5 Best Free Instant Domain Name Appraisal Services
How Much Is My Domain Name Worth?
This is the most import question a domainer should ask before investing. Whether or not you make money from your investment depends on the type of names you register or buy.
Domain name investing can be likened to investing in real estate, virtual real estate (VRE). As the buyer, it is crucial that you know what you are doing and do your own research prior to purchasing a URL. Whether you are buying website addresses to develop a site, monetize, park, or sell for profit, their worth can determine your success.
Let me begin by making an honest statement here: Do not waste your money on paid appraisals that are not worth the value of paper on which they are printed. You can value a URL free yourself via the links I've listed below.
5 Best Free Domain Name Appraisal Sites Online
You will note that the value will vary from site to site. The real value of your URL is what the buyer agrees to pay.
If you would like to get a second, third, or fourth opinion from another appraiser, it is a good idea. That way, you can get an idea about the range of the name's value. Create a spreadsheet with the names you own and enter the appraised values given by the different appraisal sites.
Here are the five best free appraisal sites.
Domainindex.com is a public service provided free of charge that calculates price indices for website addresses to track the development of price levels. It provides a very comprehensive instant appraisal based of the sales price or value based on an all-encompassing methodology.
Estibot is a trusted and widely used free appraisal service, providing over 1.3 million appraisals per day. Its search engine is trusted by registrars, parking companies, investors, and the IRS to generate accurate fair market value based on historical sales and other criteria. Some features are appraised drop lists, an end-user lead-generator (to help you sell your URLs), an advertiser bid tool, and API access. Estibot also provides appraisal certificates for a small fee.
Valuate.com is a free valuation tool that will provide a fair appraisal value based on your name’s metrics and the sales of similar domains. I like Valuate.com because it provides all other relevant data such as top sales reports, search frequency of website addresses, traffic, competition, and CPC in an easy-to-read table. If you decide to sell, you can easily click the "sell it" button and it will take you to Cax.com, a domain marketplace. Valuate.com participates with Domaining, the industry's latest newsletter, to which you can subscribe for free. Valuate.com will also check for trademark issues. You can submit only five (5) names per day for free: In order to submit more than five, there is a free registration to become a member.
GoDaddy is the world’s largest website address registrar; it also operates its own auction, market, and dropmarket. GoDaddy’s free domain name appraisal service doesn’t just provide one value but gives you a range of values. It is instant and free and comes with an appraisal certificate which you can easily print. You need to log into your account to use the service.
Sedo.com is the world’s biggest domain brokerage. Sedo provides an instant appraisal service once you become a member and log in.
There are many other sites online—some require payment and others are free. From my experience, the five best ones are listed above, but another site, URLAppraisal.net, provides an instant appraisal service which you may want to try out.
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Criteria to Establish Domain Value
Some Factors That Determine a Domain Name's Worth
Domain Name Extension (.com is the most popular and preferred TLD)
Number of words and letters it contains (the shorter, the better)
Memorability (is it easy to remember?)
Pronounceability (is it easy to pronounce?)
Search Results (is the word being searched for?)
Traffic Rank (alexa page rank and search engine PR)
Age of Domain (is it established?)
Numbers and Hyphens (make it hard to verbalize)
Marketability (is it brandable and a name a business could be built on?)
How to Buy a Valuable Domain Name
You need to be your own appraiser if you want to be a successful domainer. For your purposes, only you can be the best website address value estimator. After all, it is your money that you are spending.
First, familiarize yourself with the valuation factors provided in the table above, then familiarize yourself with each of the tools described below.
Use this to find out if the keyword, product, or service is in demand and is being searched for. Select the exact match search. Google also gives you other information regarding keyword competition, how much people are paying to advertise, and traffic details. There's so much you can learn about search history and behavior of internet users from tools provided by Google.
2. Comparable Names Sales History
DNSalePrice.com is the best resource available for free where you can estimate the value of your URL based on recent comparable sales. The best place to find what kind of names fetch higher prices is DNJournal.com, the industry news magazine with a weekly sales report.
Online forums are the best places to access free resources and interact with other seasoned domainers. DN Forum is the best and largest forum of its kind on the internet where you can buy, sell, appraise, learn about, and discuss, all for free.