How to Buy Apple Stock

Updated on November 29, 2018

Update On Apple's Stock Price

11/29/2018 Update - Apple stock has been hit hard all month, trading down significantly after an earnings report that worried both investors and analysts. The stock is now trading at about $180 which is significantly below its all time high of $233.

It was another stellar earnings quarter for Apple, so what has investors so worried? It is mainly these reasons:

1) Apple has decided to no longer detail unit sales of iPhones, iPads, and Macs going forward and starting with next quarter. This was a totally out of the blue announcement and Apple says the reason is because unit sales are not as relevant as they once were as the company shifts to making an increasing percentage of its money off its massive user base through subscriptions and other services. Investors though, worry that the real reason for no longer revealing unit sales is because Apple sees the sales of these three products having peaked and going down from this point on.

2) Apple issued forward guidance for the 2018 holiday quarter that was below what analysts were projecting. Future guidance is often the most important part of an earnings release because investors are always keying on what the future holds. Apple said that foreign currency headwinds and political uncertainty in a handful of countries makes their conservative guidance a necessity. Additionally, the fact that the more expensive iPhones XS and XS Max were released last quarter and the cheaper iPhone XR this quarter was the exact opposite of what happened last year and meant that more customers will be buying the cheaper iPhone option in this holiday quarter.

Within the last two months Apple has just released three new iPhones, two new iPad Pros, a new Mac Mini, new MacBook Air, and a new Apple Watch 4 which means that customers have a slew of new product to consider buying this Christmas. By all measures this should be another record breaking holiday quarter and we will have to wait and see how the economy and other geopolitical concerns affect things. There is alway concern about China and India which play big roles in Apple's future plans.

Here is a look at Apple's guidance for the upcoming holiday quarter that has investors so concerned:

Apple has released 3 new iPhone models (XS, XS Max, XR) along with a new Apple Watch 4 that has a bigger screen and faster internals. Additionally, two new iPad Pros with Face ID and edge to edge bezels are now available for purchase. Apple also just came out with a new and more expensive retina screen MacBook Air as well as an updated Mac Mini. Also, IOS 12 was recently released which adds new functionality and speed to all your old Apple mobile devices.

All in all, this should be another blowout holiday quarter coming up which will help the stock price. The next earnings report should come in late January or early February 2019 and and as always, could move the stock significantly in either direction.

Are You Thinking About Investing in Apple?

Apple gets more press coverage than any company in the world. No matter where you look, you will find opinions on how the company is doing and whether their stock is a "buy" or a "sell."

The stock now sells for about $180 and it has been on a rollercoaster ride the last handful of years. For long stretches it was thought by many to be undervalued when it was trading in the $91 to $150 range. But the last year of trading saw Apple stock rise significantly to over $233 a share. Now the stock has come back down just as fast as it went up leaving investors with a bit of whiplash and wondering whether Apple is a good solid investment or a bit more risky than they might have thought.

Anyone thinking of buying Apple stock needs to be aware that a strong stomach is sometimes needed. Even though they are very strong financially as a company and have one of the most well known brands in the world, the stock seems to go through wild gyrations at times.

Will You Buy Apple Stock Now That It Has Split?

See results

You Need An Online Broker

Before you can buy any stock, you need to open an online discount broker account. It sounds hard but it really isn't and you can do it in less than an hour. First though, you need to choose one and here is a short list of some of the reliable ones.

1) Ally Invest - One of the cheapest at $3.95 per trade

2) TD Ameritrade

3) Merrill Edge

4) Scottrade

5) Charles Schwab

6) E*Trade

7) Fidelity

Any of those brokers are trustworthy and have been around for years. Your money will be safe with all of them and I highly recommend Ally Invest with its cheap fees for investors of any experience level. Its a good broker to get started with because there is no minimum amount requirement to get started like some other brokers.

No matter which online broker you ultimately choose, you will have to fill out some personal information and then put money in your new account. That can be done by wiring money, sending a check, or doing an electronic transfer from your bank to your new account. ***Don't forget to do this as you can't get started buying stocks until you fund your account!***

How To Buy Stock

Once you have money in your stock broker account, you can then buy any stock that is listed on the NASDAQ and New York Stock Exchange right from your home computer. Additionally, you can now do it with most brokers right through their mobile app as well.

Apple stock now sells for around $180 and buying 1 share, 50 shares, or 100 shares will cost you the same in trading fees. Most brokers on the list above charge between $5 to $10 per trade. That means you will pay that fee when you buy your stock shares and pay that same fee a second time when you sell your shares (whenever that is).

When you complete your purchase, you will get a confirmation that the "buy" has gone through and then you will see those shares in your account. Every trading day, those shares will go up and down and your account will as well. Obviously, the hope is that Apple stock will go up after you purchase it and your account balance will go up by the same amount.

Is Apple Stock A Good Buy Right Now?

There are always many opposing views about this:

Although it has been many years since Steve Jobs died, some people in the media still cling to the notion that the companies innovation died with him. They fear all Apple is doing is pushing out updated models of existing products and adding size options. They also fear the intensely competitive world of mobile phones will prevent Apple from making money years from now. They also cite the fact that Apple has a small market share compared to Samsung and that the Android platform is free, which allows other phone companies to more easily compete. There are also those that believe the Apple Watch was a failure even though the evidence proves otherwise. Now people are saying the HomePod is a big failure.

On the other hand, some say that Apple has used the last handful of years to perfectly set up their long term plans. Now they have three new phones with small bezels and big screens to sell in 2018 (iPhone Xs, iPhone Xs Max, and the iPhone XR). In late October there was another event which showed a new iPad Pro and new MacBook Air which are now for sale.

The companeny continues to push its expansion into China and India which should provide benefits for years to come, and the iPhone has proven to be extremely popular in the higher-end markets, even in China. Despite Apple's smaller market share, it continues to dominate in profits which is what being in business is all about: making money.

There is always the opinion perpetuated by the media and Apple detractors that Apple has run out of new products and new ideas. Apple stock suffers time to time because of those rumors but the stock seems to be trading in a more positive fashion for most of the last year. It must be noted that there is no guarantee when you buy any stock (including AAPL) that it will go up and you should always be prepared to accept losses, if they come, as well as gains.

Questions & Answers

    What are your opinions on Apple stock?

      0 of 8192 characters used
      Post Comment

      • profile image

        Faraz Arshad 

        2 months ago

        So if I use Ally Invest to buy one Apple stock at a trading fee of $3.95, will the fee remain constant whether I buy 1 or 10?

        For example:

        I bought 1 Apple stock at a fee of $3.95

        I bought 10 Apple stocks at a fee of $3.95


        I bought 1 Apple stock at a fee of $3.95

        I bought 10 Apple stocks at a fee of $39.5

      • profile image

        kaye be 

        5 months ago

        Hi ... I want to buy a couple Apple and Google shares online. Am not a US citizen. Can you suggest a good online brokerage? Thank you

      • profile image


        5 months ago

        Buy ETF - (IYW)

      • profile image


        5 months ago

        What do these online brokers do

      • profile image


        7 months ago

        Yeah, i would like to buy the iPhone company, and with a barage of big macs

      • profile image 

        12 months ago

        I need more information

      • profile image

        kim leufroy 

        13 months ago

        how do I buy 1 share of apple stocks

      • profile image

        Freddy torres 

        13 months ago

        How can i buy apple share my self with out a broker

      • profile image

        Tina Franklin 

        14 months ago

        I think apple stock is very strong

      • profile image


        20 months ago

        I do not want to be a stock trader, I just want to buy few paper shares of Apple. Please, advice, is it possible to do so?

      • profile image


        2 years ago

        is it possible to buy shares in Apple for Afghan citizons?

      • profile image

        dai lao 

        2 years ago

        I am 19 years old and i love to be a entrepreneur but what step can i take to buy a stock or see what fits me best?

      • profile image


        2 years ago

        great article! I am wondering where I can see company's stock history (i.e. Apple) - someone commented earlier about Apple stocks in 2005... anyone got a source where I get all companies and their stock history in one place? Thanks!

      • JvicIndia profile image


        2 years ago from India

        Useful info.

      • profile image

        Michael Pickard 

        3 years ago

        Kinda a stupid question...very new to stock purchasing. I Literally just bought 1 share of apple stock at $108.00 a couple days ago. My question is, if buying at such a low share amount of one, is it laughable to go with such a high share price as apple? Is it almost pointless with the returns I will have?Would I be better off getting something more risky and/or cheap? Or could there still be benefits, even if just one share? With my logic...if the apple stock even goes up to 150 a share, I'm only gonna make $50.00. Anyone want to shed some general stock 101 knowledge on me, please feel free! thanks :)

      • profile image

        Mr. Ceino 

        3 years ago

        I never bought stocks before and is very interested in buying from apple.

        i need a little advice.

      • StockEnthusiast profile imageAUTHOR

        Bruce Alan 

        4 years ago

        Apple's ticker symbol is "AAPL" and you can buy the stock through any discount broker, including E*Trade.

      • profile image


        4 years ago

        How do you buy apple stock with E*TRADE I looked at it and it doesn't give me the option to buy apple stock.

      • profile image

        Nancy Watson 

        4 years ago

        thinking of buying Apple stock for a small Christmas present for my kids 18 and 24. They want to dabble in stocks to see if they can make a gain toward their future. Would you chose this stock or maybe something in a Utility such as SCE&G ?

      • profile image


        4 years ago

        do I have to pay penalties if I want to sell some Apple stock?

      • profile image


        4 years ago

        Ok malapachan the reason you see more apple product on films, is because Apple pay them to have apple product in films. just like sony in resident evil and lg in iron man

      • RobertConnorIII profile image

        Robert Connor 

        4 years ago from Michigan

        Apple stock a little too hi for us - but great lens!

      • malapapachan profile image

        Mala Papachan 

        4 years ago from Matlock Bath, England

        hiya, i am passionate about business, so read your article and here's what I think. Just looked up the stock, and it has risen steadily since 2005 and I agree with your "some say Apple has not done enough innovating in recent years" and the other factor would be the intense competition in their chosen market . Need to see more like p/e ratios, merger plans, etc. Oh, just thought of something which I noticed and as you are an Apple fan. Could you tell me why a lot of films feature only Apple computers? I have seen it too many times to count, never a Dell, Asus, Lenovo or Hewlett Packard, I find this peculiar? Be very interesting to know, thanks

      • brianvallois lm profile image

        brianvallois lm 

        4 years ago

        Buy buy buy !!


      This website uses cookies

      As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

      For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

      Show Details
      HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
      LoginThis is necessary to sign in to the HubPages Service.
      Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
      AkismetThis is used to detect comment spam. (Privacy Policy)
      HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
      HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
      Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
      CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
      Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
      Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
      Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
      Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
      Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
      Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
      VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
      PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
      Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
      MavenThis supports the Maven widget and search functionality. (Privacy Policy)
      Google AdSenseThis is an ad network. (Privacy Policy)
      Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
      Index ExchangeThis is an ad network. (Privacy Policy)
      SovrnThis is an ad network. (Privacy Policy)
      Facebook AdsThis is an ad network. (Privacy Policy)
      Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
      AppNexusThis is an ad network. (Privacy Policy)
      OpenxThis is an ad network. (Privacy Policy)
      Rubicon ProjectThis is an ad network. (Privacy Policy)
      TripleLiftThis is an ad network. (Privacy Policy)
      Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
      Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
      Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
      Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
      ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
      Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)