Punctuation & grammar, when wrong, are huge pet peeves of mine. I enjoy sharing my knowledge on this and a number of other topics.
Award-Winning Print Advertisements
I dislike watching most of the commercials on TV, but I do love creative advertising when it’s good. Of course, what’s good to one person may not be to another. My favorite ad that I’ve ever seen was a billboard ad at Christmas time for the liquor, J & B. It read in big letters: “ INGLE ELLS, INGLE ELLS” then in slightly smaller wording underneath: “The holidays just aren't the same without J & B” (see the photo below).
I don’t remember what the rest of the billboard looked like (I’m sure it had a picture of a J & B bottle somewhere and maybe red and green colors), but what I remember–for many years now–is what it said. I’ve always thought that that was just the cleverest ad I’ve ever seen.
More Great Ad Campaigns
There are many more clever ads out there; Europe is known for being a bit more laid back than the U.S. when it comes to ad content, which makes room for more risk-taking and creativity. They are strict about violence on TV, but extremely open to nudity. Therefore, American companies take a totally different approach to their ads in Europe.
All of the following ads are award-winning ads, in my humble opinion, well deserving of the same. Many of them make excellent use of their context, like shopping bags. Lots are funny ads; there's a lot of great advertising down below.
Which one do I like best? You know, I just can't decide; there are so many great ones here. The Pepsi Twist one did give me a good laugh, though.
Some companies are especially interested in displaying the dangers of smoking tobacco. The advertisements above are all meant to dissuade people from starting a smoking habit (and if the viewer already has one, they're meant to convince them to quit).
Similar to the anti-smoking ads above, anti-speeding ads are also made to promote safety and convince others to abstain from reckless behavior.
All of the above photos are of Nike ads. Nike continues to be According to Statista.com, Nike's advertisement budget in 2022 was 3.85 billion USD.
There it is, that Pepsi Twist ad that made me giggle. These beverage advertisements stress their drink's unique features and shareability, and, just like the J & B ad, are more memorable than most.
Dental Care Ads
These ads for gum and toothpaste make it clear your teeth will be brighter than ever.
The advertisements above use a clever medium to portray their message. Some incorporate the bag's strings and handles, while others play with context.
Miscellaneous Clever Advertisements
The gallery above has a variety of different advertisements from food, clothing, and consumer product brands. All of them have a clever message that makes their company memorable. Now, whenever you see a can of Raid, you're likely going to think about Spiderman!
Jaw-Dropping and Award-Winning
According to Forbes, the average American sees anywhere from 4,000 to 10,000 advertisements per day. When they are unique, creative, and clever like these ones, they become a little easier to acknowledge and appreciate.
Which ad campaign is your favorite? Let us know in the comments below!
Lily Rose (author) from A Coast on March 03, 2015:
Thanks, Claudia! I hate most commercials, but I love a clever ad!
Claudia Mathews on March 01, 2015:
This was a fun Hub to look at. There were two ads that particularly stick out in my mind. I love the Pepsi ad with the lime and the Raid ad with Spider Man. There are too many boring ads that don't grab your attention and say nothing to you. These marketers understand, entertain them, give them something unforgettable and they won't forget you. Wonderful job, thanks for posting this.
Lily Rose (author) from A Coast on December 27, 2014:
Thanks, Kevin, and I agree COMPLETELY!
kevin on December 25, 2014:
ingles ells is hands down the best ad ever and is what brought me here on Christmas Day.
Lily Rose (author) from A Coast on November 04, 2013:
Thanks, rohanfelix! Unfortunately I cannot take any of the credit!
Rohan Rinaldo Felix from Chennai, India on November 04, 2013:
Some really good ads here! I work in advertising btw!
perassanna on March 10, 2012:
nice collections of ads, interesting.
santosh hasilkar on December 28, 2011:
ya its very attractive and entertainment advertisements...........
Brad on February 28, 2011:
I liked them all (even the sexual ones). Last time I checked, sexuality was a part of our nature. Why not include it into advertisement%Pr
Lily Rose (author) from A Coast on November 21, 2010:
Fiftyfootelvis ~ thanks for your comment. I agree with you slightly about the Pepsi Twist ad, although it is clever. I'm assuming that one was probably in Europe because they are much more laid back about risky ads there. Thanks for visiting!
Fiftyfootelvis on November 21, 2010:
There are some great ones here to be sure (I've always loved that JB ad too) but I must say that the lime peeing in the Pepsi is among the worst ads I've ever seen. If I was the client and was presented that concept I would say it's time to review our agency.
Urine and food just do not go together. It's only a small step away from the lime sitting on the edge of the glass squeezing out tiny limes into the Pepsi.
giwrgos12 from San Diego on October 12, 2010:
I want to say especial thanks for these cool pictures.
Lily Rose (author) from A Coast on September 22, 2010:
Thank you for your comment, Mohummad Omar Masood. I realize that there is a language barrier here and that would explain why I don't understand much of what you wrote, except for your being put off by the bread ad. I'm sorry you found it unacceptable, and I'm sure you are not alone.
However, first of all, only 5 out of 45 ads shown above have any sort of sexual inuendo. Secondly, there are tons of European ads far worse than what you see above in terms of being sexually explicit. I neither endorse nor belittle the "sexual" ads, I simply truly enjoy a well thought out and creative marketing campaign and I found every one of the above ads to be just that.
I hope that you did find some enjoyment in at least some of the above ads. Thank you for visiting and commenting.
Mohummad Omar Masood on September 22, 2010:
in the ad of titled WESTON is absolutely un acceptable even keeping them in the category of ods or bad category
is there some limits and ethical bindings of visulising such a rediculus approach about the eating item of bread and buns and is it necessary to discuss all satanic immage if immerging in our mind and is it compulsory to narrate into photography or any other medium of expression - i say whole western society approach is surrounding arround -sex sex sex - penises-testicles -and breasts - could you deny these notions through your actions - my personal professional comment is that the matter of creativity is not yours business without sex -i will say that creative thinking is far beyond to yours immagination - wel we the asians are wel versed in creativity we have the strong imagination thinking instinct and wel contented in accordance with subject originality.
Deborah Demander from First Wyoming, then THE WORLD on March 04, 2010:
You are correct, those are some great ads. I am looking forward to reading and learning more about your journey.