How to Create an Audio Book
Had a comment on one of my posts asking about what tools could be used for creating audio books. Audio books are popular these days since people are always looking for ways to multitask. Similar to podcasts, listening to books being read out loud allows people to “read” books while completing other activities such as exercising, housework, driving, etc.
So if you're thinking about producing an audio book of one of your print books or eBooks, here's what you need to know.
What is an Audio Book?
In simplest terms, an audio book is a recording of someone reading a book out loud. But as will be discussed, it is a much more complex project than simply recording the voice of someone reading a book aloud.
A Recent and Very Brief History of Audio Books
In the late 20th century, audio books were commonly offered on cassette tapes. The problem with tapes was that it was difficult to scan and search through them using cassette players. As media formats evolved, CDs offered easier scanning and searching functions to audio books. But they still required a clunky CD player.
When smartphones arrived, audio books would forever change. They could now be accessed through mobile apps or even the Internet, conveniently on one’s phone. No additional equipment required! Plus, searching and seeking through the book were now easier than ever.
Can’t the Amazon Kindle App Read eBooks Out Loud?
Yes, it can, but for a very limited function. The Kindle Reading App is compliant with Apple’s iOS system for the VoiceOver accessibility function that “reads” eBooks (or anything else on a screen) for those with disabilities. This does not make a Kindle eBook an audio book!
Is Audio Book Publishing Available Through Amazon Createspace or KDP?
As of this writing, no. Amazon offers audio book publishing through their ACX platform which will make your audio book available on Amazon, Audible, and iTunes. ACX helps handle the production and distribution, and then pays you royalties, similar to the arrangement for Createspace and Kindle Direct Publishing (KDP).
However, the technical requirements on ACX are very specific and may be beyond the capabilities of most authors. How complicated? Check these ACX audio requirements. Plus, as of this writing, ACX is only available in the US and UK.
Doesn’t Createspace Offer CD Production? Can I Put My Audio Recording of My Book on CD?
While, yes, Createspace still offers music CD production as of this writing, this program is not designed for audio books. It’s designed for music and your CD will be listed under "Music" on Amazon. That is not where you want to be with your audio book!
Plus, how many of your readers would be willing or likely to listen to your book on CD? These days, with the plethora of devices and apps offering audio content of all types on all kinds of devices, CDs are quickly becoming obsolete.
If I Record Myself Reading My Book on an MP3 File, Can I Upload It to Sell on Amazon?
No. Until October 2014, Createspace did allow publishers and artists to upload and sell MP3 files through Amazon. But even then, this MP3 service was limited to music.
Currently self published audio book content to be sold on Amazon must be produced through the ACX platform.
Okay, Can I Just Record an MP3 of Me Reading My Book Aloud and Sell It On My Own?
Technically, you can and there are services to help you sell digital content online. But why would you want to? Aside from all the technology and talent required to produce it, selling it own your own means you’re in business. That means being responsible for all the technical glitches and customer service problems that your readers experience with your audio book product.
Plus, in some areas, direct selling of digital products of any kind incurs sales taxes. Then you’d be responsible for collecting, reporting, and paying those... in addition to filing regular business income taxes whether sales taxes are required or not. If you’re already in business, that might not be a big issue. But if you aren’t, this puts you on a completely new path that could engulf your life for very little return. Selling audio books is just as tough as selling books and eBooks.
What If I Want to Narrate My Book Myself?
Whether you’re hoping to save money or create a personal connection with your readers, yes, you can narrate your own audio book if you decide to publish through ACX. However, as noted earlier, the technical requirements for the recording can be extensive and would require investment in equipment, software, and a steep learning curve that may not be worth it. Plus, ACX has to approve whatever content you produce. If it doesn’t meet their standards, you might have to redo it and/or pay them to help produce something that meets their requirements.
Aside from these issues, narrating a book is a skill akin to acting. You need to know how to control your voice and deliver your content properly. It isn’t just reading out loud like you did in grade school! Audio book readers expect PERFORMANCE! That’s why ACX has a way to help authors connect with professional narrators and actors to read their books, if authors cannot do it themselves or hire proper talent. As you might expect, narration talent is not free.
Audio Book Cover Considerations
As I was producing one of my audio books, I ran into hurdle.
As I'm uploading the files, the cover artwork from the eBook, which I created using the Cover Creator tool in Kindle Direct Publishing (KDP), did not transfer over to ACX, likely due to image licensing issues. As well, it was the wrong size for ACX (a 2400 X 2400 pixels high resolution image is required).
So I had to start from scratch for this audio cover! Aargh! And since I wouldn't have a prayer of making this new art look even close to what I created in KDP, I decided to revise both my print and eBook editions to match the new audio edition art.
Word to the Wise Author for the Future: Develop your print, eBook, and audio book covers all at the same time, without either the Createspace or KDP Cover Creator tools, AND have them all coordinate. Even if you think you might not do an audio book for a while, it's better to have it ready than have to go back to the drawing board and revise existing cover art.
So Do You Really Want to Produce an Audio Book?
With all the expense and effort that audio books entail, does it make sense for self published authors to offer them? Probably not for many, at least at this point in history, even though a market exists for them. In a CNBC post from 2016, it was reported that Audible audio book memberships were growing at 40 percent year on year, while print and eBooks are experiencing challenges.
However, as services such as Createspace and KDP simplified print book and eBook production to make it a possibility for thousands of self published authors—and as text-to-speech automation continues to evolve—I don’t think it will be long before we see a breakthrough in audio book self publishing capabilities. Stay tuned!
Disclaimer: Both the publisher and author have used their best efforts in preparation of this information. No representations or warranties for its contents, either expressed or implied, are offered or allowed and both parties disclaim any implied warranties of merchantability or fitness for your particular purpose. The advice and strategies presented herein may not be suitable for you, your situation or business. Consult with a professional advisor where and when appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other damages, including but not limited to special, incidental, consequential or punitive, arising from or relating to your reliance on this information.
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© 2017 Heidi Thorne