Book Formatting Versus Book Layout and Design: What You Need to Know
You may have noticed that Amazon’s Createspace self-publishing platform no longer offers book layout services as they once did. Yes, they’re still offering self-publishing services! So you can still publish and sell your books through them.
We can only speculate why this change was made. Since Amazon usually pursues offerings they can scale, I’m guessing that these tedious, highly customized services did not fit that model. I also say this because I’ve noticed an emphasis on Createspace and Kindle Direct Publishing (KDP) emails and websites highlighting free DIY (Do It Yourself) tools, such as a Microsoft Word Add-In, to assist authors in creating print books.
You’ll now have to either do your book layout yourself or hire someone to help you. If you decide to hire this help, what should you look for?
Book Formatting Versus Book Layout and Design: What's the Difference?
First, we need to distinguish the difference between “book formatting” and “book layout and design.”
Book formatting simply refers to formatting the text of your book manuscript document (such as in Microsoft Word) to prepare it for uploading to a self publishing platform such as Createspace or KDP. It is usually limited to formatting of the interior pages of the book.
Usually, there is minimal styling of text or images. For example, the entire document may use one type font throughout, with text styling limited to bold, italics, underline, and size. If using MS Word, Styles may be employed to give the book’s text a uniform look throughout and help to create a Table of Contents.
Formatting is usually less expensive than book layout due to the lower level of skill and less expensive software required to accomplish the task.
The final product will either be the formatted text or Word document, or a PDF, depending on what is required by the self publishing platform.
BOOK LAYOUT AND/OR DESIGN
Book layout or design, however, is a much more complex project. Note that some graphic arts professionals call it “book layout” and others may call it “book design.”
Typically, a sophisticated graphic design software program, such as Adobe InDesign, will be used to artfully place text and images on each page. These software programs usually have a steep learning curve and price tag, making it an unattractive option for authors looking for a DIY solution.
Text, image, and page styling options are almost unlimited with these programs. However, as the complexity and diversity of styling increases, so do the prices that book layout designers charge.
Even though today’s design software has exponentially more flexibility than all of yesterday’s book layout options, changes made after each page has been laid out can be extremely labor intensive and expensive. So the manuscript must be carefully edited and proofread before it ever gets to the book layout phase.
Typically, PDFs files of the final book layout are provided that are ready for the printing process.
Which One Is Best for Your Book?
The type of print book production you need will depend on a variety of factors.
Book formatting is good for:
- Text-only books with few or no images and tables.
- EBooks since PDFs usually cannot be displayed properly on e-reader devices.
- Low budgets since formatting is typically less expensive than book layout.
- Just the interior pages of a book.
Book layout and design are good for:
- Books with lots of images, especially those that bleed (the printing goes all the way to the edge of the page).
- Authors who want a specific look for their printed books’ interior pages.
- Books whose interior pages will be printed in color since designers are familiar with the full color, 4/color process that commercial printing—including Print On Demand (POD)—requires.
- Book cover design.
- Bigger budgets, since laying out an entire book of maybe hundreds of pages can be a substantial investment.
In the interest of saving money while still creating a professional looking book, authors could use both book formatting and book layout services. For example, if the interior pages of the book are primarily text, an author might hire someone to format the interior, but have a book layout designer create just the cover.
Similarly, if an author is creating both a print and eBook edition of a title, he could choose to use a book formatting service for the eBook version, and a book layout designer for the print one. As noted earlier, eBook self-publishing platforms, including Amazon’s KDP, do not usually accept PDFs because they cannot be displayed properly on e-readers. While a book layout designer may be able to create the text-based eBook edition (and some may offer that as an additional service), usually choosing someone who can do simple textbook formatting in a Word document will usually be less expensive.
What Should You Look for When Recruiting a Book Formatting or Book Layout Professional?
As with any service, carefully review the websites or sales pages for anyone you are considering to do these things for you, including:
Expertise. Evaluating potential providers can sometimes be confusing since they may use the terms “book formatting” or “book layout” reflexively. If it is not clear which service is being offered, ask!
Programs Used. Here’s a telltale way to figure out which type of professional you’re hiring. Ask what program they’ll use for your book. If it’s Microsoft Word, or some other word processing program, it’s usually formatting. If it’s a graphic design program such as Adobe InDesign or Adobe Illustrator, it’s likely layout. Though that can help you figure out which is which, always ask if it’s not clear.
Portfolio Samples. Most of these professionals will offer a screenshot or samples of work they’ve done. This can be another confusing area because they could showcase a super custom project they’re exceptionally proud of that isn’t representative of the work they’ll do for you. Then look at the pricing. If it’s really cheap, it might be simple formatting and not that super cool custom layout they’re highlighting. Ask for clarification or samples if unclear.
Get Your Files. You’re paying for this professional to format or layout your book. So you should be entitled to a copy of ALL of the layout files created, even if the designer uses a program you don’t have such as Adobe InDesign. Why? At some point in the future, you may need or want to make changes to this book for a revised edition, correction of typos, update or correction of contact information, etc. Though there are many professional, well-established freelance designers, some come and go and may not be in business when you make these changes. You don’t want to have to pay to redo the book layout from scratch! And if you have the original design files, you can locate another designer to make the changes for you.
Some designers may balk at this in order to keep you coming back to them for future work. They may also tack on a fee for giving you a copy of the files. It should be made clear in your agreement and/or in the terms of service what you will receive and for what fees.
Images... and Fonts, Too. Do not let anyone place images in your book that have not been provided and verified BY YOU (and your attorney, if necessary) as royalty-free and/or public domain (public domain does NOT mean “on the Internet”), and that have the proper model or property releases.
If you do want them to secure and place images for you, make sure they are not using some of the free stock photo sites that may offer images with questionable rights. It could result in a claim for copyright infringement against BOTH OF YOU. Ask for copies of written permissions and/or links to stock photo license agreements for ALL images they secure for you and demand that you have to approve all of them BEFORE they are placed in your book layout.
Surprisingly, many fonts may also require licensing rights. Fonts are often pirated! So ask about fonts licensing, too. As for images, do your own due diligence to verify.
Agreements. Always make sure that all rights and/or terms of service are in writing. And if you don’t understand, get an attorney to review any agreements before work begins.
Disclaimer: Both the publisher and author have used their best efforts in preparation of this information. No representations or warranties for its contents, either expressed or implied, are offered or allowed and both parties disclaim any implied warranties of merchantability or fitness for your particular purpose. The advice and strategies presented herein may not be suitable for you, your situation or business. Consult with a professional advisor where and when appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other damages, including but not limited to special, incidental, consequential or punitive, arising from or relating to your reliance on this information.
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© 2018 Heidi Thorne