack of information is that cosmetic teeth-whitening recently became classified as a cosmetic service by Health Canada. This change in classification made it possible for beauty professionals in Canada to offer this valuable service to their clients.
Before 2019, cosmetic teeth-whitening was only allowed to be offered in dental offices by licensed dental professionals, which made the treatment far more expensive and less accessible. Unfortunately, the high cost of dental treatments deters people from seeking out dental care in Canada if they do not have a decent dental insurance plan. Most dental insurance plans in Canada do not cover the cost of cosmetic teeth-whitening, so this service flew under the radar for many years.
Now that cosmetic teeth-whitening can be offered in beauty-service settings, we are seeing a few issues with this new unregulated industry, some of which are reminiscent of the beginning of the eyelash-extensions industry.
Common Problems Within the Cosmetic Teeth-Whitening Industry
- Most training and supply companies fail to prepare their students to succeed in their business.
- Students pay a fortune for sub-par training and products.
- There is very little ongoing support for new technicians.
Possible Reasons for These Issues
- Cosmetic teeth-whitening was only designated as a cosmetic procedure by Health Canada in 2019. The industry just opened up to beauty professionals and not just dental professionals, so you might find a lack of support and training geared toward technicians in the beauty industry.
- Companies targeting dental professionals with their dated training programs are severely lacking in support networks for beauty professionals.
- The market opening up allowed scam artists to create fake programs and low-quality product packages drop-shipped from China to take advantage of people wanting to add this service to their beauty business.
Thankfully, there are a few professional cosmetic teeth whitening training and suppliers out there that do offer everything you need to be successful and get long-term support.
Frequently Asked Questions About the Canadian Cosmetic Teeth-Whitening Industry
In this section, we go over some of the most commonly asked questions by Canadian beauty professionals about cosmetic teeth whitening and their answers.
What Is Cosmetic Teeth Whitening?
According to freedictionary.com, "Teeth whitening is a cosmetic treatment done to improve the appearance of teeth. Teeth are whitened to remove the effects of coffee, cigarettes, and other substances that permanently stain or discolor teeth."
Can Canadian Beauty Professionals Offer Cosmetic Teeth-Whitening Services to Their Clients?
The official statement about teeth whitening from Health Canada is very simple. According to Health Canada, "In Canada, all tooth whitening products (unless they contain fluoride) are considered cosmetics." So yes, it is legal to perform cosmetic teeth whitening services outside of a dental office in Canada.
This means that the safety of cosmetic teeth whitening products and procedures is the sole responsibility of the manufacturers. Manufacturers in Canada must notify Health Canada of their products' availability in the country and submit product safety information.
This is the extent of official regulation of the cosmetic teeth whitening industry in Canada. As always, it's important to check with your local health authority to find specific local bylaws that may apply to you.
Is Adding Teeth Whitening Services a Good Idea for My Salon?
Cosmetic teeth whitening is the perfect beauty service to compliment an established salon or spa business. It pairs perfectly with other confidence-boosting services such as eyelash extensions, microblading and brow lamination, lash lift and tint, and other aesthetic services.
Lash artists can especially benefit from offering their clients teeth whitening because it gives them a short break from the high level of concentration required to perform eyelash-extension services.
How Do You Know Which Training Providers and Manufacturers Are Right for Your Beauty Business?
Taking time to research your options will give you the best chance at succeeding in your business. Here are a few things you should consider when deciding which training and manufacturer to work with:
- Years of experience in the industry
- Quality product guarantees
- Product and procedures reviews by dental professionals
- Ongoing support for technicians after course and certification are complete
- Exclusive product line offered to only properly trained cosmetic teeth whitening technicians
- Training that covers more than just the technical procedure
- Up-to-date, scientifically-backed products and procedures with frequent updates as advances in technology come out
Basically, you are looking for a company that truly cares about the success of its technicians. In my personal experience, I have been lucky enough to find the perfect training provider and wholesale provider that meet all of the qualifications stated above.
How Do You Get Certified as a Cosmetic Teeth-Whitening Technician in Canada?
To be certified in Canada you are required to complete a training and certification course with a training provider. Once you are certified, you will be able to perform teeth whitening services for your clients. As always, before offering the service, you must check with your local public health authority and learn about any city-specific rules and by-laws that apply to you.
How Much Do Cosmetic Teeth-Whitening Training and Certification Cost?
Training can range from around $700 to $3,000 depending on which company you decide to train with and which product package you choose. When deciding which company to train with, you will want to look for a supportive team and real reviews. Take your time in making your decision to avoid training with a company that offers little support or sub-par products.
Choosing a company that offers training for much less than $700 will not give you the training and support you need to succeed. You should definitely avoid beauty training scams on social media.
Where Can Cosmetic Teeth-Whitening Services Be Offered?
Teeth whitening can be offered anywhere that you provide other cosmetic services. Your local Health Unit will offer you support and guidance on where you are allowed to offer this service. There are teeth-whitening technicians who work in salons, spas, from home, and with mobile services.
What Are the Benefits of Offering Cosmetic Teeth-Whitening Services?
This service is a lucrative addition to any kind of beauty-services business. If you're already providing confidence-boosting services to your clients, they will love this addition to your service menu.
Teeth whitening is a service that requires multiple, ongoing appointments to maintain the brightness of your client's smile. Expect to see your clients every two to three months for a teeth whitening touch-up appointment.
Your clients will love the immediate results of teeth whitening, and beauty service providers will love the benefit of seeing their clients more often. At the going rate of $100+ per appointment, your business will see a large boost in revenue with a high profit margin.
What Cosmetic Training and Supply Company Do You Recommend?
I get this question all of the time, and I do want you to know that I am somewhat biased in my answer due to having experienced the training and ongoing support from the company I was certified with.
I personally loved working with a certain company so much that I applied to become a brand ambassador with them during the beta-testing phase of the ambassador program. So, as always I recommend that you do your research and make your own decision.
The company I trained with and purchase all of my supplies from is called The Unicorn Beauty Bar, and their sister company, FinallyWhite, manufactures and distributes their professional cosmetic teeth-whitening products.
Cosmetic teeth whitening is becoming a popular niche in the Canadian beauty industry. We must be careful who we trust to provide cosmetic teeth-whitening training and products. Always do your research before paying for any training, and check with your local health authority to ensure you are legally allowed to offer cosmetic teeth whitening services.
This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.
© 2021 Mellisa Lozinski
Mellisa Lozinski (author) from CA on January 27, 2021:
Just wanted to let any beauty professionals who are interested in offering teeth whitening services to their clients know they can get trained and certified online. Go to TheUnicorn.ca and use exclusive promo code: embeebeautyco to get free expedited shipping and a gift when they order any teeth whitening training package. Thanks for reading!