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50+ Digital Product Ideas to Sell on Etsy

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Jessica is a stay-at-home mom who loves using side hustles to make extra money for her family.

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What Are Digital Products?

Digital products are quickly becoming one of the most popular ways to make passive income online. They are products that you make on your computer, and you sell them by listing them somewhere like Etsy. Once the customer buys your product, they will get a link. With this link, they can download the product and then print it out or edit it, depending on what it is. Customers like these products because they are instant, and in many cases, they are less expensive than buying a physical product.

These products are great for sellers because you can make them once and then sell them over and over. Selling digital products also cuts out a lot of the production costs and time spent packaging physical orders. Most of your costs will be listing fees, art supplies (fonts, clip art, etc.), and transaction fees. Although these products sell for less, the profit margin is much higher, and you can sell more of them.

Even simple prints are known to sell well on Etsy.

Even simple prints are known to sell well on Etsy.

Art

Everyone loves having unique art in their homes that represents their personal style. Wall art is a saturated niche, but if you are artistic and have unique ideas, you may do well here. Here are a few ideas to get started.

  • Living room art
  • Nursery wall art
  • Kids' room wall art
  • Playroom wall art
  • Bathroom wall art/signs
  • Kitchen wall art
  • Bedroom wall art
  • Original watercolors
  • Original digital art
  • Clever text-based art
  • Religious-themed art
  • Boho wall art (this is super popular on Etsy)
  • Mid-century modern designs
digital-product-ideas-to-sell-on-etsy

Planners

Another product that sells well on Etsy is planners. Many people like the help staying organized, and they are looking for a beautiful product that suits their personality. Some ideas for planners are:

  • Calendar planners, yearly/monthly/weekly
  • Meal planners
  • Birth plan templates
  • Daily planners
  • Homeschool planners
  • Fitness planners
  • Financial planners
  • Wedding planners
  • Business planners
  • Real estate planners

The possibilities are endless! There are so many people that could use planners; if you think of a unique idea, you may be able to make a lot of sales.

Invitations

Many people these days prefer to use personalized invitations instead of generic store-bought invitations. Customizable invitation templates are especially popular. Some ideas are:

  • Wedding invitations
  • Birthday party invitations, especially for kids
  • Baby shower invitations
  • Bachelorette party/bridal shower invitations
  • Christening invitations

Classroom Materials

Another demographic that utilizes printable products is teachers. Printable products are quick, easy, and cheap, which makes them perfect for teachers! Some digital product ideas for classrooms are:

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  • Posters
  • Worksheets
  • Flashcards
  • Teacher planners
  • Bookmarks
Teachers print posters to use as decorations in their classrooms.

Teachers print posters to use as decorations in their classrooms.

Wedding Supplies

There is a huge market on Etsy for wedding supplies! Couples like to have wedding materials that match their specific style, and they especially like customizable printable products. Here are some wedding ideas besides invitations:

  • Bachelorette party games
  • Table numbers
  • Menus and bar menus
  • Wedding sign
  • Seating charts
  • Wedding timeline sign
  • Thank-you cards
With just a little practice you can make digital products with nothing but a computer.

With just a little practice you can make digital products with nothing but a computer.

Craft or Business Supplies

Many people like to shop for craft supplies on Etsy. There is also a market for mockups for their product listings. Here are some ideas you can use if you have a knack for graphic design:

  • Fonts
  • Printed paper
  • Clip art
  • Mockup images (tee shirts, picture frames, mugs, etc.)
  • Scrapbook images
  • Cricket silhouettes
  • Sticker designs
  • Tags to go on their products
  • Coloring pages (for kids and adults)

Social Media Templates

A huge amount of business happens on social media. Since people are spending so much time online, they are willing to spend money to make sure that their social media looks presentable. Some social media template ideas are:

  • Instagram photo templates
  • Instagram story templates
  • Social media posts
  • Lock screen designs

There are plenty more of these ideas if you are tech savvy!

It is more important for a business to stand out on social media now than ever.

It is more important for a business to stand out on social media now than ever.

I hope this list has inspired you to start your own digital product business. There are so many product options to create; this is only a small list compared to what can be done. I encourage you to take some of these ideas, do some research, and then put your own twist on them. You may be one great idea from a successful Etsy shop.

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.

© 2022 Jess H

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