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Has Your Self Published Book Become Irrelevant?

Heidi Thorne is a self-publishing advocate. Author of nonfiction books, eBooks, and audiobooks. Former trade newspaper editor.

has-your-self-published-book-become-irrelevant

What if your self published book becomes irrelevant? Yes, it could happen. But what causes a book to become irrelevant? There are several factors, including:

  • The subject is now irrelevant or passé. This is particularly a problem for nonfiction, especially that which deals with technology or more newsworthy topics. Technology can superseded or eliminated by a new development or product update. Similarly, any book on the current political administration will be moot when a new person is elected to office. Books on today’s hot diets fade when a new diet fad makes the scene.
  • The genre is no longer hot. Genres and subjects wax and wane in popularity. A while back, fiction involving vampires (Twilight), dystopian worlds (Hunger Games, Maze Runner), and magic/fantasy (Harry Potter, YA fantasy novels) were all the rage. Now, the vampire craze seems to have cooled a bit. The Harry Potter series ended with the seventh novel. So newly published fiction along these lines may struggle since readers may have moved on.

How Do You Know If Your Book Is Irrelevant?

This should be obvious, but when your book becomes irrelevant, sales of your book decline rapidly, go flat for an extended period of time, or just stop altogether.

However, be aware of the waterfall sales cycle that is unique to books. Sales will naturally fall off after launch. So don’t immediately interpret that as irrelevance until you’ve monitored sales performance for at least a year or more after launch. If after an extended period of time, sales fail to stabilize and drop to near zero in spite of promotion and fan base building efforts, then you can more accurately determine that your title or this genre/niche trend may be in decline.

If you determine that your book sales are declining due to irrelevance, think very carefully whether it makes sense to publish future books of the same type. In monitoring your genre or niche, if you see fewer and fewer new entries of your type of book over time hitting the market, don’t keep publishing more and more of the same, hoping to jumpstart sales. Also, don't use past sales figures for your previous books as evidence that you'll have success with similar books in the future.

Is a Book the Best Way to Deliver Your Content?

Books in all formats (print, eBook, audio book) are a great way to deliver fiction content. Even if the subject or genre becomes irrelevant from a sales perspective, it can still be offered and make some sales for years to come.

However, for nonfiction, you need to decide if a book is the best vehicle for delivering your content since the subject may change so frequently and dramatically that new editions need to be published regularly, sometimes annually or more often, to keep a book from becoming irrelevant. This can be a drain on resources, time, and money.

Consider whether other channels and formats such as blogs, online courses, or podcasts might be better suited. Not only do readers expect these other channels to provide the most current content, they can often be updated quickly and easily as changes in the subject occur.

For example, my Udemy course lectures, many of which have a significant tech component, can constantly be updated with the latest information so that my content is always current. Offering it in a book would require so many changes that I’d have multiple editions floating around Amazon, causing confusion for potential readers. So online courses are a better way to deliver this content.

Concentrate on Evergreen Content

Fiction genres may never completely go out of vogue, although sales may flatten out for the future.

Even for heavily tech-dependent topics I write about, I keep my books about them as evergreen as possible. For these books, I concentrate on strategies that don’t change much, as opposed to specific how-to information which changes constantly.

Publish When Hot Before It Becomes Not

Publish quickly while the trend is hot, but realize that it could go from hot to not just as quickly. Luckily, since you can typically self publish faster than going the traditional route, you can hop on trends. Just don’t be disappointed when sales and royalties go flat or dry up after a short time on the market.

How I Deal With My Books That Have Become Irrelevant

I write business nonfiction. Of course, the world of business and technology is constantly changing. So, as you might expect, I’ve had to deal with a couple of my books becoming irrelevant.

One book was on text message marketing. It was a book of practical tips for small businesses who wanted to tap into the new mobile marketing trend. Some time after I published the book, the FCC, FTC, and other acronym agencies and regulations changed how text and telephone marketing was done. While the strategies were sound regardless of how the laws changed, I didn’t want small businesses to consider a marketing technology that would require a huge and continuing investment in legal fees, technology, marketing, and constant updates. So I unpublished the book since it wasn’t going to be viable for a large swath of my reading audience. As well, it would have been a big investment for me to keep pumping out updated editions.

My other books are on social media and email marketing. Like the text marketing book, these focus on the strategies which are evergreen. They haven’t sold many copies over the years, due to high competition in these topics. I’m just leaving them up for sale for the moment, but may unpublish them at some point.

Another book I wrote on QR code marketing issues is still useful for those that do use QR codes in marketing materials. I did a fair amount of sales of the title in 2013 to 2014. Surprisingly, I still sell some copies of it, even though marketing with QR codes is now off trend. These barcodes (that’s what they are) are now just being used like they should be, facilitating logistics and data collection. Since the book is making some sales, I’m leaving it up for sale. But should that change, it may be unpublished, too.

Does Your Book Just Need Refreshing and Repackaging?

One of my publisher friends was working with one of her authors on redoing an existing book series. Sales had been dropping. The plan was to update the book cover designs to be more cohesive, number the volumes, and update the series’ branding, in other words, the “packaging.” The actual content wasn’t really going to be a major part of the refresh. However, she commented that she had done this with other books in the past and that it was a lot of work.

So how can you decide if an investment in refreshing a self published book or series is worth the investment?

As I’ve discussed in other posts and resources, only about 1 percent of your total fan base actually buys your book. So there is sales potential to one’s existing fan base. A refreshed series offers the opportunity to market a “new and improved,” updated, or collector edition to those fans who haven’t already purchased, maybe even selling to some who already have the book.

The challenge is that you need to determine if the dated packaging or marketing was what actually made the book irrelevant. This can be very difficult to assess, even if you were a big trade publisher.

Especially these days, in the era of online book sales and growth in consumption of audio book editions, packaging elements for print is less of an issue when it comes to sales impact. As discussed earlier, the natural waterfall sales cycle may be at work, too, as it is with all books. Peak possibilities will be at launch, and then they will flatten out or even disappear over time. You might be pushing against a natural sales cycle.

So how could you assess the potential sales for a refreshed book or series?

Look at the sales over time for the original publication. Would the normal post-book launch sales volume and profits recoup the refresh cost in a short period of time? If it would take several months, even years, of normal sales volume to recoup those costs, the refresh could be a losing proposition. Your sales volume of the refreshed or repackaged could be similar, even less, than the original publication because your most loyal fans probably already have the book. Unless there’s something super special in the refresh, they won’t be rebuying it. That's one reason why sales of your refreshed book could be less than that of the original.

Another publisher friend of mine who did updated and collector editions for one of his most popular titles received good sales with every repackaged edition, even to fans who already had the book. But that was likely due to his rabid niche fan base. That is very rare. So in addition to reviewing past sales to forecast sales of a refreshed edition, assess the size and strength of your fan base.

The hard reality is that a book or series may have already achieved peak sales in its original publication. The other hard reality is that the content may not be something the market wants now. Don’t get lulled into thinking that cosmetic changes to the publication will magically turn sales around. And if you haven’t done any fan base building and maintenance since your book launch, that could be causing a sales drop that can’t be fixed with cosmetic packaging changes.

One other thing to seriously consider in a book or series refresh is offering new formats, such as audio editions if appropriate for your material. I’ve been pleasantly surprised at sales I’ve received from publishing audio editions of existing print/eBook editions I’ve had on the market for years; last year my audio book sales outpaced my combined print and eBook sales of my existing titles. Yes, it could take some investment in time, talent, and money to develop a new format. If you have a shorter book in your catalog, you could use it to test out a new format to see if that might be the refresh needed to jumpstart sales.

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.

© 2020 Heidi Thorne

Comments

Heidi Thorne (author) from Chicago Area on February 13, 2020:

Marie, that is such an important point! The book is still relevant to you.

You're right, you need to make a decision about whether you want to invest (and it would be an investment) in republishing these books to be relevant to your readers. A publisher friend of mine was going through that process for one of her authors, with book cover changes and more. So it can be quite a project. And if you're moving it from another publishing platform to say KDP, that will be a big change in itself.

Take your time to evaluate what this book means for your future. Also consider if there's another way to repurpose this content into something else that would be satisfying for both you and your readers.

Thank you so much for adding that perspective to the conversation! Happy Valentine's Day!

Heidi Thorne (author) from Chicago Area on February 13, 2020:

Linda, no doubt, blogs and other easily updated resources are truly a better choice than books in many subject areas.

With your academic background, you'll appreciate this. My husband is taking some courses for a degree program. So he had to take a tech communications course last year or so. The textbook was from maybe 2012. It was so dated in how it discussed social media it was laughable.

Thanks, as always, for stopping by! Happy Valentine's Day!

Heidi Thorne (author) from Chicago Area on February 13, 2020:

Doris, isn't it amazing that history--history!--books can get outdated? I just love those "this will rewrite history" documentaries on History Channel. Plus, attitudes about history are always shifting, too.

Thanks for adding that great example to the conversation! Happy Valentine's Day!

Heidi Thorne (author) from Chicago Area on February 13, 2020:

Hello Donna! Glad you found it helpful. Thanks so much for your kind words. Happy Valentine's Day!

Heidi Thorne (author) from Chicago Area on February 11, 2020:

Bill, true, this isn't something you need to be concerned with! However, you may find that some books do better at times than others. Keep doing what you're doing.

At least the weather is stabilizing here. Mid-30s, not too much snow, but some icy days here and there. Only about 5 weeks or so 'til spring!

Thanks for stopping by and have a great week!

Marie Flint from Jacksonville, FL USA on February 10, 2020:

In a word, Heidi, "yes," my ebook has become irrelevant, at least to my readers. This is evidenced by the lack of sales (I'm not a marketer, and marketing is important).

Yet, the material is not irrelevant to me. So, I have requested Book Country to close my account. (Book Country is basically defunct, anyway.) I will take my time to think about what else I can do with the stories.

Blessings and have a nice day!

Linda Crampton from British Columbia, Canada on February 09, 2020:

You've shared some good advice, as always. It's important information to consider. I can certainly see why a blog would be better than a book in some cases.

Doris James MizBejabbers from Beautiful South on February 09, 2020:

Heidi, the title of this article itself certainly pulled me in. There is some very interesting information here. I certainly see the advantage of keeping our books and articles evergreen, and being able to update the articles is an advantage. I enjoy writing in the field of history, which one would think wouldn't become outdated. Although new discoveries every day seem to be rewriting it.

Donna Rayne from Greenwood, In on February 09, 2020:

Heidi, I love this article and I thank you for such an informative article. I appreciate it and it helped me a lot!

Have a wonderful day!

Donna

Rayne

Bill Holland from Olympia, WA on February 09, 2020:

Great topic, Heidi. It's really not something I have to be concerned with, being a writer of fiction, unless all of a sudden people stop liking stories.

Is there any sign of spring where you are sitting? I need an encouragng word about the weather. :)

Heidi Thorne (author) from Chicago Area on February 09, 2020:

Hi Pamela! I have some articles on HP that I should probably delete, too. Mainly, it's the tech-y ones that change so often. Thanks for stopping by and commenting. Appreciate the support. Have a beautiful day!

Heidi Thorne (author) from Chicago Area on February 09, 2020:

Liz, truly an advantage for fiction! And, yes, it applies to blog posts, too. Like you, I have a few that now just aren't on trend. Debating whether to delete them.

Thanks for adding that aspect to the conversation! Have a beautiful day!

Heidi Thorne (author) from Chicago Area on February 09, 2020:

Flourish, sadly many authors (*sheepishly raising hand*) don't even think about this. I have one book that became irrelevant when some regulations changed how the tech worked. Ugh! And there's another one while it's still useful, it's tech that just isn't hot anymore. I would definitely do things differently in these two cases if I knew then what I know now.

Thanks for chiming in! Have a beautiful weekend!

Pamela Oglesby from Sunny Florida on February 09, 2020:

I can certainly see how a book could become irrelevant, depending on the topic as you pointed out. Articles I have published on Hubpages have become irrelevant, and I delete articles fairly often. Thanks for another article filled with excellent information.

Liz Westwood from UK on February 08, 2020:

You give plenty of food for thought in this article. I wonder how many books fit in this category. I guess this is an advantage of fiction books over factual. Similar principles could also be applied to hub articles. I have a lot of material about hotels I have stayed in, but it can soon become outdated, whereas generally travel hubs last a little longer.

FlourishAnyway from USA on February 08, 2020:

That would be really disappointing to put all that effort into a project and see it become outdated, especially quickly. It’s always a risk and hopefully an author knows enough about their genre/specific topic to know if the book is worth pursuing.