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Business Secrets of Dhirubhai Ambani, Founder of Reliance Industries

Updated on June 21, 2016

Joined: 8 years agoFollowers: 854Articles: 131
Diru Bhai Ambani, Founder of Reliance Industries
Diru Bhai Ambani, Founder of Reliance Industries

Dhirubhai Ambani: The Indian Business Icon

Dhirubhai Ambani, the founder of Reliance Industries, was a genius who had extraordinary talent. He was creative and mastered the secrets of business, a pioneer among businessmen in India. He wrote his own story and became a hero of his century, changing the shape of Indian investing.

This Indian business icon had a real rags to riches story and was undoubtedly the most talented businessman of his time. He amazed the world. Born in Gujarat, he became a celebrity in India and overseas. Kokila Ben Ambani, his devoted wife, supported him and always remained behind him in all his achievements.

What were the secrets of his amazing growth? What made him Dhirubhai Ambani? How did he became an industrial tycoon and a global conglomerate? Why does he have fans in India, the US, the UK, the EU, Canada, and elsewhere?

His Secrets

1. Gather Information, Whatever It May Be

  • Gather information about governments, local, state, central and international
  • Gather information about products, companies, consumers, markets, people, services, and politics
  • Do not forget to get information about your competitors

He was able to quickly gather, process, and analyze information and disburse it to his subordinates when and where required. Through the information, he was able to find new opportunities.

Prof. M.L. Sisodia, one of my friends and a senior professor of physics and a research scholar, once told me a story about Dhirubhai Ambani.

Mr. Sisodia had undergone a bypass surgery after a heart attack. A few days after his surgery, his son was called for an interview with Dhirubhai Ambani.

Dhirubhai wanted him for a senior position in his company. The very first question Dhirubhai Ambani asked him was "How is your father?"

This instance alone is enough to show his capability to gather information, even though it was not yet the internet age.

2. Find Opportunity

He always endeavored to analyze whatever information he had. He would convert information into profit-making opportunities.

According to him, "There is no invitation for making profits." You have to find it.

3. Jump From One Orbit to the Next

No matter where you are, just work there. Master that place or situation. Accumulate some energy and then jump into a higher orbit. Stay there for some time and control it and master it. Then, jump to another, higher level, the next orbit.

Dhirubhai did this many times during his life. Caution: Do not jump from one orbit to another without mastering the present orbit. This could be dangerous. Be patient.

4. Complete Projects On Time

Learn to finish before the scheduled time. He and his sons completed all their projects on time or even beforehand. It didn't matter how big the projects were or how many hurdles they faced, they still completed them in a timely manner.

Dhirubhai Ambani and his sons Mukesh and Anil developed some techniques to make sure they were always on time, monitoring their projects closely.

5. Think Big. Think Global.

He was thinking global even before the current trend of globalization. Most Indian companies were not doing well in the global scenario at his time and were not acting with global standards.

He made world-class projects and world-class factories. Nobody in India was even thinking about that at the time.

6. Hire the Best People. Pay Them Well.

Dhirubhai Ambani was able to employ the best, top-ranking people in every field. He was an excellent employer, never compromising on quality or timeliness. He could only do what he did with the best people. According to him, human resources are the most important resources.

7. Pay Shareholders Well.

His ambitious projects needed a lot of capital but bankers and financiers failed to trust his capabilities. They were reluctant and did not agree to fund his projects because they were risky.

So Dhirubhai Ambani went to his shareholders since he recognized them as the best source of funding and asked them for money. The shareholders jumped at the chance to fund his projects and he paid them handsomely, rewarding them for their trust.

He realized that shareholders would never be satisfied with dividends that matched the trend at the time. He knew the value of capital appreciation so he paid bonuses, and issued rights to his shareholders in addition to regular dividends.

He went beyond the expectations of his investors. He even went to the extent of challenging the law. Once he converted non-convertible debentures into shares, creating enormous profit even though it was against the law. He fought against that law and the government was compelled to change it.

In his time, he had the highest number of shareholders. He boosted the market capitalization of BSE and brought millions of shareholders under his umbrella, many of them first time investors.

Mukesh and Anil Ambani

Mukesh Ambani CNBC India Business Leader Awards 2010
Mukesh Ambani CNBC India Business Leader Awards 2010 | Source
: Mr Anil Ambani's during 2012 Reliance Group AGM at Mumbai
: Mr Anil Ambani's during 2012 Reliance Group AGM at Mumbai | Source

Reaching #1

Dhirubhai Ambani followed these secret techniques of business throughout his lifetime. He was not very interested in the books or magazines about management. Rather, he left those for his subordinates and his managers. He had an appetite, a never ending hunger for news.

Starting as a low-level employee of a gas station, he became an industrial giant, a global conglomerate. His name was included in the Fortune 500 and he could manage a yearly revenue of $78 billion. At that time, no other Indian industrialist had achieved something like that. But he was not satisfied—he was dreaming of being the world's richest person. He only did not achieve this because of his untimely death.

However, it has been achieved through Reliance industries, which he founded. Today, the combined assets of Mukesh and Anil Ambani (the sons of Dhirubhai Ambani, between whom his assets were distributed) is more than Bill Gates of the Microsoft corporation.

Who is the greatest businessman of our era?

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Who resembles Dhirubhai Ambani, founder of Reliance industries and follow his secrets of business?

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    • JYOTI KOTHARI profile image

      Jyoti Kothari 3 months ago from Jaipur

      No one is a God and does everything right. However, we focus on the good of a person that inspires us.

    • Geet 3 months ago

      I definitely agree that his hard work and perseverance led him to amass wealth that will now take years to build at this time. However, a lot has been said about his aggressive ways of conducting business that was not entirely ethical, and that trend continues. People get paid without having much work to do. It might sound a good choice for an employee but in terms of organizational management, it leads to a vast amount of lost revenue. Mr. Kothari, I respect all business leaders for what they have achieved but do you agree that we should also look at how it was achieved? In that sense, do you think the legacy he left is being aptly followed by his successors that are already divided? Are ethics still alive in this organization?

    • FAHEEM FFAROOQUI 786/92 3 months ago

      nothing is impossible in this world.whatever you think and do one day you will definatly got your one is success from get success first we have to face many unsuccessness so first set your goal mean exactly where you wanna go and what you want.think big and do positive,worry not where you are at present.

      just think and is very short plan first and not all the obstacle in your path.find the solution different way and solve them step by step

    • Gopal 4 months ago

      currently i am working in a company with industrial products can you suggest me some suggestion about sales grow my company sales.

    • Utpal Saikia 6 months ago

      Thnx....It will help me in future lots.

    • JYOTI KOTHARI profile image

      Jyoti Kothari 6 months ago from Jaipur

      Debentures are like deposits where you can earn fixed income every year; whereas shares have potential to grow while paying dividend.

    • sri harsha 6 months ago

      what is this thing about converting non convertible debentures into shares can i get more clarity of those things

    • JYOTI KOTHARI profile image

      Jyoti Kothari 19 months ago from Jaipur

      Thanks Pravin B Nikam for your comment.

    • Pravin B Nikam 19 months ago

      Really awesome information collect from you..

      Thanks for share it..

    • JYOTI KOTHARI profile image

      Jyoti Kothari 2 years ago from Jaipur

      Dear BM Vairagi,

      Thanks for commenting. I agree with you. Pl wait for my mail.

    • JYOTI KOTHARI profile image

      Jyoti Kothari 2 years ago from Jaipur

      Hi Khalid,

      Thanks for commenting. I agree with you.

    • B.M. Vairagi 2 years ago

      Dear Sir , if someone doing good work with honesty and still he is not getting promotion then what should do,

      second if some one want to strat small business like dairy and they need some money , going to bank and bank is asking for bribe for loan then .

      if we have good knowledge of work and after traying lot if we are not getting good chance then .

      plz advise me.


      B.M. Vairagi

    • Saifullah Khalid 2 years ago

      Hi Jiyoti, it is really a good article on the business secret of Dhirubhai Ambani. There is no doubt that the business is all about Passion, purpose and people and DA gave weigh to all the of them.

    • JYOTI KOTHARI profile image

      Jyoti Kothari 2 years ago from Jaipur

      Dear Rajesh,

      Thanks for your comment. I agree with you. Of course, his wife had big hands behind his success.

    • Rajesh K 2 years ago

      Hey ... WAIT ... Thinking Big, Hard Work, Big Dreams, etc ... all that was there ... but these were NOT the reasons for Dhirubahi Ambani's success. Reason of his success was his WIFE being with him and encouraging him each and every step of the way, down or up.

      Even in his initial days of struggle, Dhirubahi Ambani's WIFE encouraged him to dream big and was with him at every step.

    • JYOTI KOTHARI profile image

      Jyoti Kothari 2 years ago from Jaipur

      Shakti Singh, Yes of course. If e could get success any one can. Positive thinking is the key. Thanks for commenting.

    • JYOTI KOTHARI profile image

      Jyoti Kothari 2 years ago from Jaipur

      Thanks John for commenting. Thanks for rating too.

    • John Schmit 2 years ago

      An extra ordinary article and a must read for all industrialists and businessmen. Thumbs up and rated awesome.

    • suryakant bhoi,odisha,ctc 2 years ago

      Your idea is great.

    • prag 2 years ago

      this is one side of his life the other one is his spirutal life,with which no one can have any big achivement

    • himanshu bhatia 2 years ago

      Inspire me through


      I also want 2 be a successful & gr8 businessman..

    • taazakhabar profile image

      taazakhabar 4 years ago from New Delhi, India

      Good insight into the man who really loved to make money. You seem to have put in a lot of research and it shows. Thanks for sharing.

    • Rahul mandal 4 years ago

      Sir u r the best i m 16 year old but i am the huge fan of your. Plese if u have plz plz


    • dimpal 4 years ago

      hi sir how r u?

    • sumit wastani 4 years ago

      hello sir i also want to become ambani i have lots of ideas in my mind..

      but dont know from where to start ?

    • 4 years ago

      Dhiru bahi is great prosnelty

    • rahul 4 years ago

      very motivating article and videos.

      thanks sir

    • AKSHAY S HAKE 4 years ago

      Sir you're agreat and i like you're thiking understand

    • JYOTI KOTHARI profile image

      Jyoti Kothari 4 years ago from Jaipur

      Hi Sachin,

      Ambani had a problem solving attitude. Please list your problems and think how can you solve those. I believe that any one can solve his or her problems if he or she has attitude to solve those.

      Go ahead!

    • JYOTI KOTHARI profile image

      Jyoti Kothari 4 years ago from Jaipur

      Wish you best of luck!!

    • Rao 4 years ago

      Thank you for one good business idea while reading this i got a great good idea which is most invention one which i think i can do something for ppl and for my life thank u ambani sir and technical :)

    • Amresh Singh Thakur 5 years ago

      All the information about Dhirubhai Ambani is a secrets of success


      Amresh singh Thakur

    • Pramod YB 5 years ago

      Dhirubhai Ambani is the Greatest Industrialist the world has ever produced. In one life time he achieved impossible through hard work.

    • MGSR 5 years ago

      Its very nice

    • Sandeep Soin 5 years ago

      Thanks for the best information and we are proud of you. God Bless You

    • mono 5 years ago

      The reason why he becomae great becuase..

      1) He was a big cheat , unfaithful and bad towards his colleagues..

      2) Its was not the age of cheaters..people around him were good....

      He is the reason for bring cheat and fraud into this country..

      I pray to GOD the Ambanis suffers a long terrible death..

      because they have brought hungry and suffering into India..

      Its not easy to become ambani now..because cheaters are everywhere now including the ambanis..

      Dal roti though good means is always better than any possesed weath gathered by suppressing the poor and weak..

      I pray to GOD us urself by bring him ( the ambani rakshas ) a solid death thorugh a down to earth DAL ROTI PERSON..

    • Raj 5 years ago

      Good job

    • saptesh 5 years ago

      thanks a lot 4 d info.

    • manmohan rai 5 years ago

      i am very thankful to dhirubhai ambani. who did total different in this world. he provided good motivatioal tips in his biography. when i watched the cliping of ambani that time i got the to much passion which is idele for me for getting success.thank you

    • manmohan rai(jhs) 5 years ago

      he was having positive attitude that's why he proved his self & followed rules.

    • prabh 5 years ago

      thanks a lot sir for providing such a good stuff

    • shubham gupta 5 years ago

      i want to be become a success full man in the world so i am so glad the secreat of ambanies

    • shubham gupta 5 years ago

      I want to be the pstion of anil ambani

    • nigam choudhury 5 years ago

      its really nice hub in our country and u just very very intelligent man

    • yash 5 years ago

      its ultimate... the finest information i ever received about dhiru bhai ambani.. great work man!!

    • server support company nyc 5 years ago

      Excellent documentation. What we all need now are successful people that will motivate the society to reach each goal they have in their life.

    • jump program 5 years ago

      Interesting Hub. I would like to ask more information about this. Can someone help me out?

    • suleman 5 years ago

      I am new to business. Just like a new bee i would like to ask a simple question on gathering information like of the competitors, how can i gather a information of my competitor like how many customers he has and how he is approaching people for business and what is his strategy...?


    • suleman 5 years ago

      I am new to business. Just like a new bee i would like to ask a simple question on gathering information like of the competitors, how can i gather a information of my competitor like how many customers he has and how he is approaching people for business and what is his strategy...?

    • Mahesh.P.M 5 years ago


      Jyoti kothari sir

      I am Mahesh from Kerala.19years old. I hope this business ideas work with me also. I am very intrested to know about the history of Dhirubhai ambani. sir... Plz help me.Now i don't speak english. Becoz i don't know. But i have a strong desire to succeed.unbeatable... I will change this world. I will help others to come up in life. It's okay. Now starting... I am translating my dreams in to reality.

      Yours faithfully , Mahesh +917736773649

    • Ritesh 5 years ago

      Good info. Dude but the power of his entrepreneur skill is just divided amongst his sons. If they are together they both are the owner of number one company in world who represent india globally.

    • Pranshul 5 years ago

      This is really inspiring 4 a young and ambitious youth of 22 yrs. He is my ideal. Thanx jyoti for this inspiring article. This is what i was looking for.

    • basant bajracharya 5 years ago

      I follow the same background as Mr. Dhirubhai ambani and he issurely my ultimate inspiration, i have done quite well so far and this artincle surely help me more. thank you so much.

    • JEETU.M.MOTWANI 5 years ago

      thanks for this information....

      i really liked it very much..

      i hope this business mantras work with me also..

      and i could aslo be like GREAT BADSHAH OF BUSSINESS

      DIRUBHAI AMBANI.......

    • helloitsrahul profile image

      helloitsrahul 5 years ago from Dehradun

      Great hub. Thanks a lot :)

    • Shubham jain 6 years ago

      He was the man who do not run behind money bu make money to run behind him....

      He converted Rs.15,000 to $6.10 billion

      thanks for giving information about this person..

    • DEVENDER SHARMA 6 years ago

      Everything is possible..

      Think and grow it

      Magic of thinking success......

    • Jump Manual 6 years ago

      Dhribhai Ambani is my ideal but i am really not happy with the way his son got separated. If they join then they will be India's no 1 rich people.

    • AMIT NAKAR 6 years ago

      Dhirubhai Ambani was a great entrepreneur who transformed his vision into achievements with his strong belief and self confidence.hats off to Dhirubhai

    • JYOTI KOTHARI profile image

      Jyoti Kothari 6 years ago from Jaipur

      Hi Pranav and Johanas,

      Thanks for your comment. I value the same.

      Jyoti Kothari

    • johnas 6 years ago

      dhirubai sir is a legend and my inspiration he is just the best...

    • Pranav Mehroliya 6 years ago

      Mr. Jyothi ji,

      Thanks for giving us the unforgettable secrets.Mr ambani is like a stumilus for me in life. Acttually i have read the same in Dainik jagran article somewhat 3 yrs 21 days before that article and this teach me the same. Because i misplace that cutting and the same thing i saw it today.Thanks a lot . . . Really good job sir. Hats of to you!!

    • JYOTI KOTHARI profile image

      Jyoti Kothari 6 years ago from Jaipur

      Hi Prashant,

      Thanks for your comment. I appreciate it.

      Jyoti Kothari

    • prashant Shirsat 6 years ago

      A very informative And Inspirable Note to the road on success with the great buisinessman of our era Thanks a lot

    • bhanu chandra 6 years ago

      thanks for the valuable information inspiried a young gun to achieve his asspirations to be an INDIAN BUSSINESS MAN

    • indtelli 6 years ago


      Very Simple and informative article. The information gathering of Dhirubai Ambani, as you quoted above is really superb. Ur articles are very nice. My wishes.

    • JYOTI KOTHARI profile image

      Jyoti Kothari 6 years ago from Jaipur

      Hi Sunil,

      Dhirubhai had no business background but business mind. He did not have money but had a business attitude which brought him to the wonderland of Indian business tycoons.

      Please read the hub carefully and you will find the way.


      Jyoti Kothari

    • sunil 6 years ago


      i am very intrested to know about the history of dhirubhai ambani, and i want to know that the full history, but one thing i want to know that the actual buss. that give lot of profit within lowest time. as per my thinking it may be possible if he have buss. background and have sufficent money for buss. but with out sufficent money how it become possible ( i want to understand this thing, can anyone give me answer to this question

    • JYOTI KOTHARI profile image

      Jyoti Kothari 6 years ago from Jaipur

      It is really an interesting question.

    • harikrishna 6 years ago

      why dhirubhai ambani marry

    • Mujahid 6 years ago

      u did a good job by this article,i get inspiration from DHIRUBHAI AMBANI


    • somya 6 years ago

      this article is realloy inspiring and motivating thanks

    • Sakiv Edorak 6 years ago

      No not true that Dhirubhai would be the richest today since combined wealth of his heir adds to more than Bill Gates. Actually, Bill also has given away more than 35% of his wealth to Charity.

      However, Sam Walton would be the richest because combined net worth of his 6 heirs is more than combined wealth of the world's 3 richest billionaires.

    • Sunil 6 years ago

      have been going thru these comments for a couple of minutes, and many of them said these secrets which he followed like changin his orbit frequently, and finding opportunities etc etc,,,to be like him being more precise u need to have guts in your butts,,,,In a legal chamber lined with vellum-bound case references, a senior lawyer took an equally stark view. ‘Today the fact is that Ambani is bigger than government,’ said the lawyer in all seriousness. ‘He can make or break prime ministers. In the United States you can build up a supererogation but the political system is still bigger than you. In India the system is weak. If the stock exchange dares to expose Ambani, he tells it: I will pull my company shares out and make you collapse. I am bigger than your exchange. If the newspapers criticise, he can point out they are dependent on his advertising and he has his journalists in every one of their departments. If the political parties take a stand against him, he has his men in every party who can pull down or embarrass the leaders. He is a threat to the system. Today he is undefeatable". Please read this book "The Polyester Prince" , few dialogues which are used in guru movie were actyally said by dhirubhai,,,"I always carry two slippers a Golden one and Silver one" & "dhirubhai se ladna tho dhirubhai banke lekin dhirubhai ek hi hai"

    • JOGINDER 6 years ago

      Its right he have all the qualities of a leader the one thing i like about him is his never ending hunger.Be hunger keep feeding and more about his passion of being no. 1 n always strive to get it n the risk taking ability....the higher u'll take the risk ...........the more bigger u'll be

    • nilla 6 years ago

      your informations are useful for me to lean and the first secreat story is very nice to read

    • bhavesh 6 years ago

      i m 18 year old and i want to know about the shares and some basic necisities of the way i have the same craze of business just as anil ambani had. can u give me the info. or site to learn it easily

    • Mr.Samrat Goraya 6 years ago

      i will try to walk on there way with keeping thought of them in my mind .then we will c what's the result we get but also thanking for there great thought which they have given me by this

    • TheGlacier 6 years ago from USA/INDIA

      Hello Sir,

      This is very informative. I like Ambani for 1 reason that he created wealth for the country. Made many ppl rich who had stakes in his companies.

      But Reliance is more like inclined towards profit than towards social values which TATA follows.

      I heard long back that Reliance is not allowed for taking candidates from IIMs because of this reason. But I am not sure of this news.

    • JYOTI KOTHARI profile image

      Jyoti Kothari 6 years ago from Jaipur

      Hi Vinod Munigala,

      Thanks for your comment and compliment. Dhirubhai was, no doubt, a visionary among the Indian industrialists.

      Following his advises will certainly help grow business.

      Jyoti Kothari

    • JYOTI KOTHARI profile image

      Jyoti Kothari 6 years ago from Jaipur

      Hi Lokesha and Jayesh,

      Dhgirubhai Ambani not only made a fortune but inspired lot of business entrepreneurs in India and abroad.

      He wanted to be the top in the world and we are seeing India coming up in the world economic scenario.

      Thanks for your comments.

      Jyoti Kothari

    • Jayesh 6 years ago

      Kudos to jyoti sir,for such a Great Article.

      This is going to be a great inspiration for my Software and Education Business.

      I always admired Dhirubai Ambani.

      And i am daily going to read this and Apply this Principle.

      If you want to do business in India then you have to learn from the Masters of Business and there is no other inspiration than Dhirubhai.

    • lokesh udaipur 6 years ago

      Its such a very fine analysis about the corporate giant Lt. sh. Dhiru bhai ambani....i am fond of this man since my childhood. I am 24 year old guy and doing my own logistics business. This analysis will surely help me to achieve some great height in my business as well as it heightens up my mind and my soul too after reading this article.

      Heads off to jyoti for such a contribution to the youth of india to inspire them.

      lods of thanks to jyoti sir

    • ravi dureja 6 years ago

      it was good articale

    • RAJ 6 years ago

      wow that's a long article.

    • JYOTI KOTHARI profile image

      Jyoti Kothari 6 years ago from Jaipur


      Snehal S. Pachigar,

      Nitish Poudyal,


      apoorv awadhval

      Thanks for reading and commenting on this hub. Dhirubhai was the best businessman of his time, no doubt. many one, especially young ones are inspired by him.

      I will be glad to see more Dhirubhai coming up.

      Jyoti Kothari

    • Arul 6 years ago

      To simplify about Mr.Dhirubhai- He is the meaning of these words: "Survival of the fittest"

    • Nitish Poudyal 6 years ago

      There is no doubt that Dhirubhai was the best businessman of his time. The best part about him is that he very often said "I am deaf to the word 'no'", which still inspires the youth of India. He is a perfect role model.

    • Snehal S. Pachigar 6 years ago

      Dhirubhai Ambani had always been a great fascination for me since childhood. I am right now 19 and i have been admiring him since many years. I really appreciate Mr. Jyoti for spreading such an inspiring article. Only thing i would like to say is that 10 years from now, i repeat 10 years from now I will do what Ambani has done. That's my dream in life and i know i can achieve it with my efforts. Again, Mr. Jyoti, inspiring young minds by giving such articles and this will shape a better INDIA

    • JYOTI KOTHARI profile image

      Jyoti Kothari 6 years ago from Jaipur

      Hi Ritesh,

      Thanks for visiting and commenting.

    • Ritesh 6 years ago


    • JYOTI KOTHARI profile image

      Jyoti Kothari 6 years ago from Jaipur

      Hi Gioco,

      I have chosen seven secrets as the most vital. All of these seven are very important for me. "Most important" depends upon situation and individuals.

      Thanks for commenting.

      Jyoti Kothari

    • Gioco 6 years ago

      Hey Jyoti Kothari,

      Very nice hub. Which one of Dhirubhai's secrets do you think is most important for business success and why? Thanks!

    • JYOTI KOTHARI profile image

      Jyoti Kothari 6 years ago from Jaipur

      Hi garima,

      Thanks for visiting and commenting on this hub. Yes, Dhirubhai motivates, his life motivates and hence, this hub also motivates many one including you and me too!

      Jyoti Kothari

    • Garima Bothra profile image

      Garima Bothra 6 years ago from Jaipur, India


      The hub was very intelligently written. It briefed the whole life summary of Dhiru Bhai Ambani. It is really motivating and can boost your morale. It also give few steps to enhance your capabilities further..

      Thanks for such a wonderful and motivaitng hub.


    • JYOTI KOTHARI profile image

      Jyoti Kothari 6 years ago from Jaipur

      Hi Bula,

      Thanks for visiting and commenting on this hub about Dhirubhai Ambani.

      Thanks for your value addition. I agree that this is as important as seven secrets.

      Jyoti Kothari

    • Bula 6 years ago

      What do you have to say about Dhirubhai Ambani's famous quote when he was asked by a journalist what his key to success was:

      "One must have ambition, and know the minds of men."

      Is this principle more important than gathering and acting on business information?

    • JYOTI KOTHARI profile image

      Jyoti Kothari 7 years ago from Jaipur

      Hi Suresh,

      Thanks for your comment. I am glad that this hub has given you some business ideas.

      Jyoti Kothari

    • Goshu 7 years ago

      I like the article, and the fact is that not only Dhirubhai used these methods of information collection to succeed. John D. Rockefeller was another user of such methods. So was Henry Ford. But I think, that the most important aspect in a successful business lies in bringing the best people together, and creating a certain culture, which "forces" people to work together in a continuous manner. Standard Oil, John D. Rockefeller's company, achieved its peak long after he retired, simply because he had built the necessary culture to carry the company through. Information gathering is important, but if you don't have the culture you won't last... after you retire from the company it will stop moving. The most important aspect, as I previously mentioned is the culture that you build. That's what keeps and attracts talented people to the company, and these people know the importance of information gathering, and acting/improving on it.

    • JYOTI KOTHARI profile image

      Jyoti Kothari 7 years ago from Jaipur

      Hi Goshu,

      No, I do not think that people managing and monitoring information in his way can be failed.

      They must commit some mistake to fail.

      Thanks for comment.

      Jyoti Kothari

    • Goshu 7 years ago

      Very interesting article... However, don't you think that many other people manage/monitor information and act on it the same way that Dhirubhai did, and they still fail?

    • JYOTI KOTHARI profile image

      Jyoti Kothari 7 years ago from Jaipur

      Hi Suprabha,

      Thanks a lot for your comment and compliment. What is your area of Financial analysis and how will the article help you?


      Jyoti Kothari

    • suprabha 7 years ago

      thanks a lot for this article. super. it will help me in my financial analysis...

    • Hitendra Parekh 7 years ago

      Wonderful article your analysis is perfect, The Great Dirubhaiji saw the way how common man achieve what he want. one of hi secreat "changing orbit after master that position" really very important for everyone who want to reach top of top

    • Beri Sequeira 7 years ago

      Hello Jyothi

      Thanks a lot for this article. I've been following the Ambani and Relicance stories out of personal interest for a long time and recently because of an Entrepreneurship class I am taking. I've made many conclusions and read many articles but this is ceratainly an interesting perspective on how they succeeded. It was very interesting.

    • JYOTI KOTHARI profile image

      Jyoti Kothari 7 years ago from Jaipur

      Dear Jithesh,

      Thanks for visiting the Hub about Dhirubhai Ambani. Ambani did a great work for Indian industries not me.


      Jyoti Kothari

    • Jithesh 7 years ago

      Sir, very informative article.....Keep writing like this.....Just when browsing about Ambani i saw this article......any way great work.....

    • JYOTI KOTHARI profile image

      Jyoti Kothari 7 years ago from Jaipur

      Hi Rajan,

      It is well known fact that Dhirubhai Ambani was highly manipulative. He himself admitted that many times.

      Most of the people manipulate lot of things. Few people know how American industrialists and even the federal Government manipulate things in their favor.


      Jyoti Kothari

    • C.V.Rajan profile image

      Disillusioned 7 years ago from Kerala, India

      There is nothing succeeds like success. When someone becomes a celebrity out of his success, all the weird and manipulative acts of him are comfortably forgotten! I still remember a period some 25 years ago how Dhirubhai used every manipulative, bribing and skills to get his business going through overt and covert corrupt practices practically at every department in the Central Government.

    • Sameer Jaju 7 years ago

      This is really a nice article. I got really inspired by Dhirubhai Ambani. He really proved that man has infinte potential and it depends upon a man how to use it. Hats of to late Mr. Dhirubhai Ambani. His story is really a good motivation for people who wantes to do something in their life.

    • JYOTI KOTHARI profile image

      Jyoti Kothari 7 years ago from Jaipur



      Not me but Dhirubhai Ambani had done great job. I am just an admirer of Dhirubhai Ambani.


      Jyoti Kothari

    • Shravan 7 years ago

      Really great sir you had done a gr8 job

    • H P Roychoudhury profile image

      H P Roychoudhury 7 years ago from Guwahati, India

      The hub is very informative. Dhirubhai Ambani and his two sons are proud sons of India, who made India global. The world knows India is a poor country. But Ambani family had shown to the world that money could be earned also by Indian business skills and few Indians could also be rich people like other countries.

    • Daniel Victor 7 years ago

      Really an inspiring and informative article for those who r ambitious about entrpreneurship and business life..

      Thank U..



    • Anjali Kapadia 7 years ago

      Hi Jyoti,

      i have visited this hub several times but it fascinates me and brings again and again. This is the most educative hub in business sector. The hub is as wonderful as Dhirubhai Ambani. People have a lot to learn from his works.

      He is no more with us but he motivates us to do big.

      Thanks and thumbs up!!


    • Suraj Nowlakha 7 years ago

      Hi Jyoti Bhai

      it's a wonderful and very informative article. First time i hv come across with such an informative article .congrats and keep it up .

      Suraj Nowlakhas

    • JYOTI KOTHARI profile image

      Jyoti Kothari 7 years ago from Jaipur

      Hi Ambition,

      Thanks for comments and your willingness to read all my hubs. Dhirubhai Ambani was no doubt a real legend.

      If you have liked it please bookmark it and share it in your social network or mail it to be viewed by friends and family.


      Jyoti Kothari

    • Ambition profile image

      Ambition 7 years ago from Home

      oh sir this is best hub i have ever read in my carrier. Surely there are some real legends like the one you mention and its always great to hear these stories. i will surely read all of your hubs.

    • GHULAM JEELANI 7 years ago

      Think Big Act Big with patiently, Plan Big with managed body. Really Dhirubhai Ambani was the good planner in his time, I expect myself to be like that's person Planner. I hope god will complet my wish.

    • JYOTI KOTHARI profile image

      Jyoti Kothari 7 years ago from Jaipur

      Dear Manish and Vishal,

      Thanks for comments. It is indeed true that Dhirubhai had great relationship with people all around.

      Secrets are not secret now. People can try to become like Dhirubhai. If they try with dedication they will succeed.


      Jyoti Kothari

    • manish bhatt 7 years ago

      sir thank you ,i think there was one more think that made Dhirubhai NO1 he had great relationship with people from top to bottom with all ,if write

    • JYOTI KOTHARI profile image

      Jyoti Kothari 7 years ago from Jaipur

      Dear Manish,

      Yes, one can go ahead of Dhirubhai. Scope is unlimited. One needs vision, creative thinking, patience and zeal to achieve. One has to accept it as a challenge. God helps the brave.

      Jyoti Kothari

    • JYOTI KOTHARI profile image

      Jyoti Kothari 7 years ago from Jaipur

      Dear easwar,

      I wish you the best of luck and hope that following these advices will help you in building your future bright.

      Jyoti Kothari

    • Easwar 7 years ago

      Great.. I will try to follow these..I thank the author..

    • Devang 7 years ago

      Fantastic. No match.

      Thanks for such inspiring article.


    • Aruna 7 years ago

      Hi Jyoti,

      Fantastic. secrets should be followed in the interest of business.

    • ErnieFir profile image

      ErnieFir 7 years ago

      I definitely agree with the fact that your employees are your best resource as a business owner. Some business owners don't get this and their business suffers in the long run because of it.

    • Vishwanath 7 years ago

      Hi Jyoti,

      the article was lot informative. may i know if i can get content about the strategies dhirubai employed in his oil business( like i mean marketing strategies,business channels etc.).

    • JYOTI KOTHARI profile image

      Jyoti Kothari 7 years ago from Jaipur

      Dear Rowan,

      Thanks for your comment. I wish you best of luck in South Africa with secrets of Dhirubhai Ambani.

      Jyoti Kothari

    • Rowan Chetty 7 years ago

      A truly inspiring story about a Great Man.I will put these steps into practice within my orbit. Thank you for a wonderful article. Message from South Africa

    • JYOTI KOTHARI profile image

      Jyoti Kothari 7 years ago from Jaipur

      Dear Amit and Vertical jump,

      Thanks for comments. I wish, this hub will help you in progress of your business.

      Jyoti Kothari

    • vertical jump training 7 years ago


      Really a very good points you have carried on..

      Thanks for the valuable info's..

      Great Hub!

    • Amit Shah 7 years ago

      Hi Jyoti,

      Business secrets of Dhirubhai Ambani, Founder of Reliance Industries is an awesome hub. People know Dhirubhai Ambani well but you have revealed his secrets that will help businessmen to grow in their fields.

      Thanks for an informative hub.



    • JYOTI KOTHARI profile image

      Jyoti Kothari 7 years ago from Jaipur

      Poll in this hub also suggests that he was the greatest businessman of his time. He has got two third share of all votes where as all other businessmaen together are in one third.

      Jyoti Kothari

    • DK 7 years ago

      Dhirubhai was the greatest businessman in second half of the twentieth century in India. He beated all global business persons in talent, speed and intellegence.

      Thumbs up for Dhirubhai Ambani and for you to write a great article.

    • JYOTI KOTHARI profile image

      Jyoti Kothari 7 years ago from Jaipur

      Dear James,

      Thanks for comments. It will be in the best interest of your business to follow the secrets of Dhiru Bhai Ambani. You can use it successfully in your hardware business. All the best for you.

      Dear Santosh,

      Dhiru Bhai Ambani was a great businessman from rags to riches. He also nurtured his sons. Mukesh Ambani is maintaining the tradition. However, I reserve the word "Great" for the father, Dhiru Bhai Ambani.

      I wish you all success in your business life. Please try to learn and practice his secrets.


      Jyoti Kothari

    • santhoshmittal 7 years ago

      i am a student my main aim is to become a great business man like MR.MUKESHAMBANI sir.

    • James  7 years ago


      This is very nice secrets. Dhirubhai was a legend. We will try to follow his secrets in our hardware manufacturing business.

      Thanks for a great article in hubpages.


    • JYOTI KOTHARI profile image

      Jyoti Kothari 7 years ago from Jaipur

      Hi Indian lady,

      Thanks for your comments and compliments. Dhirubhai Ambani was a geneous, no doubt. I am also proud of him as Indian. In fact he brought the Indian fame in the globe.

      Yes, I am trying to use his secrets in my Gems and Jewelry business and those are beneficial.

      Jyoti Kothari

    • Indian lady 7 years ago from India


      Dhirubhai Ambani was a geneous and You are also a geneous.

      As Indian, we are proud of dhirubhai Ambani.

      You are posting wonderful hubs continually. I have rated you in the top in forum.

      You are in business and know the secrets. I guess, you are using these secrets in your business.

      Indian lady

    • JYOTI KOTHARI profile image

      Jyoti Kothari 7 years ago from Jaipur

      Hi Mary,

      It was the secret No. 5 that made him india No.1 and led his sons to be world No.1.

      Jyoti Kothari

    • Mary 7 years ago

      There is no doubt that Dhirubhai's secrets are to be learned and acted upon. Specially i liked secret no. 5.

      Thumbs up!


    • JYOTI KOTHARI profile image

      Jyoti Kothari 7 years ago from Jaipur

      Hi Sue,

      All successful persons use some principles and theories in their life. These are called secrets of the person. Dhirubhai Ambani was an Indian icon and following his secrets will surely help a business person.

      Jyoti Kothari

    • Sue 7 years ago

      Hi Jyoti,

      Every business person has to apply these rules in her/his life. Wonderful. Secrets of business tycoon is revealed by you!

      Extremely informative. Thumbs up!!

    • JYOTI KOTHARI profile image

      Jyoti Kothari 7 years ago from Jaipur

      Yes, Dhirubhai was a great businessman. Following his secrets lead us to be a good businessman. It is worth to follow him in this difficult time of slowing down economy.


    • Surendra Bothara 7 years ago from Jaipur


      Dhirubhai was a great businessman. People may follow his secrets to come out of recession.

      Surendra Bothara

    • JYOTI KOTHARI profile image

      Jyoti Kothari 7 years ago from Jaipur

      Mukesh Ambani has been placed in the third and Anil Ambani in the sixth place in the latest list of Forbes.

      Jyoti Kothari

    • JYOTI KOTHARI profile image

      Jyoti Kothari 8 years ago from Jaipur

      Are you a business person or want to start?

      Jyoti Kothari

    • alex09 profile image

      alex09 8 years ago


      Thanks for such an informative hub.

      Here are really good ideas to improve ur business.

    • Dev 8 years ago


      Very Inspiring !!! for a budding entrepreneur for me...

      Thank You Sincerely,


    • Nagao saka 8 years ago

      Japanese has to learn a lot from Dhirubhai to overcome present recession.

    • Rupal Dhandia 8 years ago

      The article is very impressive and reveals all the secrets of Mr. Dhirubhai Ambani. This is really amazing article which gives us knowledge about following these means and to prove ourselves.

    • JYOTI KOTHARI profile image

      Jyoti Kothari 8 years ago from Jaipur


      What he did, any one can do, if they really want to. I hope more and more people will be inspired from this article.


    • 8 years ago

      Dear Jyothi,

      This is really a very good article by you about Legends Business Secets.The main source of his success is information; converting them into opportunities and supporting large idea of change;His business strength is real transformation of lives of millions in india.

      And Again Thanks for sharing such wonderful Artilce Jyothi...



      Sharan CTC

      CTC HR Solutions

    • john schmit 8 years ago

      I have started with collecting business news. I may find an idea to work upon.

      thanks for advise.

    • JYOTI KOTHARI profile image

      Jyoti Kothari 8 years ago from Jaipur

      These secrets are no longer secrets. One should apply those. Will you?

    • john schmit 8 years ago

      Everubody knows about Dhirubhai. People wish a fortune like him but don't know the way.

      Weldone, you have shown them path.

      Very nice 7 secrets, every businessman must aply.

    • JYOTI KOTHARI profile image

      Jyoti Kothari 8 years ago from Jaipur

      Dear Stooge,

      yes, he had exploited loopholes of the system. He thought these as an oppurtunity. Hunger for news and info made him capable of finding loopholes which he could successfully utilised to achieve his goal.

      I agree withyou that his lifestory should be read religiously to find the success mantra.


    • Stooge profile image

      Stooge 8 years ago

      As far as I know and understand, Dhirubhai's best mantra of success was to exploit the loopholes in the system and the government set-up. Sometimes, he did things which could not be deemed legal. Still, No doubt, he was one of the most brillient brain of his entire era - someone in the league of founders of Microsoft and Google. It is so good to see that he finally achieved his dream of making his group world's #1, even though it was a couple of years after his death.

      There are many case studies on him and his group. All the budding entrepreneurs should read them religiously.

      Good one Jyoti. You surely provied some food for thought to all of us.

    • JYOTI KOTHARI profile image

      Jyoti Kothari 8 years ago from Jaipur

      Dear Trsmd,

      You are always praising me. I am not worthy of it. Just writing hubs since 25 days. I am an inexperienced author.

      You are really writing good.

      jyoti kothari,Hyderabad/Jaipur

    • Trsmd profile image

      Trsmd 8 years ago from India

      very good page you have created..

    • JYOTI KOTHARI profile image

      Jyoti Kothari 8 years ago from Jaipur

      Dear Dutch,

      You are so quick. This hub is just published and you read it and commented on. This is what Dhirubhai suggested; access to info at 1st. You have already grabbed the 1st secret.


      Wanna like to read more of my hubs?

      Jyoti Kothari,


    • dutch84 profile image

      dutch84 8 years ago

      this is the best and most informative hub on business practices that i have read in a while.

      good job! and thanks for this.

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