Marketing

Guerrilla marketing is an unconventional marketing strategy that relies on low-cost, creative tactics to promote a product or service. This type of marketing can be used by businesses of all sizes.

Newspaper advertising has been around almost as long as newspapers themselves. And just as newspapers have changed, so have the ads in them; graphics technology has improved, and advertising regulations have changed. Presented here are 10 old newspaper ads you won't believe were real.

If you are a business owner with a website, these guidelines will help you attract people from search engines who could become loyal customers.

As the internet and social media developed, a new type of promotional product emerged: virtual swag, delivered electronically to recipients. But is virtual swag the answer for events and marketing that have moved online? Not always. I explain why.

Social media presents a great opportunity for businesses to market themselves, but it's not without risk.

Do you think you qualify for the blue "verified tick? If so, here's a list of all the major Social Media verification links in one place.

Learn about the 4Ps of marketing, widely known as the Marketing Mix! Here's what you need to know.

Every business needs a website, but how do you go about? Here's what you need to know...

Are you ready for the changes in the new decade? Social media will bring in many such changes with new updates. Check out the upcoming social media trends in 2020 to stay informed and have a better social experience. Read on!

The feel-felt-found method is a genuine way to handle sales objections. Show how much you care about clients before you try to sell to them.

This article aims to explain the importance of marketing, explore theories related to customer value, and outline the relationship between the two.

People say social media can make your business grow. It worked for Nicole Shiraz, of Boss Ladies, and many others.

Affiliate marketers wonder what options they have to generate traffic and clicks that convert into sales. Here are 13 of the best-paid traffic sources that are not often discussed but are delivering much higher than average conversion rates to their users.

This article details how to increase the number of sales appointments you successfully make over the phone.

Native social media posts are content that is designed around the limitations of a particular social network. Native posts are favored by social networks since they keep users on the network and seeing ads. This presents challenges for marketers. Discover ways to work in this new social landscape.

Here are 10 simple rules to keep in mind when you are selling face to face, over the phone or even via the internet.

PPC, CAC, CTR, RoAS . . . what do they all mean? Advertising professionals throw these terms around that could baffle those unfamiliar with them. Common advertising acronyms are decrypted, and their importance is explained.

This is a guide or script that can be used to set a final expense insurance sales appointment when a prospect has responded to a postcard or telemarketer solicitation.

Develop a passion for selling! If sales doesn't come easy to you, you've likely been selling the wrong stuff in the wrong way to the wrong people. Here's how to improve your sales abilities.

Are yesterday's copywriting relevant in today’s advertising environments? Here's how the field of advertising has changed and, how those changes impact the field of copywriting.

A few tips and strategies that any salesperson can use to maximise their time when visiting with customers and prospects.

Thinking of getting into sales, but concerned about all the sales jargon you might come across? Fear no more: here is the (almost) definitive ABC guide of all the common sales jargon you are likely to encounter in your new career.

Learn about the brand which changed the adhesive industry.

This article describes how to use the less advanced features of Google Ads to create an advertising campaign. You'll learn how to use Google Ads to create an ad campaign with the goal to increase website and phone traffic while targeting a geographical area of Google searches of related AdWords.

This article defines what black hat marketing actually is, the techniques employed by black hat marketers and how their actions might affect you.

One of the top luxury brands in the world, this article discusses the various elements that make up the Brand Equity of Gucci.

Suggestions for how to choose a creative name for your technology domain or business. Find out more to come up with the perfect name.

All small businesses need an efficient marketing strategy. Developing a product or service is only the first step. This article explains five free ways small businesses with limited resources can develop a marketing strategy that costs little and brings a measurable, positive return on investment.

Product catchphrases fill the commercial world, phrases so ubiquitous and sunk into folk memory that many people are aware of a phrase even if they never use the product. This article explores these devices and brings you through a catchphrase creation exercise.

Writing a good advertisement is both a craft and an art. Perfecting it takes time, and it's never too soon to begin practising. Follow these tips to increase customers and revenue in your business.

Many people make product or entertainment choices based on what they read on internet review sites. This can be a big mistake.

This article describes common practices and characteristics by investment promotion agencies.

It is important for your startup's logo to be effective and to send the right message. These logo design tips can help!

Starting a new small business is exciting, but it can be difficult to get your company noticed during its first few years. Follow these tips to stand out, gain new clients, and build a reputation.

As I continue my Instagram-for-business adventure, here are some dos and don'ts I've discovered that can help build your following and create a positive experience for both you and your followers.

This article explores various definitions of relationships marketing, its component, challenges in the global market and the adoption of relationship marketing by Zara.

Companies like NIVEA that don't understand culture and diversity may send the wrong message entirely.

Here are some of the roles that case studies play in inbound marketing strategies. This article also includes an overview of customer-centric sales processes and educational content.

Here are seven tips on what not to do as part of a link-building campaign. Learn the right way to receive high-quality backlinks.

Yes, there is a difference between email marketing and newsletter broadcasts. Find out here.

How are search engines determining the SEO of websites today? How can you improve your site's SEO?

Does the power behind a solid social media presence negate the need for a business card?

What is a local directory listing service, and how does it impact your local SEO? When should you consider using a directory listing service, and what are some other ways to improve local SEO?

Being an independent musician or band is about more than just making music; you also have to run a business, and part of that includes selling merchandise. Here are 75 ideas for the band merch table.

Find where your blogs and articles have been shared on social media sites like Twitter, Facebook, Reddit, Pinterest, and more! Learn what gets shared to create even more shareworthy content!

How does branding affect search engine optimization? How much weight do search engines give brands versus other factors?

Newspapers receive dozens of emails a day from groups looking for coverage or hoping to have someone write a story to promote an upcoming event. Want to set your proposal apart? Here's how.

Get the word out! Today’s libraries are not just about loaning out books and providing reference information; they’re a community connection. Bring in more customers by promoting the engaging services your library has to offer.

Tips on how to create a business communications plan that includes identifying your audience, planning your message and purpose, devising a method, and constructing a timeline for delivering to stakeholders.

Exhibiting at trade shows can be a huge expense . . . especially for small businesses! Discover helpful ideas for creating an effective trade show booth on a budget and optimizing the investment.