How to Optimize a Fiverr Gig for SEO

I'm a content creator with a knack for copywriting and making spokesperson videos.

Fiverr is one of the most popular US online marketplaces. It allows freelancers to pitch their products and services in the form of 'gigs' or microjobs on the platform starting at $5. Alongside a main Fiverr gig, freelancers also have the option of providing add-on services, referred to as 'gig extras'.

If you’re just starting out as a freelancer on Fiverr, you would be looking for ways to optimize your gigs. This article discusses some simple SEO methods that you can use to find new clients on Fiverr.

Add a Gig Video

Make sure that all of your Fiverr gigs have a professional and informative video. If you’re not good at making videos, you can always find a freelancer on Fiverr who’ll be happy to put one together for you.

Use High-Quality Images

A high-quality image makes your gig more prominent. As for the profile picture, it is better to use a real picture so clients know who they are working with. Avoid the use of cartoon images unless your gig is specifically about cartoon or anime creation/design.

Provide Same-Day Delivery

When you’re just starting out on Fiverr, your gig may benefit from the same-day delivery system. As you start landing more gigs on Fiverr, you may find it appropriate to extend the delivery period by two or three days. Provide a gig extra and charge clients a premium for same-day delivery.

Bear in mind that buyers always welcome fast delivery. When looking for a new service provider, buyers tend to focus more on service provider’s reputation and delivery time than any other factor.

Offer a Variety of Similar Gigs

Fiverr allows you to create multiple gigs, no matter what seller level you’re on. Aim for multiple gigs that offer related services in the same category. This allows you to rank for more keywords, and your gigs get more impressions. You also get to upsell related services to existing clients.

SEO for Fiverr Gig

Fiverr’s search algorithms are identical to those of Google. For this reason, it is important to use the best SEO strategies when creating and promoting your gigs.

• Use proper titles for your gig and mention the target keyword in the title.
• The structure of the title should be: primary keyword, secondary keyword, and then brand name.
• Focus on including both the primary and the secondary keyword in the title.
• Avoid keyword stuffing. Make the right use of keywords for SEO benefits.

Make Proper Use of Tags

You can add up to five tags per gig. Use accurate tags to describe your gig. In the Fiverr search bar, look up your primary keyword. The search bar will show some other variations of that keyword. Use these as tags.

Promote Your Fiverr Gigs and Profile Page

Link to your Fiverr properties from your blog. Guest blog on relevant websites and try to get a link back to your Fiverr profile. Also, share your profile and gigs on popular social media networks and social bookmarking sites.

High Quality Is Critical

Always focus on quality when creating and promoting your Fiverr gigs. If you’re persistent, you will understand the tricks of the trade and achieve your desired results.

Stay away from spammy ways of promoting your Fiverr gig. Such tactics have been rendered useless and offer little to no value. In fact, if Google catches you, it could severely penalize your website.

This article is accurate and true to the best of the author’s knowledge. Content is for informational or entertainment purposes only and does not substitute for personal counsel or professional advice in business, financial, legal, or technical matters.

Comments

Zafar Iqbal on July 12, 2020:

This information is very rich for creating a high quality gig at Fiverr. I really appreciate.

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Fatima Javaid on May 14, 2019:

Dear Rizwan Qadir,

Here are the top Fiverr ranking factors you have missed.

Fiverr Gigs ranking factor in 2019:

• Positive review

• Delivery time

• Average Response Time

• Seller Level

• Gigs video

• Keyword

• Number of order

• Rating

• Relevant Tags

• Gig Performance (click, impression, and view)

• Response time on first order

• Online status of profile

• An outside backlink on gigs

• Conversion rate

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Rizwan Qadir (author) from Canada on April 28, 2019:

There has to be mechanism for content creators to make transition from text to other content types, be it image as video or slides. Also, utilize full potential of content repurposing.

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