I have a few websites and had to go through the process of coming up with unique names for each.
What You Need: A Unique Name for Your Domain
Out of multiple websites and domain names I had to come up with over the years, my tech website was the most difficult. There are so many websites over there and of course, all the owners are tech gurus and are creative people by nature. One interesting statistic about domain names is that all the top 10,000 family names are already taken!
What I really needed was a catchy name that is unique so it does not even sound like another site. For example, if www.techsite.com was taken, some people would go for www.thetechsite.com, but, how good is that? Other than being lame, it could actually cause legal problems in the future due to copyright issues.
So here are my ideas on how to actually come up with a name and a list of suggestions for name variations.
Approach #1: Think Basic and Natural
What is your website about? If someone has found your site through a Google search, what were they looking for? Is there a special message or a set of values behind your website? Think about what makes your website stand out from all the other tech or software blogs on the internet. This can also depend on whether your website is a general tech news website or if it specializes in computers, phones, etc. A really good example of this is LifeHacks.com.
Sometimes simple domain names are available so give it ago to start with. I suggest you put your ideas on paper (or use a word processing app). For me, I like to use pen and paper because it is just much easier to think when you have the ideas in front of you rather than trying to remember everything. Also, you can then try to mix and match to get new names.
Approach #2: Cool & Catchy
Yahoo, Google, Bing and Vox? Notice something in common? Sometimes you can get an idea for a wacky domain name that is catchy and easy to spell, these are some of the best names. These names are both unique and also very easy to remember, even if you are the only person who knows the meaning.
The name can be a mixture of a cool word or a nickname + something else. One example I can think of is the site SpyFu.
Approach #3: Make It Personal
This is suitable for many types of websites, including review websites or just anything, because you can always make your name the brand! Famous examples of this are TomsHardware.com and NeilPatel.com. You don't have to use your name or a nickname but rather relate it to yourself, or to your visitor, such as www.YourNextWeb.com.
You could also add a place or a city name if you have a local business.
Practical Tips: Add a Suffix or a Prefix
In general, you want to avoid things that are too common or too general like adding "the" as I mentioned before. But if adding the suffix makes your website unique or changes the meaning, you could be lucky. It is always better to check a website like NameMesh. For example, I did a quick search on the keywords "cool tech" and was able to find freecooltech.com and ubercooltech.com. Here is a list of suggested words to add:
Or add names for colors or days of the week
Add a suffix:
Try to avoid those words:
Because it is a huge niche, words like (buzz, radar, things, simple, easy, buy, planet, world, online, crazy, open, news, gear). It is difficult to find new unique names that include any of these words, plus the name is probably going to be more expensive.
A note about the word "Tech" and domain name length
I don't think anyone can blame you for putting the word "tech" in a website about technology. To be realistic, you will probably add one or two more words to it. Most short domain names under 15 characters that contain common words are more expensive so as a beginner, you need to aim for a sweet spot where the name is not too short but not too long.
What about SEO (Search Engine Optimization)?
A lot of people worry too much about SEO and try to use their main keyword in the domain name. It is important to remember that Google and other search engines are getting smarter every day. So, if the website contained the words "mobile" or "phone" or "cellular", chances are Google understands they are the same thing or at least related. Of course, it is always good to have one of your keywords in the domain name but remember that some of the biggest companies—as I mentioned before—don't have that.
People used to stuff keywords in the domain name and Google seems to be starting to penalize this. For example, if you are creating a website about phones, the name phonearena.com is better than best-sony-phone-reviews.com.
- Try to avoid hyphens "-" as much as possible. I mean it is not the end of the world, but if you are looking to build a brand, I would advise against it.
- Stick with traditional domain extensions (e.g. .com, .net, etc) or local ones like .co.uk. There are just so many new ones like .london or .earth but I have to say they are not for everyone and are relatively new.
- As Rand Fishkin (from moz.com) says in this video, the name you choose should be intuitive, meaning, people should be able to guess the topic of your site by the name.
- Use the thesaurus. If a name is already taken, use the dictionary to find synonyms (words that have a similar meaning).
- Try a domain name generator. My favorite is NameMesh which checks availability first and only suggest names that are not taken. Other commonly used ones are NameBoy and Panabee. All are free and easy to use. You just plug in your word combinations and the generator will find ideas for you.
Thank you for reading this far! Please comment on this post and let me know what worked and what did not and if you have any other suggestions or ideas to add! Do you have a clever or creative idea for a domain name? Share it with us!
This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.
© 2018 Busy Mother