How to Make a Brochure With Free Online Tools

Updated on March 27, 2018

Really, it's free?

Brochures can be a very important part of your business or organization as far as publicity. You want people to understand your purpose, what you do, and more. And you want your brochures to be nice.

Oftentimes, printing these can be very expensive, whether you're paying someone to design the layout or if you're printing yourself and you suffer the costs of ink and quality paper. But producing brochures doesn't have to be expensive. Thankfully, the World Wide Web offers some alternatives to high-cost brochures.

There are plenty of tools you can use online to make some good brochures without any money or a lot of time. You can create them yourself and even have someone else print them for you. Check out the tips and methods I've outlined below and read up through the links I've supplied at the bottom of the page.


Brochure Design Tips

You might be excited to start generating nice-looking brochures for your company, but before you jump into the online world, glance over these bits of advice I have for you.

Here are some basics concerning how your brochure should work:

  1. Determine the purpose of your brochure: Why should people choose your company over others? Explain the answer to this question in the brochure and keep your response focused.
  2. Draw attention to your headlines: Make them sound bold and interesting. However, it's not okay to use all capital letters; this sort of scares readers. Use upper and lowercase instead. Also, try not to make words bold so that when you do, it really catches a reader's attention.
  3. Keep copy brief: Make sure there's ample space between lines of type so it's easier to read. Also, there should be sufficient marginal space around every fold and side of your brochure.
  4. Use plenty of color

As far as the text, you should include:

  • What the customer gets out of doing business with your company - avoid overuse of the pronouns "we," "us," "I" or "our."
  • The twelve most powerful words in the English language, which are:
  1. You
  2. Money
  3. Save
  4. New
  5. Easy
  6. Love
  7. Discovery
  8. Results
  9. Health
  10. Proven
  11. Guarantee
  12. Free
  • Company information - While the customer comes first, make sure you promote your company too. Explain the business, its history and maybe testimonials or a list of prominent clients.
  • Product information - Explain what it's for and explain any warranties or guarantees. Try not to list prices; you want people to contact you so you can engage their interest and have more control over transactions. Speaking with them also gives you the chance to assuage any concerns or uncertainties they may have.
  • Contact information - Avoid using staff pictures if you want a more professional image. However, in a close-knit community, it wouldn't necessarily hurt.

Including both prices and staff pictures are tricky because both are apt to change, thus rendering your brochure invalid.

Finally, you may try asking people who know nothing about your product to read over a proof of your brochure and have them explain your company and/or product from what they read.


  • A good type of paper to use is 70 lb. (or higher) coated stock for a three-panel, four-color brochure. A 10-point cardstock is best for single-panel brochures to ensure that it won't flop forward in display stands.
  • Dimensions are very important. If you try to design the layout yourself, you often have to get down to portions of inches to get your brochure to print out just right. It's good to want to save money, but when it comes to the livelihood of your business, you might want to enlist the help of an experienced designer to help with the layout, if not the production and printing.
  • Know your target audience well. You can look up demographic information about what the audience prefers as far as color, typeface, even style. Do some research before starting to make your brochure.
  • Proofread! There is nothing that says "unprofessional" like a misspelled word.
  • If you need a large number of brochures, it's best to design your brochure online for free, then to take the file to a printer. Mass production of printed items is easier for them and less expensive for you as opposed to you printing hundreds of brochures with your inkjet printer.

Recommended online tools


Powered by Doodlelab, this is a Hewlett Packard program that I would say is your best bet for creating your brochure online for free. It's super easy and I think their designs are great. You also print them yourself, which allows for a lot more control on your part.

With MyBrochureMaker you have the choice of making a Brochure with mailing panel, brochure without mailing panel, or flyer.

The program also offers templates with different themes: Medical, contractor, fitness, salon/spa, real estate, nature, travel, business, technology, childcare It may take some time to load the templates so you can work on them, depending on your connection.

Then you press buttons to Edit Outside, Edit Inside and View Both to start editing the text for your brochure. You just click on the boxes where the text goes and type the words. The pictures are already there and the layout is already set up.

Finally, you print your brochure: First, you print the outside on one side of the paper, then rotate it 180 degrees and put the paper back in, printed side up. (HP recommends doing a test print to make sure it comes out the way you want it to on the paper you selected before printing more.) Then you print the inside. And then you're done! You can save your design or ditch it. HP also recommends you use their specialty brochure paper when using their service as well. Depending on how professional the purpose of your brochures are, this might not be a bad idea; I find HP paper to work really well and sometimes you can get it on sale.


At VistaPrint, you have the option of making 25 free - they print them for you. You can also make them in quantities of 50,100, 250 and 500, but they cost more respectively (making 500 costs $250). You can also pay for a document proof in PDF form for $1.99. Hint: Before you start, you may want to register if you are not already a member of the site because they will ask you to do that in the middle of the brochure-making process before you can continue.

You can also just continue as a guest of the site. If you're downloading a template, VistaPrint recommends you use Adobe Photoshop or Adobe Illustrator for editing.

Here are the product specifications for their printed brochures:

· Full Bleed Size (starting document size): 11.10" x 8.63" (they advise that finished artwork should use the full bleed dimensions for better results)

· Document Trim Size (final size after being cut): 10.98" x 8.50"

· Resolution: 300 DPI

Make sure to keep all text within the safe margins they designated. Dotted lines indicate where a fold will take place. If you don't want text or other elements to appear on the fold, make sure they stay within each panel's safe margin.

When you're making your brochure, you have the option of using one of their templates or uploading your own design (or having them make it for you for $99).

If you're uploading your own outline, you have to make sure it conforms to their specifications, including the size of 11.10" x 8.63"; that all background colors and images bleed to the edges of the document at the full bleed; that all important text and images are within the safe margin (.137" from the edge of your document); that resolution is 300 DPI at 100%; and that all fonts are converted to outlines (as in Adobe Illustrator and Corel Draw). From there they take it, print it, and send it to you in as little as 3 days. If you're using a template, you're in luck because they have a wealth of nice industry designs to use, including wedding, flowers, construction, legal and more. You can even add the ones you love to your Favorites. Once you get a look at the design you think you want, you then enter your text where the sample text is at the left side of the window (you enter it in boxes), initial a box to get online approval of both sides and have it printed and shipped to you!


This is another great and free resource to make brochures... and another Hewlett Packard program. The point of this Web site is to "make cool stuff with your photos." Members are very involved in uploading and sharing their photos with others on the site. You have a blog and you can pay to print certain products, like books, posters and more. You can make your brochures here to print at home or through the company.

The first thing you have to do, however, is to sign up... it takes just a minute to do so. You don't even need to check your e-mail to verify your account.

Once you've done that, you can start making your brochure. This program seems less structured than the others I have listed, but you can use the member network maybe to get some great ideas and even use some of the photos they have posted for sharing to put in your brochure.


Questions & Answers


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      • profile image

        britgayl 2 years ago

        Nice post . thanks for sharing with us .

      • profile image

        markswann 2 years ago

        Great article! Once you have mastered your brochure designs and want to take it to the next level, you could look at using Video Brochures. They are a great mix of print and tech. Admittedly, they are not as low cost as home design but if you went direct to a manufacturer such as these Oceanstar-gift. You can get the video insert for your brochure at lowest costs available.

      • glassvisage profile image

        glassvisage 4 years ago from Northern California

        Dave, thank you for the resource! And thank you all for your comments!

      • profile image

        Dave 4 years ago

        I'd recommend checking out Lucidpress for making brochures, newsletters, and the like.

        Along with being free and online, it always supports collaboration with others.

      • profile image

        Art 6 years ago

        Having a brochure to pass out is always great. its a way to grow your business, and if u can find tools that are free and help you grow, then its something people should take advantage of.

        we get ours printed at

      • profile image

        Chris 6 years ago

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        vijayalakshmi 6 years ago

        make it more clear while explaning the procedure so that it is better understood to continue with your hub.

      • profile image

        fulum 6 years ago

        alllah! alllah!

      • profile image

        ugu 6 years ago

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        ace jan 6 years ago

        thank you for the information. That was very nice. Hope to have an article about flowers to. You can get an idea about this on I am very interested about that. Thank you!

      • profile image

        raised ink business cards 6 years ago

        These days you can do so much online. From brochures to even business cards. As for business cards one of my favorite type is the raised ink business cards.

      • profile image

        Matt 6 years ago

        If you're looking to create free real estate or rental flyers online check out for 8.5"x11" real estate brochures you can download as a pdf and print at home.

      • GClark profile image

        GClark 6 years ago from United States

        Excellent information and well-written. Thanks for sharing. GC

      • profile image

        french dood 6 years ago

        kcoool i have dmot twied it vo

      • profile image

        Hasan 6 years ago

        I barely got anything, buuuut i'll say its good enough :)

      • profile image

        gaming cases 6 years ago

        Excellent stuff from you, man. I’ve read your things before and you are just too awesome. I adore what you have got right here. You make it entertaining and you still manage to keep it smart. This is truly a great blog thanks for sharing…

        gaming cases

      • profile image

        steffi 6 years ago

        Thank you for your kind information

      • profile image

        gabby 6 years ago


      • profile image

        Amanda 6 years ago

        Great article. Thanks!

      • profile image

        virendra pandey 6 years ago

        extent presentation.its benefited me to make idea.

      • glassvisage profile image

        glassvisage 6 years ago from Northern California

        kommitted, thanks so much! I think I'll add that to the links :)

      • profile image

        kommitted1973 6 years ago

        Great article! The brochure I created and had printed turned out to be a great marketing tool for my business. I found Vista to be a little pricey and I don't really like their quality. So I did some research and found, I was able to get 500 8.5 x 11 for about $200. I was extremely pleased with the fast turnaround and end product.

      • profile image

        Shannon 6 years ago

        how do you make a leaflet online i really need to know its bugging me

      • glassvisage profile image

        glassvisage 6 years ago from Northern California

        Thank you all for your comments! Lukas, look at the Recommended online tools section for some suggestions, like VistaPrint.

      • profile image

        lukas 6 years ago

        actually, i dont undarstand what kind of program you use? can any one tell me what free program i need to use to make a brochures or flyers?

      • profile image

        Awesome Tutorial 6 years ago

        thank you for this great post I for sure will be referring to this when i create some brochures for . thank you again

      • profile image

        Dorcas 6 years ago

        Quite useful. Thanks!

      • profile image

        akasa 6 years ago

        Hi MyBrochureMaker is not working now for free.It needs around 10$ to print a brochure from them.They do not allow even to save that in my pc.i am using now .it is so charm so far.But thanks for so info

      • profile image

        Jeff_McRitchie 6 years ago

        Very informative. Brochures are a great marketing tool. Who knew they were so easy to make?

      • profile image

        get senuke 6 years ago

        Great advice, I wanted to get a line of brochures for my business, but was shocked by the prices that some graphic designers were charging. This is a great way for me to take my time and plan it out exactly the way that I want it!

      • profile image

        emily 6 years ago

        well i dont like to read soo.... i did not read this but if it is a lot then it must be good!

      • profile image

        network software 7 years ago

        great information for me..thanks

      • profile image

        Jerry Brisbane 7 years ago

        Thanks for that. Great guide. Good, clean design. Less is more! Well done.


      • profile image

        zds 7 years ago

        bad and not good

      • profile image

        baim 7 years ago

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        mikey 7 years ago

        wow thanks

      • profile image

        used skid steer 7 years ago

        One way I lowered costs was to buy a used skid steer instead of a new skid steer. Why buy new when the old is still perfectly useful and has plenty of wear in it for half the price. Maybe the army can learn from my example.

      • Nikki D. Felder profile image

        Nikki D. Felder 7 years ago from Castle Hayne, N.C.

        I'm a member of a non-profit ministry and my husband in a gospel music minister. I can benefit greatly from your hub and I thank you. Thank You!

      • profile image

        Marcel 7 years ago

        Very practical information. Very useful, because you point out were you can use it and what the benefits are.


      • profile image

        Quick Cash Concept Hub 7 years ago

        I am going through all of your hubs and I don't have enough words to praise the quality of the stuff you are providing. Thanks.

      • LeanMan profile image

        Tony 7 years ago from At the Gemba

        can get yourself free business cards and everything... wonderful... Good hub, useful if you are starting your own little business with limited funds.

      • profile image

        FB Siphon 7 years ago

        Its great.Thanks for your recommendation.

      • adorababy profile image

        adorababy 7 years ago from Syracuse, NY

        This is another testimony that with the internet, the world is indeed in your fingertips.

      • profile image

        .. 7 years ago

        i didn't find this program helpful at all .

      • glassvisage profile image

        glassvisage 7 years ago from Northern California

        Thank you all for stopping by! Sophie, it depends on the tools you use, but feel free to check out some of the links and look into what you need to do to make a brochure their way!

      • profile image

        Sophie 7 years ago

        Wait, how do you do it?

      • profile image

        Mister Archer 7 years ago

        So flipping amazing. It would be great to include some recommendations on where to obtain visual assets. Like an istockphoto or something.

        If you're ever in San Francisco, drop me a line and I'm happy to provide you some recommendations on "how to do" SF.

        Till then!

        -Mister Archer

      • kukuruyuk profile image

        Foredi 7 years ago from Jakarta

        I like the video. I bookmarke it. Glassvisage, nice to meet you :)

      • glassvisage profile image

        glassvisage 8 years ago from Northern California

        Thank you all for your comments! I hope that the Hub was helpful :)

      • katiem2 profile image

        katiem2 8 years ago from I'm outta here

        glassvisage, I was looking around your hubs and stumbled upon this one, WOW what a fabulous wealth of information. Thanks for the how to make a brochure online hub! Peace :)

      • Neil Ashworth profile image

        George Poe 8 years ago from United Kingdom

        I love this hub. Your writing is original and the photos are beautiful.

      • profile image

        Kerry43 8 years ago

        This will come in very handy, thank you


      • profile image

        LOLLY 8 years ago



      • glassvisage profile image

        glassvisage 8 years ago from Northern California

        Thank you for your posts! GMA and Jesaira and HKrafston, great tips... Thanks for helping to improve my Hub!

      • profile image

        harry 8 years ago

        Awesome! Excellent info

      • GmaGoldie profile image

        Kelly Kline Burnett 8 years ago from Madison, Wisconsin

        Great Hub! I love Office Max or Impress! I know it is costly but IF you are doing allot of publishing - Microsoft Publisher is wonderful! They offer a 60 day free trial so if you plan your time well - which is impossible to do as an entrepreneur - I know! Publisher is so much more flexible in inserting photos and text boxes and changing the text box size. Rated it UP! Excellent Hub!

      • profile image

        Patty Jones 8 years ago

        Great Post very helpful


      • HKrafston profile image

        HKrafston 8 years ago from Columbus, OH

        I like VistaPrint as well, but they can't do the folding for tri-fold brochures.

      • Purple Perl profile image

        Purple Perl 8 years ago from Bangalore,India

        Excellent resource! Thanks!

        I am bookmarking this one!

      • Jesaira profile image

        Jesaira 8 years ago

        FREE Internet Business Course—$295 Value!

        Free Internet business, training, and support. Multiple income streams. Residual and leveraged income; 95% of the work is automated. Visit for complete details today.

      • tim-tim profile image

        Priscilla Chan 8 years ago from Normal, Illinois

        Interesting! I need to have time to read this. I will come back. Thanks.

      • sarah84 profile image

        sarah84 8 years ago from vietnam

        :D merry christmas!

        unkle bob mp3 at

      • glassvisage profile image

        glassvisage 8 years ago from Northern California

        Thanks for the resources!

      • profile image

        Designer E 8 years ago

        Great Hub for DIY. Another great resource for all of it is They can handle the design and printing. Plus they have free templates that you can use to design your brochures, They are pretty affordable and they do amazing design work.

      • profile image

        Ang.09@fakediploma 8 years ago

        I will be back again to see what else you’ve got going on ...

      • dohn121 profile image

        dohn121 8 years ago from Hudson Valley, New York

        This is very useful and helpful. You explained everything so clearly. Thank you, glass visage. I'm bookmarking this great hub.

      • profile image

        Rachel 8 years ago

        the web page is to long :-[

      • profile image

        ambreen tariq 8 years ago

        yup,,its simply amazing. will definitly use to make brocher of my company, thanks a lot friend.

      • profile image

        jonty 8 years ago

        this is really a wonderful hub....

        very informative .... very nicely explained ....

        keep the good work up .... god bless you .....

      • trimar7 profile image

        trimar7 8 years ago from New York

        Great resources. I have bookmarked this hub for future use.

      • Avare profile image

        Avare 8 years ago

        Great hub. Excellent work! Thanks for your work.

      • profile image

        UK Magazines 8 years ago

        Great information. I would really like to design some brouchers for my company using these.

      • RVDaniels profile image

        RVDaniels 9 years ago from Athens, GA

        Thanks, it is so helpful to me. I was looking for a way to make brochures to promote my aStores for charity. Basically a way to raise money for homeless and sick kids.

      • ontheway profile image

        ontheway 9 years ago

        How to Make a Brochure with Free Online Tools

        well written, I come on , welcome to my hub

      • kins profile image

        kins 9 years ago from shanghai

        this is a great article,i want to translate it into Chinese and tell my friends!

      • profile image

        Tony 9 years ago

        Excellent product. I can think of many uses for it.

      • JennifersJumpers profile image

        JennifersJumpers 9 years ago

        Thanks for the info. Free is good!

      • forlan profile image

        forlan 9 years ago

        nice hubs i want make brochure someday

      • profile image

        Brianna 9 years ago

        Wow it really awsome and it really helps

      • profile image

        E7 9 years ago


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      • profile image

        teleassistência 9 years ago

        Great hub! I'm going to take advantage of this information. Thanks!

      • bigpicturerick profile image

        bigpicturerick 9 years ago from Citrus County Florida near Ocala

        This is really excellent and very helpful to people trying to grow or even start a business on a small budget.

        Thank you for such a great effort and for including so many resources.

      • profile image

        mike_3d 9 years ago

        Very well explained and an informative hub.thank you

      • profile image

        Judy Cullins 9 years ago

        Great information for copywritiing. I havn't used a brochure for ove 15years. My book How to Write your eBook or Other Short Book Fast acts as my living brochure. And, with the world of Web 2.0 people use their useful information to attract sales. Still--helpful.

        Judy Cullins at

      • profile image

        VAerin 9 years ago

        Nice! Great tips. I do desktop publishing and all this is great! I offer a lot of tips for VA's, this will help them too! Keep it up. Here is my blog for some other cool tips:

      • nancydodds1 profile image

        nancydodds1 9 years ago from Houston, Texas

        Nice hub!

      • TravelAMP profile image

        TravelAMP 9 years ago from Around the world

        Thanks for the tips. I've bookmarked it for when I need to do a brochure.

      • Bueller's Way profile image

        Bueller's Way 9 years ago from Massachussetts

        Wow, that's an info packed hub! Seems like the costs of running a small business are decreasing every year as new technology and services become available. I'll keep this in mind as another tool to use when I finally start my own. Thanks.

      • glassvisage profile image

        glassvisage 9 years ago from Northern California

        Thanks everybody, and thank you Kristy for the extra link!

      • profile image

        Kristy 9 years ago

        I had researched a lot of printing companies for our brochures and found that was the least expensive of them all. Additionally, their turn around time is excellent and their quality is flawless!


      • kenderso profile image

        Kreg Enderson 9 years ago from Phoenix

        Great information for getting a great looking brochure fast and cheap.

      • FunFacter profile image

        FunFacter 9 years ago from Canada

        In order to implent the ideas Microsoft Publisher 2007 is a good appliaction with builtin templates

      • profile image

        Manly 9 years ago

        Great ideas.

        Here is some good advice on how to send it out effectively.

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        njdiamonds 9 years ago

        Thanks for the hub its great, very good information that I will be looking into.

      • glassvisage profile image

        glassvisage 9 years ago from Northern California

        Thank you everyone! I hope this helps you all in some way :)

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        nachmieter 9 years ago

        I will try this for my Nachmieter-Blog! Txs for sharing.

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        andy 9 years ago

        thanks for your shareing

      • lillian9534 profile image

        lillian9534 9 years ago

        Great resource and very timely for me. Thanks

      • christinerange profile image

        christinerange 9 years ago from Columbus, OH

        A really nice hub - very informative, indepth, yet easy to follow. Thanks, this is a terrific resource especially for many of us  brick and mortar businesses who are looking for ways to cut costs.