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  • Effective promotional product buying does more than help promote your company, it can also help you save marketing dollars. Learn how to develop a good promotional product strategy with these tips.

    How to Develop a Good Promotional Product Strategy

    How to Develop a Good Promotional Product Strategy

    by Heidi Thorne2

  • Electronic billboards are the billboards of the future. Find out what an electronic billboard is, as well as best practices and challenges for using them to advertise a business.

    What is an Electronic Billboard?

    What is an Electronic Billboard?

    by Heidi Thorne9

  • Millenials are changing internet marketing at the increasing speed. They crave omnichannel, personalized experiences and share the content they find valuable. Learn how you can use it in your business to supercharge your sales.

    How Millennials Are Changing Internet Marketing

    How Millennials Are Changing Internet Marketing

    by Kas Szatylowicz1

  • This article looks at personal characteristics of individuals that influence consumer behavior. What does your personality have to do with marketing? Can/does it benefit marketers and manufacturers to be interested in the concept of personality, and those things that are linked or related to it? Are people's personalities relevant to what they consume? The answer, of course, is "yes," as this Hub reveals.

    Personality and Related Characteristics that Affect Consumer Buying Behavior

    Personality and Related Characteristics that Affect Consumer Buying Behavior

    by Sallie B Middlebrook PhD24

  • Many people make product or entertainment choices based on what they read on Internet review sites; this can be a big mistake.

    Can You Trust Online Reviews?

    Can You Trust Online Reviews?

    by Rupert Taylor6

  • Surveys can be a great way to get people engaged online and to get valuable market research for your business. Find out what you need to know when you create a survey online.

    Create a Survey Online: What You Need to Know

    Create a Survey Online: What You Need to Know

    by Heidi Thorne10

  • This writing describes how to use the less advanced features of Google Ads to create an advertising campaign. You'll learn how to use Google Ads to create an ad campaign with a goal to increase website and phone traffic while targeting a geographical area of Google searches of related AdWords.

    How to Create a Google Ads Campaign to Advertise Your Business

    How to Create a Google Ads Campaign to Advertise Your Business

    by Joshua Crowder2

NEW
  • Thinking of getting into sales, but concerned about all the sales jargon you might come across? Fear no more: here is the (almost) definitive ABC guide of all the common sales jargon you are likely to encounter in your new career.

    The ABC Guide to Sales Terminology

    The ABC Guide to Sales Terminology

    by Jerry Cornelius0

  • The job market has been tough, over the past several years, for marketing professionals wanting to change jobs, as well as for new graduates with degrees in marketing and advertising. The good news is that the economic situation has improved a bit, and many employers are once again hiring people with top-notch skills and experience. This article takes a look at jobs, salary ranges, and what employers might be looking for as they seek to fill top jobs in marketing.

    Ten of the Highest-Paying Jobs in Marketing

    Ten of the Highest-Paying Jobs in Marketing

    by Sallie B Middlebrook PhD15

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