The Marketing Industry

Hub examines "micro" marketing environment, elements external to marketing management, and the effects exerted on a firm's ability to serve or respond to customers, suppliers, and others.

Many people make product or entertainment choices based on what they read on Internet review sites; this can be a big mistake.

Looking for your first job in sales, or already on the first rung and want to climb the career ladder, but not sure where your next step should be? This article will clarify what, exactly, are the main roles in sales, where they are to found and what they encompass.

Yes, there is a difference between email marketing and newsletter broadcasts. Find out here.

Email marketing is to this day the most effective marketing channel you have for attracting, engaging, and connecting with your target audience.

This article looks at personal characteristics of individuals that influence consumer behavior. What does your personality have to do with marketing? Can/does it benefit marketers and manufacturers to be interested in the concept of personality, and those things that are linked or related to it? Are people's personalities relevant to what they consume? The answer, of course, is "yes," as this Hub reveals.

SlideShare is an uber-awesome tool and platform; It’s the exact site that jumpstarted my design business. It boasts a large user-base of PMEBs (Professionals, Managers, Executives, and Businesspeople) and extensive viewership.

A press release can be a low cost and cost-effective PR and marketing tool for small business. Find out what is a press release and how to write and distribute it.

PPC, CAC, CTR, RoAS... what do they all mean? Advertising professionals throw these terms around that could baffle those unfamiliar with them. Common advertising acronyms are decrypted and their importance is explained.

Effective promotional product buying does more than help promote your company, it can also help you save marketing dollars. Learn how to develop a good promotional product strategy with these tips.

For smaller brands it can take time to build a solid reputation amongst consumers. One way to accelerate the process is with innovation. Here are five companies that are spinning old ideas into fresh, new and exciting concepts that are helping to shape the future of their respective industries.

Retailing giant, John Wanamaker, is famous for saying that only half of his advertising worked, but that he didn't know which half. His quote still accurately expresses the frustrations with advertising businesses of all sizes feel. Discover why it's so frustrating and what to do about it.

Here are 10 simple rules to keep in mind when you are selling face to face, over the phone or even via the internet.

If you're unable to qualify for merchant programs or struggle with creating affiliate links, this Viglink and Skimlinks review could be the answer to your prayers.

The Internet has fundamentally changed the advertising business. Discover the different types of Internet advertising.

This is a guide or script that can be used to set a final expense insurance sales appointment when a prospect has responded to a postcard or telemarketer solicitation.