I have a few websites and had to go through the process of coming up with unique names for each.
What You Need: A Unique Name for Your Domain
Out of multiple websites and domain names I had to come up with over the years, my tech website was the most difficult. There are so many websites related to this field, and of course, all the owners seem to be tech gurus and are creative people by nature.
What I really needed was a catchy name that is unique, so it does not even sound like another site. For example, if www.techsite.com was taken, some people would go for www.thetechsite.com, but how good is that? Other than being lame, it could actually cause legal problems in the future due to copyright issues. So here are my ideas on how to actually come up with a name and a list of suggestions for name variations.
How to Come Up With a Tech Website Name
- Think Basic and Natural
- Be Cool and Catchy
- Make It Personal
- Add a Suffix or Prefix
- Try a Name Generator
1. Think Basic and Natural
What is your website about? If someone has found your site through a Google search, what were they looking for? Is there a special message or a set of values behind your website? Think about what makes your website stand out from all the other tech or software blogs on the internet. This can also depend on whether your website is a general tech news website or if it specializes in computers, phones, etc. A really good example of this is LifeHacks.com.
Sometimes simple domain names are available, so give it a go to start with. I suggest you put your ideas on paper (or use a word processing app). For me, I like to use pen and paper because it is just much easier to think when you have the ideas in front of you, rather than trying to remember everything. Also, you can then try to mix and match to get new names.
2. Be Cool and Catchy
Yahoo, Google, Bing, and Vox? Notice something in common? Sometimes you can get an idea for a wacky domain name that is catchy and easy to spell; these are some of the best names. These names are both unique and also very easy to remember, even if you are the only person who knows the meaning.
The name can be a mixture of a cool word or a nickname + something else. One example I can think of is the site SpyFu.
You can also add words related to days of the week, colors, shapes, elements of nature, or any other relevant noun!
3. Make It Personal
This is suitable for many types of websites, including review websites or just anything, because you can always make your name the brand! Famous examples of this are TomsHardware.com and NeilPatel.com. You don't have to use your name or a nickname but rather relate it to yourself or to your visitor, such as www.YourNextWeb.com.
You could also incorporate a place or a city name if you have a local business.
4. Add a Suffix or a Prefix
In general, you want to avoid things that are too common or too general like adding "the" as I mentioned before. But if adding the suffix makes your website unique or changes the meaning, you could be lucky. It is always better to check a website like NameMesh. For example, I did a quick search on the keywords "cool tech" and was able to find freecooltech.com and ubercooltech.com. Here is a list of suggested words to add:
Prefixes for Your Site Name
Suffixes for Your Site Name
5. Try a Name Generator
There are tons of different websites that can help you generate a new name idea for free. A popular site is Shopify Business Name Generator. Just type a single, relevant word into the search bar, and the site will give you dozens of domain variants. Another commonly used site is Panabee.com. This one is more complex, giving you AI-generated suggestions and even words that relate to your original submission.
Words to Avoid
Because it is a huge niche, words like buzz, radar, things, simple, easy, buy, planet, world, online, crazy, open, news, and gear. It is difficult to find new unique names that include any of these words, plus the name is probably going to be more expensive.
What About SEO (Search Engine Optimization)?
A lot of people worry too much about SEO and try to use their main keyword in the domain name. It is important to remember that Google and other search engines are getting smarter every day. So, if the website contained the words "mobile" or "phone" or "cellular," chances are Google understands they are the same thing or at least related. Of course, it is always good to have one of your keywords in the domain name but remember that some of the biggest companies—as I mentioned before—don't have that.
People used to stuff keywords in the domain name, and Google seems to be starting to penalize this. For example, if you are creating a website about phones, the name phonearena.com is better than best-sony-phone-reviews.com.
- Try to avoid hyphens "-" as much as possible. I mean, it is not the end of the world, but if you are looking to build a brand, I would advise against it.
- Stick with traditional domain extensions (e.g. .com, .net, etc) or local ones like .co.uk. There are just so many new ones like .london or .earth, but I have to say they are not for everyone and are relatively new.
- As Rand Fishkin (from moz.com) says in this video, the name you choose should be intuitive, meaning people should be able to guess the topic of your site by the name.
- Find similar words. If a name is already taken, use the thesaurus to find synonyms (words that have a similar meaning).
Thank you for reading this far! Please comment on this post and let me know what worked and what did not and if you have any other suggestions or ideas to add! Do you have a clever or creative idea for a domain name? Share it with us!
This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.
© 2018 Busy Mother