Where to Market Your Real Estate Services
Why Market Yourself?
If people don’t know about you how will they find you?
Marketing is the most important aspect of your business, other than the service or product you offer of course. Believe it or not there are many platforms online to advertise your business or service that will take some of the stress out of your marketing campaign, save money, and help bring those customers in.
There’s a passion in you that is waiting to be realized by the rest of the world. There’s no easier sale than a product or service you truly believe in. Others will realize how great your business is because you believe it’s great. That’s where marketing comes into play. You want to set yourself apart from the competition while at the same time conveying your message that your product or service is worth the customer’s time. By growing your online presence, you stand a better chance of people finding you.
The Top 5 Search Engines These search engines are a must when it comes to marketing online.
Google+ is a great way to get the search engines to notice your business. Get a free ad on Google.
AOL is more than internet service, it is one of the originating online directories and still a great place to list your business.
Bing Place allows a free online business profile for basic company information including a link to your website. (Just like Google +)
Yahoo is a highly recognizable platform that many use per day and is great to list your business.
Ask.com helps users find answers to their questions and has established a great online platform for finding businesses.
BONUS: Excite has been around for quite some time but not a lot of people know about it. Once more, it’s about covering bases in your marketing that you didn’t even realize were there. Just in case.
How to Use Social Media for Marketing
These free social media platforms can increase your online visibility.
Facebook will reach anyone not living under a rock but it also seems to be a great review tool that simply requires the customer click on the “Like” button. Market your company on Facebook through a basic profile for free (like the one you have) AND/OR set up an ad budget ranging from $5 daily or more.
Instagram is a great tool that many corporations, small business owners and even entrepreneurs are taking advantage of. It’s simple and quick marketing that you can do on a daily basis that will only take a minute or two.
Twitter is perfect for short and sweet marketing.
LinkedIn is the professional social network to be a part of.
YouTube is great for uploading videos that market your business, service, or product.
Pinterest, believe it or not, has really expanded their use.
**There is a website called Social Submission Engine that submits your website across the social media platforms for you.
Did You Know??
There are over 2.3 BILLION people on Social Media worldwide!!
Businesses earn millions of dollars each year by simply advertising online.
With so many users online these days, why wouldn’t you want an online presence?
Directory Listings Improve Your Online Presence
Directories have always been a great way for businesses to advertise online.
FindAgents.online is an online directory of real estate agents and Realtors looking to be found online by ready buyers and sellers. Low, one-time fee gets you listed here with NO renewal fees. Created by Agent and Author of “Where to Market Your Business”.
Yelp is one of those FREE marketing resources, completely dependent upon reviews by others. Ask your customers to leave you a review on Yelp and build up your base quickly.
Angie’s List was established in 1995 by Angie Hicks to help consumers find reliable contractors. It has since turned into so much more and is a great place to advertise your business or service. It is free to join although there are other costs that could be associated with a listing.
Yellow Pages isn’t the old phone book you may remember. The once paper copy is now an online directory utilized by many. No matter the industry you serve this is a great tool to consider placing an advertisement.
Starting at $1 per day, Merchant Circle creates your ad, manages keywords, and guarantees their results. You can also expand the areas you advertise in for as little as $5 per month. There are other paid options for advertising your business.
WhitePages is the best way to get your small business information online without breaking the bank.
MapQuest, believe it or not, is a great way to attract online traffic. Keeping your business address updated through MapQuest (or Google) will help people find you.
SuperPages allow you to claim your free business listing by entering your phone number and verifying your business listing.
Add your business to CitySearch or correct automatically uploaded information by contacting them through their website. Once your profile is created, ask your customers to leave a review there.
Local.com is a fast way for customers to find and rate you. It’s also free!
Depending on how many people look for you through your ad on Foursquare will determine how much you spend on your advertising budget.
eLocal allows you to create a profile in three simple steps. Enter your business information, choose the categories you want to be in, and select your services. There are also paid options available.
Create a free listing with EZlocal for your business and keep it updated as your business grows.
LocalDatabase has three advertising options: The Basic Plan is Free, the Extended Plan is under $30 year and the Featured Plan is less than $70 a year. All three plans will provide you a custom business page and basic information with detail. The paid plans will offer a wide array of advertising features.
Create a ShowMeLocal account for free.
CitySquares allows you to promote your business for free. Tell your customers to leave you a review to increase visibility online. Reviews are huge in the online world.
Think of LocalPages as the modern day yellow page book that was once delivered to a customer’s front door. Only now, you have the ability to reach thousands more.
Claim your free listing on LocalStack by finding your business on their site, editing the information, choosing your category to list in, and confirming your ad. They’ve made it simple.
Tupalo is a great local guide with over 3 million users a month and three advertising levels to choose from, Basic, Premium Silver, and Premium Gold.
Craigslist is a free platform that is used for more than job listings. Use this site to list your services for free. You’d be amazed how many people actually search there for local services.
There’s more great directories to consider looking into, such as:
The Business Journals
Blogging is a free platform that enables you to connect with your clients or users. It is a great way to market your business, product, or service while keeping contact with consumers on a regular basis. Content is key to your online marketing and a blog is a fantastic way to attract visitors to your website or social media platform. It also helps search engines to scan for keywords within your blog that a consumer may be searching for.
There are many platforms available but some of the best ones include:
OR choose a design that will suit YOUR NEEDS with:
Tips for Blogging Successfully
- Be fun and creative
- Implement the blog within your website
- Post a blog article weekly
- Keep content up-to-date
- Talk about your business on a personable level
- Explain your product or service in more detail
- Post light and funny posts just to make people smile
- Recipes are a big hit on ANY blog
- Use keywords throughout your blog post
- Promote your blog on your website and social media platforms
Bonus: Marketing Holidays
Ideas for Marketing During the Holidays
If you are a business owner, freelance contractor, or just someone that wants to market their services, holiday marketing is important to you. It’s a chance to remind consumers you are there while keeping your marketing fresh and in line with the season of the year.
With a New Year brings a new beginning to your marketing campaign.
The New Year means new marketing which leads to new streams of revenue for your business. Whether it’s reaching out to current clients or to attract new ones, marketing in January is very important. A simple “Happy New Year” message to your clients reminds them you are still here.
Tip: Include lots of confetti and streamers in your marketing.
Cupid isn’t the only one on the hunt for new ‘customers’ this month. Use the power of love to your advantage when showing prospective clients what you have to offer. The goal here is to make them fall in love with what you have. Show your current clients some love and how much you appreciate their business with a sale!
Tip: Include plenty of hearts in your marketing.
St. Patrick’s Day is the day of green and a day of good luck. In other words, it is the perfect day of year to promote your business in hopes of good fortune! Have fun with leprechauns and four leaf clovers!
Tip: Include lots of four leaf clovers and a pot of gold in your marketing.
The Easter Bunny is a busy worker this month but shouldn’t be the only one leaving goodies for your customers. Attract new customers at the same time with something fun like hunting for an Easter egg on your website!
Tip: Include lots of eggs and bunnies in your marketing.
Memorial Day is honorable holiday and a great day to remember and honor our Veterans. There’s no reason your marketing materials shouldn’t express this sentiment. If there are local Vets in your area, market a free service (if possible) to them on that day.
Tip: Include lots of stars and stripes in your marketing.
It’s end of school year for most and a sale is a great way to kick off the summer. Depending on the industry you are in, summer can be a great time to advertise your services because parents may have more time to shop around.
Tip: Include lots of sun, water, and beach balls in your marketing.
There is nothing more patriotic than Independence Day and the 4th of July for U.S. marketing. Celebrate in style with a marketing campaign that shows appreciation for the freedoms you have.
Tip: Include lots of fireworks, US flag, and hot dogs in your marketing.
It’s back to school time and you’re inching closer to the big holiday season. Now is a good time to prepare for it by kicking off the school year with a sale or special.
Tip: Include lots of pencils and back to school art in your marketing.
Labor Day is a time for family and friends to come together and celebrate our patriotism. This is a great time to market your product or service but a great way to give back too. During this month, donate a portion of your proceeds to Veteran programs.
Tip: Include lots of American flags in your marketing.
“Spooky” savings in your promotions means more on the books for your business. Even if you are only lead generating, keeping up with the season is a great way to stay ahead of marketing.
Tip: Include lots of pumpkins, ghosts, and the color orange in your marketing.
The day after Thanksgiving isn’t the only time shoppers look to save money. The entire month of November means we are closer to the end of the year, time with family, and lots of food. Consumers are spending money this month so make sure your marketing is reminding them that you are here.
Tip: Include lots of turkey in your marketing.
The month of giving (and consumer spending) is upon you. Even if your product or service isn’t typically busy during this time of month, it is a good idea to plan for marketing this month to remind customers you are here and to put a personal touch on wishing them happy holidays. Send cards out, with your business card enclosed, to show them you care.
Tip: Include lots of Christmas lights and sparkle in your marketing.
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If you are considering a career in real estate but don't have a ton of money to throw at the new position, consider starting with apartment locating to earn an immediate income and build your way up.