As someone who has spent the last few years running a blog, there is a plethora of information I wish I was told in the beginning.
Mistake #1: Not Writing Consistently
If you're like me, you may struggle with blogging. Whether it's idea creation, finding the right photo, or just having the motivation to start writing in the first place, we've all been there.
You may have all the motivation in the world when you first start.
But then you get impatient and disappointed that people aren't flooding to your blog because they don't understand how magically majestic you think it is.
So you stop writing a couple times a day and post once per day.
That one post per day turns to once every other day, then once a week, then once every other week and so on.
Before you know it, you've given up all hope on becoming a professional blogger or whatever you intended with your blog.
Trust me, I've been there. Blogging isn't easy!
Consistency Is Key
Consistency is key for many things in life: weight loss, exercise, eating right, and blogging. Once you understand how to be consistent in one, usually it's much easier to be consistent in the others. Or maybe not, who knows.
What I'm trying to get at is that you need to plan your habit of consistency in order to follow through. For example, make a commitment to yourself to write one post a day, even if you don't publish it.
Go a step farther and give yourself a word count to stick to. Even better, do it every day at the same time.
After a while, you'll be writing everyday—CONSISTENTLY.
Once you have this habit down and are generating a decent amount of traffic, I've found that it's good to reduce posting on your blog from everyday to 3–4 times per week.
Disclaimer: This has what has worked for ME. You may find that writing everyday forever and ever works best for you . . . and that's great!
Mistake #2: Using "CLICK HERE" links
Essentially, these links are too generic—not to mention annoying.
In my opinion, seeing a bunch of "CLICK HERE" links makes we want to close the blog tab and continue my internet search elsewhere. This is the opposite of what you want for your blog! Or maybe it's not, whatever floats your boat.
"CLICK HERE" phrases also include "Visit Website" and "Read More".
Better Ways to Link
Instead, choose words that are more attention grabbing and descriptive, like "Read the new eBook, How to Appropriately Blog to Make Money."
What I find works well for me is to add a link directly within your main body of text. For example, if you want to link a protein powder or cool new blender you purchased recently, do so like this: blah blah blah new blender blah blah blah works well for mixing in XX protein powder blah blah blah.
The underlined words denote the links, of course.
Mistake #3: Not Appropriately Connecting With Your Readers
If you want to be successful at running a blog, you cannot ignore the fact that you will have to step outside your potential comfort zone and contact with people on the internet.
Yes, I know, your parents told you to never trust anyone on the internet.
It's 2020 and while that is still the case in some instances, it is not the case for running a blog.
There's plenty of ways you can connect to those who read your blog and keep them coming back for more. After all, that's one of the biggest goals of a blog: keep your regular readers coming back time and time again.
In my experience, the simplest way to do this is through commenting on other blogs or social media and answering ALL, yes ALL, comments that are left for you. This is the most direct way, in my opinion, to respond and get a response back from your readers. Plus, many people do not expect to get any attention back to their comment from the author of the blog.
Additionally, it is good practice to take part in email marketing of various sorts. This could be through sending a newsletter directly to your subscriber's inboxes on a weekly or monthly basis or have daily emails. Daily emails may get annoying, so I personally tend to avoid doing so. Instead, add in an email notification widget to your blog that allows people to subscribe to be notified anytime you post something new.
Mistake #4: Using Too Many Social Media Platforms in the Beginning
This. This is something I wish I knew in the beginning as it would have saved me a ton of time, not to mention stress.
When first starting your blog, you will most likely be all gungho and ready to sign up for every social media platform, every affiliate brand, and every private Facebook group related to your blog.
By all means, do this if you enjoy personal torture. However, if you're like most people, taking on too many things at once almost always guarantees a failure.
Instead, pick one social media platform you are either well versed in, have a substantial following with, or are able to connect with those who will most profit from reading what you have to say on your blog. This includes Facebook, Instagram, Pinterest, and so on. For instance, my main social media platform is Facebook as my demographic of readers and people who use my health coaching services are most present on there.
Once you've mastered one platform, feel free to try a second one. In most cases, having 5+ social media platforms is only for larger companies who have a ton of reach and traffic to their sites already.
Mistake #5: Being Too Broad
Know your niche.
Know your niche.
Know your niche.
What sets you apart from other blogs? What will make people come to your blog over and over again? How do you provide different information or topics that keep someone's interest?
Easy, know your niche and stick to it.
Okay, not so easy. It took me a long time to find a niche in my field but once I found it, I noticed just how many people were flowing to my blog compare to before when my niche wasn't well defined.
It's okay to talk about any and all topics, but being too broad in terms of topics and concepts you talk about will leave your readers confused as to what you have to offer and why. For example, if your blog is about traveling throughout Europe and trying and reviewing every food you can find, it wouldn't make sense for you talk about the importance of B2B sales or your favorite pet subscription boxes.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
Dominique Cantin-Meaney from Montreal, Canada on February 17, 2020:
These are helpful tips. I've been blogging for two years, and these are tips that I will keep in mind.
Chris Martine on February 13, 2020:
Wow! That caught my attention. I agree with the mistakes you've listed. Trying my best to avoid them now. Thanks!
Em (author) from Los Angeles on February 04, 2020:
Glad I could help, Umesh!
Umesh Chandra Bhatt from Kharghar, Navi Mumbai, India on February 03, 2020:
Useful tips. Motivating. Thanks.