How to Self-Publish a Cookbook
How Do You Self Publish a Cookbook?
A cookbook can be self published using the popular self publishing platforms such as Amazon Kindle Direct Publishing (which encompasses the former Createspace) and Lulu for printed editions and Amazon KDP and Smashwords for eBooks.
But, like craft books, self publishing cookbooks can be quite a project. Here are just some of the special things you need to consider.
How to Write a Recipe
If you have never attempted writing a recipe, take a video of you making the dish. Then view the video and write down each action as you see it happening on the screen. This will help you identify steps that are second nature for you, but may not be for your readers.
If you have video editing software, see if it has the capability to capture frames from your video as JPEG photo files. If it does, this video could serve double duty by providing you with step-by-step photos for your cookbook! If you are doing a print book, just make sure that these screen captures are high resolution (usually 300dpi). Even if your video editor doesn't have screen capture capability, watching the video can help you identify steps that would be best explained by adding some still photos.
Beta readers familiar with your culinary specialty or skill level can be a huge help here! Hire beta readers or reach out to family and friends who cook to see if they can understand your instructions. Especially choose recipe testers who are at the skill level you wish to reach with your cookbook.
Issues with Photos in Self Published Cookbooks
Photos or illustrations of both step-by-step instructions and the completed recipe can be integral to readers' satisfaction with your cookbook. (And those of us who wish we could cook just like drooling over the photos.) As with craft books, the necessity for step-by-step photos will greatly depend on the skill level of the reader. Beginners generally need more step-by-step than advanced cooks.
There are photographers who specialize in food photography. But that, as you can expect, can be very expensive. If you decide to take food photos yourself when self publishing, take photos with the best lighting possible so that your readers can easily see what you're doing and be inspired by what it could look like when done.
Color or Black-and-White Photos?
Today, printing photos, even full color, is much more affordable for even self published books. However, realize that color printing of interior book pages is STILL an expensive option, sometimes up to 3 times or more of the price of black-and-white interiors. This increases the price you have to charge to break even and make a profit for your book.
Though color printing can be a huge cost factor, weigh that cost against whether that could be a deciding factor for readers purchasing your book. Most cookbooks that I've seen of late from the bigger traditional publishers are filled with dazzling color photos. So to keep costs in check, you'll have to carefully analyze whether your particular reader will be swayed by the color factor on the printed interior pages. Note that you cannot mix full color and black-and-white photos when using self publishing platforms in the hopes of saving money. You're either all full color OR all black and white for the pages.
Luckily, for those chefs who choose to inexpensively publish a trade paperback on Amazon KDP, a full color cover photo is included, even if you self publish for free. If you purchase print copies, the cost of the full color cover is included in the per copy price for black-and-white printed interior pages. So even if you are trying to keep the cost of your printed book low for both you and your readers, you'll still have the benefit of a full color cover that could feature a beautiful color photo of one of your dishes.
When weighing the cost of including photos, remember that recipes have been recorded and shared, with no photos whatsoever, for thousands of years, some were even unearthed in ancient Mesopotamia (New York Times). So let your audience's need for photo instruction determine what's right for you.
Lay Flat Hardcover and Spiral Binding for Cookbooks... and Alternatives
When you're whipping up a new recipe in your kitchen, you usually want the cookbook open to the page for the recipe, correct? This is why many cookbooks have sturdy hardcover (also known as case) bindings, or may even have spiral bindings. They can lay flat open to the page with the recipe. If you want to offer that same lay flat convenience to your readers, it could dramatically increase the cost of self publishing a cookbook.
Hardcover (Case) Bound Cookbooks
As of this writing, Amazon KDP (which is now merged in with the former Createspace)—probably the most popular and inexpensive self publishing platform available—only offers perfect bound paperback print books. While it is a quality printing, these books do not lay flat easily. So that means if you want your book to lay flat, you'd have to seek out a self publishing source that can offer hardcover. At present, Lulu.com is a popular platform for hardcover editions.
Lulu currently offers print on demand (POD) and direct sales of hardcover editions to customers through the Lulu Marketplace. However, if you want your cookbook to be available TO retail bookstores (which doesn't necessarily mean you'll be available IN them), including Amazon, you'll have to use one of Lulu's globalREACH distribution programs and meet their requirements. See the Lulu documentation for details.
Spiral Bound Cookbooks
Spiral bound or comb bound cookbooks are very popular for small fundraising projects, such as for churches and schools. They are usually inexpensive to print at quick print shops. Plus, they have lay flat convenience.
But when you enter the book retail space, spiral binding is less common for a variety of reasons.
Since printing and distribution of spiral bound books is not available through many (if not all!) of the popular self publishing platforms and programs, you'll have to find a printer on your own. Sure, you could still use the quick print shops. But that will usually not create a product eligible for retail distribution because they are much more fragile and can require special handling. They don't "shelve" well, meaning that they don't have the title on the binding and have difficulty standing up (literally!) on a shelf. Some big traditional publishers have gotten around the shelf problem with hardcovers that have a spiral binding encased in it. It's a very expensive option that would be beyond the budget and technical skills of self published authors.
You may also need to use a fulfillment program or company to handle distribution, e.g., Fulfillment by Amazon (FBA). Fulfillment programs and companies can have several fees and requirements. For example, due to the flexing of the binding and pages of spiral bound books, they may require the book to be shrink wrapped to protect the book for warehousing and shipping.
Make sure you know your investment for print, warehousing, distribution, fulfillment, shipping, sales tax, and other requirements before you ever consider this challenging and expensive binding option!
When a Perfect Bound Paperback Edition Might be Perfect
Though it's not a perfect user experience in the kitchen, a perfect bound trade paperback cookbook edition—like you'd get from self publishing on Amazon KDP—might be perfect for your budget. If it does well, then you might want to consider offering a hardcover edition later on. Offering a new binding option (such as hardcover) gives you the opportunity to create excitement around the new edition book launch!
The Unbound Cookbook Alternative
But thanks to technology, there may be another alternative. Publishing on eBook platforms such as Amazon KDP is extremely inexpensive by comparison to all other print options. Plus, these days, readers are also likely to want your cookbook as an eBook so that they can pull up the recipes on their computers or mobile devices, especially tablets. When publishing an eBook cookbook, emphasize this convenience since it can be a win-win for you and your readers.
More Thoughts on eBook Cookbooks
Unlike print books, eBooks can easily contain photos and images without too much difficulty and definitely no extra printing expense. But included photos still need to be of sufficient quality to not appear pixelated on a screen. Also, realize that the more photos you place, and the larger the photos are, additional fees may be assessed for larger eBook electronic file size. See your self publishing platform's documentation for photo/image requirements and fees.
Another caveat for photos and images would be that they should NOT have text wrapped around them. In Microsoft Word, this is done by selecting "None" for text wrapping. This will place the photo or image as a separate "paragraph," with text before and after it. This is probably even preferred for recipes since each step will likely have a separate photo to help explain what's happening.
Other than position and text wrapping for photos, self publishing a cookbook is very similar to that of other text-based eBooks.
Legal Issues with Self Publishing Cookbooks
Because of the variety of skill levels of readers, it would be very difficult to guarantee results from following any recipe. You'll need to consider developing (with an attorney's help) disclaimer statements about results to help your readers avoid disappointment—even danger!—depending on the cooking technique being discussed. Remember, people will be dealing with appliances, heat, fire, and knives!
And what if you make a mistake in writing the recipes? It happens. Luckily, most self publishing platforms allow you to upload corrected manuscripts. But even with that ability, it's wise to consult an attorney about errors and omissions statements to include.
Is It YOUR Recipe?
It's not uncommon to hear, "This is my grandma's recipe." So does grandma want credit... or compensation? And, on another note, where did grandma get the recipe?
Granted, recipes have been handed down from generation to generation, and shared among friends and family, since cavemen learned to cook. According to the U.S. Copyright Office, recipes that are just listings of ingredients are not copyright protected. However, the particular and unique description, explanation, and illustration (including photos) of a recipe are.
So make sure your recipe is indeed YOUR recipe, and consult an attorney any about copyright or permission questions.
Allergy, Health and Nutrition Information
Today, health and nutrition information labeling on foods is required by the FDA (Food & Drug Administration) in the United States. It's also now a requirement for chain restaurants and vending machines. The FDA also has labeling requirements for food allergens. So it's now becoming expected by consumers.
What does this mean for self published cookbook authors? As of this writing, not all cookbooks and recipes include, or need to include, nutrition info. But I'm seeing more that do, especially for warnings about food allergens. Be aware, though, that accurate nutrition info, such as that provided by the big food companies and restaurants, is likely to have been analyzed scientifically... something small self published authors would not be able to do.
As with other legal issues surrounding cookbooks, consult an attorney to make sure you include appropriate statements about nutrition and food allergens in your work.
Issues with Brand Names
Many cooks have favorite brand name ingredients that they like to use in their recipes. Proceed with caution—and legal advice!—when including these branded products in your recipes so as not to imply approval or endorsement from the brand. Especially be careful to not include the brand name in the cookbook title unless you have specific written permission from the brand.
If, as a cooking influencer or blogger, you have been approached by a brand to include their product in your cookbook, make sure that you disclose your relationship the brand so that you comply with FTC disclosure requirements.
Issues with Cookbooks for Kids
Self publishing regular children's books is challenging enough. Cookbooks can be more so due to the fact that reading level may be a key factor in whether the child can understand and implement instructions. You may also need to recommend adult supervision for recipes, especially those where appliances, heat, knives, and other potentially dangerous kitchen implements are used.
Consult an attorney for appropriate statements to include about kitchen safety issues, age appropriateness, and needs for adult supervision.
Disclaimer: Both the publisher and author have used their best efforts in preparation of this information. No representations or warranties for its contents, either expressed or implied, are offered or allowed and both parties disclaim any implied warranties of merchantability or fitness for your particular purpose. The advice and strategies presented herein may not be suitable for you, your situation or business. Consult with a professional advisor where and when appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other damages, including but not limited to special, incidental, consequential or punitive, arising from or relating to your reliance on this information.
Questions & Answers
What are your thoughts on using stock photos in a self-published cookbook? Many of the recipes I have created are unique in ingredients, yet if I were to take a picture of my lemon tart, it would look the same as a stock photo of a lemon tart.
While I'm sure that there is so much similarity between photos of lemon tarts (or whatever dish), I would NOT use a stock photo for it. Readers want to see something YOU created. It's more genuine and authentic.
Two more thoughts:
1. Imagine if someone called you out on the photos. For example, "I see that your (whatever) looks like this. Mine doesn't. Why?" Then you'd have to say, "Well, it isn't my photo." Now imagine how the reader would feel. They'll feel duped and would question your authority.
2. Stock photos of food are tough to do! That's why some photographers specialize in it. So these stock photos may look too perfect. People want authenticity.
© 2017 Heidi Thorne