The Rise of Fashion Photography

Updated on July 13, 2017
Jonas Ogrefoln profile image

A born creative, Jonas loves working with online businesses to create new strategies for growth. "Content creation is fuel for the soul."

Trends and styles thrive on widespread exposure and fashion photography shows them to the world!
Trends and styles thrive on widespread exposure and fashion photography shows them to the world! | Source

There has been a noticeable uptick in Fashion Photography’s popularity, and some people are asking what is driving it. As a new contributor to stock image sites, I already know one simple reason in particular I believe is the backbone of the boon.

The simple answer is - The Web.

In the past, fashion related images had a limited number of platforms to use for exposure. Television, billboards, print magazines, and runway shows were fashions best friend prior to the advent of the internet.

Needless to say, the times they are a changing.

Last year digital ad spending overtook television ad spending for the first time with television grabbing 36.4% while digital squeaked by it at 36.8 according to the gang over at eMarketer.com.

I wouldn’t spend too much time waiting for that trend to reverse.

Television vs. Digital Advertising.
Television vs. Digital Advertising.

How Are Mobile Devices Changing Advertising?

Every year, more and more mobile devices are released, and as the prices for these devices continue to become more affordable that number is only going to go up. Consider that in 1995 only 1% of the world was accessing the internet. That percentage has grown to over 40% as of 2016, leaving just over 4.2 billion potential users still waiting to get on the bandwagon.

With mobile access quickly becoming the number way in which we interact with the world, (as of the end of last year statistics show that over 51% of consumers are accessing the internet via their mobile devices.) TV is no longer the entrée of advertising but more of a side dish.

Following that analogy, print access has to be that cold Salisbury steak with jelly gravy on top at the end of the school lunch buffet when it comes to advertising. But, they still need professional images where they still hang on.

This is all good news for fashion photographers, and photographers of all niches, in general. The expense of advertising is no longer an obstacle for thousands of smaller companies, and anyone who owns a business without a website these days is… well, crazy.

Have you seen the list of marketing strategies out there lately? Almost all of these strategies at some point use images to drive interest, and more importantly conversions, which result in higher revenue for the businesses.

The demand for stock imagery across the boards is through the roof, and skilled photographers can still eke out a living if they can deliver crisp, clear, attention-grabbing photos. Everyone with something to sell (especially the fashion industry) knows that humans are visual creatures, and revenues can be greatly increased by the right imagery.

How many times have you seen something in an online ad, or video and excitedly shouted, “I want that!”? That is what advertisers want you to do, and they know that the right photograph is all it takes.

Video is also on the rise as an advertising medium. So, look for the demand for videography skills to also grow when it comes to how businesses choose to display their ads.

These are also all good reasons why there is so much tough competition in photography of all styles. It’s not hard to buy a camera and start flooding stock image sites with photos of your mom’s old dresses from the 50’s, or her studded leather choker from the 90’s, as the case may be.

But, only the truly brilliant images, created by professional photographers who have put their time in the trenches and perfected their craft, are going to be selected by the big brand names.

But, guess what. How do those pros get their images out there so they can be seen by the most popular fashion names? That’s right, by advertising their skills on the internet, probably through a well designed website and the best marketing strategies they can afford.

To summarize; what is currently driving the high demand for fashion photography comes down to a heavily increased demand for stunning imagery, combined with the ease of buying a camera and making photos available for sale online, which is driving competition.

If it sounds easy to get into the market, well, it is. A good camera, some cheap editing software, a pretty sister, or handsome boyfriend to photograph dressed to the nine's in a trendy new style, and an account at Getty, or Shutterstock, and you’ll be off to the races.

Be warned, however, that’s where the easy part of the journey ends.

Now you can’t say you were warned.

Questions & Answers

    Comments

      0 of 8192 characters used
      Post Comment

      No comments yet.

      working

      This website uses cookies

      As a user in the EEA, your approval is needed on a few things. To provide a better website experience, toughnickel.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

      For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://toughnickel.com/privacy-policy#gdpr

      Show Details
      Necessary
      HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
      LoginThis is necessary to sign in to the HubPages Service.
      Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
      AkismetThis is used to detect comment spam. (Privacy Policy)
      HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
      HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
      Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
      CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
      Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
      Features
      Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
      Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
      Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
      Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
      Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
      VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
      PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
      Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
      MavenThis supports the Maven widget and search functionality. (Privacy Policy)
      Marketing
      Google AdSenseThis is an ad network. (Privacy Policy)
      Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
      Index ExchangeThis is an ad network. (Privacy Policy)
      SovrnThis is an ad network. (Privacy Policy)
      Facebook AdsThis is an ad network. (Privacy Policy)
      Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
      AppNexusThis is an ad network. (Privacy Policy)
      OpenxThis is an ad network. (Privacy Policy)
      Rubicon ProjectThis is an ad network. (Privacy Policy)
      TripleLiftThis is an ad network. (Privacy Policy)
      Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
      Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
      Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
      Statistics
      Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
      ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
      Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)