The Marketing Industry - ToughNickel - Money



Marketing to Gen Z

Generation Z. Gen Z. The iGeneration. Just who are they and should your business invest in marketing to them? With a population size of 74 million and approaching their earning years, marketing to Gen Z will soon be imperative to your business's success.


Marketing to Millennials

Why market to Millennials? With an estimated 1.4 trillions dollars of spending power in 2020 and 80 million people in their generation, Millennials may very well be the most powerful living generation for the U.S. economy in the nation's history.


What Are Native Social Media Posts?

Native social media posts are content that is designed around the limitations of a particular social network. Native posts are favored by the social networks since they keep users on the network and see ads. This presents challenges for marketers. Discover ways to work in this new social landscape.


Advertising Acronyms Explained

PPC, CAC, CTR, RoAS... what do they all mean? Advertising professionals throw these terms around that could baffle those unfamiliar with them. Common advertising acronyms are decrypted and their importance is explained.


What Is the Best Type of Sales Job for You?

Are you looking for your first job in sales...or already on the first rung and wanting to climb the career ladder but not sure where your next step should be? This article will clarify what, exactly, are the main roles in sales, where they are found, and what they encompass.


Becoming a Sales Evangelist

Move from being Sales-Phobic to having a passion for selling. The issue is you've been selling the wrong stuff in the wrong way to the wrong people. Selling is fun when you've got good news for your potential customers. Hey, you may even become an evangelist: literally a bringer of good news!