Jacqueline Coombe is a freelance writer specialising in business development, marketing, and career development content.
Qualities of a Good Content Creator
Want to know how to become a successful content creator? As is the case with any specialty field, those who work in content creation have to fine-tune their skills on a daily basis. With the online landscape continuing to evolve, successful content creators must continuously evolve with it. That means knowing your craft, knowing your audience, and knowing that perseverance is the name of the game.
Sure, anyone can create content. The real skill, however, is nailing it. In today’s world, where the majority of business-to-business (B2B) professionals use content marketing as a strategy, those who manage to become successful with their campaigns are the ones who do the following.
1. They Keep Their Writing Skills Fresh
If you’re in the content marketing field, chances are high that you are a fairly competent writer. The thing is, sometimes the best writers don’t make the best content marketers! Why is this? Because they get lazy with their craft.
Content marketing is more than just putting words on paper. In order to be among the top content creators, you need to write—and write regularly. This means expanding your craft and learning new ways to market your content.
Because of the ever-changing online landscape, content creators need to continuously practice content creation. From persuasive writing to marketing to blogging and everything in between, the best way to keep on top of the game is to produce quality content every time. Practice (by means of writing regularly) is the only way to do this!
2. They Keep Up With Industry News
What’s news got to do with content creation? Plenty. Here’s why: If you’re creating content with the sole purpose of driving sales, you need to know your industry intimately.
Keeping abreast of changing industry trends will help you make better-informed decisions when it comes to crafting your content. Staying updated with industry news helps you understand how the industry has progressed historically and how it shapes its target audience’s mindset today.
The top content creators are seemingly one step ahead of competitors since their research into present-day industry trends enables them to predict future trends. As a result, they can create more targeted content that results in better audience engagement.
3. They Know Their Audience
Writing for a specific audience can be challenging for some. However, it’s one of the most important skills that quality content creators have. The ability to read the mind of their audience and to speak to them in their language helps them to deliver content that resonates.
One of the ways to know your audience as a content creator is to study your brand’s buyer persona. Look at things like gender, age group, income level, and life challenges. What are they looking for? What information do they need? Successful content creators get into the minds of their readers and modify their content to suit them.
4. They Know Their Brand/Industry
One of the traits of a great content creator is their ability to research their brand inside-out. As a content creator, you’re speaking for a brand—not yourself. This can be a tipping point for a lot of writers. However, it’s easy to overcome. Simply take the time to understand the marketing voice of your brand or industry. Is it lighthearted? Professional? Funny?
Secondly, top content creators spend time getting to know their brand’s unique selling point (USP) and use this knowledge to leverage their content.
5. They Have Their Own Voice
Many writers make the mistake of imitating a competitor’s voice. Others have no voice at all, so their content ends up falling flat.
Ever read content that takes you on a journey? You almost get lost in the story and before you know it, you’re clicking the "buy" button. Other times, a website might have some nifty information, but it lacks personality, making it feel like you’re reading the pages of a dictionary.
One of the best ways you can develop your voice as a writer is to study the written word in all forms and formats.
Whether you’re looking for a career in journalism or want to be one of the top content creators around, learning the art of persuasive and emotive copy can really lift your game and success as a writer.
6. They Network
Ah, networking. Yes, for many content creators who prefer to hide behind their screens, the mere thought of mingling with other content creators can be more intimidating than writer’s block. However, in not doing so, they restrict themselves to their own ideas.
Whether it’s through social media, a forum, a writer’s group, or LinkedIn, networking with industry peers opens you up to new inspiration and ideas. The most successful content creators know that they can continuously learn from others at every opportunity.
Good Luck, and Keep Up With Your Craft!
To be the best at anything requires hard work and patience. For content creators, success comes from continuously honing their skills. This means writing regularly, keeping abreast of industry trends, researching their brand, and connecting with other like-minded content creators and industry professionals.
Whether you’re just starting out, working in-house at an agency, or freelancing, you can take these tips to help you develop your skills. Working as a content creator can be challenging, but its challenges are rewarding. If you have passion for it, then you’re already on your way to becoming a successful content creator.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2021 jacquicoombe