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The Marketing Industry

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  • Hub examines "micro" marketing environment, elements external to marketing management, and the effects exerted on a firm's ability to serve or respond to customers, suppliers, and others.

    Basics of the "Micro" Marketing Environment

    Basics of the "Micro" Marketing Environment

    by Sallie B Middlebrook PhD8

  • Many people make product or entertainment choices based on what they read on Internet review sites; this can be a big mistake.

    Can You Trust Online Reviews?

    Can You Trust Online Reviews?

    by Rupert Taylor6

  • Looking for your first job in sales, or already on the first rung and want to climb the career ladder, but not sure where your next step should be? This article will clarify what, exactly, are the main roles in sales, where they are to found and what they encompass.

    What Is the Best Type of Sales Job for You?

    What Is the Best Type of Sales Job for You?

    by Jerry Cornelius0

  • This article looks at personal characteristics of individuals that influence consumer behavior. What does your personality have to do with marketing? Can/does it benefit marketers and manufacturers to be interested in the concept of personality, and those things that are linked or related to it? Are people's personalities relevant to what they consume? The answer, of course, is "yes," as this Hub reveals.

    Personality and Related Characteristics that Affect Consumer Buying Behavior

    Personality and Related Characteristics that Affect Consumer Buying Behavior

    by Sallie B Middlebrook PhD24

  • SlideShare is an uber-awesome tool and platform; It’s the exact site that jumpstarted my design business. It boasts a large user-base of PMEBs (Professionals, Managers, Executives, and Businesspeople) and extensive viewership.

    5 Proven Strategies to Get Featured on Slideshare

    5 Proven Strategies to Get Featured on Slideshare

    by Amanda Charly0

  • PPC, CAC, CTR, RoAS... what do they all mean? Advertising professionals throw these terms around that could baffle those unfamiliar with them. Common advertising acronyms are decrypted and their importance is explained.

    Advertising Acronyms Explained

    Advertising Acronyms Explained

    by Heidi Thorne15

  • Effective promotional product buying does more than help promote your company, it can also help you save marketing dollars. Learn how to develop a good promotional product strategy with these tips.

    How to Develop a Good Promotional Product Strategy

    How to Develop a Good Promotional Product Strategy

    by Heidi Thorne2

  • For smaller brands it can take time to build a solid reputation amongst consumers. One way to accelerate the process is with innovation. Here are five companies that are spinning old ideas into fresh, new and exciting concepts that are helping to shape the future of their respective industries.

    Five Brands Spinning Old Products Into Fresh New Concepts

    Five Brands Spinning Old Products Into Fresh New Concepts

    by Haley Kieser0

  • Retailing giant, John Wanamaker, is famous for saying that only half of his advertising worked, but that he didn't know which half. His quote still accurately expresses the frustrations with advertising businesses of all sizes feel. Discover why it's so frustrating and what to do about it.

    Advertising for Branding Versus Advertising for Sales

    Advertising for Branding Versus Advertising for Sales

    by Heidi Thorne12

  • Here are 10 simple rules to keep in mind when you are selling face to face, over the phone or even via the internet.

    The Golden Rules of Selling

    The Golden Rules of Selling

    by Jerry Cornelius4

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