PS has worked as a freelance writer since 2012. When she's not traveling and writing, she helps people with web design and development.
Social media doesn’t help you out with SEO (Search Engine Optimization) directly; that’s why many freelancers use only their professional websites to get a gig. However, if you study social media data and check out how many like-minded people use these platform daily, then you’ll know you’ve been missing out on a wonderful opportunity. Using social media platforms like Facebook, Twitter, LinkedIn, and Instagram—these are the most effective ones—you can indirectly boost your SEO ranking and also receive appropriate offers of work.
We all live in the age of advanced Internet and thus we all are familiar with the working of these platforms. That’s why you’ll find lots of competition especially when you try to market your services through social media. The competition is so stiff that many freelancers don’t even try it, and those who do, often give up and look for something else.
Certainly, this is the reason why social media marketers earn six-figure incomes annually. They let you pass through all the competitors to put you in the front line. Luckily, we have some simple and feasible solutions that will let you save your expenditure on a marketer.
In this article, we are going to focus on Facebook marketing. Facebook is currently the oldest running successful social media. Many people claim it has reached its limit as more and more alternatives are emerging. But with nearly 1 billion monthly active users, it still stands strong and is a viable option for marketing.
1. Stay Active
Certainly, the most obvious one. You should try to post and interact with others at least twice or thrice a week. Remember, people don’t care about you or your brand. The moment you lapse, they’ll forget you, so better keep pricking them with your weekly activities.
2. Create a Distinctive Profile
Unlike the rest of the social media platforms, Facebook gives you a ton of options to showcase to other members. Besides your profile picture, give them interesting content to read about you. This can be your status, hobbies, education, skills, jobs, and other relevant details about you that make you identifiable as a professional.
Note: As on any social media platform, limit the personal information you give out, as it may breach your privacy. Give your WhatsApp number only if you have a business phone that is used for WhatsApp business purposes only. I also suggest you not add your Skype ID; share it only when asked. It is better to give your professional email address, other social media links, and website details for further contacts.
3. Deploy a Content Strategy to Make Yourself Visible
Posting and commenting on others’ accounts are your best options to make your presence felt. You should be choosy about what you post on your account. It’s fine to post some casual photographs, but too many can ruin your reputation as a trustworthy professional. Instead, show off your talent.
If you are a freelance writer, then you can post content related to correct English usage, variations in English sentences, and so on. I have seen many writers using these tactics to establish their credibility in the field. You should try it too.
In the case of a freelance developer, sharing a bit of your latest work always proves helpful. Besides this, you can also post your working space image. It can be your office, co-working space, or your home office. This lets people know you are approachable and friendly.
Note: Never copy another user’s graphic, post, or caption. If you post something by someone else, give an attribution.
4. Display Your Services
From time to time, perhaps once a month you can share what you are currently working on (if you use your client’s name, don’t do it without their consent). You can also write short posts about the latest trends and share your views about them, requesting others to do the same. Many freelancers also share their blog posts as well as guest posts on Facebook.
A cover photo is also a good option to show your expertise through graphics and short sentences.
You can also join similar groups and pages to let people know about you. Before posting about your services in the group, you should first interact with the members, so when you talk about yourself, they’ll take notice.
5. Is It Time to Create Your Own Business Page?
It is optional to have your own business page. Some freelancers use their personal accounts as a professional one to receive gigs, while some separate their personal and business personae by creating a business page for their services.
There’s a lot you can do on your business page to receive organic traffic. First of all, you need to decide on the following important details:
- Start with your profile picture; a simple and professional profile is highly attractive.
- Design a cover photo that gives an idea of your services.
- Write your name and contact details (e-mail address is the preferred option). Use a name that you would not want to change later, Facebook has strict policies for a page name change and it doesn’t always give you a positive flag. You should use your own name or something that shows your skills, such as Jason Brown, Copywriter, or JB Copywriter, or simply Jason Brown. If you use an abbreviation, you should write your full name in your "about" section.
- Write your story, mission, and purpose to show what you do, why you do it, who do you help and how, and why you are needed.
6. Utilize Facebook's Comment Ranking Feature
Initially, Facebook displayed comments on the basis of time being posted. But after updates, Facebook now uses a comment ranking feature that orders comments by their popularity. You can use this feature to your advantage by working to display the best comments on the top.
No matter how good you are at the services you provide, there will always be some airheads who speak ill of you. Your comments will always be a mixture of good and bad. It’s inappropriate to delete all bad comments as it is impossible for any brand to receive all good reviews. What you should do instead is delete the comments that are off topic and not relevant to your services. Instead of deleting comments that give mixed or unfavorable reviews of your services, you should reply to those comments. This is a better option since it shows people you care about your clients.
7. Take It to the Chatbot
Chatbots are the most helpful tool on social media as well as on websites. Many companies have started using this service to improve customer support. You can use different chatbot templates to interact with your clients. Facebook messenger is the best option among all.
Additionally, you can take advantage of the Facebook chatbot feature even on your website. Here is a step-by-step guide on how you can add the chat plugin.
Things to Remember on Facebook
Here are the fundamental habits you need on Facebook:
- Stay active.
- Post relevant content at least once a week.
- Follow rules and guidelines (Facebook is very strict with its rules, you don’t want your account to get disabled).
- Help others so they notice you.
There can be many more guidelines, but they will all come naturally to you when you start applying the above steps.
Thank you for reading!
© 2020 Prachi Sharma
Kalpana Iyer from India on September 23, 2020:
"Staying active" - best advice ever. Interaction is key. I have witnessed this time and again.
Eric Dierker from Spring Valley, CA. U.S.A. on September 22, 2020:
This is interesting, I always wondered how it worked. Thank you.