10 Disadvantages of Advertising

Updated on November 29, 2017
Rizwan Amjed profile image

Rizwan is a 23-year-old student of management sciences in marketing.

Source

Is advertising a good or bad thing? Below are some common criticisms.

1. Cost

One strong objection to advertising is that it is a very costly function. A recent study found that the cost of ads exceeded that of sales by six percent. In theory, the high cost of advertising is covered by increased sales of the advertised product. But this usually is not the case.

Advertising is an indirect cost which is added into distribution expenses. When expenses increase, the selling price of products does too. With large advertisers spending thousands of rupees a week solely on ads, advertising costs make up a significant part of the price of an advertised product. Thus, consumers have to pay higher prices for advertised products.

Advertising is an economic waste because unbalanced advertising causes certain goods to cost more than they should.

2. Misleading Claims

Some advertisers cleverly create misleading impressions of their goods. They present a very rosy picture of their products with the object of increasing their sales.

3. Encouragement of Monopoly

Advertisement restricts competition among products. Big industrialists and manufacturers can use advertising to increase their monopolistic control over the market, control that is always used against the public interest. Advertising increases awareness about a few products, causing all other options to be overlooked.

4. High Prices

It is undoubtedly true that effective advertising increases sales volume. These increased sales require more products. Large-scale production brings down the cost of goods per unit, which in turn reduces the selling price. But if the producers do not lower the prices, the burden of advertising falls on the shoulders of the consumer.

5. Small Businesses Have Restricted Access

Small businesses cannot properly advertise their products due to limited resources and because the entire market for many goods and services is dictated by the whims of large advertisers. This makes it virtually impossible for small businesses to compete, so they eventually disappear form the market.

6. Misdirection of Purchasing Power

Advertising high-priced luxury goods influences the purchasing power of consumers. This results in some people using unscrupulous means to increase their income for the purpose of getting things they perceive as necessities of life. Thus, unnecessary advertising creates societal corruption.

7. Dangerous Distractions

Billboards, posters, and electronic moving pictures are placed around important intersections, which distract drivers and pedestrians. Glaring neon lights and signs are hazards with potentially deadly consequences.

8. Unfulfilled Desires

Another disadvantage of advertising is that it influences the mind of public, creating the desire and taste for new products that are not actually necessities of life and that most cannot afford. Thus, advertising fosters unrequited desire, which in turn causes unhappiness.

9. Promotion of Social Evils

Some businesses support immoral and sensational programs as well as crime stories on television and radio, choosing them as vehicles for advertising. These programs corrupt the values of young people, promoting social evils.

10. Confusion About Characteristics of Products

Many similar products are advertised on the market. But producers put great emphasis on minor differences in the formula, technique, or make of advertised goods. For example, there are many brands of shaving creams which perform the same function, but are advertised as dramatically different products. Due to misinformation disseminated by advertising, it has become impossible for the average buyer to judge with any certainty the quality of product they are buying.

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      6 days ago

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      4 weeks ago

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      2 months ago

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      9 months ago

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      2 years ago

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    • profile image

      bevington 

      2 years ago

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    • profile image

      kel 

      2 years ago

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      KRISHNA 

      2 years ago

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      2 years ago

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      2 years ago

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      2 years ago

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      2 years ago

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      3 years ago

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      Hawa Tuuya 

      3 years ago

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      nupur 

      3 years ago

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      3 years ago

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      3 years ago

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      3 years ago

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      XYZ 

      3 years ago

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      swathi 

      3 years ago

      Advertisement can damages the humans life. And donot think buy the product what ever you see.

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      Haroon 

      3 years ago

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      3 years ago

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      4 years ago

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      4 years ago

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      4 years ago

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      4 years ago

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      4 years ago

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      4 years ago

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      4 years ago

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      4 years ago

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      5 years ago

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      5 years ago

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      chirag patidar 

      5 years ago

      i did not agree but in advertisment many advantages was their

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      5 years ago

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      5 years ago

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      5 years ago

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      6 years ago

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      6 years ago

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      6 years ago

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      6 years ago

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      santhya 

      6 years ago

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      Nan'C 

      6 years ago

      I liked about "small firms would disappear" which is a real fact to be concerned. But there are also unnecessary points.

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      6 years ago

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      6 years ago

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      6 years ago

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      6 years ago

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      6 years ago

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      6 years ago

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      Aditya Anand 

      6 years ago

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    • Rizwan Amjed profile imageAUTHOR

      Rizwan Amjed 

      6 years ago

      Thank you All

    • profile image

      rashel 

      6 years ago

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      silva 

      6 years ago

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      6 years ago

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      6 years ago

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      6 years ago

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      6 years ago

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      shiu 

      6 years ago

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    • profile image

      tao 

      6 years ago

      advertisement is great way to instroduce new product

    • profile image

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      6 years ago

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      6 years ago

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      6 years ago

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      6 years ago

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      6 years ago

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      6 years ago

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      6 years ago

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      6 years ago

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      rock 

      6 years ago

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      Cutey 

      6 years ago

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    • profile image

      kartik 

      6 years ago

      intresting!!!!

    • profile image

      BHAWNA 

      6 years ago

      ADVERTISE IS VERY IMPORTANT FOR PEOPELS.

    • profile image

      varsha 

      6 years ago

      amazing to know tdy's adds have engrossed serious impact on peple's craze.craze mkaes them the best of advertizing...

    • profile image

      krishnaveni 

      6 years ago

      this information is very usefull to me

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      preetha 

      7 years ago

      it is cool buddy

    • profile image

      riya kamal 

      7 years ago

      hey,its gud aftr readin tis i came 2 knw varioous dis.advantages of ads... thanks

    • profile image

      Murungi luke 

      7 years ago

      the iformation about advertising is good to the small extent and bad the large extent b'se although it was not there still p'ple w'd have desires and demand for products

    • profile image

      omar 

      7 years ago

      thanks a lot for the info, this very useful brah

    • profile image

      sona 

      7 years ago

      thanks a lot

      this information helped me to get some basic points on the topic disadvantages of advertising for our class debate

      but still i am not happy coz i didn't get the exact points

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