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Flipkart: The e-Commerce Giant
Flipkart is an Indian eCommerce marketplace popular for its one-stop shopping experience, dealing in product lines ranging from fashion and accessories to electronics, groceries, home appliances, and even business services.
In 2021, Flipkart had more than 150 million product listings across over 80 products categories. The e-commerce platform supports more than 420,000 independent local and foreign sellers who serve more than 350 million registered customers users.
Like most sites like Flipkart, the platform reported strong performance during the Covid-19 crisis, with more than $5.5 billion in annual net revenues for FY 2021, a 25 percent increase over the FY 2020 performance.
With logistics support, great offers, and numerous payment processing methods, Flipkart has grown to become the largest online marketplace in India as well as in more than 220 countries around the world.
Top 6 Sites Like Flipkart
So what are the best alternative sites like Flipkart? While some of these have no presence in India, here are the best Flipkart alternatives.
- Paytm Mall
Alibaba is an eCommerce titan that only serves business-to-business clients. With a presence in about 80 countries, Alibaba reported 863 million visitors across its various web properties and served a combined 1.24 billion active consumers per F.Y. 2021 data. This includes more than 150,000 individual and organizational sellers and over 10 million active repeat buyers.
A dominant force in online shopping marketplaces, Alibaba benefits from its extended eCommerce network that commands over 50% of the eCommerce market share, with its wide array of sellers allowing buyers unparalleled access to seller diversity.
With about $109 billion in F.Y. 2020 annual net revenues, Alibaba draws millions of customers, making it a must-use for B2B sellers. On the flip side, the company has one of the lowest supplier prices on the market, attracting even more customers as a result.
Like most eCommerce marketplace platforms, Alibaba charges its sellers a 3% fee per total order amount for trade assurance, while buyers use the platform for free.
- A massive user base guarantee more customers
- Limitless growth opportunities for sellers
- Lower prices for customers compared to peers
- Higher sales volume due to the B2B-only approach
- Sellers lack control over their business
- Limited opportunities for brand-building and expansion
- Customers loyal to the marketplace, not individual sellers
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With a presence in about 35 countries, Jumia is one of the leading eCommerce shopping marketplaces in Africa. The platform provides pan African online shopping solutions and famously owns more delivery trucks than international shipping giant DHL.
The company receives about 13 million visitors per month from its approximately 650 thousand active users per FY 2021 data. Jumia reported having about 11 thousand sellers who serve more than 6.8 million customers. Unlike its peers, Jumia vendors register and sell for free, with the platform making money from commissions and fulfillment fees.
Through its Jumia Express premium service, the platform now provides easy logistics and operations management for sellers across Africa, guaranteeing faster delivery of products.
Other than using multiple payments options for buyers, Jumias SafePay is an escrow service that processes payments for products and fees securely, reducing instances of platform fraud evident on similar eCommerce marketplaces. This feature allows customers to pay using popular local methods, with sellers receiving the monies after successful shipment of customer orders.
- Great customer support
- Many products with a good variety
- Lower prices than most platforms
- Multiple payment processing options
- Guaranteed express delivery with Jumia Express
- High-quality after-sales service
- Lower fees, especially for Jumia Express
- Shorter money-back period compared to peers
- Too many unverified products and sellers
- Deceptive practices as product images don't always correspond to actual products
Snapdeal is a major online shopping marketplace in India. In FY 2020, Snapdeal reported having served more than 27 million unique buyers, an incredible 200.33% rise over its FY 2018 user count.
With a renewed focus on positive unit economics through value buying and an emphasis on tier II markets, the company has raised 90% of its annual net revenues from fashion, home, and kitchen, as well as beauty and personal care product ranges. Unlike its eCommerce contemporaries, Snapdeal admits both new and second-hand products, giving customers the opportunity to purchase the things they need at a fraction of the associated cost.
With a footprint in over 26 thousand area codes, Snapdeal is second only to Flipkart and offers stiff competition in both user count and gross merchandise values every fiscal year. Snapdeal sellers list their products for free. However, the online marketplace charges a small commission for every sale completed, with sellers required to agree to the commission terms during registration.
However, Snapdeal users endure some of the worst customer service experiences among online shopping platforms, with customer concerns barely addressed and requests for support often ignored. The company's logistics support is also wanting, with numerous customer complaints of products broken in transit, delayed deliveries, and even a poorer return policy.
- Sellers set up their shops for free
- Wider reach for more customers
- The platform facilitates continuous business
- Snapdeal supports sellers from numerous countries
- High product diversity
- Great customer support
- Regular delayed deliveries
- Poor quality order tracking
- High cost of shipping
4. Paytm Mall
The Paytm Mall is a leading online shopping marketplace known for a quick, convenient, and seamless shopping experience. Owned by Paytm, the mall enjoys some of the best payment processing capabilities in the online shopping universe, drawing on the capabilities of its parent company to boost efficiency.
As of 2019, the Paytm Mall had more than 130 million active monthly customers out of a combined 450 million registered users. Paytm Mall customers enjoy faster delivery of their orders, with a robust return policy and faster, secure payment options increasing customer experience.
Paytm Mall uses a hybrid model for commissions and other fees, charging sellers a marketplace commission per every sale completed, a 2.7% payment gateway fee, logistical/ shipping fee, as well as a fixed closing fee in line with the product price.
- Easy integration with external stores, e.g., Shopify
- Facilitates fast and secure payments
- Great product variety
- Instant money transfers to bank accounts
- Poor customer support
- High money transfer charges
Etsy is an online marketplace that connects people looking for unique handmade or vintage items with independent sellers from around the world. In 2020, Etsy served approximately 81.9 million buyers, supported 4.4 million sellers, and received more than 480 million website visitors.
The platform has become the number one online marketplace for handmade, vintage, and craft supply items either created by or curated from multiple independent third-party sellers to facilitate seamless trading in craft items.
With about 47.76% of Etsy’s web traffic being direct, the platform has built a loyal customer base for craft items lovers, providing a steady flow of potential customers for sellers and a unified marketplace for buyers. In fact, Etsy is especially popular for traditional art collectors on a smaller budget.
The Etsy marketplace operates in about 234 countries, but over 62% of sellers are based in the United States.
Etsy employs a hybrid fees system. Sellers are charged $0.20 for every listing as well as 5% of total payments collected, including shipping costs. There is also a 3% plus $0.25 transaction processing fee for all payments completed through the internal Etsy Direct Checkout.
- Huge platform traffic increases customer store visibility
- Very easy to get started
- Loads of essential resources available to sellers
- Collaborative seller community
- Work at their own pace and time
- Etsy platform promotes new stores, encourages sales
- You can only sell handmade or vintage items
- Lots of specialist copycats
- Etsy fees are higher than other marketplaces
- Limited store-branding opportunities
- Niching down limits web traffic, hence potential buyers
Founded in 2012, Lazada is the leading online shopping marketplace in Southeast Asia. The company serves more than 130 million active customers per year, with an average of 7.53 million web visitors per financial quarter since 2018.
The shopping platform operates in six countries, serving 155,000 independent sellers, 350,000 brands, as well as 560 million users across Southeast Asia.
While a general marketplace, Lazada is the preferred online shopping destination for larger electronics and electrical appliances, beating out its perennial rivals Shoppee and Flipkart.
Unlike similar eCommerce marketplaces, Lazada sellers do not incur fixed or listing fees. The platform only charges sales commission per order as well as payment processing fees, with shipping fees based on the standard Lazada rate card. The sales commission does not apply to the shipping fee.
- High traffic marketplace increases sales
- Easy to acquire new customers
- Robust shipping and logistics support
- One-click product upload
- Easy inventory management system
- Lower marketplace fees
- Sellers have limited control of business
- Stiff competition with prices wars
- Counterfeits and replica products common
Did I miss out on any other Flipkart alternatives? Let me know in the comments section.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.