Custom T-shirt Printing: What Does T-shirt Weight Mean?
When a T-shirt description says "5.5 oz.," what does that mean? Does that mean the entire shirt weighs 5.5 ounces? Absolutely not! Actually, the T-shirt weight tells you how thick the fabric is. Here's how it works.
In the textile business, ounce weight typically refers to how much a square yard of the fabric weighs, although there may be variations from manufacturer to manufacturer. However, buyers of promotional T-shirts and other retail textile goods can usually rely on the ounce weight in product descriptions to determine which item would suit their needs.
But then the question becomes, what weight is suitable for custom T-shirt printing?
Common T-shirt Weights and Applications
Most standard T-shirt weights are in the 4.5 oz. to 6 oz. range. Below that, fabrics are light weight and may not be very durable. However, that might be appropriate for some applications such as one-time event use (though that's not a very green thing to do!).
Additionally, some lightweight T-shirts are tissue, sheer, or fine jersey which are popular for some markets, such as for women's wear. If you're looking for T-shirts that will get heavy wear and tear, such as for uniform or construction use, generally a thicker weight of 6.0 oz. or above would be recommended. A mid-range weight such as 5.5 ounces would be appropriate for a wide variety of uses and events.
T-shirts need to have sufficient weight to stand up well under imprinting processes. Typically, those shirts sold for promotional use are from warehouses and suppliers that understand they will be subjected to printing. A promotional products distributor can help in selecting an appropriate shirt for the intended imprint.
Another weighty issue for T-shirts is cost. Generally, the heavier the ounce weight, the greater the cost. And as noted below, heavier shirts have heavier shipping costs, too. However, some lightweight specialty fabrics can also be pricey because of their special fabric fibers AND because they may require special handling during the printing process.
T Shirt Weight Impact on Shipping Costs
Another reason T-shirt ounce weight is important is that it will affect how much it costs to ship from the supplier or decorator. The heavier the shirts, the heavier the boxes and/or the more boxes that may have to ship.
T-shirts are a heavy promotional item! A regular T-shirt could weigh up to a half pound by itself depending on the fabric and design. If hundreds of shirts are ordered, the shipment could easily be in the hundreds of pounds.
So unless a super special type of promotional T-shirt is needed, it's generally best to source as close to as possible to the delivery address to avoid high freight costs which could be very expensive.
Important! Don't assume that because a promotional products distributor is in the local area that the T-shirts will ship from their location. Many distributors work with a nationwide network of suppliers and T-shirt decorators. Don't be afraid to ask from what city or region the shirts will ship. Get a shipping quote and ask about delivery time.
Another thing to consider with regard to shipping is how much it will cost to ship an individual promotional T-shirt to a customer if it is being used in a direct mail campaign. This can easily balloon a promotion's cost by hundreds, if not thousands, of dollars. Seriously consider the most cost-effective way to get them into customers' hands. Click here to learn more about developing a good promotional product strategy.
Marketing Image Factors
T-shirt fabric weight can say a lot about the company and how they feel about their customers and fans! For example, cheap, flimsy fabrics can tell customers, "We're too cheap to care!"
In addition to weight, the texture and "hand" (the way it feels and drapes when held in the hand) of the fabric can have a big impact. A comfortable fabric increases the chances that a promotional T-shirt will be kept and worn. However, these qualities may have little to do with the actual weight of the T-shirt fabric.
Two other T-shirt qualities that have little to do with weight, but are important, are fit and construction. Shoddy workmanship and ill fit decrease the chances that the shirt will be worn. Sticking with promotional shirts from popular brand names in retail can help avoid disappointment in these areas.
Disclaimer: The author/publisher has used best efforts in preparation of this article. No representations or warranties for its contents, either expressed or implied, are offered or allowed and all parties disclaim any implied warranties of merchantability or fitness for your particular purpose. The advice, strategies and recommendations presented herein may not be suitable for you, your situation or business. Consult with a professional adviser where and when appropriate. The author/publisher shall not be liable for any loss of profit or any other damages, including but not limited to special, incidental, consequential, or other damages. So by reading and using this information, you accept this risk.
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© 2014 Heidi Thorne