How to Organize a Gift Basket Raffle Fundraiser
Welcome! So you are interested is holding a gift basket raffle? Great ~ because you have come to the right place. You will find everything you need to know (and then some) about organizing a successful gift basket raffle fundraiser. I’ve brainstormed some pretty creative ideas to share with you.
There are eight steps below ~ let’s get started.
STEP 1: Where to Start in Organizing a Gift Basket Raffle
First, there will be decisions that need to be made . . .
- Will you be soliciting donations? Or do you have the funds to purchase the baskets and their contents? The most profit will be made if you solicit donated items from local businesses. This way, businesses get the opportunity to easily advertise their products and services. And your baskets will be filled with brand new items at no cost to the fundraiser.
- Who will be doing all the work? Set up a team that will work together on this fundraiser. Determine set jobs for each member to ensure that everything that needs to be done is accomplished.
- How much money do you wish to raise? This will help determine how many total baskets should be included in the raffle.
- Who is your target audience that will likely purchase raffle tickets? This will give you an idea of which basket themes would be best.
- How many total baskets will be created? If the target audience is a group that has 100 members, you may want to only create three baskets or so. If the audience is much larger, let’s say a well attended carnival, create a dozen baskets to ensure a great profit.
STEP 2: Types of Baskets to Use
To keep your costs low, you can find baskets at a thrift store for a minimal cost. You may also know people who are willing to donate unused baskets.
But, wait! The container does not actually have to be a basket. For example, let’s say you are creating a basket for a baby. Why not use an infant bathtub and then fill it with related items. Or, let’s say your basket theme is “kitchen.” Use a large soup pot as your basket and then fill it with kitchen items.
You will find many creative “basket” ideas in the chart below.
Baby Bath Tub
Plastic Storage Container
Market Shopping Basket
Large Gift Bag
Large Soup Pot
Large Roasting Pan
Cat Litter Box
Any type of baskets will work!
Fill a gardening cart with tools, plants, etc.
STEP 3: Gift Basket Themes and Content Ideas
The key is to choose basket themes and content that will attract those that are likely to purchase raffle tickets. You want to make sure you have enough baskets to entice many different tastes.
I've created 24 different theme title ideas for your baskets including ideas for what each themed basket might contain. Have fun with this and include your own unique ideas too.
Add a bottle of wine, opener, candles, and maybe cheese & crackers.
STEP 4: Gather Baskets and Contents
Now it’s time to begin shopping and/or soliciting. Collect all the baskets (containers) that are needed and their contents. Each basket should have at least one “big ticket” item that is the focal or selling point of its theme.
STEP 5: Put Gift Baskets Together
Schedule a time when all members of the fundraising team are available to put the baskets together. Arrange the baskets as attractively as possible. Use tissue paper to line the bottom of the basket/container to add color. Use cellophane to seal the baskets and then decorate with ribbon or a bow if desired (see video below).
Also have a container available for each basket to place the raffle tickets in. Number the container to coincide with the numbered basket. You may wish to paste the basket description to the container.
Excellent, Detailed Video on How to Wrap a Gift Basket
STEP 6: Number and Describe Each Gift Basket
Type or write out a list including the basket theme and all of its contents. On this list, be sure to acknowledge the business names who donated items. Add an "estimated value" if you wish.
Number each corresponding basket, content list and raffle ticket container.
Below is a Sample Basket Description Sheet.
STEP 7: Market Your Fundraiser ~ Advertise, Display Baskets and Sell Tickets
- It is important that you have time to sell tickets to make enough profit. For example, sell these raffle tickets during a long-weekend carnival. You could sell tickets at “bingo night” for four weeks in a row stating when exactly the winner will be announced.
- Let people know upfront if the winner needs to be present at the drawing. Obviously, chances are you will sell many more tickets if the winner does NOT need to be present.
- Make posters to advertise the fundraiser. Advertise in a group newsletter, church bulletin, etc. Let people know what the proceeds will be used for.
- Display baskets on clean tables with attractive table clothes.
- Consider offering a discount to those that purchase multiple tickets. For example: 1 ticket for $1, 6 tickets for $5, 13 tickets (baker’s dozen) for $10.
- Allow ticket buyers to choose which basket they are trying to win. Have them place 1/2 of their ticket (with name and phone number) in the container that coincides with the basket(s) they are interesting in winning. They will hold on to the other half of the ticket to show proof if they are a winner.
STEP 8: Announce Gift Basket Raffle Winners
Set an exact date and time when the winners will be announced. If this will take place at a large event, use a microphone and advertise that the raffle is coming to an end. “Hurry, come get your tickets now. There is only _____ minutes (or _____ hours) left until the winner is announced.”
Draw and announce the winners.
Have fun and be sure to thank everyone for their support.
This is Sharyn’s Slant