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Guerrilla Marketing: Ultimate Guide to Unconventional Marketing
Guerrilla marketing is an unconventional marketing strategy that relies on low-cost, creative tactics to promote a product or service. This type of marketing can be used by businesses of all sizes.
10 Old Newspaper Ads You Won't Believe Were Real
Newspaper advertising has been around almost as long as newspapers themselves. And just as newspapers have changed, so have the ads in them; graphics technology has improved, and advertising regulations have changed. Presented here are 10 old newspaper ads you won't believe were real.
How to Attract Customers to Your Business Website With Articles
If you are a business owner with a website, these guidelines will help you attract people from search engines who could become loyal customers.
Virtual Swag - Should You Use Digital Promotional Products for Marketing and Events in a Socially Distanced World?
As the internet and social media developed, a new type of promotional product emerged: virtual swag, delivered electronically to recipients. But is virtual swag the answer for events and marketing that have moved online? Not always. I explain why.
Avoiding Tone Deaf Social Media Strategies
Social media presents a great opportunity for businesses to market themselves, but it's not without risk.
Complete List of Social Media Verification Forms
Do you think you qualify for the blue "verified tick? If so, here's a list of all the major Social Media verification links in one place.
4Ps of Marketing (Marketing Mix)
Learn about the 4Ps of marketing, widely known as the Marketing Mix! Here's what you need to know.
Getting a New Business Website
Every business needs a website, but how do you go about? Here's what you need to know...
Top 11 Social Media Marketing Trends to Know in 2022
Are you ready for the changes in the new decade? Social media will bring in many such changes with new updates. Check out the upcoming social media trends in 2020 to stay informed and have a better social experience. Read on!
Handling Sales Objections Using the Feel-Felt-Found Method
The feel-felt-found method is a genuine way to handle sales objections. Show how much you care about clients before you try to sell to them.
The Link Between Customer Value and Marketing
This article aims to explain the importance of marketing, explore theories related to customer value, and outline the relationship between the two.
How to Leverage Social Media to Grow Your Business
People say social media can make your business grow. It worked for Nicole Shiraz, of Boss Ladies, and many others.
13 Paid Traffic Sources I Never Knew About That Are Converting Like Crazy
Affiliate marketers wonder what options they have to generate traffic and clicks that convert into sales. Here are 13 of the best-paid traffic sources that are not often discussed but are delivering much higher than average conversion rates to their users.
How to Easily Make Sales Appointments Over the Phone
This article details how to increase the number of sales appointments you successfully make over the phone.
What Are Native Social Media Posts?
Native social media posts are content that is designed around the limitations of a particular social network. Native posts are favored by social networks since they keep users on the network and seeing ads. This presents challenges for marketers. Discover ways to work in this new social landscape.
The Golden Rules of Selling
Here are 10 simple rules to keep in mind when you are selling face to face, over the phone or even via the internet.
Advertising Acronyms Explained
PPC, CAC, CTR, RoAS . . . what do they all mean? Advertising professionals throw these terms around that could baffle those unfamiliar with them. Common advertising acronyms are decrypted, and their importance is explained.
Best Script for Setting a "Final Expense Insurance" Sales Appointment
This is a guide or script that can be used to set a final expense insurance sales appointment when a prospect has responded to a postcard or telemarketer solicitation.
Becoming a Sales Evangelist
Develop a passion for selling! If sales doesn't come easy to you, you've likely been selling the wrong stuff in the wrong way to the wrong people. Here's how to improve your sales abilities.
Are Your Copywriting Skills Outdated?
Are yesterday's copywriting relevant in today’s advertising environments? Here's how the field of advertising has changed and, how those changes impact the field of copywriting.
Planning Your Days on the Road: A Sales Person’s Guide
A few tips and strategies that any salesperson can use to maximise their time when visiting with customers and prospects.
The ABC Guide to Sales Terminology
Thinking of getting into sales, but concerned about all the sales jargon you might come across? Fear no more: here is the (almost) definitive ABC guide of all the common sales jargon you are likely to encounter in your new career.
Marketing Insight: Brand Audit of Fevicol
Learn about the brand which changed the adhesive industry.
How to Create a Google Ads Campaign to Advertise Your Business
This article describes how to use the less advanced features of Google Ads to create an advertising campaign. You'll learn how to use Google Ads to create an ad campaign with the goal to increase website and phone traffic while targeting a geographical area of Google searches of related AdWords.
Inside the World of Black Hat Internet Marketing
This article defines what black hat marketing actually is, the techniques employed by black hat marketers and how their actions might affect you.
Marketing Insight: Brand Audit of Gucci
One of the top luxury brands in the world, this article discusses the various elements that make up the Brand Equity of Gucci.
Tech Website Name Ideas: How to Name Your Domain
Suggestions for how to choose a creative name for your technology domain or business. Find out more to come up with the perfect name.
5 Free Marketing Opportunities Small Businesses Can’t Afford to Ignore
All small businesses need an efficient marketing strategy. Developing a product or service is only the first step. This article explains five free ways small businesses with limited resources can develop a marketing strategy that costs little and brings a measurable, positive return on investment.
The Secret of Creating a Great Catchphrase
Product catchphrases fill the commercial world, phrases so ubiquitous and sunk into folk memory that many people are aware of a phrase even if they never use the product. This article explores these devices and brings you through a catchphrase creation exercise.
Write an Advertisement in 50 Words
Writing a good advertisement is both a craft and an art. Perfecting it takes time, and it's never too soon to begin practising. Follow these tips to increase customers and revenue in your business.
Can You Trust Online Reviews?
Many people make product or entertainment choices based on what they read on internet review sites. This can be a big mistake.
Top 10 Investment Promotion Practices
This article describes common practices and characteristics by investment promotion agencies.
4 Logo Design Tips for Small Businesses
It is important for your startup's logo to be effective and to send the right message. These logo design tips can help!
4 Tips for Getting Your Small Business Noticed
Starting a new small business is exciting, but it can be difficult to get your company noticed during its first few years. Follow these tips to stand out, gain new clients, and build a reputation.
Instagram for Business: Dos and Don'ts
As I continue my Instagram-for-business adventure, here are some dos and don'ts I've discovered that can help build your following and create a positive experience for both you and your followers.
Relationship Marketing and Its Application: The Case of Zara
This article explores various definitions of relationships marketing, its component, challenges in the global market and the adoption of relationship marketing by Zara.
NIVEA's Advertisements Lacking Cross-Cultural Intelligence
Companies like NIVEA that don't understand culture and diversity may send the wrong message entirely.
How to Educate Your Customers Using Case Studies
Here are some of the roles that case studies play in inbound marketing strategies. This article also includes an overview of customer-centric sales processes and educational content.
7 Tips to Avoid a Failed Link-Building Campaign
Here are seven tips on what not to do as part of a link-building campaign. Learn the right way to receive high-quality backlinks.
What's the Difference Between Email Marketing and a Newsletter?
Yes, there is a difference between email marketing and newsletter broadcasts. Find out here.
An Introduction to Search Engine Optimization
How are search engines determining the SEO of websites today? How can you improve your site's SEO?
Is Social Media the New Business Card?
Does the power behind a solid social media presence negate the need for a business card?
What Is a Local Directory Listing Service, and Why Should You Use One?
What is a local directory listing service, and how does it impact your local SEO? When should you consider using a directory listing service, and what are some other ways to improve local SEO?
Cool, Unique Band Merch Ideas
Being an independent musician or band is about more than just making music; you also have to run a business, and part of that includes selling merchandise. Here are 75 ideas for the band merch table.
How to Find Out Where Your Content Is Being Shared on Social Media
Find where your blogs and articles have been shared on social media sites like Twitter, Facebook, Reddit, Pinterest, and more! Learn what gets shared to create even more shareworthy content!
Branding and SEO
How does branding affect search engine optimization? How much weight do search engines give brands versus other factors?
How to Get a Newspaper to Write an Article About Your Event
Newspapers receive dozens of emails a day from groups looking for coverage or hoping to have someone write a story to promote an upcoming event. Want to set your proposal apart? Here's how.
Promoting Library Services
Get the word out! Today’s libraries are not just about loaning out books and providing reference information; they’re a community connection. Bring in more customers by promoting the engaging services your library has to offer.
How to Write a Communications Plan
Tips on how to create a business communications plan that includes identifying your audience, planning your message and purpose, devising a method, and constructing a timeline for delivering to stakeholders.
Trade Show Booth Ideas on a Budget
Exhibiting at trade shows can be a huge expense . . . especially for small businesses! Discover helpful ideas for creating an effective trade show booth on a budget and optimizing the investment.