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The Marketing Industry

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  • What are infographics? In brief, they are graphical presentations of facts, figures or other information. Learn more about what they are and how to use them here.

    What are Infographics?

    What are Infographics?

    by Heidi Thorne12

  • Starting a new small business is exciting, but it can be difficult to get your company noticed during it's first few years. Follow these tips to stand out, gain new clients, and build a reputation

    4 Tips for Getting Your Small Business Noticed

    4 Tips for Getting Your Small Business Noticed

    by Jennifer Wilber1

  • The job market has been tough, over the past several years, for marketing professionals wanting to change jobs, as well as for new graduates with degrees in marketing and advertising. The good news is that the economic situation has improved a bit, and many employers are once again hiring people with top-notch skills and experience. This article takes a look at jobs, salary ranges, and what employers might be looking for as they seek to fill top jobs in marketing.

    Ten of the Highest-Paying Jobs in Marketing

    Ten of the Highest-Paying Jobs in Marketing

    by Sallie B Middlebrook PhD15

  • While logic would dictate that hiring an influencer that has a huge following would be a good investment, that's not always true. Learn more about working with micro-influencers, experts and personalities that have hundreds of followers, not millions.

    What Are Micro-Influencers?

    What Are Micro-Influencers?

    by Heidi Thorne14

  • This part 1 article aims to explain some of the key concepts and fundamentals that act as the basic framework for grasping an understanding of marketing. This article answers the question: "What is principles of marketing"?

    Principles of Marketing - Basic Concepts and Fundamentals

    Principles of Marketing - Basic Concepts and Fundamentals

    by Sethughes26

  • Owned media is a hedge against marketing investments in volatile social media networks. But it is not a panacea and has its own risks.

    What Is Owned Media?

    What Is Owned Media?

    by Heidi Thorne10

  • This article looks at personal characteristics of individuals that influence consumer behavior. What does your personality have to do with marketing? Can/does it benefit marketers and manufacturers to be interested in the concept of personality, and those things that are linked or related to it? Are people's personalities relevant to what they consume? The answer, of course, is "yes," as this Hub reveals.

    Personality and Related Characteristics that Affect Consumer Buying Behavior

    Personality and Related Characteristics that Affect Consumer Buying Behavior

    by Sallie B Middlebrook PhD24

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