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The Marketing Industry

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  • Many people make product or entertainment choices based on what they read on Internet review sites; this can be a big mistake.

    Can You Trust Online Reviews?

    Can You Trust Online Reviews?

    by Rupert Taylor6

  • This article looks at personal characteristics of individuals that influence consumer behavior. What does your personality have to do with marketing? Can/does it benefit marketers and manufacturers to be interested in the concept of personality, and those things that are linked or related to it? Are people's personalities relevant to what they consume? The answer, of course, is "yes," as this Hub reveals.

    Personality and Related Characteristics that Affect Consumer Buying Behavior

    Personality and Related Characteristics that Affect Consumer Buying Behavior

    by Sallie B Middlebrook PhD24

  • In this article, we focus on the interesting and remunerative world of public relations writing. This is a field offering many opportunities for copywriters. It requires a different approach from advertising copywriting, however, and in this article, we will try to explain the important differences.

    Copywriting Basics - Public Relations Writing Tips

    Copywriting Basics - Public Relations Writing Tips

    by Prachi Sharma0

  • Native social media posts are content that is designed around the limitations of a particular social network. Native posts are favored by the social networks since they keep users on the network and see ads. This presents challenges for marketers. Discover ways to work in this new social landscape.

    What Are Native Social Media Posts?

    What Are Native Social Media Posts?

    by Heidi Thorne10

  • Here are 10 simple rules to keep in mind when you are selling face to face, over the phone or even via the internet.

    The Golden Rules of Selling

    The Golden Rules of Selling

    by Jerry Cornelius4

  • This part 1 article aims to explain some of the key concepts and fundamentals that act as the basic framework for grasping an understanding of marketing. This article answers the question: "What is principles of marketing"?

    Principles of Marketing - Basic Concepts and Fundamentals

    Principles of Marketing - Basic Concepts and Fundamentals

    by Sethughes36

  • Sales isn't just a skill necessary for those who rely on selling to earn a decent living. Successfully mastering the art of selling can propel you in life in more ways than you can possibly imagine!

    Master the Sale, Master Your Life

    Master the Sale, Master Your Life

    by Kathleen Odenthal0

  • Retailing giant, John Wanamaker, is famous for saying that only half of his advertising worked, but that he didn't know which half. His quote still accurately expresses the frustrations with advertising businesses of all sizes feel. Discover why it's so frustrating and what to do about it.

    Advertising for Branding Versus Advertising for Sales

    Advertising for Branding Versus Advertising for Sales

    by Heidi Thorne12

  • Advertising aims to attract customers to a business and generate revenue in the form of sales. But advertising alone can never guarantee this. To see why that is so, we need to look at the larger concept of marketing, of which advertising is just a part.

    Advertising Tips and Copywriting Basics

    Advertising Tips and Copywriting Basics

    by Prachi Sharma0

  • For smaller brands it can take time to build a solid reputation amongst consumers. One way to accelerate the process is with innovation. Here are five companies that are spinning old ideas into fresh, new and exciting concepts that are helping to shape the future of their respective industries.

    Five Brands Spinning Old Products Into Fresh New Concepts

    Five Brands Spinning Old Products Into Fresh New Concepts

    by Haley Kieser0

  • Exhibiting at trade shows can be a huge expense... especially for small businesses! Discover helpful ideas for creating an effective trade show booth on a budget and optimizing the investment.

    Trade Show Booth Ideas on a Budget

    Trade Show Booth Ideas on a Budget

    by Heidi Thorne16

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