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How to Get the Clients You Want

Updated on October 14, 2017

Before you go off and start finding clients, start by finding yourself. Think about where you see yourself within your business in the next five years? What are your goals? What do you want to accomplish? When I first started my freelance journey a little over a year and a half ago I had absolutely no idea what I was doing. I knew this was something I wanted to explore and I knew I wanted to work from home but I had to clue where to even start. I made myself a website that I probably changed over 100 times, I was writing pre-fab proposals, and I had no definite idea of what my niche was. Aside from not knowing what my niches was, sending out a ton of pre-written proposals was my second biggest mistake when it came to finding long-term clients.


The good news is that I eventually learned from my mistakes – and you can too! Once you find what it is that you're passionate about everything then falls into place. When you're passionate about your work, experience and work come to you. You won't need to google “winning job proposals” anymore. Seriously it’s ok I googled it about a hundred times. Now I write proposals that win me over 95% of the jobs I want. In just a few short months my business has went from making $200 per month to $300 per week. Want to know how I did it? By simply being myself.

The truth of the matter is, is that everyone is different. No two people are the same, not even identical twins. So, it wouldn't make sense that one specific job proposal on one certain blog would work on every client of yours. If you have read a blog that says that, and we all have, don’t believe the hype. In all actuality, it probably won't work on any client of yours. There isn't a one size fits all proposal, and that's just being honest. I feel like we need more honesty on the internet. Don't you? 

After about eight months of searching and searching for what I wanted to do in the freelance world I finally decided. A decision that I'm more than happy with. I decided to become a full time freelance writing on my terms. I had tried writing before but it was always on someone else's terms and guidelines. Once I realized I can write my own books, blog posts that I want to write, and be on my time table it was game on! I stopped using fake proposals that didn't work anyways and I started to be honest with people. I started to give off the energy that I was realistic and passionate about what I do and that's the best proposal you can give a client – just be yourself. 


Now, I know what you're probably thinking. I just read all of that for you to tell me to be myself? Yes, I did. In the past four months, my freelance writing business has tripled with repeat clients! Every proposal I send is short, sweet, and to the point. But you know what else it is? It is genuine, up front, and uniquely written for that specific job or project. Clients absolutely love this. Clients want to build a relationship with you, they want to know they can trust and rely on you. And they want you to deliver what you promise to deliver. If you're writing a pre-fabricated proposal (they can tell) what is that showing your clients? That you can't submit your own work. That's not very trustworthy. So, what exactly do you need to say in your proposal? Keep it short and simple.

First, start by addressing your future client. When doing this, refrain from using overused phrases such as “to whom it may concern”, or “dear (enter client name).” These are way outdated and sound pre-constructed. Try using something like “hi there!” Or “hello!” Talk to them like you would talk to a friend. And always, always, always to the best of your abilities find out your clients' name. Addressing them by name shows how well you did your homework.


Then introduce yourself and why you're there (why does their job interest you?), and lastly let them know what you have to offer them. That's the basics of every proposal I send. Sometimes you'll come across a job with a very vague description. This is your chance to reel that client in by asking them about their project and giving them on suggestions on what you could to do to improve their project. Don't be afraid to do this! I see so many people afraid to ask questions to their clients or give suggestions that will help make the project run smoother. This will only hinder your chances of a long-term relationship with that client - Be vocal. 

Generally, my proposals are no longer than 200 words. Often times shorter. So, after you've addressed your client and made your introduction you can close your proposal. This can be done with a simple “best wishes” or “regards” followed by your name. And you always want to attach a sample piece of your work (even if they don't ask for it). This shows that you are willing to take initiative. Once you've signed your proposal and attached your sample you're ready to send it. Now stay positive while you wait for a response, it could take some time depending on the client.


While you wait you can work on redesigning your bio, about me, description on any website or social media platform. You want these areas to reflect heavily on the energy coming from your newfound proposals. Having a kick-ass profile will help you obtain repeat clients, and help them spread the word about your business giving others the opportunity to invest in your services/products.

© 2017 Talulah Roe

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