How to Optimize a Fiverr Gig for SEO in 2019

Fiverr is the most popular US online marketplace. It allows freelancers to pitch their products and services in the form of 'gigs' or microjobs on the platform starting at $5. Alongside a main Fiverr gig, freelancers also have the option of providing add-on services, referred to as 'gig extras'.

If you’re just starting out as a freelancer on Fiverr, you would be looking for ways to optimize your Fiverr gigs. This article discusses some simple SEO methods that you can use to find new clients on Fiverr.

Make sure that all of your Fiverr gigs have a professional and informative video. If you’re not good at making videos, you can always find a freelancer on Fiverr who’ll be happy to put one together for you.

A high quality image makes your gig more prominent. As for the profile picture, it is better to use a real picture so clients know who they are working with. Avoid the use of cartoon images unless your gig is specifically about cartoon or anime creation/design.

When you’re just starting out on Fiverr, your gig may benefit from the same day delivery system. As you start landing more gigs on Fiverr, you may find it appropriate to extend the delivery period by 2 - 3 days. Provide a gig extra and charge clients a premium for same day delivery.

Bear in mind that buyers always welcome fast delivery. When looking for a new service provider, buyers tend to focus more on service provider’s reputation and delivery time than any other factor.

Fiverr allows you to create multiple gigs, no matter what seller level you’re on. Aim for multiple gigs that offer related services in the same category. This allows you to rank for more keywords, and your gigs get more impressions. You also get to upsell related services to existing clients.

Fiverr’s search algorithms are identical to those of Google. For this reason, it is important to use the best SEO strategies when creating and promoting your gigs.

• Use proper titles for your gig and mention the target keyword in the title.

• Structure of the title should be: primary keyword, secondary keyword, and then brand name.

• Focus on including both the primary and the secondary keyword in the title.

• Avoid keyword stuffing. Make the right use of keywords for SEO benefits.

You can add up to 5 tags per gig. Use accurate tags to describe your gig. In the Fiverr search bar, look up your primary keyword. The search bar will show some other variations of that keyword. Use these as tags.

Link to your Fiverr properties from your blog. Guest blog on relevant websites and try to get a link back to your Fiverr profile. Also, share your profile and gigs on popular social media networks and social bookmarking sites.

Always focus on quality when creating and promoting your Fiverr gigs. If you’re persistent, you will understand the tricks of the trade and achieve your desired results.

Stay away from spammy ways of promoting your Fiverr gig. Such tactics have been rendered useless in 2019 and offer little to no value. In fact, if Google catches you, it could severely penalize your website.