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The Marketing Industry

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  • This article looks at personal characteristics of individuals that influence consumer behavior. What does your personality have to do with marketing? Can/does it benefit marketers and manufacturers to be interested in the concept of personality, and those things that are linked or related to it? Are people's personalities relevant to what they consume? The answer, of course, is "yes," as this Hub reveals.

    Personality and Related Characteristics That Affect Consumer Buying Behavior

    Personality and Related Characteristics That Affect Consumer Buying Behavior

    by Sallie B Middlebrook PhD24

  • Many independent insurance agents think the job is easy because you can ‘be your own boss’, ‘set your own hours’, and become wildly successful at the same time. However, many discover that being self-employed is one of the hardest jobs ever. Here are some ways to improve your success.

    How Independent Insurance Agents Become More Successful

    How Independent Insurance Agents Become More Successful

    by BringingSpring0

  • Effective promotional product buying does more than help promote your company, it can also help you save marketing dollars. Learn how to develop a good promotional product strategy with these tips.

    How to Develop a Good Promotional Product Strategy

    How to Develop a Good Promotional Product Strategy

    by Heidi Thorne2

  • Get the word out! Today’s libraries are not just about loaning out books and providing reference information; they’re a community connection. Bring in more customers by promoting the engaging services your library has to offer.

    Promoting Library Services

    Promoting Library Services

    by Teri Silver0

  • Many people make product or entertainment choices based on what they read on Internet review sites; this can be a big mistake.

    Can You Trust Online Reviews?

    Can You Trust Online Reviews?

    by Rupert Taylor6

  • This part 1 article aims to explain some of the key concepts and fundamentals that act as the basic framework for grasping an understanding of marketing. This article answers the question: "What is principles of marketing"?

    Principles of Marketing - Basic Concepts and Fundamentals

    Principles of Marketing - Basic Concepts and Fundamentals

    by Sethughes38

  • You can easily bolster the credibility of your organization by deploying surrogates - individuals outside of your organization who can speak on behalf of your organization. Make sure to do so thoughtfully and strategically for maximum effect.

    Using Surrogates to Enhance Your Organization’s Credibility

    Using Surrogates to Enhance Your Organization’s Credibility

    by C D Hundley0

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