Owned media is a hedge against marketing investments in volatile social media networks. But it is not a panacea and has its own risks.
Sometimes we rack our brains trying to figure out which prospecting approach will get the attention of a target client- and a classic method can come through when we have exhausted other options.
The Internet has fundamentally changed the advertising business. Discover the different types of Internet advertising.
When it comes to business to business sales, in-person prospecting is still the most effective method when targeting small-to-medium sized organizations. Beyond the activity, a polished skill set and something of value to offer is key to progressing towards a sell.
This article looks at personal characteristics of individuals that influence consumer behavior. What does your personality have to do with marketing? Can/does it benefit marketers and manufacturers to be interested in the concept of personality, and those things that are linked or related to it? Are people's personalities relevant to what they consume? The answer, of course, is "yes," as this Hub reveals.
Measuring the success of your marketing strategies is an important part of a business's growth strategy. Here is a list of Key Performance Indicators (KPIs), from A to Z, to help you get started.
Getting people to subscribe to email marketing lists is getting tough. So marketers are turning to alternatives that are still permission-based, but without sharing email. See what push web notifications and chatbots are all about, and why they might not be a panacea to email marketing challenges.
Multi-level marketing, i.e. MLM / network marketing, has five fundamental flaws that you need to know before you join.
A press release can be a low cost and cost-effective PR and marketing tool for small business. Find out what is a press release and how to write and distribute it.
While logic would dictate that hiring an influencer that has a huge following would be a good investment, that's not always true. Learn more about working with micro-influencers, experts and personalities that have hundreds of followers, not millions.
This part 1 article aims to explain some of the key concepts and fundamentals that act as the basic framework for grasping an understanding of marketing. This article answers the question: "What is principles of marketing"?
These strategies will help ambassadors create quality video content and develop valuable relationships with their favorite brands.
If you're unable to qualify for merchant programs or struggle with creating affiliate links, this Viglink and Skimlinks review could be the answer to your prayers.
Effective promotional product buying does more than help promote your company, it can also help you save marketing dollars. Learn how to develop a good promotional product strategy with these tips.