Marketing

Guerrilla marketing is an unconventional marketing strategy that relies on low-cost, creative tactics to promote a product or service. This type of marketing can be used by businesses of all sizes.

Newspaper advertising has been around almost as long as newspapers themselves. And just as newspapers have changed, so have the ads in them; graphics technology has improved, and advertising regulations have changed. Presented here are 10 old newspaper ads you won't believe were real.

If you're a business owner with a website, read these guidelines to learn how to attract readers that can become loyal customers.

As the internet and social media developed, a new type of promotional product emerged: virtual swag, delivered electronically to recipients. But is virtual swag the answer for events and marketing that have moved online? Not always. I explain why.

Social media has created huge behemoths like Facebook with its 2.65 billion users. The market continues to grow at a rapid pace and still provides opportunities for creative new entries. This article offers insights on how to find success in this vast market.

This article will help writers who are new to affiliate marketing avoid making their articles too spammy. There is a fine line between sounding like an advertisement and promoting a product through personal experience.

Using social media platforms like Facebook, Twitter, LinkedIn, and Instagram, you can indirectly boost your SEO ranking and also receive appropriate offers of work.

Positive media coverage can help you achieve your organizational outcomes more effectively, whether you work for a business or a nonprofit. It can also help you hedge against negative coverage, resulting from a mistake, misjudgment, or misinformation. But how does one go about earning good press?

Pinterest is a great tool for driving traffic and eventually sales to your brand. Here are some helpful tips that will guide you around the site plus tips on how to avoid getting banned by Pinterest.

Promoting your website isn't difficult, but promoting it in a way that has a lasting impact takes planning.

How business should market with social media in a post-COVID-19 world.

Social media presents a great opportunity for businesses to market themselves, but it's not without risk.

Adopting any of these three something-for-nothing business models might just be the big break your business seeks!

Do you think you qualify for the blue "verified tick? If so, here's a list of all the major Social Media verification links in one place.

Sales emails and cold-calling have a lot in common. You can learn a lot by extracting cold-calling strategies for your email campaign.

Learn about the 4Ps of marketing, widely known as the Marketing Mix! Here's what you need to know.

Every business needs a website, but how do you go about? Here's what you need to know...

Do you present your customers with too many choices? Here I address choice overload in the world of e-commerce.

Do you want to be smarter when buying or selling? After reading this, you'll know about the psychology of buying and recognize when a salesman or marketing ad is trying to psych you. Then, you'll learn how to protect yourself from the tricks of their trade. If ever you wanted to, that is.

Are you ready for the changes in the new decade? Social media will bring in many such changes with new updates. Check out the upcoming social media trends in 2020 to stay informed and have a better social experience. Read on!

Stop thinking that the best time to post can be determined by that peak time graph.

Do you run out of ideas while writing social media posts? Get rid of the writer's block with the help of these 21 unique tweaks to make your Facebook and Twitter posts engaging and interactive for the audience. Read on!

Thinking of starting a new podcast and don't know where to begin? Learn the basics from the host of the Throwing Bones Podcast, and student at Berklee College of Music.

Generation Z. Gen Z. The iGeneration. Just who are they and should your business invest in marketing to them? With a population size of 74 million and approaching their earning years, marketing to Gen Z will soon be imperative to your business's success.

Why market to Millennials? With an estimated 1.4 trillions dollars of spending power in 2020 and 80 million people in their generation, Millennials may very well be the most powerful living generation for the U.S. economy in the nation's history.

Social impact co-marketing has traditionally been focused on event sponsorship. With the success of co-branded advertising, why are brands reluctant to work together to support non-profits and social causes?

By reading this article, you’ll get ahold of the basic rules you should know to create an ideal social media post.

The feel-felt-found method is a genuine way to handle sales objections. Show how much you care about clients before you try to sell to them.

Google changes every day. They are constantly making changes and updates to how their technology works. There is a key trend that has been taking place over the last several years that has nothing to do with rankings at all.

The 30-second elevator pitch can help you gain confidence when offering your product or service to someone who could be influential to your career.

This article aims to explain the importance of marketing, explore theories related to customer value, and outline the relationship between the two.

You can easily bolster the credibility of your organization by deploying surrogates: individuals outside of your organization who can speak on behalf of your organization. Make sure to do so thoughtfully and strategically for maximum effect.

Many independent insurance agents think the job is easy because you can ‘be your own boss,’ ‘set your own hours,’ and become wildly successful at the same time. However, many discover that being self-employed is one of the hardest jobs ever. Here are some ways to improve your success.

People say social media can make your business grow. It worked for Nicole Shiraz, of Boss Ladies, and many others.

Affiliate marketers wonder what options they have to generate traffic and clicks that convert into sales. Here are 13 of the best-paid traffic sources that are not often discussed but are delivering much higher than average conversion rates to their users.

Sales isn't just a skill necessary for those who rely on selling to earn a decent living. Successfully mastering the art of selling can propel you in life in more ways than you can possibly imagine!

This article details how to increase the number of sales appointments you successfully make over the phone.

Native social media posts are content that is designed around the limitations of a particular social network. Native posts are favored by social networks since they keep users on the network and seeing ads. This presents challenges for marketers. Discover ways to work in this new social landscape.

This article shows how you can harness the power of the internet to advertise your 'brick and mortar' business with some free and low cost ideas.

Here are 10 simple rules to keep in mind when you are selling face to face, over the phone or even via the internet.

Retailing giant John Wanamaker is famous for saying that only half of his advertising worked, but that he didn't know which half. His quote still accurately expresses the frustrations with advertising businesses of all sizes feel. Discover why it's so frustrating and what to do about it.

SlideShare is an uber-awesome tool and platform. It’s the site that jumpstarted my design business. It boasts a large user base of PMEBs (professionals, managers, executives, and businesspeople) and extensive viewership. Here's how to get featured!

PPC, CAC, CTR, RoAS . . . what do they all mean? Advertising professionals throw these terms around that could baffle those unfamiliar with them. Common advertising acronyms are decrypted, and their importance is explained.

This is a guide or script that can be used to set a final expense insurance sales appointment when a prospect has responded to a postcard or telemarketer solicitation.

Are you looking for your first job in sales...or already on the first rung and wanting to climb the career ladder but not sure where your next step should be? This article will clarify what, exactly, are the main roles in sales, where they are found, and what they encompass.

Email marketing is to this day the most effective marketing channel you have for attracting, engaging, and connecting with your target audience.

Prospective employers sometimes say they prefer candidates with sales experience . . but what if you have none? How do you overcome this hurdle and get the job, even if you have never worked in sales before?

Develop a passion for selling! If sales doesn't come easy to you, you've likely been selling the wrong stuff in the wrong way to the wrong people. Here's how to improve your sales abilities.

Are yesterday's copywriting relevant in today’s advertising environments? Here's how the field of advertising has changed and, how those changes impact the field of copywriting.

A few tips and strategies that any salesperson can use to maximise their time when visiting with customers and prospects.