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How to Pitch Editors at Arts and Crafts Magazines

PS has worked as a freelance writer since 2012. When she's not traveling and writing, she helps people with web design and development.


The arts and crafts industry is tremendous. It is estimated to generate billions of dollars every year in the United States alone, giving an enormous boost to the industry. It follows that arts and crafts magazines are widely read by art enthusiasts.

Each new issue of popular magazines has an average distribution of 150,000 copies. In addition to magazines, people also spend time on their websites and newsletters on a daily basis.

Next time you visit the bookstore, check out the newsstand. You will find shiny colorful magazines with lots of articles about arts and crafts projects especially categorized as DIY. People are always looking for ways to enhance their hobbies through great tips, which can also help them grow their business.

If you find this niche exciting and wish to work in it, here are some successful and hot topics you should know about, to help you reach out to the popular magazines:


1. Methods to Start a Business in Arts and Crafts

Like I said before, the arts and crafts industry rakes in billion of dollars every year. So there are many people wish to dip their toe in this industry. To help your readers to break into the arts and crafts field with their business, they can learn:

  • How to start an arts and crafts business
  • How to sell their crafts at the local and national market
  • How to present their work at different shows and exhibitions
  • How to build sellable crafts
  • How to set up a shop or website
  • How to find a trustworthy source of funds
  • How to build marketing strategies

Most of the arts and crafts businesses earn a fair amount of revenue, more than 50%, from fairs and various events. Also, editors are always on a lookout to find outstanding content related to shows, exhibitions, fairs, and festivals.


2. Start with Scrapbooking and Make an Effective Impression

Scrapbooking requires the ultimate sense of creativity, which also makes it one of the most popular craft types. It is so popular that there’s a day dedicated to this art called National Scrapbooking Day. The day is celebrated on every first Saturday of May. You can write articles about:

  • Basics of Scrapbooking
  • Materials Required in Scrapbooking
  • Ways to Build a Productive Side in Scrapbooking
  • Different methods to Build Crafts Through Scrapbooking
  • Tips to make Greeting Cards and Layouts
  • Tricks to Start an Online Scrapbooking Business
  • Options to Deliver Online Scrapbooking Projects

3. Focus on Kids’ Creativity and Crafts

Schools are ignoring the importance of arts and crafts in the life of kids. An educated person is nothing without creativity. On the other hand, parents are very open to help their children with arts and crafts projects, also helping them to build something of their own. It keeps them busy and creative.

Editors are readily accepting articles related to:

  • How to make crafts fun for kids
  • How to provide a safe environment for kids in the crafts room
  • How to decide the right interior of the crafts room
  • How to build exciting and innovative crafts projects
  • How to inspire kids to build something new and creative

Magazines like Highlights for Kids accept articles specifically related to kids and pay at least $150 for each article.


4. Needle Arts is the Way to Go Through

Not only arts and crafts, but needle arts is also a part of the fashion industry. While people prefer to visit the apparel store and buy themselves fancy clothes, there are lots of other people who sew clothes with their own needles and sell them in the market to make a living. They are experts in sticking, crocheting, embroidery and obviously, sewing.

I like to cut my old clothes and sew them into something different and unique. They are not of very high quality and I definitely need help to make them better. So magazines dedicated to needle arts are a helpful resource for me, and probably many others like me.

  • Write self-help guides
  • Needle Safety Tips
  • Materials Required for Crochet and Embroidery
  • Types of Threads that must be used

You’ll be amazed to know that there is a group of needle artists who spend nearly a billion annually on needle arts supplies, patterns, and other related educational material. I think that’s enough to prove to you how big is this specialization.


5. Painting is Still a Calming Activity

People still paint, adn the public still buys and cherish the art. I know one of my friends who still paints in his free time, not to sell his work, but to relieve stress. He also reads painting magazines to get new ideas. Certainly, it’s an amazing hobby. Even children are very enthusiastic about painting. Trending topics in this field could be:

  • Kid Paintings
  • Pottery
  • Coloring Techniques
  • Drawing
  • Galleries
  • Painting Courses
  • Work from home projects
  • Types of Painting
  • Painting Crafts exclusively for adults

You can also write about several painters in history, their fame and what made them so famous. There are also many contemporary painters, who are earning millions of income from their paintings. You can interview them and write the relevant details.


6. Craft-making is an Excellent Hobby During Holidays

DIY is an obsession for people. It makes them calm and helps generate creative ideas to incorporate into their other works. Many of them start their own business and sell their handicrafts. Some of the popular topics are:

  • Holiday Craft Supplies
  • Kids’ Crafts
  • Cheap Holiday Crafts
  • Holiday Presents
  • Easy-to-do Crafts

When submitting articles on this topic, be sure to be focused on a specific holiday. Holiday crafts are seasonal. Most people indulge in these activities during holidays like Halloween and Christmas.


7. Arts and Crafts Supplies is a Meticulous Business

I already mentioned that this industry generates billions of dollars; you can imagine the number of arts and crafts supplies purchased every year. An average crafter spends $1000 annually to buy arts and crafts materials. Some of them also spend more than $2000 individually. Type of high in-demand arts and crafts supplies are:

  • Paints
  • Drawing materials and Tools
  • Equipment Framing
  • Magazines (obviously)
  • Art fabric
  • Beads and wires
  • Ceramics
  • Art Glass
  • Classes and Workshops
  • Miscellaneous supplies
  • Studio and Travel expenses

You can write articles related to:

  • How to Buy Craft Supplies in Wholesale
  • How to Get More Supplies with Less Expenditure
  • How to Organise Supplies
  • How to find the best supplies

8. Home Improvement is a Luxury Field

Even if people are not actively improving their home interiors, they still look for some of the best options available. You can get an idea by estimating how many people watch online videos that talk about luxury homes and their interiors. Readers will be immensely impressed if you write about any of the following topics:

  • Home Decoration Shows
  • Spacious Home Techniques
  • Home Depots
  • Landscaping
  • Needlework
  • Interior and Exterior Designs
  • Online and Offline Improvement Stores

You can also write about celebrities’ homes.


9. Do-It-Yourself (DIY) is the Hottest Trend

I have already mentioned the topic DIY several times in this article, now I would like to discuss it separately. You already know what DIY is and how people are making money out of through blogs, TV shows, and stores. As a writer, you can help these people by writing the following topics:

  • Stores
  • Injuries
  • Ideas
  • Practical Tips
  • Organic DIY
  • Top Ten DIY lists
  • DIY of the day

10. Crafting Techniques for Personal and Professional Use

You can also talk about available crafting resources to help people become better in arts and crafts. Various apps and websites are dedicated to new crafting techniques. You can help your readers by making them aware of such tools and resources. Write about:

  • Schools
  • Courses
  • Tutorials
  • The fusion of two or more crafts
  • Latest Technologies used for crafting

Who Are Your Readers?

While almost anyone reads arts and crafts magazines, the majority of readers are females, especially mothers in the age group 30 to 65+. The readers also include young adults who are highly enthusiastic about arts.


Famous Magazines Where You Can Submit Your Work

There are innumerable arts and crafts magazines, where you can submit your articles. The below-mentioned ones are popular and give you very high payout for a single article.

1. Mollie Makes

Mollie Makes is a creative lifestyle magazine. It covers the latest trends in crafts. Most of the articles are how-to guides with easy-to-follow steps.

2. Better Homes and Gardens

Better Homes and Gardens focuses on common interests such as gardening, healthy living, cooking, decorating, home improvement and entertaining. The magazine is published 12 times a year.

3. Handmade Business

Handmade Business is a monthly magazine specially designed for crafts professionals. The articles are based on how-to guides. The major topics are features of crafts business, its management and other similar topics.

4. Craft Creations

Craft Creations Magazine has a varied range of ideas to make fascinating greeting cards. It covers articles related to quilting, cross-stitch, rubber stamping, parchment craft, painting, pressed flowers, collage, ribbon embroidery, patchwork, stenciling, cut paperwork and 3D découpage.

5. Creating Keepsakes

Creating Keepsakes covers articles related to scrapbooking techniques. Its related ideas and cutting edge inspirational information. Besides scrapbooking, it also accepts articles related to product reviews, layout designs and organization tips.

6. Quilting Arts

Quilting Arts Magazine focuses on different types of craft skills, artists’ profiles, guest teachers. Articles with exceptional guides are readily accepted by this magazine. It also covers contemporary artworks such as surface design, embellishments, textile works and motifs.

7. Beadwork

Beadwork produces its issue on a bimonthly basis. As the name suggests, its articles cover beads and beads-related work. Its content talks about beaders of all level and what kind of projects they are working on. It also provides tutorials on bead weaving stitches.

8. Interweave

Interweave Magazine covers articles related to several types of arts and crafts. The major topics include design, sewing and textiles. The article length needs to be between 1,000 to 1,500 words. While submitting a proposal, including a detailed outline of your work with appropriate images, illustrations, websites and other relevant stuff. Also, make sure to include your writing samples.

9. American Craft

American Craft Magazine publishes works of independent thinkers, who are deeply interested in the creative procedure. Its primary focus is on the modernisation of arts and crafts. You can write how crafts are perceived in modern life and how people use it in their daily and professional life.

10. Stampington

Stampington Magazine accepts articles not only from experts but also from entry-level writers. It publishes articles on a variety of topics. Writers with no prior magazine experience are given editorial assistance. A substantial amount of compensation is given for all the published articles.

11. Art Jewellery

Art Jewellery delivers articles intended for jewellery lovers. It covers design, collections and construction of different pieces of jewellery. The featured work includes crafts produced with metal clay, wire and complementary materials. The magazine owns rights to everything including electronic archiving and reproduction of the published work. Payment is sent after receiving the receipt of the article.

12. The Quilter

The Quilter is a bimonthly magazine and covers articles related to quilters and its related items. It is more of an instructional magazine featuring patchwork and appliqué techniques, mainly emphasising on patterns. The average payout ranges from $150 to $250.

13. Vogue Knitting

Vogue Knitting is a quarterly magazine and has been active from the last 25 years. it publishes articles about knitting, crochet and handicraft. It has worked with famous names like Michael Kors and Anna Sui.

14. Country Sampler

Country Sampler writes articles about country-lifestyle. it also includes a massive catalog of product decoration along with necessary tips and tools to transform your house into a country home.

The editorial section contains rooms' interior descriptions, tips from experts along with question and answer column.

15. The Quilting Company

The Quilting Company has several established magazines running under its name. Its main motive is to inspire and educate the quilters of all skill levels. Fons & Porter's is its most famous magazine.

© 2019 Prachi Sharma


Prachi Sharma (author) from Seattle, WA on July 04, 2020:

Hi Shelly, I have another article, How to make editor curious to read your email? I hope you find it useful.

Shelly on July 04, 2020:

Could you do a follow up article please and share your tips on how to write a pitch letter to these magazines? That's what I was expecting when I read the title of this article. Thanks!

RTalloni on June 26, 2019:

Thanks very much for putting this information together for us.