This may sound like a silly question, but does it matter what your sample writing is about? I would have thought it is more important how you write than what you write?


To a certain extent you are correct; however, most of the assignments available are writing business websites. Your writing will be clearer for them to rate if it is similar to what you will be writing for a content site. However, my "advent for children" sample was given a 4 rating (out of 5). I did write some blogs for parents which were somewhat similar to that piece, but the bulk of the 1000 copywriting articles I've written have been for businesses like plumbers, roofers or medical supply stores.

Updated on February 20, 2018

Original Article:

How to Write a Copywriting Sample
By Virginia Kearney