Guerrilla Marketing: Ultimate Guide to Unconventional Marketing
Guerrilla marketing is an unconventional marketing strategy that relies on low-cost, creative tactics to promote a product or service. This type of marketing can be used by businesses of all sizes.
10 Old Newspaper Ads You Won't Believe Were Real
Newspaper advertising has been around almost as long as newspapers themselves. And just as newspapers have changed, so have the ads in them; graphics technology has improved, and advertising regulations have changed. Presented here are 10 old newspaper ads you won't believe were real.
How to Attract Customers to Your Business Website With Articles
If you are a business owner with a website, these guidelines will help you attract people from search engines who could become loyal customers.
Virtual Swag - Should You Use Digital Promotional Products for Marketing and Events in a Socially Distanced World?
As the internet and social media developed, a new type of promotional product emerged: virtual swag, delivered electronically to recipients. But is virtual swag the answer for events and marketing that have moved online? Not always. I explain why.
Top 11 Social Media Marketing Trends to Know in 2022
Are you ready for the changes in the new decade? Social media will bring in many such changes with new updates. Check out the upcoming social media trends in 2020 to stay informed and have a better social experience. Read on!
Handling Sales Objections Using the Feel-Felt-Found Method
The feel-felt-found method is a genuine way to handle sales objections. Show how much you care about clients before you try to sell to them.
How to Leverage Social Media to Grow Your Business
People say social media can make your business grow. It worked for Nicole Shiraz, of Boss Ladies, and many others.
13 Paid Traffic Sources I Never Knew About That Are Converting Like Crazy
Affiliate marketers wonder what options they have to generate traffic and clicks that convert into sales. Here are 13 of the best-paid traffic sources that are not often discussed but are delivering much higher than average conversion rates to their users.
How to Easily Make Sales Appointments Over the Phone
This article details how to increase the number of sales appointments you successfully make over the phone.
What Are Native Social Media Posts?
Native social media posts are content that is designed around the limitations of a particular social network. Native posts are favored by social networks since they keep users on the network and seeing ads. This presents challenges for marketers. Discover ways to work in this new social landscape.
Best Script for Setting a "Final Expense Insurance" Sales Appointment
This is a guide or script that can be used to set a final expense insurance sales appointment when a prospect has responded to a postcard or telemarketer solicitation.
Planning Your Days on the Road: A Sales Person’s Guide
A few tips and strategies that any salesperson can use to maximise their time when visiting with customers and prospects.
How to Create a Google Ads Campaign to Advertise Your Business
This article describes how to use the less advanced features of Google Ads to create an advertising campaign. You'll learn how to use Google Ads to create an ad campaign with the goal to increase website and phone traffic while targeting a geographical area of Google searches of related AdWords.
5 Free Marketing Opportunities Small Businesses Can’t Afford to Ignore
All small businesses need an efficient marketing strategy. Developing a product or service is only the first step. This article explains five free ways small businesses with limited resources can develop a marketing strategy that costs little and brings a measurable, positive return on investment.
The Secret of Creating a Great Catchphrase
Product catchphrases fill the commercial world, phrases so ubiquitous and sunk into folk memory that many people are aware of a phrase even if they never use the product. This article explores these devices and brings you through a catchphrase creation exercise.
Relationship Marketing and Its Application: The Case of Zara
This article explores various definitions of relationships marketing, its component, challenges in the global market and the adoption of relationship marketing by Zara.
NIVEA's Advertisements Lacking Cross-Cultural Intelligence
Companies like NIVEA that don't understand culture and diversity may send the wrong message entirely.
What's the Difference Between Email Marketing and a Newsletter?
Yes, there is a difference between email marketing and newsletter broadcasts. Find out here.
What Is a Local Directory Listing Service, and Why Should You Use One?
What is a local directory listing service, and how does it impact your local SEO? When should you consider using a directory listing service, and what are some other ways to improve local SEO?
How to Find Out Where Your Content Is Being Shared on Social Media
Find where your blogs and articles have been shared on social media sites like Twitter, Facebook, Reddit, Pinterest, and more! Learn what gets shared to create even more shareworthy content!
How to Get a Newspaper to Write an Article About Your Event
Newspapers receive dozens of emails a day from groups looking for coverage or hoping to have someone write a story to promote an upcoming event. Want to set your proposal apart? Here's how.