The Care Factor in Customer Service

Updated on June 29, 2017
Katrina McKenzie profile image

As the founder of KLM Audit & Compliance I relieve the stress and worry business people often feel when dealing with compliance issues.

What Is The Care Factor

Doing what you are told is the easy part; being willing to understand the reason behind it and consequences of your actions takes a bit more effort and courage.


In what feels like another lifetime, I used to work at a large chain department store. You know the ones, they sell everything from toothpaste to large screen TVs, they are also full of happy smiling people ready to help you with any question you have. And those happy smiling people are nice enough to wear name badges so you know who you are talking to.


In one evolution of our name badges the company decided to include the words ’We Care’. We never really gave it a thought, it was just there. That is until the day I was speaking to one of the managers after we had assisted a customer with an issue they were having. During the conversation the manager asked me if I knew what CARE actually stood for?


I had no idea where it was leading so said no. The response was CARE stands for Cover Arse Remain Employed. Never really thought about it until then, but it does make sense!


Purpose and Consequence

For me, the care factor is all about understanding what each task you do actually means, what are the possible consequences of the actions and how it could affect your employment.


But we are just there to do a job, right?


Yes we are, but that doesn’t mean we have no control over how it is done. My two favourite quotes around this theory actually come from very different sources, but I think they fit together quite nicely –


“Quality means doing it right when no one is looking’” – Henry Ford


“There is a difference between orders and purpose” – Lawson (TV character – Angel, Season 5 Episode 13 – Why We Fight)

Quality Culture

There are some places where, as an employee, you can always tell when there is going to be a visit from an auditor or even a higher level of management. Not only is everyone on edge, things are being done differently. Everyone is trying to be the best they can be for that day.


But that really isn’t providing a true picture, and it is also not setting a good quality culture. You should be wanting your business to be its best every day. If staff are being asked to cut corners on things like quality and safety issues it won’t be long before your business may not be there. Mr Ford was spot on, just because no one is watching right at that moment doesn’t mean that you put less effort into the role or let things slide because hey, no one will know.


In addition to this, while Lawson may be a fictional character, his response to a soldier being told to not ask questions, he just had to follow orders and the reasons behind those orders were none of his concern, does echo where some employees feel they are.

Gut Instinct

Ever been asked to do something and ended up thinking it doesn’t feel right? That is your gut instinct kicking in, and it is usually right! Following orders is easy, someone else makes all the decisions. Being willing to understand the purpose of those orders, what it means to you and what the consequences are brings your care factor in – you want to make sure that what you are doing is not going to come back on you in a negative way, and more importantly doesn’t compromise the quality or safety of the product or service you are providing.


And a little news flash for you – just because you were following orders doesn’t take away any of your responsibility, regardless of how far up the chain the order came from if you were the one that carried it out then you take on both the responsibility and the consequences of your actions.


Also how do you know that the person giving the order has the authority to do so? Maybe senior management don’t actually know you have been asked to do something that goes against their standards and procedures?


Sometimes people forget that it is OK to ask questions, or feel it is not their place. Asking questions doesn’t mean that you are less intelligent or that you don’t want to do the job, I would say it is actually the opposite – you want to do the job to the best of your ability, you just want to check some details first. If something goes against your training, values or ethical beliefs then you should feel comfortable discussing it, if you can’t it usually says more about their values than yours!

My Experience

I am not saying that things will always work out sunshine and roses if you ask the questions, as I said it always comes back to the culture of the business. And the CARE factor sometimes doesn’t actually keep you employed, but at least you know that if there is an issue with you wanting to understand the purpose behind your role or task, it is probably not somewhere you want to remain employed!


Two classic examples from my own employment history – I ask questions, it is not only part of what I need to do as an auditor it is also who I am, I am curious by nature and always like to look deeper into things. In one role I was complimented and told they knew they had the right person for the job because not only did I ask questions, I asked the right ones. Flip it around to another role, a casual position, one where my compliance brain wasn’t happy with what I was seeing and being told, so I had a lot of questions about how things were being done. One day at the end of my shift I was called into the office and told that they didn’t really think I was the right fit for what they were looking for.

You should always CARE

Questions are not always welcome, but that should never stop you from understanding the reasons behind why you are doing something and feeling that you are able to voice an opinion. Or even being able to say no if you feel the outcome could be dangerous, it isn’t within your authority to complete or sign off on, if it goes against any external standard or regulation or even if it is not in line with your values. You should always CARE and be willing to stand up for good quality and safety practices.


© 2017 Katrina McKenzie

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, toughnickel.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://toughnickel.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)