Being an independent musician or band is about more than just making music; you also have to run a business, and part of that includes selling merchandise. Here are 75 ideas for the band merch table.
Getting email subscribers is hard. Really hard. Learn what you need to know to build an email marketing list from scratch for your small business.
Are you an Over-Networker who attends too many networking events and connects with too many people? Get tips to stop chasing and begin choosing for better networking results.
A brief overview of the psychological tricks employed by door-to-door salesmen, to teach you how to see right through them.
It is important for your startup's logo to be effective and to send the right message. These logo design tips can help!
Multi-Level Marketing (MLM) is becoming a booming industry. Companies with top of the line products are using this form of marketing to take the internet and home business opportunity markets by storm.
Don’t pester your friends and family to share your articles. There are online networks like Empire.Kred to promote them for you. But is the site everything it claims to be?
A look at the segmentation process marketers use in determining a target market, and then positioning themselves in that market
Brief Introduction When I picked up No Logo for the first time little did I know I was in possession of the bible of anti globalization. This book is ruthlessly researched with similarly unforgiving analyse. No Logo is about the impact super...
If you are looking for a way to increase traffic, sales, or readership, then you should know that email marketing done right is one of the most effective methods. Learn how to make it work for you.
Content and Design: interaction explained, and how to achieve it in teams when working on web design projects.
Marketers becoming more cautious about ROI & sales, 2017 is going to be the year where data will show the real strength of influencer marketing and it can be the game changer for your business
Starting a new small business is exciting, but it can be difficult to get your company noticed during it's first few years. Follow these tips to stand out, gain new clients, and build a reputation
How can you use local reviews and testimonials to improve local SEO? How do reviews affect local SEO?
How do you get those perfect social media images like the pros? Use this app and see those pictures get more engagement than ever!
Earned media can be "free" advertising and public relations. But you can't obtain it without an investment. See how media mentions and social sharing are earned.
UX is a shorthand acronym for "user experience." While commonly used in relation to a website's user interface (UI), the concept has applications for offline sales and marketing, too.
Influencer marketing is a new term for celebrity advertising, which has been around for decades. But there are twists that make it a new, and challenging, tool in a company's marketing arsenal.
There are many choices to make in size and printing options when planning for a marketing brochure. Learn how to use brochure printing for your business.
Planning to launch an influencer marketing campaign, but don’t know how to connect with influencers? Here are some effective ways to use social media for your influencer outreach.
The pros & cons of mobile apps vs. mobile websites for marketing. Hybrid approaches which integrate features of both may be an optimal approach.
A business party is a great way to make connections to build your sphere of influence. However, one little mistake can end up costing you more than you bargained for!
Embed an Amazon aStore into a Facebook page with a quick click of an app and a snippet of code. Super easy, start to finish in 10 minutes.
After creating an ad on Facebook, the ad will be "pending review" for a while. Learn how long ads are in pending and what you can do to shorten the time it takes to get it up and running.
What are infographics? In brief, they are graphical presentations of facts, figures or other information. Learn more about what they are and how to use them here.
Here are tips on what not to do as part of a link-building campaign and on the right way to receive high quality backlinks.
These strategies will help ambassadors create quality video content and develop valuable relationships with their favorite brands.
These days when you mention a webinar, you might hear, "Not another one!" Why the negativity? Discover why people hate webinars and how to make a great webinar that participants will value.
A press release can be a low cost and cost-effective PR and marketing tool for small business. Find out what is a press release and how to write and distribute it.
As a marketer, we all know how important data is to always stay on top. But where do we get that data to guide us on formulating effective strategies and promotions?
Use the Magician archetype to fascinate an enthralled audience-- or make them reconsider everything they think they know.
How does Amazon SEO differ from traditional SEO? How do you optimize your product listing for Amazon as compared to general search engine optimization?
Suggestions for improving inbound marketing and business writing. Thinking outside of the blog involves alternative content strategies.
Effective promotional product buying does more than help promote your company, it can also help you save marketing dollars. Learn how to develop a good promotional product strategy with these tips.
As we approach the year 2020 it is no longer a question of “does my business need an online presence?” Rather, it is a question of “how much do I need to spend to increase my online presence?"
This is an overview of the processes a consumer goes through when he or she seeks to make a purchase and how a marketer reacts throughout that process.
While the term is a buzzword in the advertising world, the concept of marrying content with advertising is not. Learn what is native advertising, along with guidelines for using this strategy.
"Choosing the right digital marketing tools has become one of the single-most important factors in determining how effectively you hit your ad targets, while staying within your budget"
The web is full of articles telling you how to double your profits & supercharge your customer engagement using social media. But if you start off in the wrong direction, no amount of "how tos" helps!
What is voice search? How can you create content that ranks well for voice search? How is voice search engine optimization different from conventional SEO?
This part 1 article aims to explain some of the key concepts and fundamentals that act as the basic framework for grasping an understanding of marketing. This article answers the question: "What is principles of marketing"?
The fashion photography niche is quickly becoming one of the most lucrative areas of photography leaving some to question what is driving the surge in submissions.
Here are great tips for beginner copywriters that will help you to write great copy and become a successful copywriter.
Influencer marketing has evolved over the past decades, and now it’s a strategic marketing technique used by brands all around the world.
Learning the basics of advertising can help anyone improve their understanding of the marketing process. In 2010, an estimated $142.5 billion was spent on it in the U.S., $467 billion worldwide.
Running a biz is often time-consuming, overwhelming and downright schedule-busting.The last thing you need is trying to promote it on social media, right? Wrong! Find out why it's so critical.
This article explores various definitions of relationships marketing, its component, challenges in the global market and the adoption of relationship marketing by Zara.
As social takes over businesses are experiencing growing pains on the internet. FourSquare is one such growing website where customers can leave tips about your business that you may not even be aware of. Claim and Monitor your FourSquare tips. If you want a FourSquare tip removed, this is how to go about deleting it.
Find where your blogs and articles have been shared on social media sites like Twitter, Facebook, Reddit, Pinterest, and more! Learn what gets shared to create even more shareworthy content!
I love Twitter. I've been active on it since late 2008 and it's been very good to me. But my relationship and activity with Twitter has changed. Does it still work as a business social media channel?
Hub examines "micro" marketing environment, elements external to marketing management, and the effects exerted on a firm's ability to serve or respond to customers, suppliers, and others.
Insurtech is quickly advancing to replace insurance sales professionals and the only way to fight it is to forget making "numbers" and focus on making relationships. Social Media is the best tool.
Populations of buyers can be grouped by several demographic and market factors. Types of market segments are reviewed.
Just because insurance is boring, doesn't mean your social media has to be. Creativity and honest value in customer interactions can create lifelong repeat customers.
What is a local directory listing service, and how does it impact your local SEO? When should you consider using a directory listing service, and how else can you improve local SEO?
The job market has been tough, over the past several years, for marketing professionals wanting to change jobs, as well as for new graduates with degrees in marketing and advertising. The good news is that the economic situation has improved a bit, and many employers are once again hiring people with top-notch skills and experience. This article takes a look at jobs, salary ranges, and what employers might be looking for as they seek to fill top jobs in marketing.
As I continue my Instagram-for-business adventure, here are some dos and don'ts I've discovered that can help build your following and create a positive experience for both you and your followers.
Most of Generation Alpha hasn't been born yet, but that won't stop marketers from strategizing about how to prepare to tap into their perceived purchasing power.
Newspapers receive dozens of emails a day from groups looking for coverage or hoping to have someone write a story to promote an upcoming event. Want to set your proposal apart? These are the ways.
Overview of inbound marketing and customer-centric sales processes. Strategies include white papers, case studies and content research.
How does branding affect search engine optimization? How much weight do search engines give brands versus other factors?
As the sales world evolves and ever more transactions take place online, the need for smart lead generation tools increases. Let's see how Leadberry and Leadfeeder compare.
"Know, like and trust" is not enough when using social media for business. Find out why, along with tips for making social media more effective and productive.
The roles that case studies play in inbound marketing strategies. An overview of customer-centric sales processes and educational content.
ROI (return on investment) in marketing can often be difficult to assess. Learn marketing ROI definition and basic principles of calculating marketing ROI.
Make your videos amazing, not unintentionally amusing, with these video presentation tips. Tips for making videos cheaply, including Facebook Live, are discussed.
Clearly a subjective question, for anyone seriously considering graphic design as a career path I'll explore some of the possible careers in the field.
Ignoring social media channels is not merely a wasted opportunity, it can actually cause serious damage to your business. I did an experiment.
Pinterest and Instagram are both visually oriented social media platforms. But which one wins for business? Advantages and challenges of each are discussed.
A gala dinner giveaway is an effective marketing tool and great way to gain esteem within the business community. Appeal to those who enjoy the finer things in life and display an element of class to your next gala event. Certain prizes have the...
An easy-to-use sales script by an industry expert, flexible enough to be applied to any product or service you're selling.
Micro-influencers are considered better at explaining how a product works and how to use it. An influencer can increase your brand awareness and grow your business.
In a world of instant online communication, is there a place at all for printed marketing material? Here’s why even the most tech-savvy companies are still producing printed flyers.
Once you've got people to subscribe to your emails, then the challenge is to get them to respond as you hope. Discover how to improve email marketing open rate and click rate.
Businesses build their brands every day through many different elements that go beyond logos and packaging. Learn how to make preparations for building a successful brand.