Facebook Ads Still Pending Review? Here's the Scoop.

Updated on July 18, 2018
melbel profile image

Melanie is a social media hyper-user and has been blogging since 2007. She is an expert on things related to internet culture.

Two hours later and my latest ad is still pending review.
Two hours later and my latest ad is still pending review. | Source

Why Is My Facebook Ad Pending Review?

After creating an advertisement through Facebook, you may notice that it doesn't go live right away. In fact, it seems to be "pending" for quite a while. When I created my first Facebook ad, I found it a little frustrating to have to wait so long. I mean, I'm giving them my money, right?

I learned that there are some fairly compelling reasons why new ads sit in the pending pile. The biggest reason: Facebook manually reviews every single new ad campaign. With a large number of advertisers flocking to Facebook, your ad can sit in the queue for a while.

Patience is a virtue, right?
Patience is a virtue, right? | Source

How Long Will the Review Process Take?

According to Facebook, if you create your ad during their business hours, it can take up to 12 hours for your ad to be reviewed.

Once you've created your ad, it will be queued. So even if you create your ad during business hours, the reviewers still have to get through all the ads before yours.

So what if you've scheduled your ad to begin immediately? If this is the case, unfortunately, you will still have to wait for your ad to go through the review process. Of course, once it's reviewed, the ad will go live immediately.

Facebook Ad Guidelines

If your Facebook ad is declined, you will have to edit it and go through the review process all over again. This can be a huge pain, so it's a good idea to have a good handle on the ad requirements before submitting an ad. Facebook does not allow ads that

  • Receive excessive negative feedback
  • Contain information user data that has been collected from Facebook
  • Aren't appropriate to the product advertised
  • Use scare tactics or are overly sexual
  • Ads that make use Facebook's intellectual property (don't use Facebook branding or mimic site features, etc)
  • Ask or use certain user characteristics such as implying race, gender, age, sexual orientation, etc.
  • Lead to an error page
  • Lead to sites deemed abusive by WebofTrust
  • Advertise alcohol to underage users

The above is a list of common reasons why an ad may be rejected. You can find out the full list of ad guidelines on their guidelines page.

Tips & Tricks for Timing

If you need your ad to start right away, you're most likely out of luck. But, fortunately, there are other ways to get an ad running when you need it to:

  • Plan your ad ahead of time - You can schedule your ad to run for a future date. The Facebook team will review it when it pops up in their queue, so it will be all ready when you need it.
  • Create and pause your ad - Create your ad now, pause it, and let it go through the review queue. Once it passes through review, you can run it when it's a good time for you.
  • Consider using a different ad network - If you need your ad to run pronto, right now, ASAP, you might be better off with another advertiser. There are tons of companies out there who are willing to take your money right now. Facebook will be there in the future when you have more time to plan ahead.

Boosting a post can be a good way to get more exposure
Boosting a post can be a good way to get more exposure

Review Times on a Post Boost

In my experience, post boosting doesn't take nearly as long as the approval of an ad. I've had a boost approved in a matter of minutes, but at times it can extend as long as an hour.

The problem with the approval process on boosts is that it seems that mods can be "deny" happy. Facebook has strict rules on what's allowed and what's not.

For example, links to dating websites are strictly prohibited. I linked to an article about a fun dating game that was popular for tweens in the 90s. Their system detected the word "dating" and automatically denied the advert. Because of this, I had to send in a note to Facebook staff and the approval time went up considerably while they hand-reviewed the ad.

Questions & Answers

  • Is it normal to wait 2 days and still hear nothing from Facebook regarding Facebook Ads?

    Yes, due to volume sometimes it can take longer than normal. If the issue persists, send a ticket to Facebook.

Comments

    0 of 8192 characters used
    Post Comment

    • profile image

      Reg 

      5 years ago

      arggh excrutiatingly long ... 14 hours waiting so far!!

      the other thing is ... what if i put in a bid of say .10c a click when the suggested range of bidding is $1.20-$3.99 say

      im just there just like adsense that if theres no advertisers and theres not many in my category that the advert will run.

      Logical? or you have to bid at the suggested click cost

    • KevinTimothy profile image

      Kevin J Timothy 

      6 years ago from Tampa Bay, FL

      Well, thanks so much for this tip. I have to admit that the ad network can be very powerful. At least this waiting period indicates that your ad won't be one among millions of those of poor quality. The nature of the Facebook beast, I guess.

    • Ruchira profile image

      Ruchira 

      6 years ago from United States

      seriously, i was not aware that people make ads and facebook scrutinizes them.

      thanks for the update, melanie! good pointers indeed.

    • barbergirl28 profile image

      Stacy Harris 

      6 years ago from Hemet, Ca

      I didn't realize that people could make ads for Facebook. Very interesting.. Now I am going to go pay a little bit closer attention to see if I can see them! I guess sometimes you just get so used to seeing them that you feel blinded by it!

    • Barbara Kay profile image

      Barbara Badder 

      6 years ago from USA

      The information is good to know. It won't leave people wondering why they are waiting. Thanks.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, toughnickel.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://toughnickel.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)