How to Find Keywords for an Article: Tips to Get a Higher Google Ranking
Writing an article around a keyword is crucial for your content to get a higher Google ranking. In this hub, I explain why and provide some tips on how to find keywords for an article.
But first, what is a keyword? A keyword is simply a word or phrase that people type into the search box of search engines like Google to find more information on that particular topic. For example, "how to make money" is a keyword that people search.
Not Featured - Traffic
To explain the importance of keywords, let me give an example of what happens here at HubPages. Each Hubber's account has a Legend Box at the end that shows the "Featured Status" of all the hubs. Your article may have one of the following statuses:
- Not Featured - Traffic
- Not Featured - Quality
Have you ever wondered why you put so much effort into writing and yet no one finds and reads the article and it gets unpublished (or not featured)? The answer is keywords. You must build content around keywords that people are actually searching for in order to get traffic to your article.
Keywords in Quality Content = Traffic = Revenue
Keywords, and the quality of content built around keywords, determine whether your article is search-engine friendly. If the search engine spiders crawling millions of websites can pick your article easily and present it to searchers on the first page of Google then that is super awesome.
Why? Because you will have more people reading your article. The more people who read your article, the more your earning potential increases.
The majority of internet users do not go beyond the first page of Google. So before you invest your time and energy into writing content, do some keyword research in your niche or on the particular topic you wish to write about. Find low-competition keywords and use them.
Remember, Google and other search engines exist because of CONTENT. If you can deliver quality content that targets low competition keywords, you will be able to get good rankings, and traffic.
How to Find Keywords: Keyword Research Tools
You use a Keyword Research Tool to find keywords. Basically, a keyword research tool will tell you whether people are searching for that particular keyword, how many average monthly searches the keyword receives, and how many competing websites are out there ranking under that keyword. Different keyword tools can give other detailed information.
There are dozens of keyword research tools available. The most popular keyword tool that you can use for FREE is Google Adwords Keyword Planner.
1. Finding Keywords Using Google Keyword Planner
The Google Keyword Planner is a feature within AdWords. The tool enables you to search for keyword and ad group ideas, and see how a list of keywords might perform, and even combine keyword lists to create new ones. It shows historical statistics, such as the search volume of keywords, and you can compare keyword trends. Keyword Planner is used in Adwords PPC campaigns to generate keyword ideas and bid estimations. Although free, you need to have a Google Adwords account to use this tool.
2. Finding Keywords Using Jaaxy Keyword Research Tool
I use both Google and Jaxxy to do my keyword research. Jaaxy is a paid keyword research tool. Unlike other tools that limit you to less than 5 free searches, you get 30 free searches at Jaaxy. It is an advanced and useful platform for managing all aspects of keyword research, and I find it more affordable than other keyword research tools in the market.
You type in a keyword phrase, and Jaaxy will give you
- the average global monthly searches the term gets,
- the average estimated traffic you will get if you rank on the first page of Google under this term,
- the Quoted Search Results (QSR),
- a Keyword Quality Indicator (KQI),
- an SEO score out of 100
- and the availability of domain names related to the keyword.
A keyword phrase can have lots of traffic, but what matters when deciding to build content around the keyword is the competition. You don't want to waste time developing content around a keyword phrase only to find out later that you are unable to rank.
By the way, QSR or Quoted Search Results means the number of competing websites ranked in Google for that exact keyword phrase. To confirm the QSR, you can type the keyword phrase in quotation marks in Google search.
3. Using Google Intelligence to Get Keyword Ideas
One feature that you can use to find low-competition, long-tailed keywords is Google Intelligence, which provides you information on what people are searching for in the search bar.
For example, when you type the keyword phrase "how to make money" into Google, the search engine will suggest other keyword phrases, that include your original keywords and that people are actually searching for. Google will suggest thousands of keywords. For example:
- how to make money online
- how to make money online as a teenager
- how to make money online from home
- how to make money at home
- how to make money as a stay at home mum
- how to make money writing from home
- how to make money writing a blog
Copy and paste these Google intelligence suggestions into JAAXY and JAAXY will give you monthly search volume, QSR, and more related keywords.
4. Low-Competition and Long-Tailed Keywords
You probably have heard of low-competition and long-tailed keywords for Search Engine Optimization (SEO). They are basically keyword phrases that don't have stiff competition. When you build content around such keywords, the potential for your article to get ranked on the first page of Google is high. Remember, keywords are your path to rankings in Google.
In the above example, the keyword "how to make money" is very broad, with very high competition. Whatever you write on that broad topic will not rank higher in search results. Dig further into the keywords and you will find thousands of long-tailed keywords.
5. Keyword Search Volume and Competition
The basic rule that I use to determine whether I use a particular keyword is:
- The keyword must have at least 50 monthly searches;
- The keyword must have less than 100 QSR; and
- The keyword must make sense grammatically.
How to Use Keywords in an Article
Don't bother thinking about tricking Google to get more traffic by making the mistake of keyword-stuffing your article. Don't! I've been there and done that. Google will penalize you. Hub Pages will ban your account or not feature your article.
So where do you have your keyword phrase in your article? Use your keywords in the title of your article and then in the first or second paragraph of your article. You can mention them again at the end. But don't try to put the keywords all over your article or your article will be marked as spam.
Write naturally for your target audience. Express your opinions and ideas on a particular topic naturally, writing as you speak. Don't write for Google or the search engines. When you write naturally, you won't have to worry about whether Google will think your content is a masterpiece, or overthink about where to put your keywords.
Learning how to find keywords for an article is crucial for publishing online content. Keywords are the gateway to traffic. The more traffic you get, the more your potential revenue increases. Use a good keyword research tool that will help you find low-competition, long-tailed keywords, and build your original quality content around them. Have the keywords in the title of the article and in the first or second paragraph.
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