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The Marketing Industry

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  • Hub examines "micro" marketing environment, elements external to marketing management, and the effects exerted on a firm's ability to serve or respond to customers, suppliers, and others.

    Basics of the "Micro" Marketing Environment

    Basics of the "Micro" Marketing Environment

    by Sallie B Middlebrook PhD8

  • The fashion photography niche is quickly becoming one of the most lucrative areas of photography leaving some to question what is driving the surge in submissions.

    The Rise of Fashion Photography

    The Rise of Fashion Photography

    by Jonas Ogrefoln0

  • What are infographics? In brief, they are graphical presentations of facts, figures or other information. Learn more about what they are and how to use them here.

    What are Infographics?

    What are Infographics?

    by Heidi Thorne12

  • Promotion is different from a promotion. Confused? This article answers "What is a promotion?"

    What is a Promotion?

    What is a Promotion?

    by Heidi Thorne0

  • Pinterest and Instagram are both visually oriented social media platforms. But which one wins for business? Advantages and challenges of each are discussed.

    Pinterest Versus Instagram for Business

    Pinterest Versus Instagram for Business

    by Heidi Thorne8

  • A look at considerations related to customer value. It's a fact: Successful marketers understand the need for a consumer-focused marketing that emphasizes creating and sustaining customer value.

    Creating and Sustaining Customer Value

    Creating and Sustaining Customer Value

    by Sallie B Middlebrook PhD0

  • Find where your blogs and articles have been shared on social media sites like Twitter, Facebook, Reddit, Pinterest, and more! Learn what gets shared to create even more shareworthy content!

    Where Your Content Is Being Shared on Social Media

    Where Your Content Is Being Shared on Social Media

    by Melanie Palen2

  • These days when you mention a webinar, you might hear, "Not another one!" Why the negativity? Discover why people hate webinars and how to make a great webinar that participants will value.

    How to Make a Great Webinar

    How to Make a Great Webinar

    by Heidi Thorne10

  • Starting a new small business is exciting, but it can be difficult to get your company noticed during it's first few years. Follow these tips to stand out, gain new clients, and build a reputation

    4 Tips for Getting Your Small Business Noticed

    4 Tips for Getting Your Small Business Noticed

    by Jennifer Wilber2

  • Populations of buyers can be grouped by several demographic and market factors. Types of market segments are reviewed.

    Types of Market Segments

    Types of Market Segments

    by Heidi Thorne2

  • A gala dinner giveaway is an effective marketing tool and great way to gain esteem within the business community. Appeal to those who enjoy the finer things in life and display an element of class to your next gala event. Certain prizes have the...

    22 Ideas for Amazing Gala Dinner Giveaways

    22 Ideas for Amazing Gala Dinner Giveaways

    by Jim Strutzin2

  • Influencer marketing is a new term for celebrity advertising, which has been around for decades. But there are twists that make it a new, and challenging, tool in a company's marketing arsenal.

    Influencer Marketing:  Definition

    Influencer Marketing: Definition

    by Heidi Thorne4

  • ROI (return on investment) in marketing can often be difficult to assess. Learn marketing ROI definition and basic principles of calculating marketing ROI.

    What Is ROI in Marketing?

    What Is ROI in Marketing?

    by Heidi Thorne10

  • As social takes over businesses are experiencing growing pains on the internet. FourSquare is one such growing website where customers can leave tips about your business that you may not even be aware of. Claim and Monitor your FourSquare tips. If you want a FourSquare tip removed, this is how to go about deleting it.

    Will FourSquare Delete a Negative Comment on a Business Venue?

    Will FourSquare Delete a Negative Comment on a Business Venue?

    by Kasio Martin1

  • Clearly a subjective question, for anyone seriously considering graphic design as a career path I'll explore some of the possible careers in the field.

    Is Graphic Design a Good Career Choice?

    Is Graphic Design a Good Career Choice?

    by Maria Colomy1

  • This postcard size guide covers the standard postcard size, optional larger postcard sizes, paperweight for postcard thickness, and mailing costs and regulations.

    A Guide to Postcard Sizes

    A Guide to Postcard Sizes

    by Drithligh4

  • Sometimes we rack our brains trying to figure out which prospecting approach will get the attention of a target client- and a classic method can come through when we have exhausted other options.

    When All Else Fails, Be Human

    When All Else Fails, Be Human

    by Megan Metcalf2

  • The job market has been tough, over the past several years, for marketing professionals wanting to change jobs, as well as for new graduates with degrees in marketing and advertising. The good news is that the economic situation has improved a bit, and many employers are once again hiring people with top-notch skills and experience. This article takes a look at jobs, salary ranges, and what employers might be looking for as they seek to fill top jobs in marketing.

    Ten of the Highest-Paying Jobs in Marketing

    Ten of the Highest-Paying Jobs in Marketing

    by Sallie B Middlebrook PhD15

  • Marketers becoming more cautious about ROI & sales, 2017 is going to be the year where data will show the real strength of influencer marketing and it can be the game changer for your business

    5 Reasons to Use Influencer Marketing in 2017

    5 Reasons to Use Influencer Marketing in 2017

    by Shane Barker0

  • Electronic billboards are the billboards of the future. Find out what an electronic billboard is, as well as best practices and challenges for using them to advertise a business.

    What is an Electronic Billboard?

    What is an Electronic Billboard?

    by Heidi Thorne9

  • As I continue my Instagram-for-business adventure, here are some dos and don'ts I've discovered that can help build your following and create a positive experience for both you and your followers.

    Instagram for Business: Dos and Don'ts

    Instagram for Business: Dos and Don'ts

    by Heidi Thorne8

  • I will help you find the best free press release services that will generate ongoing publicity for your business, new product or service...or whatever it is you need to promote to a global audience. Having worked in public relations and SEO marketing for more than a decade, I have handpicked the following free PR services that I use frequently—and repeatedly—for my business and clients.

    Free Press Release Distribution Sites (for 2014)

    Free Press Release Distribution Sites (for 2014)

    by Brian Scott7

  • A promotional giveaway can be a long-term marketing tool that customers and prospects will want to receive. Learn more about this cost-effective advertising medium here.

    What is a Promotional Giveaway?

    What is a Promotional Giveaway?

    by Heidi Thorne2

  • If you are looking for a way to increase traffic, sales, or readership, then you should know that email marketing done right is one of the most effective methods. Learn how to make it work for you.

    How to Make Good Money With Email Marketing

    How to Make Good Money With Email Marketing

    by Robert P Sullivan0

  • How does Amazon SEO differ from traditional SEO? How do you optimize your product listing for Amazon as compared to general search engine optimization?

    Amazon SEO versus Traditional SEO

    Amazon SEO versus Traditional SEO

    by Tamara Wilhite2

  • Owned media is a hedge against marketing investments in volatile social media networks. But it is not a panacea and has its own risks.

    What Is Owned Media?

    What Is Owned Media?

    by Heidi Thorne12

  • Are you an Over-Networker who attends too many networking events and connects with too many people? Get tips to stop chasing and begin choosing for better networking results.

    Networking Tips: Are You Chasing or Choosing?

    Networking Tips: Are You Chasing or Choosing?

    by Heidi Thorne6

  • Tips on how to create a business communications plan that includes identifying your audience; planning your message and purpose; devising a method; and constructing a timeline for delivering to stakeholders.

    How to Write a Communications Plan

    How to Write a Communications Plan

    by WheelerWife2

  • If you’re a business owner and need a glossy brochure designed to generate more sales, how much are you likely to pay? The final cost is dependent on the type of brochure and the choice of designer.

    Brochure Design: At What Cost?

    Brochure Design: At What Cost?

    by Dmitri Logounov0

  • Exhibiting at trade shows can be a huge expense... especially for small businesses! Discover helpful ideas for creating an effective trade show booth on a budget and optimizing the investment.

    Trade Show Booth Ideas on a Budget

    Trade Show Booth Ideas on a Budget

    by Heidi Thorne16

  • Earned media can be "free" advertising and public relations. But you can't obtain it without an investment. See how media mentions and social sharing are earned.

    What Is Earned Media?

    What Is Earned Media?

    by Heidi Thorne6

  • Make your videos amazing, not unintentionally amusing, with these video presentation tips. Tips for making videos cheaply, including Facebook Live, are discussed.

    Video Presentation Tips

    Video Presentation Tips

    by Heidi Thorne8

  • While logic would dictate that hiring an influencer that has a huge following would be a good investment, that's not always true. Learn more about working with micro-influencers, experts and personalities that have hundreds of followers, not millions.

    What Are Micro-Influencers?

    What Are Micro-Influencers?

    by Heidi Thorne16

  • While the term is a buzzword in the advertising world, the concept of marrying content with advertising is not. Learn what is native advertising, along with guidelines for using this strategy.

    What Is Native Advertising?

    What Is Native Advertising?

    by Heidi Thorne9

  • UX is a shorthand acronym for "user experience." While commonly used in relation to a website's user interface (UI), the concept has applications for offline sales and marketing, too.

    What Is UX?

    What Is UX?

    by Heidi Thorne6

  • Learning the basics of advertising can help anyone improve their understanding of the marketing process. In 2010, an estimated $142.5 billion was spent on it in the U.S., $467 billion worldwide.

    Advertising: Basic Concepts

    Advertising: Basic Concepts

    by Sallie B Middlebrook PhD0

  • This is an overview of the processes a consumer goes through when he or she seeks to make a purchase and how a marketer reacts throughout that process.

    Principles of Marketing - Buyer Behavior

    Principles of Marketing - Buyer Behavior

    by Sethughes6

  • Brochures can be a very important part of your business or organization as far as publicity. Thankfully, the World Wide Web offers some alternatives to high-cost brochures. There are plenty of tools you can use online to make some good brochures for free.

    How to Make a Brochure With Free Online Tools

    How to Make a Brochure With Free Online Tools

    by glassvisage161

  • How does branding affect search engine optimization? How much weight do search engines give brands versus other factors?

    Branding and SEO

    Branding and SEO

    by Tamara Wilhite0

  • It's important to understand the different types of consumers in order to advertise and sell your product effectively. Who will buy your products, and why will they purchase from you?

    Types of Consumers and How to Reach Them

    Types of Consumers and How to Reach Them

    by Daniel Long0

  • Measuring the success of your marketing strategies is an important part of a business's growth strategy. Here is a list of Key Performance Indicators (KPIs), from A to Z, to help you get started.

    Key Performance Indicators That Every Marketer Tracks

    Key Performance Indicators That Every Marketer Tracks

    by Prathamesh Yeotekar1

  • Insurtech is quickly advancing to replace insurance sales professionals and the only way to fight it is to forget making "numbers" and focus on making relationships. Social Media is the best tool.

    Insurance Agents: Losing the War in Social Media

    Insurance Agents: Losing the War in Social Media

    by Luke Kinton0

  • A business party is a great way to make connections to build your sphere of influence. However, one little mistake can end up costing you more than you bargained for!

    Business Party Ettiquette

    Business Party Ettiquette

    by Stephen Meadows1

  • Brief Introduction When I picked up No Logo for the first time little did I know I was in possession of the bible of anti globalization. This book is ruthlessly researched with similarly unforgiving analyse. No Logo is about the impact super...

    No Logo by Naomi Klein: A Summary, Review, and Reaction

    No Logo by Naomi Klein: A Summary, Review, and Reaction

    by Academicviews2

  • Effective promotional product buying does more than help promote your company, it can also help you save marketing dollars. Learn how to develop a good promotional product strategy with these tips.

    How to Develop a Good Promotional Product Strategy

    How to Develop a Good Promotional Product Strategy

    by Heidi Thorne2

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