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The Marketing Industry

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  • This article looks at personal characteristics of individuals that influence consumer behavior. What does your personality have to do with marketing? Can/does it benefit marketers and manufacturers to be interested in the concept of personality, and those things that are linked or related to it? Are people's personalities relevant to what they consume? The answer, of course, is "yes," as this Hub reveals.

    Personality and Related Characteristics that Affect Consumer Buying Behavior

    Personality and Related Characteristics that Affect Consumer Buying Behavior

    by Sallie B Middlebrook PhD24

  • Earned media can be "free" advertising and public relations. But you can't obtain it without an investment. See how media mentions and social sharing are earned.

    What Is Earned Media?

    What Is Earned Media?

    by Heidi Thorne6

  • The job market has been tough, over the past several years, for marketing professionals wanting to change jobs, as well as for new graduates with degrees in marketing and advertising. The good news is that the economic situation has improved a bit, and many employers are once again hiring people with top-notch skills and experience. This article takes a look at jobs, salary ranges, and what employers might be looking for as they seek to fill top jobs in marketing.

    Ten of the Highest-Paying Jobs in Marketing

    Ten of the Highest-Paying Jobs in Marketing

    by Sallie B Middlebrook PhD15

  • As I continue my Instagram-for-business adventure, here are some dos and don'ts I've discovered that can help build your following and create a positive experience for both you and your followers.

    Instagram for Business: Dos and Don'ts

    Instagram for Business: Dos and Don'ts

    by Heidi Thorne8

  • This part 1 article aims to explain some of the key concepts and fundamentals that act as the basic framework for grasping an understanding of marketing. This article answers the question: "What is principles of marketing"?

    Principles of Marketing - Basic Concepts and Fundamentals

    Principles of Marketing - Basic Concepts and Fundamentals

    by Sethughes22

  • Pinterest and Instagram are both visually oriented social media platforms. But which one wins for business? Advantages and challenges of each are discussed.

    Pinterest Versus Instagram for Business

    Pinterest Versus Instagram for Business

    by Heidi Thorne8

  • What are infographics? In brief, they are graphical presentations of facts, figures or other information. Learn more about what they are and how to use them here.

    What are Infographics?

    What are Infographics?

    by Heidi Thorne12

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