How to Buy Apple Stock

Updated on May 1, 2019

Update On Apple's Stock Price

5/1/2019 Update - Apple stock is getting a boost from enthusiastic buyers one day after reporting earnings. The stock is trading around $210 and has gone up steadily after reaching a low of $142 just four months ago.

Investors are applauding strong iPad sales as well as continued increases in Watch and Services numbers. While iPhone sales were down from a year ago, the numbers beat analysts estimates and the company implied that things may be stabilizing in China.

Apple's guidance for next quarter was at the top of analyst's estimates and that is lessening any worry that investors may have had looking forward. The company also announced that it has authorized an additional $75 billion for buybacks and is increasing the dividend by 5%.

All in all it was a solid quarter for Apple and helped calm any fears people might have had after the poor quarter last time.

Here is a look at Apple's guidance for the upcoming 3rd quarter of 2019:

Are You Thinking About Investing in Apple?

Apple gets more press coverage than any company in the world. No matter where you look, you will find opinions on how the company is doing and whether their stock is a "buy" or a "sell."

The stock now sells for about $210 and it has been on a rollercoaster ride the last handful of years. For long stretches it was thought by many to be undervalued when it was trading in the $91 to $150 range. But the last year of trading saw Apple stock rise significantly to over $233 a share. Then the stock went down to $142 and now has come back down almost as fast as it went up leaving investors with a bit of whiplash and wondering whether Apple is a good solid investment or a bit more risky than they might have thought.

Anyone thinking of buying Apple stock needs to be aware that a strong stomach is sometimes needed. Even though they are very strong financially as a company and have one of the most well known brands in the world, the stock seems to go through wild gyrations at times.

Will You Buy Apple Stock Now That It Has Split?

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You Need An Online Broker

Before you can buy any stock, you need to open an online discount broker account. It sounds hard but it really isn't and you can do it in less than an hour. First though, you need to choose one and here is a short list of some of the reliable ones.

1) Ally Invest - One of the cheapest at $3.95 per trade

2) TD Ameritrade

3) Merrill Edge

4) Scottrade

5) Charles Schwab

6) E*Trade

7) Fidelity

Any of those brokers are trustworthy and have been around for years. Your money will be safe with all of them and I highly recommend Ally Invest with its cheap fees for investors of any experience level. Its a good broker to get started with because there is no minimum amount requirement to get started like some other brokers.

No matter which online broker you ultimately choose, you will have to fill out some personal information and then put money in your new account. That can be done by wiring money, sending a check, or doing an electronic transfer from your bank to your new account. ***Don't forget to do this as you can't get started buying stocks until you fund your account!***

How To Buy Stock

Once you have money in your stock broker account, you can then buy any stock that is listed on the NASDAQ and New York Stock Exchange right from your home computer. Additionally, you can now do it with most brokers right through their mobile app as well.

Apple stock now sells for around $210 and buying 1 share, 50 shares, or 100 shares will cost you the same in trading fees. Most brokers on the list above charge between $5 to $10 per trade. That means you will pay that fee when you buy your stock shares and pay that same fee a second time when you sell your shares (whenever that is).

When you complete your purchase, you will get a confirmation that the "buy" has gone through and then you will see those shares in your account. Every trading day, those shares will go up and down and your account will as well. Obviously, the hope is that Apple stock will go up after you purchase it and your account balance will go up by the same amount.

Is Apple Stock A Good Buy Right Now?

There are always many opposing views about this:

Although it has been many years since Steve Jobs died, some people in the media still cling to the notion that the companies innovation died with him. They fear all Apple is doing is pushing out updated models of existing products and adding size options. They also fear the intensely competitive world of mobile phones will prevent Apple from making money years from now. They also cite the fact that Apple has a small market share compared to Samsung and that the Android platform is free, which allows other phone companies to more easily compete. There are also those that believe the Apple Watch was a failure even though the evidence proves otherwise. Now people are saying the HomePod is a big failure.

On the other hand, some say that Apple has used the last handful of years to perfectly set up their long term plans. Now they have three new phones with small bezels and big screens to sell in 2018 (iPhone Xs, iPhone Xs Max, and the iPhone XR). In late October there was another event which showed a new iPad Pro and new MacBook Air which are now for sale.

The companeny continues to push its expansion into China and India which should provide benefits for years to come, and the iPhone has proven to be extremely popular in the higher-end markets, even in China. Despite Apple's smaller market share, it continues to dominate in profits which is what being in business is all about: making money.

There is always the opinion perpetuated by the media and Apple detractors that Apple has run out of new products and new ideas. Apple stock suffers time to time because of those rumors but the stock seems to be trading in a more positive fashion for most of the last year. It must be noted that there is no guarantee when you buy any stock (including AAPL) that it will go up and you should always be prepared to accept losses, if they come, as well as gains.

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.

Questions & Answers

  • Is an investment with ally only supported within the U.S., or other countries too?

    I believe it is U.S. only.

What are your opinions on Apple stock?

    0 of 8192 characters used
    Post Comment
    • profile image


      7 weeks ago

      Hi.excuse me. Is unique finance a brooker that sells apple stock?

    • profile image

      Ryan spurlock 

      4 months ago

      I want to buy

    • profile image

      Faraz Arshad 

      9 months ago

      So if I use Ally Invest to buy one Apple stock at a trading fee of $3.95, will the fee remain constant whether I buy 1 or 10?

      For example:

      I bought 1 Apple stock at a fee of $3.95

      I bought 10 Apple stocks at a fee of $3.95


      I bought 1 Apple stock at a fee of $3.95

      I bought 10 Apple stocks at a fee of $39.5

    • profile image

      kaye be 

      12 months ago

      Hi ... I want to buy a couple Apple and Google shares online. Am not a US citizen. Can you suggest a good online brokerage? Thank you

    • profile image


      12 months ago

      What do these online brokers do

    • profile image


      14 months ago

      Yeah, i would like to buy the iPhone company, and with a barage of big macs

    • profile image 

      20 months ago

      I need more information

    • profile image

      kim leufroy 

      20 months ago

      how do I buy 1 share of apple stocks

    • profile image

      Freddy torres 

      21 months ago

      How can i buy apple share my self with out a broker

    • profile image

      Tina Franklin 

      21 months ago

      I think apple stock is very strong

    • profile image


      2 years ago

      I do not want to be a stock trader, I just want to buy few paper shares of Apple. Please, advice, is it possible to do so?

    • profile image


      2 years ago

      is it possible to buy shares in Apple for Afghan citizons?

    • profile image

      dai lao 

      2 years ago

      I am 19 years old and i love to be a entrepreneur but what step can i take to buy a stock or see what fits me best?

    • profile image


      3 years ago

      great article! I am wondering where I can see company's stock history (i.e. Apple) - someone commented earlier about Apple stocks in 2005... anyone got a source where I get all companies and their stock history in one place? Thanks!

    • JvicIndia profile image


      3 years ago from India

      Useful info.

    • profile image

      Michael Pickard 

      3 years ago

      Kinda a stupid question...very new to stock purchasing. I Literally just bought 1 share of apple stock at $108.00 a couple days ago. My question is, if buying at such a low share amount of one, is it laughable to go with such a high share price as apple? Is it almost pointless with the returns I will have?Would I be better off getting something more risky and/or cheap? Or could there still be benefits, even if just one share? With my logic...if the apple stock even goes up to 150 a share, I'm only gonna make $50.00. Anyone want to shed some general stock 101 knowledge on me, please feel free! thanks :)

    • profile image

      Mr. Ceino 

      3 years ago

      I never bought stocks before and is very interested in buying from apple.

      i need a little advice.

    • StockEnthusiast profile imageAUTHOR

      Bruce Alan 

      4 years ago

      Apple's ticker symbol is "AAPL" and you can buy the stock through any discount broker, including E*Trade.

    • profile image


      4 years ago

      How do you buy apple stock with E*TRADE I looked at it and it doesn't give me the option to buy apple stock.

    • profile image

      Nancy Watson 

      4 years ago

      thinking of buying Apple stock for a small Christmas present for my kids 18 and 24. They want to dabble in stocks to see if they can make a gain toward their future. Would you chose this stock or maybe something in a Utility such as SCE&G ?

    • profile image


      4 years ago

      do I have to pay penalties if I want to sell some Apple stock?

    • profile image


      4 years ago

      Ok malapachan the reason you see more apple product on films, is because Apple pay them to have apple product in films. just like sony in resident evil and lg in iron man

    • RobertConnorIII profile image

      Robert Connor 

      5 years ago from Michigan

      Apple stock a little too hi for us - but great lens!

    • malapapachan profile image

      Mala Papachan 

      5 years ago from Matlock Bath, England

      hiya, i am passionate about business, so read your article and here's what I think. Just looked up the stock, and it has risen steadily since 2005 and I agree with your "some say Apple has not done enough innovating in recent years" and the other factor would be the intense competition in their chosen market . Need to see more like p/e ratios, merger plans, etc. Oh, just thought of something which I noticed and as you are an Apple fan. Could you tell me why a lot of films feature only Apple computers? I have seen it too many times to count, never a Dell, Asus, Lenovo or Hewlett Packard, I find this peculiar? Be very interesting to know, thanks

    • brianvallois lm profile image

      brianvallois lm 

      5 years ago

      Buy buy buy !!


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