Leadfeeder vs. Leadberry: The Lead Generation Market Expands
As the sales world evolves and ever more transactions take place online, the need for smart lead generation tools increases. Leadfeeder has been on the market for sometime, and now B2B lead generation software – Leadberry – surfaced with an enhanced set of great features that will make it a popular tool among B2B sales teams looking to find out who showed interest in their business. Let’s see how they compare.
If you’re on the run or just lazy to read all our experiences, you can find the conclusion right here. For those who’d like to see the full evaluation, please continue reading below. Trust me, it’s worth it. :)
My pick is Leadberry over Leadfeeder, because…
- Pricing: The base price of Leadberry is somewhat lower than Leadfeeder’s, but the main difference comes to play when looking at connecting multiple websites; Leadfeeder is priced PER WEBSITE, while Leadberry is priced for UNLIMITED WEBSITES. So if you have 2 or more websites, Leadberry is almost a no-brainer. Unless you have unlimited amount of money, of course.
- Data quality: Leadfeeder shows more low-quality leads (ISPs - Internet Service Providers); even if their scoring system gives a high score to a lead, many times it is still an ISP (and leads that were marked as low quality leads often turn out to be serious leads). Leadberry shows us fewer results, but the ratio of real quality leads is much higher. And that is the bottom line.
- Features: Leadfeeder has more features in place (i.e. they have a huge emphasis on filtering), and is more advanced regarding integrations. But if you look at the core features, Leadberry has everything you need.
If you have time to dig into the details:
What Does B2B Lead Generation Software Do for You?
In essence, both software decode Google Analytics data into visible company names, including company location, contact data, sector and social data, showing up right away on your screen. These tools allow you to track any given lead with a ‘follow’ option included in the dashboard, enabling users of the tool to identify leads who have visited multiple times already, and hence would need a personal call or email to find out what it is that your business could offer them.
With social media activities on the radar of many eager-beaver sales and marketing people, you will be impressed to know that Leadberry takes this vast data from LinkedIn and Facebook (and Crunchbase, Pinterest, Twitter and Google+ databases are also given a thorough investigation with the backend-coding of this tool) and handily lists those contacts that can be reached at any given company that showed up as a lead. So all you need to do is investigate who you might know and call them or drop them an email. No longer can you afford to say ‘I don’t know who to contact at this company’, as Leadberry drops it right in front of you. Leadfeeder so far supports LinkedIn contacts only.
Some Finer Details for More Advanced Users
As with all sophisticated tools, b2b lead generation software also possesses a bunch of handy functions you may wish to investigate and exploit to your advantage.
Page filtering is a clever add-on that will allow you to filter your leads and show only those leads that have shown an interest in your product. This can be used to figure out whether your Google AdWords (or other paid) campaigns work or not. While Google Analytics can be used to identify the channels your visitors came from, both Leadfeeder and Leadberry offer you a more user-friendly integration of this information through their online dashboard.
The Lead Quality Score function of Leedfeeder will tell you how strong a lead is, based on the number of visits that particular lead has visited your website. This quality score is based on how many times a company visited your website, how much pages they viewed and on their bounce rate. On one hand it’s useful to rank companies based on these visitor metrics, but on the other hand it’s not really indicating a lead’s quality, but frequency.
Leedfeeder can also tell you the total number of leads in a given period – well Leadberry too, it’s just not as easily visible in their case.
The Custom Filter function of Leedfeeder would allow you to analyze specific geographical locations. Leadfeeder can also be set up to mark certain leads for further action – a handy function, when you want to take a break and come back later on to someone, or pass on a lead to a colleague.
Leedfeeder will also allow you to sort your leads according to handled/unhandled or ‘all leads’, which comes in handy, when you have many leads to sift through.
Many of you are probably wondering whether these lead generation tools enable the connection with your current CRM systems. Good news: yes, they do! There are three different options to do this with Leadberry and four with Leadfeeder (Salesforce integration is quite a big thing). Leedfeeder also allow Mailchimp integration for email marketing campaigns. Not sure why I would want to integrate with Mailchimp the way Leadfeeder offers it.
Learning to use either tool is quite intuitive, so no one should be left behind in terms of understanding what to do to see your leads. I had the chance to try Leadberry’s support and it was great; the CEO personally got back to me with a solution within 8 hours.
Some leads are not leads (as we all know), and Leadberry has been coded to take such feedback via a built-in ISP reporting system. Finally a tool that can be taught some things and it will learn.
How Do They Actually Compare When It Comes to Finding Leads?
Features are all nice to have, but I wanted to check out how the two tools compare when push comes to shove, and went ahead and used both software for decoding leads from Google Analytics. Same website, same period of time.
First and foremost before we dive deeper, let’s define what an ISP (internet service provider) is – just in case you don’t know. Under an internet service provider we understand telecom companies that provide home and mobile networks – therefore there’s no chance that you can call that a lead. Would you contact AOL saying “Good day, somebody from your network visited my site!” Not likely.
We analyzed roughly 500 lines of Network Location data from Google Analytics.
- Leadfeeder recorded 103 leads
- Leadberry recorded 88 leads
These simple charts maybe explain better the main differences:
So on the above chart you can see that in the matter of total count of leads Leadfeeder takes the prize.
You might conclude at this point that Leadfeeder is better. You would be wrong, however, because while in terms of quantity, Leadfeeder does result in more leads (meanwhile burning up more paid credits in a given period), many of these are of low-quality leads. Strange thing though, many useful leads and major companies were only listed in the “red zone” (meaning the worst quality leads) while there are ISPs (rubbish, to say so) in the "green" (best-scoring).
But if we just cut down the number of ISPs the game turns and Leadberry takes advantage.
After all, Leadberry gave us back 10 ISPs while Leadfeeder provided us with 38 ISPs.
So somehow Leadberry throws out many that Leadfeeder keeps as a lead - an important note here that both companies charge credits for the number (and not the quality) of your leads!
Though Leadberry returned less leads in number, just a minimal amount of those were ISPs. It is important to note that due to the nature of the business, not one of these tools will ever return 100% real leads, but looking at the numbers above, Leadberry does a much better job at tackling this.
To sum it up, while Leadberry returns less leads overall, the ratio of network locations converted to leads is much higher, which is good for the end-user.
One more very important note is that with Leadberry you can add up to an UNLIMITED number of websites to your account, and with Leadfeeder you pay for ONLY ONE website’s (Google Analytics property actually) traffic to be monitored. Taking this as a fact, Leadberry is actually much-much more cost effective than Leadfeeder.
Leadberry definitely made a strong entry into the lead generation software market and will be worth a try for B2B sales oriented businesses. While Leadfeeder is not bad at all either, we especially grew fond of Leadberry’s data quality, especially when this is weighed with it’s pricing. It’s user-friendly dashboard and automated daily emails to your inbox (of who viewed your website) makes it a much needed business partner for your firm.