Earned media can be "free" advertising and public relations. But you can't obtain it without an investment. See how media mentions and social sharing are earned.
Businesses build their brands every day through many different elements that go beyond logos and packaging. Learn how to make preparations for building a successful brand.
Here are seven practical solutions for improving content marketing and business writing. I've also included examples of seven content writing strategies that are ineffective and obsolete.
This article defines what 'Blackhat Marketing' actually is, the techniques employed by 'Blackhat Marketers' and how their actions might affect your online writing, business and social media accounts. You will be given a unique and exclusive insight in to the world of Blackhat Internet Marketing.
If you are currently looking to improve your business by leveraging market segmentation, this article will guide you on the specific strategies you need to implement for improvement and sustainable growth.
This article examines the "micro" marketing environment, elements external to marketing management, and the effects exerted on a firm's ability to serve or respond to customers, suppliers, and others.
This is an overview of the processes a consumer goes through when he or she seeks to make a purchase and how a marketer reacts throughout that process.
Sometimes we rack our brains trying to figure out which prospecting approach will get the attention of a target client, and a classic method can come through when we have exhausted other options.
If you are exhibiting at a trade show with a stand or booth, get helpful advice and tips for successful preparation: display stand staffing and training.
Google changes every day. They are constantly making changes and updates to how their technology works. There is a key trend that has been taking place over the last several years that has nothing to do with rankings at all.
Find where your blogs and articles have been shared on social media sites like Twitter, Facebook, Reddit, Pinterest, and more! Learn what gets shared to create even more shareworthy content!
Do you think you qualify for the blue "verified tick? If so, here's a list of all the major Social Media verification links in one place.
Email marketing is to this day the most effective marketing channel you have for attracting, engaging, and connecting with your target audience.
Here are great tips for beginner copywriters that will help you to write great copy and become a successful copywriter.
Newspapers receive dozens of emails a day from groups looking for coverage or hoping to have someone write a story to promote an upcoming event. Want to set your proposal apart? These are the ways.
This is a guide or script that can be used to set a final expense insurance sales appointment when a prospect has responded to a postcard or telemarketer solicitation.
Running a biz is often time-consuming, overwhelming and downright schedule-busting.The last thing you need is trying to promote it on social media, right? Wrong! Find out why it's so critical.
Brief Introduction When I picked up No Logo for the first time little did I know I was in possession of the bible of anti globalization. This book is ruthlessly researched with similarly unforgiving analyse. No Logo is about the impact super...
The freemium business model is a popular one, both online and offline. Learn what a freemium is and how it is used for sales and marketing.
Companies like NIVEA that don't understand culture and diversity may send the wrong message entirely.
Having good social listening skills is critical to any ad campaign on social media these days. Read on to learn all about social listening.
These days when you mention a webinar, you might hear, "Not another one!" Why the negativity? Discover why people hate webinars and how to make a great webinar that participants will value.
I love Twitter. I've been active on it since late 2008 and it's been very good to me. But my relationship and activity with Twitter has changed. Does it still work as a business social media channel?
Writing a good advertisement is both a craft and an art. Perfecting it takes time, and it is never too soon to begin practising, Follow these tips for increased customers and revenue in your business.
Measuring the success of your marketing strategies is an important part of a business's growth strategy. Here is a list of Key Performance Indicators (KPIs), from A to Z, to help you get started.
Move from being Sales-Phobic to having a passion for selling. The issue is you've been selling the wrong stuff in the wrong way to the wrong people. Selling is fun when you've got good news for your potential customers. Hey, you may even become an evangelist: literally a bringer of good news!
Here are 10 simple rules to keep in mind when you are selling face to face, over the phone or even via the internet.
Suggestions for how to choose a creative name for your technology domain or business. Find out more to come up with the perfect name.
Choosing the right digital marketing tools has become one of the single most important factors in determining how effectively you hit your ad targets while staying within your budget. Here are the best tools that give you the most bang for your buck.
For smaller brands it can take time to build a solid reputation amongst consumers. One way to accelerate the process is with innovation. Here are five companies that are spinning old ideas into fresh, new and exciting concepts that are helping to shape the future of their respective industries.
How can you use local reviews and testimonials to improve local SEO? How do reviews affect local SEO?
Many people make product or entertainment choices based on what they read on Internet review sites; this can be a big mistake.
As we approach the year 2020 it is no longer a question of “does my business need an online presence?” Rather, it is a question of “how much do I need to spend to increase my online presence?"
Here are tips on what not to do as part of a link-building campaign. Learn the right way to receive high quality backlinks.
How does Amazon SEO differ from traditional SEO? How do you optimize your product listing for Amazon as compared to general search engine optimization?
Do you present your customers with too many choices? Here I address choice overload in the world of e-commerce.
A promotional giveaway can be a long-term marketing tool that customers and prospects will want to receive. Learn more about this cost-effective advertising medium here.
This article aims to explain some of the key concepts and fundamentals that act as the basic framework for grasping an understanding of marketing. This article answers the question: "What are the principles of marketing"?
What is voice search? How can you create content that ranks well for voice search? How is voice search engine optimization different from conventional SEO?
This article details how to increase the numbers of sales appointments you successfully make over the phone.
Getting people to subscribe to email marketing lists is getting tough. So marketers are turning to alternatives that are still permission-based, but without sharing email. See what push web notifications and chatbots are all about, and why they might not be a panacea to email marketing challenges.
No matter how good a salesperson's skills are, it can be impossible to sell a product that has reached the end of its marketable life. Learn more about product life cycle and its impact on sales.
"Know, like, and trust" is not enough when using social media for business. Read on to find out why, along with tips for making social media more effective and productive.
Effective promotional product buying does more than help promote your company—it can also help you save marketing dollars. Learn how to develop a good promotional product strategy with these tips.
If you’re a business owner and need a glossy brochure designed to generate more sales, how much are you likely to pay? The final cost is dependent on the type of brochure and the choice of designer.
The Internet has fundamentally changed the advertising business. Discover the different types of Internet advertising.
Portable exhibit booths or pop up trade show displays, stands and banners come in many varieties. If you are exhibiting at a trade show for the first time, here are your options.
LinkedIn might be the "professionals social network" but visual content is just as important as on other social networks. Discover how to start leveraging visual content on your LinkedIn Company Page here.
Who doesn't like holiday food gifts? Possibly many people. However, they are popular choices for business gifts. Discover the pros and cons of using them for customer gifts.
What is promotional advertising? And how does it differ than other advertising? Find out in this article.
PPC, CAC, CTR, RoAS... what do they all mean? Advertising professionals throw these terms around that could baffle those unfamiliar with them. Common advertising acronyms are decrypted and their importance is explained.
A few tips and strategies that any sales person can use to maximise their time when visiting with customers and prospects.
ROI (return on investment) in marketing can often be difficult to assess. Learn marketing ROI definition and basic principles of calculating marketing ROI.
Many independent insurance agents think the job is easy because you can ‘be your own boss,’ ‘set your own hours,’ and become wildly successful at the same time. However, many discover that being self-employed is one of the hardest jobs ever. Here are some ways to improve your success.
There are a number of tools out there that will help you automate content so that you can be constantly active in posting a consistent message with little effort. Here are 5 ideas to get you started.
Marketers becoming more cautious about ROI & sales, 2017 is going to be the year where data will show the real strength of influencer marketing and it can be the game changer for your business
UX is a shorthand acronym for "user experience." While commonly used in relation to a website's user interface (UI), the concept has applications for offline sales and marketing, too.
Here's a look at considerations related to customer value. It's a fact: Successful marketers understand the need for consumer-focused marketing that emphasizes creating and sustaining customer value.
Do you want to start marketing by email but don't know what the best email marketing software for small businesses is? Read this article to find out my favorite email marketing options by price points and the features they offer.
After creating an ad on Facebook, the ad will be "pending review" for a while. Learn how long ads are in pending and what you can do to shorten the time it takes to get it up and running.
Being unique or offering a unique product or service can provide competitive advantage. But being too unique can sometimes be a disadvantage. Rarity and uniqueness factors when pricing are discussed.
SlideShare is an uber-awesome tool and platform. It’s the site that jumpstarted my design business. It boasts a large user base of PMEBs (professionals, managers, executives, and businesspeople) and extensive viewership. Here's how to get featured!
Surveys can be a great way to get people engaged online and to get valuable market research for your business. Find out what you need to know when you create a survey online.
Sales isn't just a skill necessary for those who rely on selling to earn a decent living. Successfully mastering the art of selling can propel you in life in more ways than you can possibly imagine!
Micro-influencers are considered better at explaining how a product works and how to use it. An influencer can increase your brand awareness and grow your business.
Choosing a method of advertisement for a business can feel like gambling. Learn how to evaluate customers and advertising methods using the concept of where to make more effective ad choices.
No small business or salesperson wants to experience drops in sales. But it's going to happen sometime. . .often when least wanted. Discover causes for sales downturns and how to plan for sales slumps.
What is a brand name? It is an organization's primary asset. Learn more about what a brand name is and how it serves the marketing and advertising function.
Electronic billboards are the billboards of the future. Find out what an electronic billboard is, as well as best practices and challenges for using them to advertise a business.
Do you run out of ideas while writing social media posts? Get rid of the writer's block with the help of these 21 unique tweaks to make your Facebook and Twitter posts engaging and interactive for the audience. Read on!
Pop up displays are exhibition stands with pop up graphics. A compact, portable display stand is a great way for your company to earn from exhibitions and trade shows.
You can easily bolster the credibility of your organization by deploying surrogates: individuals outside of your organization who can speak on behalf of your organization. Make sure to do so thoughtfully and strategically for maximum effect.
A some point, salespeople may need to make calls on prospects that are NOT warm leads. Learn some sales sins to avoid when cold calling.
Product catch phrases fill the commercial world, phrases so ubiquitous and sunk into folk memory that many people are aware of a phrase even if they never use the product. This article explores these devices and brings you through a catchphrase creation exercise.
The fashion photography niche is quickly becoming one of the most lucrative areas of photography leaving some to question what is driving the surge in submissions.
Cause-related marketing, or cause marketing, is a kind of social responsibility that can be controversial.
Generation Z. Gen Z. The iGeneration. Just who are they and should your business invest in marketing to them? With a population size of 74 million and approaching their earning years, marketing to Gen Z will soon be imperative to your business's success.
When it comes to business to business sales, in-person prospecting is still the most effective method when targeting small-to-medium sized organizations. Beyond the activity, a polished skill set and something of value to offer is key to progressing towards a sell.
There are many choices to make in size and printing options when designing a marketing brochure. Learn how to use brochure printing for your business.
As the sales world evolves and ever more transactions take place online, the need for smart lead generation tools increases. Let's see how Leadberry and Leadfeeder compare.
I will help you find the best free press release services that will generate ongoing publicity for your business, new product or service...or whatever it is you need to promote to a global audience. Having worked in public relations and SEO marketing for more than a decade, I have handpicked the following free PR services that I use frequently—and repeatedly—for my business and clients.
As a marketer, we all know how important data is to always stay on top. But where do we get that data to guide us on formulating effective strategies and promotions?
Sales emails and cold-calling have a lot in common. You can learn a lot by extracting cold-calling strategies for your email campaign.
Get the word out! Today’s libraries are not just about loaning out books and providing reference information; they’re a community connection. Bring in more customers by promoting the engaging services your library has to offer.
Starting a new small business is exciting, but it can be difficult to get your company noticed during it's first few years. Follow these tips to stand out, gain new clients, and build a reputation
Networking events are great for meeting customers and colleagues. But some foods can make these events challenging and get in the way of making connections. See which foods to never serve.
The pros & cons of mobile apps vs. mobile websites for marketing. Hybrid approaches, which integrate the best features of both, may be an optimal approach.
Logos, customer service, advertising... all of these brand elements convey volumes about a business. In fact, they make a promise. Read here for brand promise definition and explanation.
Getting email subscribers is hard. Really hard. Learn what you need to know to build an email marketing list from scratch for your small business.
Planning to launch an influencer marketing campaign, but don’t know how to connect with influencers? Here are some effective ways to use social media for your influencer outreach.
When a T-shirt description says "5.5 oz.," what does that mean? Learn what T-shirt weight is and why it's important when purchasing custom T-shirt printing.
Here are some of the roles that case studies play in inbound marketing strategies. This article also includes an overview of customer-centric sales processes and educational content.
While the term is a buzzword in the advertising world, the concept of marrying content with advertising is not. Learn what is native advertising, along with guidelines for using this strategy.
Are you an over-networker who attends too many networking events and connects with too many people? Get tips to stop chasing and begin choosing for better networking results.
If you're unable to qualify for merchant programs or struggle with creating affiliate links, this Viglink and Skimlinks review could be the answer to your prayers.
Insurtech is quickly advancing to replace insurance sales professionals and the only way to fight it is to forget making "numbers" and focus on making relationships. Social Media is the best tool.
Learning the basics of advertising can help anyone improve their understanding of the marketing process. One source estimates that U.S. ad spending in 2019 will amount to 240.7 billion U.S. dollars, up from 223.7 billion recorded in 2018.
In a world of instant online communication, is there a place at all for printed marketing material any more? Yes. Here’s why even the most tech-savvy companies are still producing printed flyers.
Subscriptions don't keep newspapers in business. Ads do! Learn what is newspaper advertising and how it's changing.
Influencer marketing is a new term for celebrity advertising, which has been around for decades. But there are twists that make it a new, and challenging, tool in a company's marketing arsenal.
This article shows how you can harness the power of the internet to advertise your 'brick and mortar' business with some free and low cost ideas.
Do you want to learn more about targeted email marketing? Marketing has changed in the last decade and I have tips to help you better market to your email list. If you send the same email to your whole list, then read this!
As social media takes over, businesses are experiencing growing pains on the internet. FourSquare is one such growing website where customers can leave tips about your business that you may not even be aware of. If you want a FourSquare tip removed, this is how to go about deleting it.
It is important for your startup's logo to be effective and to send the right message. These logo design tips can help!
This article aims to explain the importance of marketing, explore theories related to customer value, and outline their relationship.
Embed an Amazon aStore into a Facebook page with a quick click of an app and a snippet of code. Super easy, start to finish in 10 minutes.
Promotional stress balls, while seemingly a pretty simple promotion, have several concerns that marketers need to consider. Find out what you need to know here.
While logic would dictate that hiring an influencer that has a huge following would be a good investment, that's not always true. Learn more about working with micro-influencers, experts and personalities that have hundreds of followers, not millions.
Social media presents a great opportunity for businesses to market themselves, but it's not without risk.
Influencer marketing has evolved over the past decades, and now it’s a strategic marketing technique used by brands all around the world.
As a new Urban Fantasy author, I ran a contest to build my marketing platform and collected over 4000 emails. What were the results? Did Facebook Ads or giveaway sites work better? In this article, I discuss what worked, what didn't, and what might be better in the future.
These strategies will help ambassadors create quality video content and develop valuable relationships with their favorite brands.
This article explores various definitions of relationships marketing, its component, challenges in the global market and the adoption of relationship marketing by Zara.
Here's a brief overview of the psychological tricks employed by door-to-door salesmen to teach you how to see right through them.
Use the Magician archetype to fascinate an enthralled audience-- or make them reconsider everything they think they know.
Is advertising a good or bad thing? What are the pros and cons? Marketing strategies have shifted to incorporate social media and online advertising. The days of TV and newspaper no longer dominate. Let's look at the disadvantages (and advantages) of said campaigns.
This article takes a look at the best marketing jobs, salary ranges, and what employers might be looking for as they seek to fill top jobs in marketing.
Affiliate marketers wonder what options they have to generate traffic and clicks that convert into sales. Here are 13 of the best-paid traffic sources that are not often discussed but are delivering much higher than average conversion rates to their users.
All small businesses need an efficient marketing strategy. Developing a product or service is only the first step. This article explains five free ways small businesses with limited resources can develop a marketing strategy which costs little and brings a measurable, positive return on investment.
Suggestions for improving inbound marketing and business writing. Thinking outside of the blog involves alternative content strategies.
Exhibiting at trade shows can be a huge expense . . . especially for small businesses! Discover helpful ideas for creating an effective trade show booth on a budget and optimizing the investment.
Most of Generation Alpha hasn't been born yet, but that won't stop marketers from strategizing about how to prepare to tap into their perceived purchasing power.
Just because insurance is boring, doesn't mean your social media has to be. Creativity and honest value in customer interactions can create lifelong repeat customers.
Once you've got people to subscribe to your emails, then the challenge is to get them to respond as you hope. Discover how to improve email marketing open rate and click rate.
Building a brand loyal customer base is a strategy that helps ensure the future health and growth of an organization. Read on for help in understanding brand loyalty in marketing for today's economy.
Social Media, Yelp!, LinkedIn. Do you really need to have and manage all these accounts? If customers can't find you online they may be doubtful about contacting you. Online content is king!
What is a local directory listing service, and how does it impact your local SEO? When should you consider using a directory listing service, and what are some other ways to improve local SEO?
Are you looking for your first job in sales...or already on the first rung and wanting to climb the career ladder but not sure where your next step should be? This article will clarify what, exactly, are the main roles in sales, where they are found, and what they encompass.
Thinking of starting a new podcast and don't know where to begin? Learn the basics from the host of the Throwing Bones Podcast, and student at Berklee College of Music.
Don't buy an email marketing package without knowing these simple tips. Learn how to find the right marketing agency, get the most out of your email marketing campaign, and stay within budget, from a 10-year veteran of internet marketing.
Social impact co-marketing has traditionally been focused on event sponsorship. With the success of co-branded advertising, why are brands reluctant to work together to support non-profits and social causes?
Are you ready for the changes in the new decade? Social media will bring in many such changes with new updates. Check out the upcoming social media trends in 2020 to stay informed and have a better social experience. Read on!
By reading this article, you’ll get ahold of the basic rules you should know to create an ideal social media post.
Would yesterday's copyrwriting skills be relevant in today’s advertising environments? This article looks at some of the ways that advertising has changed and, specifically, how that impacts the field of copywriting.
Magnets have been a promotional product staple for decades, but can be ho-hum. Learn how to design useful magnetic business cards that get attention and get kept.
People say social media can make your business grow. It worked for Nicole Shiraz, of Boss Ladies, and many others.
This article describes how to use the less advanced features of Google Ads to create an advertising campaign. You'll learn how to use Google Ads to create an ad campaign with a goal to increase website and phone traffic while targeting a geographical area of Google searches of related AdWords.
Prospective employers sometimes say they prefer candidates with sales experience . . but what if you have none? How do you overcome this hurdle and get the job, even if you have never worked in sales before?
Pinterest and Instagram are both visually oriented social media platforms. But which one wins for business? Advantages and challenges of each are discussed.
Brochures can be a very important part of your business or organization as far as publicity. Thankfully, the World Wide Web offers some alternatives to high-cost brochures. There are plenty of tools you can use online to make some good brochures for free.
Tips on how to create a business communications plan that includes identifying your audience; planning your message and purpose; devising a method; and constructing a timeline for delivering to stakeholders.
How does branding affect search engine optimization? How much weight do search engines give brands versus other factors?
A look at the segmentation process marketers use in determining a target market and how they use this information to position themselves in that market.
Videos are a great tool for promoting your business. In this article, learn how to shoot them, edit them, and share them with the public.
Here, the interaction between content and design is explained, as are ways to achieve success in teams working on web design projects.
Make your videos amazing, not unintentionally amusing, with these video presentation tips. Tips for making videos cheaply, including Facebook Live, are discussed.
Branded custom hats can be a great promotion for many markets. But they can be expensive. Discover buying tips and terms for custom embroidered hats.
Retailing giant John Wanamaker is famous for saying that only half of his advertising worked, but that he didn't know which half. His quote still accurately expresses the frustrations with advertising businesses of all sizes feel. Discover why it's so frustrating and what to do about it.
Here's an easy-to-use sales script by an industry expert—flexible enough to be applied to any product or service you're selling.
Owned media is a hedge against marketing investments in volatile social media networks. But it is not a panacea and has its own risks.
Do you want to be smarter when buying or selling? After reading this, you'll know about the psychology of buying and recognize when a salesman or marketing ad is trying to psych you. Then, you'll learn how to protect yourself from the tricks of their trade. If ever you wanted to, that is.
The web is full of articles telling you how to double your profits and supercharge your customer engagement using social media. But if you start off in the wrong direction, no amount of "how-tos" helps!
How do you get those perfect social media images like the pros? Use this app to see those pictures get more engagement than ever!
If you are looking for a way to increase traffic, sales, or readership, then you should know that email marketing done right is one of the most effective methods. Learn how to make it work for you.
Populations of buyers can be grouped by several demographic and market factors. Types of market segments are reviewed.
Native social media posts are content that is designed around the limitations of a particular social network. Native posts are favored by the social networks since they keep users on the network and see ads. This presents challenges for marketers. Discover ways to work in this new social landscape.
There are a number of online business networking sites that seem to offer efficient and effective networking opportunities for small businesses. But are they worth it?
A business party is a great way to make connections to build your sphere of influence. However, one little mistake can end up costing you more than you bargained for!
One of the top luxury brands in the world, this article discusses the various elements that make up the Brand Equity of Gucci.
Ignoring social media channels is not merely a wasted opportunity, it can actually cause serious damage to your business. I did an experiment.
The feel-felt-found method is a genuine way to handle sales objections. Show how much you care about clients before you try to sell to them.
A press release can be a low cost and cost-effective PR and marketing tool for small business. Find out what is a press release and how to write and distribute it.
Here is an overview of inbound marketing and customer-centric sales processes. Recommended strategies include white papers, case studies and content research.
Clearly a subjective question, this article is for anyone seriously considering graphic design as a career path. I'll explore some of the possible careers in the field.
Why market to Millennials? With an estimated 1.4 trillions dollars of spending power in 2020 and 80 million people in their generation, Millennials may very well be the most powerful living generation for the U.S. economy in the nation's history.
Trying to cover too much geography when selling usually results in too little sales. Learn sales techniques for setting and managing a territory for greater profitability and productivity.
Network marketing is growing by leaps and bounds. In this article, we will examine how you can be effective when presenting as a network marketer to your audience.
Thinking of getting into sales, but concerned about all the sales jargon you might come across? Fear no more: here is the (almost) definitive ABC guide of all the common sales jargon you are likely to encounter in your new career.
As I continue my Instagram-for-business adventure, here are some dos and don'ts I've discovered that can help build your following and create a positive experience for both you and your followers.
The 30-second elevator pitch can help you gain confidence when offering your product or service to someone who could be influential to your career.
Multi-level marketing (MLM) is becoming a booming industry. Companies with top-of-the-line products are using this form of marketing to take the internet and home business opportunity markets by storm.