The Marketing Industry

The Internet has fundamentally changed the advertising business. Discover the different types of Internet advertising.

Many people make product or entertainment choices based on what they read on Internet review sites; this can be a big mistake.

This article looks at personal characteristics of individuals that influence consumer behavior. What does your personality have to do with marketing? Can/does it benefit marketers and manufacturers to be interested in the concept of personality, and those things that are linked or related to it? Are people's personalities relevant to what they consume? The answer, of course, is "yes," as this Hub reveals.

This article shows how you can harness the power of the internet to advertise your 'brick and mortar' business with some free and low cost ideas.

In this article, we focus on the interesting and remunerative world of public relations writing. This is a field offering many opportunities for copywriters. It requires a different approach from advertising copywriting, however, and in this article, we will try to explain the important differences.

Native social media posts are content that is designed around the limitations of a particular social network. Native posts are favored by the social networks since they keep users on the network and see ads. This presents challenges for marketers. Discover ways to work in this new social landscape.

If you're unable to qualify for merchant programs or struggle with creating affiliate links, this Viglink and Skimlinks review could be the answer to your prayers.

This article details how to increase the numbers of sales appointments you successfully make over the phone.

Here are 10 simple rules to keep in mind when you are selling face to face, over the phone or even via the internet.

This part 1 article aims to explain some of the key concepts and fundamentals that act as the basic framework for grasping an understanding of marketing. This article answers the question: "What is principles of marketing"?

Sales isn't just a skill necessary for those who rely on selling to earn a decent living. Successfully mastering the art of selling can propel you in life in more ways than you can possibly imagine!

Retailing giant, John Wanamaker, is famous for saying that only half of his advertising worked, but that he didn't know which half. His quote still accurately expresses the frustrations with advertising businesses of all sizes feel. Discover why it's so frustrating and what to do about it.

Advertising aims to attract customers to a business and generate revenue in the form of sales. But advertising alone can never guarantee this. To see why that is so, we need to look at the larger concept of marketing, of which advertising is just a part.

For smaller brands it can take time to build a solid reputation amongst consumers. One way to accelerate the process is with innovation. Here are five companies that are spinning old ideas into fresh, new and exciting concepts that are helping to shape the future of their respective industries.

A press release can be a low cost and cost-effective PR and marketing tool for small business. Find out what is a press release and how to write and distribute it.

Exhibiting at trade shows can be a huge expense... especially for small businesses! Discover helpful ideas for creating an effective trade show booth on a budget and optimizing the investment.