Book Publishing Terms Authors Need to Know and Understand
Welcome to the wonderful world of book publishing! If you're a new author, you'll need to understand the landscape you're entering. Let's step into it...
Book Publishing Organizations
Traditional Publishing. Traditional publishing is a business model for publishing books that has been in existence for hundreds of years. A publisher (sometimes referred to as a "publishing house") contracts with authors who write books. The publisher then takes the author's work, edits it, prepares it for printing or electronic publishing, has it printed, and then markets it to distributors, retailers and readers.
Independent or Indie Publishers. Independent or "indie" publishers are smaller traditional publishing companies that provide the same services as their larger cousins. However, unlike the "Big Five" traditional publishing houses, these smaller organizations may focus on particular niche markets, genres or author types. They may also be more willing to consider lesser known authors' work if it fits their target audience.
Hybrid Publishing. Hybrid publishing is the mutant species in the publishing world! It can be a mix of authors who shoulder some of the costs of their books with a publishing house, agents who have their own publishing businesses and more. The arrangements and opportunities vary. The good news is that this can help some books and authors get into the market who might not have otherwise. The bad news is that authors need to be very careful when approaching these deals because of their custom nature and seek legal advice prior to signing.
Self Publishing. In a self publishing business model, an author assumes all the functions and rewards of being a traditional publisher for his or her own books or writings... assuming all the risks, too, including financial, legal and marketing. The author keeps all the sales, except where the author's self publishing platform may retain a percentage to cover production and promotion costs. Ownership of copyrights stays with the author; however, be careful that these rights are protected when using any self publishing service or platform.
Imprint. The name of the company or division that publishes a book. Large traditional publishing houses may own several "imprints" or divisions that specialize in certain types of books. Smaller independent publishers or self published authors may also choose a name other than their own or that of their businesses to promote their book publishing work. Seek legal assistance on any issues relating to DBA ("Doing Business As") for imprint names.
Self Publishing Platform, Company or Service. An organization that assists authors in self publishing books and ebooks. The platform may offer formatting, editing, printing and distribution services. Some of these services may be free, others at a fee. Typically, this company does not assume any ownership rights to the work, though authors are advised to carefully read all terms of service for information on fees and rights. Two of the most popular platforms are Amazon's Createspace and Kindle Direct Publishing.
Vanity Press. In the past, authors who had challenges getting into the traditional publishing loop may have resorted to these companies, not only to get their work in printed form, but to feed their egos, too (thus the term "vanity press"). The cost was often exorbitant and offered little in terms of author support or protection of author rights. Today there is less of a stigma surrounding self publishing. However, authors are strongly cautioned to scrutinize any self publishing company, platform or service—and agreements to be signed—to make sure it isn't merely a vanity press preying on an author's desire to get published.
Distribution or Distributor. These are the middlemen in the publishing channel. They act as a wholesaler and/or warehouse, working with publishers to get books into retail stores (online or offline). Working with distributors helps retailers avoid having to deal with, literally, thousands of individual traditional and independent publishing houses and self published authors. A prominent book distributor is Ingram.
Retail or Retailer. This is the retail outlet (physical bookstore, ecommerce website, etc.) that actually sells books to end readers. Books published for distribution in retail outlets are often referred to as "trade books" and usually must meet certain physical standards to be eligible. .
What's the Deal? Book Publishing Terms about Getting Paid
Agent or Literary Agent. This is an author's representative who serves as a salesperson for the author and the author's work. The agent may also offer additional administrative or marketing services for the author. In exchange for their services, authors pay agents a percentage of their book sales revenues and royalties and/or pay a retainer and fees for services rendered. Having an agent is not required to get a deal with a traditional or independent publishing house. However, hiring an agent could open some doors to larger or more prestigious publishing opportunities.
Acquisitions Editor. This is the person who evaluates potential book project investments for a traditional or independent publishing house. Their editing function is more of a go/no go decision on a book project, as opposed to editing the actual book itself. However, in some smaller publishing operations, this function may be undertaken by other job positions or departments OR the position may include more production and management functions.
Query. A letter (or email) sent to a publisher by an author or author's agent to begin soliciting the publisher's investment in the author's book. Essentially, it's a sales letter. It will typically include a brief overview of the book, the book's intended audience and author. It is usually not a full proposal. Prior to contacting, check the publisher's submission guidelines to see if a query or full book proposal is preferred, as well as preferred method of contact (mail, email, etc.).
Book Proposal. If a publisher is interested in an author's book, they may ask for a complete book proposal from the author which expands on the information provided in the query letter. Some publishers may ask for a complete proposal in lieu of a query letter. Always check and follow the publisher's submission guidelines.
Book Contract or Book Deal. The legally binding contract between a publisher and an author for publishing the author's book. Typically, the contract is initiated by the publisher. Authors are strongly encouraged to carefully review contract terms prior to signing, preferably with the help of an attorney.
Advance. This is a payment to an author for writing a book for a publisher. It is called an advance since it is an advance payment against future royalties. If a book does not meet sales projections, publishers may ask for a portion or all of the advance back. Be aware of the publisher's policies when signing any book contract.
Royalty (Traditional or Independent Publishing). A royalty operates very similarly to a commission. Depending on the book contract, authors may receive a certain percentage of book sales or a flat fee per book sold as royalty payment. Unless other special arrangements are made in a book contract, royalty payments to authors begin after the amount of any advance has been covered. For example, say an author is given $5,000 as an advance. The royalties are calculated and cumulatively tracked by the publisher as sales are made. The author is paid no additional royalties beyond the advance until after the accumulated royalties hit $5,000. At that point, the percentage or flat fee royalty payments will begin to accumulate and eventually be paid.
Royalty (Self Publishing Platforms). Self published authors using a self publishing platform or service, such as Amazon Createspace or Kindle Direct Publishing, may receive royalties (as opposed to the full sales price of each book sold) to cover any printing, promotion and distribution costs incurred in processing the author's book orders.
Terms about Book Details
ISBN. Acronym for "International Standard Book Number." This is a number assigned to a published book or other work that helps distributors, retailers and even readers locate a particular title in the massive Books in Print book cataloging database. The numbers can be tied to the publishing house, self publishing platform used or author of the work. In the United States, the official registrar for ISBN numbers is R.R. Bowker.
Binding. Refers to the physical way a book is constructed. This is often noted in database and retail listings. Options include hardcover "case" binding ("trade hardcover"), perfect bound soft cover ("trade paperback"), spiral bound and saddle stitched. For a review of these binding types, read the post Types of Book Binding. This, of course, does not apply to ebooks.
Copyright. Copyrights are ownership and use rights to written, visual, audio, software or other intellectual property works in a "fixed form." The copyright owner can sell, grant or assign these rights to others. Though registering a copyright with the U.S. Copyright Office is optional, it is usually recommended to protect an author's rights in face of a legal challenge. There are a myriad of rights arrangements that can be done between publishers (or self publishing platforms) and authors, discussion of which is beyond the scope of this article. Authors are well advised to seek legal assistance when signing contracts with publishers and self publishing platforms. Know and protect your rights!
Backlist. A list of all available titles that have been published by a publishing house or author and have been on the market for a significant amount of time.
Frontlist. A list of available titles that are newly published by a publishing house or author.
Disclaimer: Both the publisher and author have used their best efforts in preparation of this information. No representations or warranties for its contents, either expressed or implied, are offered or allowed and both parties disclaim any implied warranties of merchantability or fitness for your particular purpose. The advice and strategies presented herein may not be suitable for you, your situation or business. Consult with a professional advisor where and when appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other damages, including but not limited to special, incidental, consequential or punitive, arising from or relating to your reliance on this information.
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© 2016 Heidi Thorne