4 Steps to Get the Freelance Ball Rolling
1. Determine Pricing for Services
Setting up pricing for your services can be an eye-opening experience.
- Don’t overcharge for your experience, but don’t sell yourself short either.
- Quality is important, and establishing yourself as reputable and able to deliver high-quality services is better than just showing that you are the cheaper option.
- Set up your PayPal account. You will need a way to receive payments for your work. Be prepared to use this option often, as much of freelance is now done over the internet with less face-to-face interaction.
2. Build Your Online Portfolio
Now that you created your website and determined the niche you will target, it’s time to gather or produce examples of your work. These samples will need to show your skills and provide proof to a client that you can follow through with the claims you will make in the pitch you give them. (See below for the pitch!)
Your online profile can have links to websites you worked on, writing samples, published work in magazines, even samples of work that didn’t make money or end up being published. Use what shows your skills in your respective field.
3. Find Your First Clients
When looking for your first clients, you want to find ones that will demand your niche. Starting with the right clients is important. Your clients can share their experience working with you to potential clients in their industry, they can look impressive in your portfolio to potential clients, and they can be the clients you establish good standing with that continue to use your services again and again.
4. The Pitch
You are the product. Selling your skills is just as important as the skills themselves. It will be the hardest in the beginning while you continue to build your freelancing career and personal brand. (See the previous blog about Building your Brand).
You can learn about forming that initial pitch e-mail here in a TEDx video where Speaker Edward Druce talks in detail about his experience in cold e-mailing.
Think about what qualities you would want a potential hire to speak about if you were in your client's shoes. What are the best qualities you can bring to the table?
If you have already done these steps, what did you find most challenging? If you are embarking on them as your next steps, what do you feel you need to focus on the most?
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.