How to Buy Google Stock
Buying Google Stock for Beginners
In the last five years, Google stock has gone from about $300 per share to over $1,200 per share (before the split). It is one of the few companies (besides Apple) that you can say really has their act together. Most of their revenue comes from their top-rated search engine and Adwords, but they have their hand in other businesses as well. This is what makes them a strong company: They have a handful of businesses that are all doing very well so their income stream is steady and not reliant on one or two products like Apple stock might be.
Many analysts still think this stock is going higher and is in the midst of a turnaround. You might be asking yourself: Is it still a good buy? I can't specifically answer that question, but if you are interested in buying Google, read on.
March 2017 Updates: Alphabet
How will the corporate restructuring of Google impact its stock prices?
March 25, 2017 Update: GOOG ($815) and GOOGL ($835) have both significantly come off their highs in the last week. Much of the sell off is due to news that many mainstream advertisers are pulling all their advertising off YouTube due to fears that their ads are showing on videos with questionable content. Google/YouTube is struggling with correctly identifying and lableing the fake news/terrorism videos that advertisers want no part of.
In January. Google reported earnings that missed most analyst's targets. Google has a variety of businesses but the money making ones all revolve around advertising through Google search (Adwords) and YouTube. The numbers for those two units were less than expected but still strong.
- Gross revenue was $26.1 billion which was up about 22 percent year over year while analyst's expectations were about $25 billion.
- Net revenue was $21.2 billion which was up 23 percent year over year while analysts were expecting $19.8 billion.
- Adjusted earnings per share was $9.36 while analyst's expected earnings of $9.64 per share.
- Alphabet's “Other” revenue (including hardware, software, and cloud) was $3.4 billion, which was up 62 percent year over year.
- Alphabet's “Other Bets” had revenue of $262 million which was up 75% year over year. But the loss on that revenue was about $1.1 billion which was down 10% year over year.
How Much Money Do You Need to Buy Google Stock?
Google stock is expensive, at least dollar-wise. As I write this, the both stocks (GOOG & GOOGL) are priced at $815 or higher! That means you need at least $8,150 just to buy 10 shares, or $81,500 to buy 100 shares. However, you can buy as little as one share at a time with any online stockbroker.
The high stock price prevents many people from buying the stock, and is why many investors in Google stock wish it would split. If it did split, the stock price would decrease and make it more accessible to everyday investors. Splitting just means the price is cut in half and there are then twice as many shares available.
Right now you need enough money to buy at least one share of stock and depending on when you read this, that may be more or less than $815. Please be aware that if you do decide to buy the stock, your money is at risk as the stock can always go down. Google shouldn't be the only company you buy. It is always best to diversify, which means putting some of your money in other stocks as well.
Online Investing for Beginners
1. Find an Online Stock Broker
In order to buy stocks online, you will need to find and sign up for a discount stock broker. There are a lot to choose from and you will get pretty much the same services with all of them. You can find ones that charge around $5 a trade (TradeKing) all the way up to around $20 per trade.
Ultimately, you will find that the biggest difference between the brokers is their user interface. In other words, what their site looks like and how they present the information in your portfolio. This is ultimately a matter of personal taste. Whichever one you use, you will easily be able to buy Google shares.
Here are some of the better-known online discount brokers:
2. Sign Up and Get Money into Your New Broker Account
After you pick a broker, you are then have to sign up for an account. Most people are used to doing things online now and signing up for online accounts is much the same with a broker as it is for anything else.
They will need your name and address along with your Social Security number (yes, this is required). They might also ask you to fill out some personal information regarding income, net worth, savings goals, and similar thing, but you usually do not have to answer those questions if they make you uncomfortable. Most likely they are used for the trading company's own marketing and data-collection purposes.
Before you can buy Google stock, you will of course need to get money into your account. Most people simply have the money wired in from their bank, but you can also send in a personal check or hand deliver it to your broker's office if they have one in your city. The wire transfer is quickest and it will allow you to get started buying stock fastest.
Now that Google Stock Has Split, Will You Be Buying?
3. Practice Buying Stock with an Online Simulator
If this is your first stock purchase, you might want to take a dry run before you use real money. For that I recommend signing up to Wall Street Survivor. It is a free stock-trading game that gives you 100,000 virtual dollars in play money and lets you place buy and sell trades in a system that resembles what you will find with real stock brokers. They have all sorts of contests, videos, articles, and training materials to help beginning investors learn the ropes. Again, it is free, so give it a try if you feel you want some quick experience before buying Google for real.
4. Time To Buy Google Stock For Real!
Once you feel you are ready to buy Google with real money and your online broker account has been funded, it's time to make your first trade. You can buy the stock right away any time the market is open or you can wait in hopes of getting the stock at a cheaper price. There isn't a right way to do it because while it is true that you might be able to get a better price sometime in the future, it is also possible that the stock will continue to go up and you will end up having to buy at an even higher price.
Keep the following in mind:
- Learn to ride the waves: You have to get used to having money in the stock market and seeing it go up and down on a daily basis. If you have never owned stocks before, this can take some getting used to. It's nerve-wracking when your stocks go down. However, over time most investors learn to live with it. Nevertheless, knowing that you can lose money every day the market is open is difficult for some people to adjust to.
- Diversify your holdings: Make sure that Google isn't the only stock you buy. You should never have all your savings in one stock or even all in the same economic sector. This also means putting your money in other investment vehicles such as real estate, bonds, CDs, or precious metals. That way, your wealth can take a hit without collapsing if and when the market takes a dip.