Owned media is a hedge against marketing investments in volatile social media networks. But it is not a panacea and has its own risks.
What are infographics? In brief, they are graphical presentations of facts, figures or other information. Learn more about what they are and how to use them here.
It is important for your startup's logo to be effective and to send the right message. These logo design tips can help!
What is a local directory listing service, and how does it impact your local SEO? When should you consider using a directory listing service, and how else can you improve local SEO?
After creating an ad on Facebook, the ad will be "pending review" for a while. Learn how long ads are in pending and what you can do to shorten the time it takes to get it up and running.
There are a number of online business networking sites that seem to offer efficient and effective networking opportunities for small businesses. But are they worth it?
The job market has been tough, over the past several years, for marketing professionals wanting to change jobs, as well as for new graduates with degrees in marketing and advertising. The good news is that the economic situation has improved a bit, and many employers are once again hiring people with top-notch skills and experience. This article takes a look at jobs, salary ranges, and what employers might be looking for as they seek to fill top jobs in marketing.
Influencer marketing has evolved over the past decades, and now it’s a strategic marketing technique used by brands all around the world.
These strategies will help ambassadors create quality video content and develop valuable relationships with their favorite brands.
Brief Introduction When I picked up No Logo for the first time little did I know I was in possession of the bible of anti globalization. This book is ruthlessly researched with similarly unforgiving analyse. No Logo is about the impact super...
As social takes over businesses are experiencing growing pains on the internet. FourSquare is one such growing website where customers can leave tips about your business that you may not even be aware of. Claim and Monitor your FourSquare tips. If you want a FourSquare tip removed, this is how to go about deleting it.
Planning to launch an influencer marketing campaign, but don’t know how to connect with influencers? Here are some effective ways to use social media for your influencer outreach.
If you're unable to qualify for merchant programs or struggle with creating affiliate links, this Viglink and Skimlinks review could be the answer to your prayers.
As the sales world evolves and ever more transactions take place online, the need for smart lead generation tools increases. Let's see how Leadberry and Leadfeeder compare.
As I continue my Instagram-for-business adventure, here are some dos and don'ts I've discovered that can help build your following and create a positive experience for both you and your followers.
"Know, like and trust" is not enough when using social media for business. Find out why, along with tips for making social media more effective and productive.
Portable Exhibit Booths or pop up trade show displays, stands and banners come in many varieties. If you are exhibiting at a trade show for the first time, here are your options.
I love Twitter. I've been active on it since late 2008 and it's been very good to me. But my relationship and activity with Twitter has changed. Does it still work as a business social media channel?
Being unique or offering a unique product or service can provide competitive advantage. But being too unique can sometimes be a disadvantage. Rarity and uniqueness factors when pricing are discussed.
Exhibiting at trade shows can be a huge expense... especially for small businesses! Discover helpful ideas for creating an effective trade show booth on a budget and optimizing the investment.
An easy-to-use sales script by an industry expert, flexible enough to be applied to any product or service you're selling.
It's important to understand the different types of consumers in order to advertise and sell your product effectively. Who will buy your products, and why will they purchase from you?
A some point, salespeople may need to make calls on prospects that are NOT warm leads. Learn some sales sins to avoid when cold calling.
Pop Up Displays are Exhibition Stands with Pop Up Graphics. A compact, portable display stand is a great way for your company to earn from Exhibitions and Trade Shows.
When a T-shirt description says "5.5 oz.," what does that mean? Learn what T-shirt weight is and why it's important when purchasing custom T-shirt printing.
The roles that case studies play in inbound marketing strategies. An overview of customer-centric sales processes and educational content.
Just because insurance is boring, doesn't mean your social media has to be. Creativity and honest value in customer interactions can create lifelong repeat customers.
Getting email subscribers is hard. Really hard. Learn what you need to know to build an email marketing list from scratch for your small business.
Hub examines "micro" marketing environment, elements external to marketing management, and the effects exerted on a firm's ability to serve or respond to customers, suppliers, and others.
Pinterest and Instagram are both visually oriented social media platforms. But which one wins for business? Advantages and challenges of each are discussed.
This postcard size guide covers the standard postcard size, optional larger postcard sizes, paperweight for postcard thickness, and mailing costs and regulations.
"Choosing the right digital marketing tools has become one of the single-most important factors in determining how effectively you hit your ad targets, while staying within your budget"
A look at the segmentation process marketers use in determining a target market, and then positioning themselves in that market
The pros & cons of mobile apps vs. mobile websites for marketing. Hybrid approaches, which integrate the best features of both may be an optimal approach.
As we approach the year 2020 it is no longer a question of “does my business need an online presence?” Rather, it is a question of “how much do I need to spend to increase my online presence?"
If you are exhibiting at a trade show with a stand or booth, get helpful advice and tips for successful preparation: display stand staffing and training.
Here are great tips for beginner copywriters that will help you to write great copy and become a successful copywriter.
If you are looking for a way to increase traffic, sales, or readership, then you should know that email marketing done right is one of the most effective methods. Learn how to make it work for you.
How can you use local reviews and testimonials to improve local SEO? How do reviews affect local SEO?
Influencer marketing is a new term for celebrity advertising, which has been around for decades. But there are twists that make it a new, and challenging, tool in a company's marketing arsenal.
Learning the basics of advertising can help anyone improve their understanding of the marketing process. In 2010, an estimated $142.5 billion was spent on it in the U.S., $467 billion worldwide.
These days when you mention a webinar, you might hear, "Not another one!" Why the negativity? Discover why people hate webinars and how to make a great webinar that participants will value.
Multi-Level Marketing (MLM) is becoming a booming industry. Companies with top of the line products are using this form of marketing to take the internet and home business opportunity markets by storm.
Getting people to subscribe to email marketing lists is getting tough. So marketers are turning to alternatives that are still permission-based, but without sharing email. See what push web notifications and chatbots are all about, and why they might not be a panacea to email marketing challenges.
Most of Generation Alpha hasn't been born yet, but that won't stop marketers from strategizing about how to prepare to tap into their perceived purchasing power.
How does Amazon SEO differ from traditional SEO? How do you optimize your product listing for Amazon as compared to general search engine optimization?
Sometimes we rack our brains trying to figure out which prospecting approach will get the attention of a target client- and a classic method can come through when we have exhausted other options.
Tips on how to create a business communications plan that includes identifying your audience; planning your message and purpose; devising a method; and constructing a timeline for delivering to stakeholders.
The web is full of articles telling you how to double your profits & supercharge your customer engagement using social media. But if you start off in the wrong direction, no amount of "how tos" helps!
Electronic billboards are the billboards of the future. Find out what an electronic billboard is, as well as best practices and challenges for using them to advertise a business.
A promotional giveaway can be a long-term marketing tool that customers and prospects will want to receive. Learn more about this cost-effective advertising medium here.
Starting a new small business is exciting, but it can be difficult to get your company noticed during it's first few years. Follow these tips to stand out, gain new clients, and build a reputation
Don't buy an email marketing package without knowing these simple tips. Learn how to find the right marketing agency, get the most out of your email marketing campaign, and stay within budget, from a 10-year veteran of internet marketing.
How does branding affect search engine optimization? How much weight do search engines give brands versus other factors?
Embed an Amazon aStore into a Facebook page with a quick click of an app and a snippet of code. Super easy, start to finish in 10 minutes.
Effective promotional product buying does more than help promote your company, it can also help you save marketing dollars. Learn how to develop a good promotional product strategy with these tips.
ROI (return on investment) in marketing can often be difficult to assess. Learn marketing ROI definition and basic principles of calculating marketing ROI.
A brief overview of the psychological tricks employed by door-to-door salesmen, to teach you how to see right through them.
This article explores various definitions of relationships marketing, its component, challenges in the global market and the adoption of relationship marketing by Zara.
Are you an Over-Networker who attends too many networking events and connects with too many people? Get tips to stop chasing and begin choosing for better networking results.
I will help you find the best free press release services that will generate ongoing publicity for your business, new product or service...or whatever it is you need to promote to a global audience. Having worked in public relations and SEO marketing for more than a decade, I have handpicked the following free PR services that I use frequently—and repeatedly—for my business and clients.
Social Media, Yelp!, LinkedIn. Do you really need to have and manage all these accounts? If customers can't find you online they may be doubtful about contacting you. Content is King, Online Matters!
While the term is a buzzword in the advertising world, the concept of marrying content with advertising is not. Learn what is native advertising, along with guidelines for using this strategy.
Measuring the success of your marketing strategies is an important part of a business's growth strategy. Here is a list of Key Performance Indicators (KPIs), from A to Z, to help you get started.
All small businesses need an efficient marketing strategy. Developing a product or service is only the first step. This article explains five free ways small businesses with limited resources can develop a marketing strategy which costs little and brings a measurable, positive return on investment.
What is voice search? How can you create content that ranks well for voice search? How is voice search engine optimization different from conventional SEO?
Use the Magician archetype to fascinate an enthralled audience-- or make them reconsider everything they think they know.
Here are tips on what not to do as part of a link-building campaign and on the right way to receive high quality backlinks.
Marketers becoming more cautious about ROI & sales, 2017 is going to be the year where data will show the real strength of influencer marketing and it can be the game changer for your business
Product catch phrases fill the commercial world,phrases so ubiquitous and sunk into folk memory that many people are aware of a phrase even if they never use the product. This article explores these devices and brings you through a catchphrase creation exercise.
Do you want to learn more about targeted email marketing? Marketing has changed in the last decade and I have tips to help you better market to your email list. If you send the same email to your whole list, then read this!
Content and Design: interaction explained, and how to achieve it in teams when working on web design projects.
Suggestions for how to choose a creative name for your technology domain or business. Find out more to come up with the perfect name.
Running a biz is often time-consuming, overwhelming and downright schedule-busting.The last thing you need is trying to promote it on social media, right? Wrong! Find out why it's so critical.
Populations of buyers can be grouped by several demographic and market factors. Types of market segments are reviewed.
You want to start marketing by email but don't know what the best email marketing software for small businesses is. Read this to find out my favorite email marketing options by price points and the features they offer.
The fashion photography niche is quickly becoming one of the most lucrative areas of photography leaving some to question what is driving the surge in submissions.
In a world of instant online communication, is there a place at all for printed marketing material? Here’s why even the most tech-savvy companies are still producing printed flyers.
A gala dinner giveaway is an effective marketing tool and great way to gain esteem within the business community. Appeal to those who enjoy the finer things in life and display an element of class to your next gala event. Certain prizes have the...
Once you've got people to subscribe to your emails, then the challenge is to get them to respond as you hope. Discover how to improve email marketing open rate and click rate.
Earned media can be "free" advertising and public relations. But you can't obtain it without an investment. See how media mentions and social sharing are earned.
While logic would dictate that hiring an influencer that has a huge following would be a good investment, that's not always true. Learn more about working with micro-influencers, experts and personalities that have hundreds of followers, not millions.
A press release can be a low cost and cost-effective PR and marketing tool for small business. Find out what is a press release and how to write and distribute it.
Suggestions for improving inbound marketing and business writing. Thinking outside of the blog involves alternative content strategies.
Businesses build their brands every day through many different elements that go beyond logos and packaging. Learn how to make preparations for building a successful brand.
Make your videos amazing, not unintentionally amusing, with these video presentation tips. Tips for making videos cheaply, including Facebook Live, are discussed.
Insurtech is quickly advancing to replace insurance sales professionals and the only way to fight it is to forget making "numbers" and focus on making relationships. Social Media is the best tool.
If you’re a business owner and need a glossy brochure designed to generate more sales, how much are you likely to pay? The final cost is dependent on the type of brochure and the choice of designer.
Overview of inbound marketing and customer-centric sales processes. Strategies include white papers, case studies and content research.
Brochures can be a very important part of your business or organization as far as publicity. Thankfully, the World Wide Web offers some alternatives to high-cost brochures. There are plenty of tools you can use online to make some good brochures for free.
As a marketer, we all know how important data is to always stay on top. But where do we get that data to guide us on formulating effective strategies and promotions?
The Internet has fundamentally changed the advertising business. Discover the different types of Internet advertising.
When it comes to business to business sales, in-person prospecting is still the most effective method when targeting small-to-medium sized organizations. Beyond the activity, a polished skill set and something of value to offer is key to progressing towards a sell.
One of the top luxury brands in the world, this article discusses the various elements that make up the Brand Equity of Gucci.
How do you get those perfect social media images like the pros? Use this app and see those pictures get more engagement than ever!
Micro-influencers are considered better at explaining how a product works and how to use it. An influencer can increase your brand awareness and grow your business.
Ignoring social media channels is not merely a wasted opportunity, it can actually cause serious damage to your business. I did an experiment.
UX is a shorthand acronym for "user experience." While commonly used in relation to a website's user interface (UI), the concept has applications for offline sales and marketing, too.
Find where your blogs and articles have been shared on social media sites like Twitter, Facebook, Reddit, Pinterest, and more! Learn what gets shared to create even more shareworthy content!
Clearly a subjective question, for anyone seriously considering graphic design as a career path I'll explore some of the possible careers in the field.
There are many choices to make in size and printing options when planning for a marketing brochure. Learn how to use brochure printing for your business.
A business party is a great way to make connections to build your sphere of influence. However, one little mistake can end up costing you more than you bargained for!
Writing a good advertisement is both a craft and an art. Perfecting it takes time, and it is never too soon to begin practising, Follow these tips for increased custom and revenue in your business.
Newspapers receive dozens of emails a day from groups looking for coverage or hoping to have someone write a story to promote an upcoming event. Want to set your proposal apart? These are the ways.
A look at considerations related to customer value. It's a fact: Successful marketers understand the need for a consumer-focused marketing that emphasizes creating and sustaining customer value.