The Marketing Industry

For smaller brands it can take time to build a solid reputation amongst consumers. One way to accelerate the process is with innovation. Here are five companies that are spinning old ideas into fresh, new and exciting concepts that are helping to shape the future of their respective industries.

This part 1 article aims to explain some of the key concepts and fundamentals that act as the basic framework for grasping an understanding of marketing. This article answers the question: "What is principles of marketing"?

This article details how to increase the numbers of sales appointments you successfully make over the phone.

Multi-level marketing, i.e. MLM / network marketing, has five fundamental flaws that you need to know before you join.

This article shows how you can harness the power of the internet to advertise your 'brick and mortar' business with some free and low cost ideas.

If you're unable to qualify for merchant programs or struggle with creating affiliate links, this Viglink and Skimlinks review could be the answer to your prayers.

Here are 10 simple rules to keep in mind when you are selling face to face, over the phone or even via the internet.

PPC, CAC, CTR, RoAS... what do they all mean? Advertising professionals throw these terms around that could baffle those unfamiliar with them. Common advertising acronyms are decrypted and their importance is explained.

Hub examines "micro" marketing environment, elements external to marketing management, and the effects exerted on a firm's ability to serve or respond to customers, suppliers, and others.

Native social media posts are content that is designed around the limitations of a particular social network. Native posts are favored by the social networks since they keep users on the network and see ads. This presents challenges for marketers. Discover ways to work in this new social landscape.

SlideShare is an uber-awesome tool and platform; It’s the exact site that jumpstarted my design business. It boasts a large user-base of PMEBs (Professionals, Managers, Executives, and Businesspeople) and extensive viewership.

This article looks at personal characteristics of individuals that influence consumer behavior. What does your personality have to do with marketing? Can/does it benefit marketers and manufacturers to be interested in the concept of personality, and those things that are linked or related to it? Are people's personalities relevant to what they consume? The answer, of course, is "yes," as this Hub reveals.

A press release can be a low cost and cost-effective PR and marketing tool for small business. Find out what is a press release and how to write and distribute it.

Many people make product or entertainment choices based on what they read on Internet review sites; this can be a big mistake.

This is a guide or script that can be used to set a final expense insurance sales appointment when a prospect has responded to a postcard or telemarketer solicitation.

Retailing giant, John Wanamaker, is famous for saying that only half of his advertising worked, but that he didn't know which half. His quote still accurately expresses the frustrations with advertising businesses of all sizes feel. Discover why it's so frustrating and what to do about it.