Getting Freelance Copywriting Gigs: What You Need to Know

Updated on May 8, 2020
heidithorne profile image

Heidi Thorne is a self-publishing expert and advocate. Author of nonfiction books, eBooks, and audiobooks. Former trade newspaper editor.

Read on for what you need to know to land that freelance copywriting gig.
Read on for what you need to know to land that freelance copywriting gig. | Source

In a comment on a post I wrote about updating copywriting skills, a writer asked whether copywriting courses could help writers update skills for current media, such as social media, and help make connections for work.

Loaded question. Let me break down the business so that you can evaluate opportunities for training and paid freelance copywriting gigs.

What Copywriting Courses Can and Can’t Do for You (And How You Could Train Yourself for Free)

Whether you’re thinking about entering or reentering the copywriting business, online courses may help familiarize you with what markets exist for these skills. They might help you understand and develop the writing skills that would be required to serve today’s businesses.

But I’ve harped before about coaching and training that can exaggerate opportunities. Always look at when they achieved what they’re saying you can achieve. How long ago was it? If it wasn't within the past couple of years—and I do mean just a couple!—I'd be inclined to take a pass. The Internet and social media are evolving rapidly. I've even noticed that what worked for me even as recently as 5 years ago doesn't work now.

Who developed or is presenting the course? Who do they write for now? If they don’t serve a clientele similar to the one you seek to serve, what they teach may have little value. B2B (business to business) and B2C (business to consumer) can be completely different copywriting worlds.

In response to the commenter’s question, I would say that the best way to understand how to write for new media channels, such as blogs and social media, is to get active on blogs and social media. If you have zero experience and exposure to the medium you want to write for, you are writing in a vacuum. Plus, you can get this experience for free since almost all social networks have free user account options.

If you’re willing to spend some money, you could even run some experimental ad campaigns for your own writing business to test your skills. It would probably be less than you’d spend on an online course. And you’d learn how to monitor the analytic data from the campaign, which is another valuable skill to have.

For making genuine connections in the copywriting field, online courses are probably not your best bet. Do you think the course presenters would risk their reputations in the industry to promote someone who just took their online course? I doubt it. I wouldn’t! The most they'll probably do is tell you what markets are "hot" right now. So how can you make connections?

If You Have to Ask About How to Get Copywriting Gigs . . .

Copywriting is like any other creative field such as art and acting, or any field for that matter. No one is going to anoint or discover you as the next hot new talent. That is a fantasy that we, as a culture, have bought into. You have to have connections. So if you have to ask about how you get copywriting gigs, you probably have no connections.

There are two distinct freelance copywriting paths. Either you want to work for an ad agency, or you want to sell your services directly to businesses.

Okay, so how do you find either these agencies or businesses?

For agencies, you may find help wanted postings on the online job boards. But you may need to put on your salesperson hat and do research and networking to connect with your target organizations.

While agencies may hire freelance talent, you would likely have to have a portfolio showcasing your talent and how well your work has performed for your clients. And they'll be looking for current work in current markets. Remember, too, that copywriting is done to create awareness and sales. So these days, agencies may ask how well your work has performed, proven with analytical data such as stats for sales, web traffic, click-through rates, clicks-to-conversions, etc.

Smaller businesses are more likely to use online freelance marketplace sites such as Upwork and Fiverr. On these sites, you’ll be competing for projects with hundreds to thousands of other copywriters. But at least you have a chance at booking freelance gigs.

What About Online Freelancing Sites?

Two of the most prominent players in the freelance talent space are Upwork and Fiverr. You can set up your seller profile for free. These sites will charge you a fee for every gig you book. Currently on Fiverr, that fee is 20 percent of the gig price. Sounds like a lot, but it really isn’t if you consider that you don’t have to maintain the site, potential clients could find you in their directories, and they collect payments for you.

I have gone with Fiverr since I like the procedure for booking gigs. (I currently use the site for offering my editing services.) Potential clients contact you. You’re not allowed to reach out to buyers, except in response to their inquiries. That’s a good thing!

Conversely, on Upwork, potential clients post their projects, and writers submit proposals to the client. This is a lot of work! Plus, when I was registered on the site, I noticed that for every writing gig that seemed interesting, there were already dozens of proposals submitted by the time I saw the listing. There are people who are constantly watching the project posting boards and submit proposals, often at very low rates, within minutes after they’re posted. That’s not how I want to spend my days.

There are no experience or expertise requirements to get listed on these sites. They are truly the open market and are extremely competitive. While that may tempt you to lower your fees to get gigs, be careful. I offered lower rates in the first few months I was on Fiverr just to gain some experience working on the platform. Now I don’t. It lowers the number of gigs and inquiries I get, but I refuse to work for minimum wage. Over time, like me, you’ll find a sweet spot for your fees and the services you offer.

If you’re trying to create or rebuild your portfolio, and you have no connections, these freelance sites are definitely worth considering to test your skills and markets.

Small Business Culture Shock

Word of caution for copywriters who may have had big agency or corporate experience: Scaling your skills for small business is tough!

Because getting into or reentering an agency environment can be challenging, some copywriters may think that they’ll just hop onto Upwork or Fiverr to serve small businesses until they get a break. That may be the only work you can get while you wait, but realize that serving small businesses is a completely different world. I learned this myself when I made the leap from a corporate copywriting scenario to the world of small to medium-sized businesses. Culture shock!

Here’s what you can expect:

  • Clients expect to recoup their ad spend quickly. While the goal of any ad spend, at any level, is to make more than is spent on advertising, small businesses have zero tolerance, patience, and capability to handle failures of advertising to make sales. So they can be super demanding. I have sympathy for them since it’s their personal money they’re using. Big corporate and agency folks get a salary even if a campaign fails.
  • They don’t know how to evaluate results. Measuring advertising effectiveness is tough for even the largest organizations. Yet, small businesses are prone to thinking they can measure it with ease. They’ll evaluate it by completely nonsensical measures such as customers mentioning their ads, or the likes their ads get on social media... the list of useless measurements is endless. You won’t be able to convince them they’re wrong either.
  • They don’t know how to evaluate creativity. If you thought not being able to measure results was bad, evaluating creative can be worse. Sure, big corporate agencies and advertisers can be arbitrary in their evaluations of graphics and ad copy. But small businesses add a personal slant to everything. Did I ever tell you the story of the “logo” that a client’s kid created? That should probably be another article in itself.
  • They often have tiny budgets and will drop you in a heartbeat. As noted earlier, small businesses are closer to their money than big corporate or agency folks. So when things are not working out (as they perceive as not working out), they’re done NOW. This is where being on a piecework freelance site like Upwork or Fiverr can work to your advantage. They have to pay you for work delivered, but there’s no obligation to keep working together.

Copywriting Is a Career

Whether you pursue it full- or part-time, copywriting is a career. So before you leap into it, understand that it will take some effort and experimentation to get into it, and an investment in keeping those skills current.

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.

© 2019 Heidi Thorne


Submit a Comment
  • heidithorne profile imageAUTHOR

    Heidi Thorne 

    17 months ago from Chicago Area

    Donna, it sure has! The advent of social media and the Internet completely changed that game. Sure, writing skills are writing skills. But applying them in new venues can be challenging. Thanks so much for chiming in and have a beautiful day!

  • heidithorne profile imageAUTHOR

    Heidi Thorne 

    17 months ago from Chicago Area

    Hi Liz! Glad you found it helpful. Thanks for stopping by and have a great day!

  • heidithorne profile imageAUTHOR

    Heidi Thorne 

    17 months ago from Chicago Area

    Hi Peggy! I agree that Fiverr is probably the best place to test the waters for copywriting or other gig work. Thanks so much for chiming in and have a lovely day!

  • heidithorne profile imageAUTHOR

    Heidi Thorne 

    17 months ago from Chicago Area

    Hi L.M.! Thanks for the kind words and for stopping by. Have a great day!

  • heidithorne profile imageAUTHOR

    Heidi Thorne 

    17 months ago from Chicago Area

    Bill, I understand totally! I've been trying to concentrate on my non-gig work lately, too.

    Yes, we're inching toward spring here in the frozen Midwest. Yahoo! Thanks for stopping by and have a terrific Tuesday!

  • heidithorne profile imageAUTHOR

    Heidi Thorne 

    17 months ago from Chicago Area

    Thanks, MMM, for stopping by and your kind words! Have a great day!

  • purl3agony profile image

    Donna Herron 

    17 months ago from USA

    Hi Heidi - It sounds like the copywriting field has changed dramatically in the past 10 to 20 years. Thanks for another interesting article!

  • Eurofile profile image

    Liz Westwood 

    17 months ago from UK

    Thanks for sharing this useful information.

  • Peggy W profile image

    Peggy Woods 

    17 months ago from Houston, Texas

    It definitely sounds as though Fiverr would be the best place to start for people wishing to get some copywriting jobs from what you wrote. That is good information to know. Your information about online courses was also informative.

  • L.M. Hosler profile image

    L.M. Hosler 

    17 months ago

    Good article with good information.

  • billybuc profile image

    Bill Holland 

    17 months ago from Olympia, WA

    I don't want anymore gigs, thank you very much!!!! No more I say!

    But thanks for the tips!

    What I wish for you is has to be out there somewhere, right?

  • profile image

    MMM Hiffni 

    17 months ago

    Very informative. Appreciate it.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)